Shareology

Hive, War Room or Social Media Hub? February 5, 2012

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Shareology was having lunch as part of her “Coffee or lunch with all social media peeps in the Twin Cities” campaign….when the mention of a social media war room popped into the conversation.  Shareology charmingly asked if she could take a peek, and what a peek it was!

Bolin Marketing hosted Shareology to a peek at their Hive.  It consists of 4 stations, staffed by social media whizzes with some nifty tools for tweeting and liking:

One thing Bolin is particularly proud of with the Hive is the macro view of  clients on the large wall monitors and then the micro view at desktop.

Brilliant repartee on social media followed and an hour flew by!!

The room setup allows for each to concentrate on their work, with an easy exchange of information and to see what is happening in other communities that may spur ideas for other clients.

Interested in Bolin’s expertise?

Contact Dane Hartzell at Bolin Marketing,  800.876.6264   or

check out their website at http://www.bolinmarketing.com/

Kay Roseland @KayLoire

 

Gistr: Your Minneapolis-St. Paul Marketing Event Center! January 29, 2012

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Are you a networking fanatic?  Love to meet people and learn more?  Check out http://gistr.com/ for marketing, sales, public relations and social media events in the Twin Cities!!

Great Networkers ensure that they are using their time effectively; gistr helps you plan your networking week and month.  You can also follow them on Twitter at @GistrMN

Let the networking begin!!

Kay Roseland   @KayLoire

 

Ya gotta know where ya came from to see where you’re going…. December 28, 2011

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The Holidays have put Shareology in a nostalgic mood…..remembering…

Images of a little girl walking up a snow bank to the top of the chicken coop…  Airplanes dropping groceries to a snowbound farm….Daddy bring in a set of toys he “found in a haystack…”

Recently a trip a few miles east of the farm revealed that The Old Place had a tough winter last year and the little house that sheltered a homesteader, his wife and an eventual 12 children had collapsed further into the earth.  This house was built after a soddy and before the house on main street that still stands.

Gabe and Lizzy — Bill, Nora and then Lena — Bud and Ida — Bruce and Barb

All lived on the land and now the land is reclaiming The Old Place…

And yet the future beckons — we wondered how to keep in touch with the nephew in Afghanistan…he figured it out on his own…his weapon of choice?  Facebook.

So on Christmas Eve, to share our celebration with him, I emailed and Facebooked photos to Afghanistan to keep the family together.  You see, the earrings and necklace below were a gift from the soldier nephew…

So Shareology was able to use Facebook to keep the 5th generation in our holiday celebration.

From Kay Roseland, Shareology and @KayLoire:

Happy New Year!!!

 

Gingerbread House Kits rock at Sun Street Breads!! December 13, 2011

Pre-fab houses?  Sure….especially when it’s gingerbread!!  Sun Street Breads at Nicollet and 46th in Minneapolis offers:

For more information check out  http://www.sunstreetbreads.com/about/

Kay Roseland   @KayLoire

 

Happy Holidays!!!! December 11, 2011

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Just saw something I’d like to share, and what better place than Shareology!  Imagine the scent of this:

Happy Holidays from Shareology!!!!

Kay Roseland  @KayLoire

 

Indoor Maps: Google and Mall of America partner for the next step in maps: into the indoors!! November 29, 2011

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Shareology was thrilled when she found  out about the latest wrinkle in Google Maps!!  Just in time for the holiday season, Google debuts maps for the indoors!  Since we are into the holiday season, what better partner for Google than Mall of America!  For now the indoors is for the Android family of smart phones; iPhones will follow in 2012.

A quick download of Google Maps 6.0 from market, and Shareology was off to the Mall of America to test this out!

One of the exciting things is that all 4 floors at Mall of America are available on Indoor maps! Just click on 1, 2, 3 or 4 off to the right, and you shift easily from floor to floor.

Before Indoor:                                       After Indoor:

A couple of tips:  once you get the map, it can zoom in for more detail.  Having issues?  Close and reload; it gets better the more you work with it.

Either a little blue dot or a blue arrow will tell you where you are on the map.

First Google Maps Indoors partners include:

  • Mall of America, IKEA, The Home Depot, select Macy’s and Bloomingdale’s, Daimaru, Takashimaya and Mitsukoshi locations and more.
  • Hartsfield-Jackson Atlanta International Airport (ATL), Chicago O’Hare (ORD), San Francisco International Airport (SFO) and Narita International (NRT), among others.
  • JR and Tokyu Corporation

For more information:

http://googleblog.blogspot.com/2011/11/new-frontier-for-google-maps-mapping.html

P.S.  Mall of America was a sheer pleasure to shop on Tuesday afternoon–lots of parking and decorations galore!!  Follow them on Twitter at @MallofAmerica

Kay Roseland  @KayLoire

 

Pioneer Press, Marty and Me November 13, 2011

Many thanks to Julio Ojeda-Zapata of the Pioneer Press for his article on “Does ‘getting away from it all’ include your iPhone?”  Special thanks to photographer John Doman for his suggestion that we take the above photo on a bench next to the sculpture of former mayor of Richfield, Marty Hirsch.  Just one of a number of fun, beautiful sculptures within a block radius.   Richfield, home of art:  who knew?  

Full article available at:  

“Does ‘getting away from it all’ include your iPhone?”  Sunday Pioneer Press story with @kayloire (also in photo) http://www.twincities.com/ci_19317335

Kay Roseland  @KayLoire

 

Herberger’s New Store at Southdale: Traffic, Calvin Klein and Michael Kors!!! November 11, 2011

Filed under: Uncategorized — kayroseland @ 3:32 pm
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Shareology is in a state of shock; she’s just back from a trip to Southdale’s just opened Heberger’s store. The shock is the traffic in that store on a Thursday afternoon; lines were 8-10 deep at most checkout counters!!!  It looked like traffic in a Halloween store on the morning of the 31st!!  And yes, the rest of Southdale still looks sad:

The  perennially dark Abercrombie & Fitch  is still non-welcoming and, well… dark.  The contrast couldn’t be more apparent:  next door is the light-filled, welcoming Herberger’s newly opened two days ago.  This corner was so drab that Shareology once did an article on What Shopping Center is this and included a grim shot of the A&F corner of Southdale before Herberger’s opening:

http://kayroseland.wordpress.com/2009/08/17/which-shopping-center-is-this/

A miracle has occurred; Herberger’s was full of shoppers on all three levels.  Surprise:  you now have another Micheal Kors choice besides the newly minted store at Mall of America:

Brands, brands, brands!! Michael Kors is not alone.  Shareology spotted Ralph Lauren, Coach and an imposing Calvin Klein presence:

Halston once said that the basic fashion neutrals are black, white and red.  From the look of the Calvin offerings in Southdale Herberger’s, that mantra is still going strong.  But wait, one more Calvin Klein display stopped Shareology dead in her tracks:

OMG!!!  A plus size on a mannikin!!!!!  Behind it, sizes up to and including 20!!  In the $150 price range…..  So if you’re larger than a size 0, run, do not walk, to Southdale Herberger’s!! 

Lesson:  Hell has apparently frozen over:  Shareology saw many sizes of the same magnificent red dress on store mannikins, backed up with merchandise to buy!  Happy Holidays, indeed!!

Kay Roseland    @KayLoire

 

foursquare: social media connector or stalking tool? November 8, 2011

Filed under: Uncategorized — kayroseland @ 9:20 pm
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I’m having reservations about foursquare.  Let me start by saying that I get the social component; if I was meeting people at bars and restaurants on a regular basis, I’d be all for foursquare.  Checking in to something like Minnebar or Product Camp: awesome, I get it. 

What I’m questioning is why people I do not know want to follow me on foursquare.   One of my 30 (yep, only 30!!) foursquare friends actually has over 500 foursquare friends!   If my Droid X made tweety sounds for the checkins of 500 people, I would send it permanently to a time out.  

I want to know who those 30 people are that I am shadowing.   Honestly, one of my friends checks into Weight Watchers on a weekly basis.  Another (I am not making this up!) checked into Sex World on almost a daily basis.   TMI, people!!!  

If you have 500 friends, how do you know one of them is not waiting for you to check into Mall of America so they can case your home for some shopping of their own? 

For my final rant, why are we telling our friends every time we check into Target or Depot?   The one nifty feature of foursquare is that you can check in but NOT tell your friends….just click NO to the share question.

Feels better to get that out on the written screen. 

When I check into Hacks & Hackers Twin Cities tomorrow night, I’m gonna love finding out if I’m the first to check in, or who I know who already is there…. So I do use foursquare.   For now.

Kay Roseland   @KayLoire

 

Earrings and Necklaces and Bags: Oh, My!!! November 2, 2011

Shareology’s favorite accessories store has just moved to a new location near 494 and Lyndale.  Next time you’re at Best Buy, head east in the center to Our Little Secret; it’s just around the corner from the mattress store.

Shareology spotted the absence of activity at Our Little Secret’s previous location across from Bachman’s and did a quick turn to check out the situation. The sign above meant she was off to 494 and Lyndale on opening day; after all, it is her favorite earrings store. (and bags and necklaces and all thing marvelous, marvelously priced….)

Owner Nancy Nelson offers personalized service and a wide selection of your favorite jewelry.

Shareology had one last surprise:  she met a former Miss America!!

Ms. Dorothy Benham rotates among Our Little Secret locations….so not only can you find a new pair of earrings…you can talk with one of the best stores representatives ever!  Or check out their website at http://www.ourlittlesecret.tv/

Kay Roseland   @KayLoire

 

Big Box? Big Lot? Or…Public Art? July 20, 2009

As retail  struggles, some retailers in blue stress low prices. Other retailers in red look to outside store design to draw customers into their stores.  Previous experience in point of purchase suggests that the outside of the store impacts the decisions made inside the store.

Those of us who have been strolling the newly opened Edina Promenade, participating in the “Judge the Public Art” contest, might be excused for considering the Super Target on York Avenue as part of that public art. Instead of the normal flat boring back of store, we are treated to some rolling hills, green grass, trees and structural elements of the new Target architectural language.  

Public Art -- Target Art

Public Art/Target Art

 Proceed off the Promenade and around the store’s north side and you find the best looking rain runoff area ever featuring white chunky bricks replicated in the nearby low rock walls. 

Rain Water Drains
Rain Water Drains

 Next up on our Around the Target Tour? Six red chairs ready for your next conference break, picnic, or just plain contemplating all things restfully red. (Will we ever look at a three foot red concrete ball again and not think of Target?)

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 The chairs are just off the colonnade that leads you from Galleria across the street to a covered walkway straight south into the store’s entrance. This shaded walkway does a lot to alleviate the harsh Minnesota sun, and makes quite a refreshing entrance to the store.  

Almost as much fun as the Guthrie Theatre's front porch on  the river
Almost as much fun as the Guthrie Theatre’s front porch on the river

Just to give one a teeny glimpse of how good design permeates all things Target, even the ladies room inside the store offers sleekly designed sinks and faucets. Want still more good design and function? Those hand dryers are super effective and efficient:  how come these weren’t in use years ago?

Great Design in places you'd never think to look.........
Great Design in places you’d never think to look………

I know it’s hard, but we leave the store (picnic supplies in tow) and continue our tour back to the Promenade. These hydrangeas are part of the landscaping that perfectly sets off the south side of the store.

Our final shot shows how Target has used images that support the brand while sending messages about how fun and elegant shopping here can be. (Didn’t think elegant was a word you would use to describe Target? Take another look at the woman striding forth in the red dress.) Not one image on the outside of the store that causes us to cringe; all show various Target customers, all demographics blissfully happy in the red spending zone. Try feeling this good about design in blue shopping cart land; ain’t gonna happen.

The Bullseye Branding Rocks!
The Bullseye Branding Rocks!

A tip of the shopping cart to Target, and the designers, architects and landscapers who made this possible!

Is the U.S. consumer marching into stores because of the design of the exterior? Or will Bentonville take over the world?

Even in a challenged economy, I feel a lot better about spending my dollars in a store that makes me happy before I even enter. What about you? What about the consumer?

Kay Roseland / Twitter: @KayLoire

 

Networking Fatigue July 25, 2009

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I’ve run into a new networking slant twice in the last week.  

At Smiling and Dialing, “Networking Fatigue” was mentioned. This involves an employed person who is besieged with requests for coffee by those unemployed amongst us. The Fatiguer spends coffee asking “Know of any jobs?” When the answer from the employed person is”No”, the Fatiguer gets cranky. Please, folks, remember to focus on others — give more than you get. (Thanks, SagePresence! Thanks, SAMSnet!). If you are truly giving to the person you meet with, Networking Fatigue will not occur; you will both come away from coffee glad for what you have shared. (And Shareology can tip her hat to that!)

To reinforce how important the above principle is, my coffee date on Saturday, mentioned she had been having some tough coffee meetings herself.  “They just suck the life out of me….”    She asked for a second meeting with me because I gave during meeting one, and she wanted me to help a friend of hers going through a tough time. Sure, I said, I’ll connect with him on LinkedIn and meet him for coffee. (Not coincidentally, at the end of our second coffee, she offered to put me in touch with a P.R. person in her company.)

Lesson to absorb? Networking needs you to give more than you get. Let’s play the game in a way that ensures we will treasure this contact and begin relationships that offer true exchanges into the future.   Don’t be a Fatiguer:  Be a giver!

Kay Roseland

@KayLoire

KLR2009-700

 

Galleria: Retail that Works! July 26, 2009

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In an environment where retail has been challenged, one continuing bright spot is the Galleria in Edina. Where to begin? Perhaps with the strollers at each of the many entrances. Galleria knows the customers it serves and the Edina mom. If she decides to make a quick trip inside, she will find a stroller waiting at the doorway to help her manage her child and her shopping.

I also like the way the Galleria deals with that horror of horrors today: empty retail store fronts. The Galleria uses architectural elements of empty storefronts to showcase current retailers and their offerings. You might be excused from enjoying the display and not noticing an empty shop behind. In a rare misstep, one well done display window is located next to waaaay too much empty white space where previously lurked a store front that no longer leads into an open shop. Most often Galleria paints these empty storefronts in an appealing color that works so much better than expanses of white.  

A few stores closed?  No problem:  Fill them with displays of existing stores offerings!

A few stores closed? No problem: Fill them with displays of existing stores offerings!

Great Bay Window Display:  if only the wall wasn't white

Great Bay Window Display: if only the wall wasn't white

Finally, a salute to the most consistently beautiful windows of Tiffany. Simply breathtaking.

A eco statement  that delights the eye

A eco statement that delights the eye

A mere photo cannot do justice to those two display windows on the side of the Tiffany store.  Next time you’re walking by, take a look. Even in a challenging economy, walking through the Galleria just makes you smile. One suspects that happy customers are more likely to indulge their shopping instincts in this kind of beautiful environment.

Galleria thrives because of a sophisticated mix of unique local retailers and well chosen national brands.   The addition of the Westin Hotel to a thriving restaurant mix, combined with outstanding merchandising makes Galleria stand out in today’s marketplace.

Kay Roseland

@KayLoire

 

Branding Opportunity or Ugly Concrete Posts? August 2, 2009

As Shareology was circling Target for the 14th time last week, she started to notice that Target may be unique in its ability to turn a 3 foot high red ball or concrete barrier at the store front into a branding statement:
Target and those 3 foot high red concrete balls at the store entrance

Target and those 3 foot high red concrete balls at the store entrance

How do other stores deal with store fronts and the need to protect the random driver from crashing into a very expensive entrance?  Let’s see how Best Buy, Sports Authority and Harley Davidson deal with the same issue.   Let’s see what branding opportunities are hits and which are misses.

Best Buy:  Ya think they park the car here for the sheer Branding Power of Geekness?

Best Buy: Ya think they park the car here for the sheer Branding Power of Geekness?

Further Away:  Looking Good

Lost Opportunity:  Where is the yellow and blue when it comes to concrete barriers?  Beige is bland, bland, bland....

Oops:   Why no beautiful blue or yellow carried through to the concrete barriers?   Like we’re not gonna notice them if they’re beige?

Let’s see how Best Buy’s neighbor handles the same challenge with a tad more integration:

The Black Posts repeat the shading of the Red Logo:  Yay!

The Black Posts repeat the shading of the Red Logo: Yay!

Looking Good!   Sports Authority is making its corporate colors work by repeating the shading color with the concrete barriers.   Didn’t we always say how important accessorizing is?

And the Winner Is!

And the Winner Is!

Shareology has to admit she was very pleasantly surprised how Harley Davidson in Eden Prairie, Minnesota handles the concrete column challenge.  They don’t!   Instead we have this garden wall.   (Don’t you always shop for your bike surrounded by flowers and garden walls?)  Hey, you’re not gonna drive your pickup through this concrete garden wall, trust me!  So function is served.   But on least a couple of occasions, Shareology has sauntered through this garden and the bikes for sale wondering if she shouldn’t consider another mode of transportation.  

So:   what do YOU think?  Target’s use of the 3 foot round red concrete balls on four corners of their lot, plus at the store entrances, is a strong and unique branding opportunity.  Or do you prefer the outdoor shopping environment Harley sets up in Eden Prairie?  Shareology wants to know!

Kay Roseland   @KayLoire

 

What person or book has most influenced you? August 13, 2009

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Or  in another, more current take, what person or book has most impacted your thinking on social media?   Shareology needs to back away from the computer (No!!  not while #blogwell  is streaming on Twitter!!) and restock the learning bank at either the library or the bookstore.  So, what do YOU think?   Who have you learned from?  Inquiring minds at Shareology and @KayLoire want to know.

 

Back to School at Mall of America August 18, 2009

Filed under: Uncategorized — kayroseland @ 11:21 pm
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Shareology wasn’t always fond of Mall of America…(who wants to go shopping in something THAT big?).   She turned the corner when life presented an opportunity, as part of her MBA, to take Retail Management — and the classroom location?  Mall of America.   Well, after Shareology got over the shock, she could not imagine a more perfect place for a Retail Management classroom.  For those curious amongst you, the classroom was tucked away down a hallway, across from Rainforest Cafe,  just outside Bloomies.  

In the quest of yet  more retailing dreams turned into reality, Shareology took herself off Tuesday afternoon to Mall of America, known hereafter as MOA.   Shareology may have finished that MBA, but other students are soon to bid August goodbye and head back to their own classrooms.   What did Shareology find?   Conservative colors, denim and yet more denim.  Oh, for this R word to end, so that the rainbow of colors that we all deserve can be back in stores;  right now, not so much.

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OK, enough with the boring denim already!  Doesn’t anyone do denim with dash?

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Say what you will about The Gap, this window blows straight through boring into brilliant…..but all this monochromatic color has got Shareology wanting some color back in her life.   And she found it, although she is gonna have to adopt a niece to justify a purchase at the Disney store; anybody have a niece you can lend me?  (Three nephews make Shareology particularly susceptible to the lures of Disney.)

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The detail on these dresses is just amazing — the headdress has a veil attached to the crown that looks positively like what Eleanor of Aquitaine must have looked like as a tween.  Okay, time to head for something a tad more sophisticated:

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Makes you want to read more and find out the history of this relatively new brand…..  Speaking of new, Shareoloy noticed one very clever way to maximize sales:

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Some  consumers shop instore; some consumers shop online. Some do research online, and buy instore.  Some research instore and buy online.  Bricks or clicks, Fossil is going to ensure it gets its share of all shoppers. 

Why would anybody want to buy an $1,100 coat in this economy?   When Burberry provides alterations to  fit this coat specifically to you:  that’s when.   What garment cries out for a perfect fit more than a trench coat?  Who knew Burberry offered tailoring?  Shareology came darn close to selling that $1,100 coat Tuesday afternoon.  If you want this coat, ask for Mark; he’s great.

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Getting tired?  Time to pop up to 3rd floor for the pause that refreshes, and lets you spend 5 cents on your favorite tune at Johnny Rockets:

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Ooooohhh, that malt was amazing!   All geared up now for the last 4 stops on our MOA tour:    first up, the eagerly awaiting opening of:

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Going to wait around for the opening?  How ever to kill time?   Yep, it’s a lot like Vegas here at MOA:  you can get married while you wait:

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And finally, the shot below is NOT of the Apple store at MOA; Shareology lives in fear  of having to be bailed out from taking an inappropriate photo in an inappropriate venue.  (Although the lady in the Gucci department at Nordstrom gets raves from Shareology for extremely politely saying “No photos, please.”)  Apparently Apple also likes to  guard its retailing mojo.   Suffice it to say, the MOA  Apple store was packed with consumers learning, tapping and consuming.  Many, Many consumers.   Well, that much success is a tad boring.  Guess what retailer had not so much audience in its Apple department? 

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Let Shareology emphasize that this is not the Apple Store; it is another retailer.   Same products:  no audience….but that’s another post from Shareology.  

For more about Back to School trends, check out http://moafashionsense.com/   Lots of fun stuff from 520 MOA stores, plus the rescue of two fashion victims, Nate and Hannah.

Shareology bids you adieu with one final bit of history.   Buried on a side street in the former Camp Snoopy, now Nickelodeon Universe, is the following plaque.  To think the ball park that replaced Met Stadium is about to be replaced itself…..

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A new shopping center opening? In 2009???? September 4, 2009

New shopping center?   Opening?   In 2009?   Are they mad?   The Shops at West End in St. Louis Park, Minnesota may be, but they are opening in October or November, 2009.  This new lifestyle center features an open central arcade with an arched roof to protect from rain.  (Rain?  This is Minnesota — snow happens….)  Tenants to open soon include Anthropologie, Creative Kidstuff, Uber Baby, Crave, Cooper and Tobey Keith’s I Love This Bar & Grill.  

Let’s take a pictorial tour, and explore the new upscale Rainbow grocery store. 

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Not quite open yet, but soon, very soon...........

Not quite open yet, but soon, very soon...........

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Protected against rain in Minnesota -- gee, should we have thought of anything else?

Protected against rain in Minnesota -- gee, should we have thought of anything else?

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Ah, the freshness of a brand new store front in early fall......

Ah, the freshness of a brand new store front in early fall......

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Shareology loves Oscar; apparently Rainbow does too! 

The frozen section is also in a little nook all its own......

The frozen section is also in a little nook all its own......

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And now we bid adieu…………………. 

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Rainbow is aiming for an upscale market, with enhanced produce, prepared foods and a salad bar.  For a 55,000 square foot store, it feels surprisingly cozy.  In fact, two sections, produce and frozen, seem their own little worlds:  no hint here of the endless warehouse ceilings normally found.   Another first for frequent Rainbow shoppers:  quotations on the walls from the likes of James Beard and Oscar Wilde.  So Rainbow is open and soon more retail will follow.  

Kay Roseland  @KayLoire

 

Retail Revitalization in Uptown October 9, 2009

Filed under: Uncategorized — kayroseland @ 5:40 pm
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As a former Uptown Girl, Shareology has a deep affection for the corner of Hennepin and Lake in Minneapolis.  Trusted sources alerted her to a retail revitalization in progress.  (As a former East Isles Residents Association member, let me tell you, this particular revitalization has been in the works  for literally years and through multiple developers.)  Calhoun Square ain’t done yet:  but the bones are starting to emerge:

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The space between Calhoun Square and the parking ramp is in transition: this half:  not so done

The space between Calhoun Square and the parking ramp is in transition: this half: not so done

The northern half shows the outdoor strolling, sipping a glass of wine potential  ...

The northern half shows the outdoor strolling, sipping a glass of wine potential ...

Amazingly, quite a few of your Calhoun Square favs are still open....

Amazingly, quite a few of your Calhoun Square favs are still open....

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Yep, a boatload of new square footage is under construction....

Yep, a boatload of new square footage is under construction....

The more things change, the more they stay the same....

The more things change, the more they stay the same....

Placeholder, NOT the new name of the old Figlio ...

Placeholder, NOT the new name of the old Figlio ...

A reminder that not all of Uptown is under construction....

A reminder that not all of Uptown is under construction....

Hot off the press:    Figlio has become … Il Gatto    and it’s on Twitter! –>  @ ilgattouptown  

Shareology does wonder if the romance between the residents of Uptown and Calhoun Square will continue after this separation of sorts.   Shareology can’t wait to check out the traffic when the new square footage opens.

Well folks, that’s it     …    time to head over to Lucia’s for some soup and a minicupcake….

For more information go to www.uptownminneapolis.com  or check out Uptown author Thatcher Imboden on Twitter at @OurUptown — he’s got up to the minute information on who’s moving where in Calhoun Square.

Kay Roseland   @KayLoire

 

Shhhhh….Soft opening of StyledLife….. October 10, 2009

Filed under: Uncategorized — kayroseland @ 12:45 am
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in their new space in Galleria in Edina, MN.   If you like accessories or music, this is the space for you!  Accessories nirvana, in twice the space of their previous Galleria location.   Necklaces to die for, scarfs, purses….it goes on and on…..

Shareology is just back from the soft opening, and as she composes, she’s listening to some spectacularly addictive music on www.styledlife.com.  This is one amazing web site….as it boots, it tells you what percentage is loaded, and……….this amazing music plays…..move your mouse over the screen…best fun since the 4th of July!  Shareology doesn’t need a radio anymore; she has www.styledlife.com

StyledLife has moved to their new space in Galleria!

StyledLife has moved to their new space in Galleria!

Grand opening of the new space in Galleria is November 12 — but don’t let that stop you from taking a peek before then!

Kay Roseland     @KayLoire

 

Bloom in the Right Garden October 29, 2009

Filed under: Uncategorized — kayroseland @ 11:50 am
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Having spent four years as a Career Counselor, Shareology often draws on a garden concept to clarify where people are in their lives.  (A garden analogy?   Are you surprised?  Use the search box on the right to find the post on morning glories, Shareology Shares Gardening Glory.) 

A cactus cannot bloom in the rain forest.  An orchid cannot bloom in the desert.  Each plant is elegant and perfect in itself, but it needs the right garden to bloom and grow.   The same applies to people  — are you in the right garden?  Finding the right garden to bloom in makes all the difference.  

One way to transition from your desert to your tropical rain forest is to begin with non-work activities, whether volunteer work, education or networking.   This softens the transition, but ultimately?   Finding the right garden to bloom in makes all the difference.

Kay Roseland     @KayLoire

 

Journos and Bloggers and Bacon and Beer: Oh, my! #SMBMSP #20 October 31, 2009

Social Media Breakfast Minneapolis-St. Paul convened Friday morning at Summit Brewing in St. Paul, MN  for a superb panel on Journalism, Bloggers and where do we go from here?   And Yes, there was beer to go with our bacon! 

Panel Discussion: Social Media and Journalism
A spirited panel discussion with local journalists on how traditional media is using/adapting/ignoring/embracing social media.

Facilitated by Julio Ojeda-Zapata (@jojeda), a technology writer and columnist at the St. Paul Pioneer Press and author of the book, Twitter Means Business.

Panel members:

  • Jason DeRusha (@DeRushaJ), investigative reporter, WCCO-TV
  • David Brauer (@dbrauer), media reporter, MinnPost.com
  • Gene Rebeck (@generebeck), senior editor, Twin Cities Business Magazine
  • Julia Schrenkler (@juliaschrenkler), interactive producer, Minnesota Public Radio
  • Dirk DeYoung (@ddeyoung), editor, Business Journal

Wind and Rain threatened the outside of the building located on the Mississippi River; as we tossed between the panel of Twin Cities Journalists and the ever questioning social media geeks in the audience, the sunshine suddenly streamed through the windows.    A few photos for your memory book below:

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Hey: it IS the day before Halloween...........

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and a huge thank you to our host, Summit Brewing!

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what better place for post-event networking than the bar at the back of the room?

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Robert K. turns the lens......

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#smbmsp #20: just too good to leave...........

Rick Mahn and Mykl  Roventine have done a superb job of organizing Social Media Breakfast Minneapolis St. Paul (#smbmsp).   Shareology is especially impressed with their use of sponsorships to power this group.  A tip of the beer stein to them both and a huge Thank You! to Rick, Mykl and all the SMBMSP sponsors!

Kay Roseland    @KayLoire

 

Inspired Merchandising? or Worst Idea Ever? You decide! November 4, 2009

Filed under: Uncategorized — kayroseland @ 12:12 pm
Tags: , , ,

Shareology is proud to welcome a guest contributor today; Bill Carlson (of Kestrel Marketing in Chicago) and I worked together on the Honeywell Interactive Kiosk.  Bill is still finding amazing items at retail.   Let’s see what he says:

So I happened across this inspired merchandising while shopping at the grocery store and thought it worthy of a humorous sidebar in Shareology… Bet you won’t find this combination in any best practices documentation!

….house brand perhaps, which may explain the “unique” placement (i.e. Impromptu store-level decision vs. structured best practice recommendation from national brand?).

Discord grabs the eye and in fairness to whoever set this up, the sheer fact that I took note is indicative of its success. Actually not often that something stops you in your shopping tracks, requires a second or two of thought and then gets you chuckling. That being said, not so sure this would be in my top-10 cross-promotional recommendations…

1)    There are good ideas for cross-merchandising and there are
not-so-good ideas for cross-merchandising.  Most basic and logical approach
is having products which somehow complement one-another — in front of pizza
you might have red pepper or parmesan cheese, for example.  Creates a
“that’s a good idea” moment for the customer.  Another approach is simply
using that space for any impulse items whether connected or not — in the
frozen foods section one might envision condiments, for example, though
could be just about anything.  Anything except products which don’t look
right next to one-another, of course — in this case, not so sure stomach
relief is the right thing to have in a food aisle!

2)    So, how did this occur?  Are these trays on freezer doors
merchandised based on store-level discretion?  With due respect to store
staff, it’s not their daily challenge to be considering marketing and
cross-merchandising so perhaps someone just didn’t see the irony?  Or maybe
they DID and this is intentional (guys in the back chuckling every day?) –
certainly gets me every time so perhaps there is some wisdom here,
intentional or not?  While cute, and maybe a lesson in how a mismatch can
get more attention than something we might consider more appropriate,
perhaps this is not the right message, and certainly not what I would want
to see in front of my product if I’m one of the pizza suppliers.  If the
stores were not provided with best-practice directions/recommendations, then
indeed the result is at the whim of store staff and this case in point
demonstrates the potential issue.  We’ve all seen a good idea in the
conference room not get executed properly in the field, eh?

3)    Finally, merchandising overkill?  Trays on many of the freezer doors
break the clean look through those doors and if what is on those trays
doesn’t fit the area, then it’s a waste of time and space.  Would be
interesting to do a hidden camera deal in that aisle — merchandise those
trays with complementary products for a day and then merchandise them with
unrelated goods another day and see which gets more action.

Have fun!

Bill Carlson
Kestrel Marketing

So, dear Shareology readers, what do you think?   Inspired Merchandising?  or Worst Idea Ever?

Kay Roseland   @KayLoire

 

A Retail Surprise at Galleria! November 9, 2009

Filed under: Uncategorized — kayroseland @ 12:17 pm
Tags: , , , , ,

Shareology has been following changes at Galleria in Edina,  MN for the past year.  This shopping center is one of the few remaining vital during one of retail’s most challenging times.  One strategy has been to move tenants in small spaces into larger spaces.  Shareology was a tad concerned that, based on her prior experience in percentage rent  at Dayton Hudson Properties, successful small tenants may be hard pressed to keep up with additional rents that come with additional square footage.  Thus a great tenant in a small space risks failure when moved to a larger space.   A source confirmed to Shareology a few weeks ago that Galleria is extremely careful with its tenants, and moves those who can grow and be successful into larger spaces.   The same source indicated that as one of the few privately owned shopping centers, the Galleria has more freedom to make decisions, and carefully nurtures its tenants and their growth.  

Moving those tenants to larger spaces leaves those smaller spaces empty behind.  Galleria has been averaging about six open store fronts in the past year.   A trip to Edina this weekend confirmed that the movement of tenants into larger spaces continues.  Styled Life does indeed look styling in its new space.  Last week, Fifth Avenue Optical moved into new space, and stopped Shareology in her tracks with its new, attractive store.

Down the hall, Shareology came to a jaw dropping stop.  In the spot vacated by Fifth Avenue Optical and Styled Life was indeed another boarded up space, this one painted chocolate.   The jaw dropping was caused by the sign in front of the empty space:  

“Coming Spring 2010:   Louis Vuitton”    Wow.  Double Wow.   Great fit with their existing tenant Coach.  (And Louis Vuitton’s nearest neighbor?  Tiffany.   Nice Neighborhood.)  

Can retail recovery not be truly underway if Louis Vuitton is moving into Edina?  Shareology left with a skipping step and a smile in her heart!

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UPDATE DECEMBER 22, 2009:

Shareology was admiring the white and crystal holiday decor at Galleria, when she realized Spring for the opening of Louis Vuitton in Galleria has gotten much more specific:  LV will be here in May!

 

Kay Roseland    @KayLoire

 

Imagine the smile on Shareology’s face…. November 10, 2009

UPDATE May, 2010:

  • Opening Day of Louis Vuitton, Galleria:   May 4, 2010
  • Date of Shareology Post re Opening:          May 4, 2010
  • Date of Strib’s article on Opening:                May 6, 2010
  • Shareology:                                                            Still Smiling

Original  Post from November 10:

…when she retrieved her Star Tribune this morning to find “Vuitton to defy economy and unpack at Galleria” on the front page, main story in business section.   But then, dear Shareology reader, you knew that 24 hours earlier:  proceed to the post below “A Retail Surprise at Galleria!”

 

Happy Friday the 13th! November 13, 2009

Filed under: Uncategorized — kayroseland @ 2:13 pm
Tags: , , , ,

Just a quick note about some coming attractions on Shareology….   So many of you have clicked on “A New Shopping Center in 2009?  Are they Mad?”  that an update  is in the works.   Key store and restaurant openings in West End make a return visit by Shareology and her camera a must.  

Shareology also scored her ticket to Social  Media Breakfast Minneapolis – St. Paul #21 a week from today at Imation headquarters in St.  Paul.   Looking forward to a great content session and ever fun shots of social media geeks at play.   SMBMSP is one of the most satisfying groups Shareology has ever been a part  of  (unless you count Alpha Psi Omega, the drama fraternity, and Shareology does!!) 

So enjoy your Friday the 13th;  see you back here in the next few days with more retail and social media news, pictures and general frivolity!

Happy Weekend!

Kay Roseland   @KayLoire

 

SMBMSP #21: more pics and less bacon November 20, 2009

Social Media Breakfast Minneapolis St. Paul ( #SMBMSP ) met at Imation Headquarters in Oakdale, MN on November 20th for another round of networking and learning.  

FEATURING:

  • Putting the passion back into your jobsearch
    by Kate-Madonna Hindes

    Showcasing your value as a jobseeker using social media and while networking. Creative and easy ways to remember your ‘accomplishment statement,’ how to use social media to find a job and touching base on advanced ways to use linkedin, twitter, and more.

    Kate-Madonna Hindes works for the State of Minnesota Workforce Center System. She facilitates on Social Media and Creative Job Search strategy. She also facilitates around the nation for the NCCC, through her blog, GirlMeetsGeek.

  • GoGirl Case Study: How Conversations Built GoGirl
    by Holly Matson and Cydney WuerffelA case study of a local Minnesota start-up that shows how social media knowledge was put to work to launch and build a brand. We’ll discuss the importance of integration and strategy and why social media can’t work without it.Holly Matson is an Online Marketing Manager at Risdall Online Marketing Group. Cydney Wuerffel, also at Risdall Online Marketing Group, is an Online Visibility Specalist.
  • Imation Gets Social
    by Jeffrey MeredithLearn about some recent social media efforts by the world’s leading provider of removable data storage products.

    Jeffrey Meredith
    is Vice President of Global Marketing and Product Management for Imation.

GoGirl, a new product line, utilizes social media and the occasional MINI Cooper to market a unique feminine product.   Shareology was impressed with the strong branding,  including the product name GoGirl.  About half way through the presentation, it dawned on Shareology that this is not the first time she has run across this product.  Given the events of October  10, Shareology has been doing a LOT of reading; I’ve already plowed through all seven Harry Potters:  again.  Currently I’m rereading Tales of the City by Armistead Maupin, which includes a “female funnel” received by one of the main characters, Mary Ann Singleton, as a component of her job at a San Francisco TV station during the 70′s.  Maupin has written a fascinating seven books about this time period; what he did not do was brand his novelistic female funnel as GoGirl!

Here’s a few selections from Social  Media Breakfast Minneapolis St.Paul #21:

Kristi Kottschade and Lenore Hoolihan at Imation Headquarters for SMBMSP #21

Kate-Madonna Hindes or @GirlMeetsGeek meets her audience

GoGirl, a unique new product introduction, via social media

Risdall Online Marketing Group's Holly Matson and Cydney Wuerffel greet their audience

Shareology guesses this may be the most unusual product @MyklRoventine has ever given away...

What better way to end SMBMSP #21 than with a smiling Amy Bryant?

Next time (December 18 at Open Book) remind Shareology to get a seat by the projected Twitter stream:  so cool!  

A tip of the social media hat to Rick Mahn and Mykl Roventine for another high quality event!  

Kay Roseland @KayLoire

 

minnebar: 600 MN geeks and Me! November 22, 2009

minnebar (#minnebar) — minnesota + tech + design + drinks   was held at Best Buy headquarters in Richfield,  MN on Saturday, November 21. 

minnebar is an “(un)conference” where attendees set the agenda.  It is unique because it brings together the Twin Cities’ design and programming community for a day of learning, networking and fun.

Shareology had a ball  amidst geeks and gurus in the Best Buy headquarters.  The great thing about minnebar is it is created by the participants!  Don’t like a 45 minute session?  Quietly leave and go sit in on another!! 

Among sessions Shareology attended:

Marketing via Social  Media                        Alex Hawkinson

Android 101                                                           Justin Grammens

 Networking Online                                          Paul DeBettignies

Let’s take a look at some of the fun:

Minnebar arrivals begin the day with muffins, fruit and Caribou in Sandy's Place at Best Buy headquarters

Attendees gather for Android 101 in the Best Buy Theater

Android 101

 

 

Alex Hawkinson, session leader, and Luke Francl, (un)conference organizer

Donnie Berkholz prepares to present on Bad Apples or ... .....

Zack Steven at the social media end of the (un)conference

Gopher Game or Minnebar? Tough call.... Minnebar wins! Paul DeBettignies, @MNHeadHunter, helps navigate online networking

Networking online session attendees doing their homework

What a great day at minnebar!

What a way to spend a Saturday:  a pure learning adventure!  Many thanks to Luke, Ben, Jeff and Matt  for organizing Minnebar, and a special thanks to all the sponsors: 

Platinum Sponsors

Gold Sponsors

Informed sources tell me the after party went on to 8 pm and beyond!!!

So how did you spend your Saturday?  If you’d like to relive minnebar, check out #minnebar on twitter.

Kay Roseland    @KayLoire

 

LinkedIn linked to twitter? Beware…… November 24, 2009

Filed under: Uncategorized — kayroseland @ 12:26 pm

Busy sending your tweets to LinkedIn?   Consider carefully……….. and stop it!

People who were smartly using the LinkedIn status line now show up on LinkedIn with twitter goobeldegook mucking up their LinkedIn presence.  The LinkedIn status line is one of the strongest tools in your social media kit; use it wisely! 

At minnebar, @MNHeadHunter says he is just waiting for someone to be tweeting about those )#(*& Vikings, Gophers, (fill in the blank) and send it not only to  twitter (where it will barely register on the Oh, Horrors! scale) but to LinkedIn.   LinkedIn is your resume folks!!!  Keep it concise, focused and a proud representation of the best of you.   Keep Twitter for your best casual, snarky, witty self.  Oh and one last thought?

Google is forever!   And for that matter, so is Twitter!!!  Let the social media user plan for the future before you hit that Update key.

Kay Roseland     @KayLoire

 

Target, Apple, Macy’s…and the winner is: Apple!! November 29, 2009

Filed under: Uncategorized — kayroseland @ 11:18 am
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Shareology stepped out on the Saturday after Black Friday to observe a few eclectic trends this holiday season.   She was struck  by merchandising at three retailers; a few select holiday shopping photos and the conversations they started follow:

What better place to start Holidays 2009 than the seasonal decorations department of Target?   Shareology normally doesn’t discuss missed photo opportunities, but………   just a few moments before, three guys in a row were poised in serious contemplation of the wall of lights.   Apparently there are homes out there in need of even more twinkle opportunities!

Is Shareology the only one who thinks it’s a giggle that come Black Friday, the red and green storage bins come out at Target?  I mean, Shareology is one of the most organized people on earth:  but do your holiday decorations have to be in a red bin?   Granted, it makes spotting them in the attic a snap…..but still.    Even if this is not for Shareology, she does enjoy standing in this aisle each year and shaking her head.

Okay, there are two retail windows Shareology can stare at for moments on end.   One is Tiffany.  (Deep sigh, consider heading to Galleria.)  Two is Apple.   This year there seems even more to the Apple presentation at the front of the store.  First, instead of that white, minimalist look, we have a tree and……..wait for it ………mulch.   Actual mulch below the tree.  But let’s get closer:

Yep, definitely real mulch under the tree.  Informed sources tell Shareology:  “The tree in the Apple store IS REAL.  They get two of them delivered to the store.  One for the first half of the season and another one is coming later.  They have to water it several times a day to keep it from drying up.”   Wow.   Shareology is blown away:  an actual tree.   Apple and the bleeding edge are so far in the future, they have circled back to the past and the use of a real tree.  Wow.

But check out the top of the tree:

Now there is a succinct sales message:   “Give Mac.”   Gotta love it!

Shareology eventually moved to the right side of the Apple store front.   At first she thought the tree stand was filled with mouse pads – how last century!  Turns out they are…..   apps!   As one watches the video (in the shape of an iPhone, naturally), a graphic shows up that matches one of the mouse pads on the tree, and a description tells what each holiday themed app does.   For Shareology, it became less about the app, and more about matching the graphic on the video to one of the mouse pads on the tree.   Kinda like a graphic video game.

So let’s move from a superb example  of holiday merchandising to one at the other end of the spectrum:

In an upscale environment, Shareology stumbled across a cardboard display of pet beds.  Even if one could tolerate the cardboard, the product is practically hidden away.  Can you guess what retail store offered this display?   Sorry,  Macy’s, this one’s yours.  Is it any wonder that Shareology declared Apple  the winner of this merchandising tour?

Kay Roseland   @KayLoire

 

Befores and Afters December 3, 2009

You know how you’re reading some biography (or, OK, an article in People) and someone says “You can do anything you put your mind to” or some variation on that statement?  Well, Shareology is a tad dubious.   I don’t think I can perform brain surgery.   I don’t think I could be President of the United States.  Heck, I don’t even think I could be Secretary of State.

However.   I do have a couple of examples of how changing your (my!) attitude can make all the difference.  Let’s start with the MBA example.

Shareology raced through the first 75% of her MBA.  (Do you think the fact that Honeywell was paying for it helped in any way?  Thank you, Honeywell!!)   Then came the eight year recess.  Five courses remained.  Shareology had taken every marketing course possible.   So what was left?  Well, besides a couple of great courses (Organizational Development, Strategic Management) there remained The Three Icks:   Managerial Accounting, Econ, Finance.  

At various times in her MBA career, she had dropped managerial accounting, not once, not twice but three times!!  (In the first chapter of the $100 plus accounting textbook, was a homework problem that seemed so detailed that Shareology could not imagine ever completing it.)  On the third drop, Shareology finally did something smart.  She emailed the  professor.   The professor, who happened to be head of the accounting department, said “I’m sorry to hear that.   I would have loved to have helped you.  Perhaps you could attend the second class.”  (Shareology had become an expert in knowing you could attend two classes  before dropping without a penalty.)  In the email to the professor, Shareology had explained how she had built up this fear of The Three Icks.  But she committed one thing to the professor.  No matter how scary, this time she would attend all fourteen class sessions, and try, to the best of her ability, to succeed, or at least complete.   It had finally dawned on Shareology that, if she wanted to complete the course, she was going to have to show up for all fourteen sessions.

The professor and Shareology brainstormed:   tutors?  help from the professor?  extra resources?   Just the fact that the professor  would  know that this would be a struggle and that it wasn’t going to be pretty…  (Perfectionism will stop us from going forth and doing anything…we might produce a result that might be less than……. perfect.)

Shareology found a study buddy in the class to work through homework and she began to read the $100+ textbook.  (Actually she had two versions of the text:  she had been at this so long, the text was republished with another edition.  Swell, TWO $100+ textbooks.)  The deep irony is she was reading an accounting textbook word for word, when time constraints and group projects meant she didn’t read the marketing textbooks earlier in her MBA studying.  She also assigned very specific time slots each week towards studying.  Yep, studying.  The result?  Shareology got a B in managerial accounting, a B+ in econ, and an (OMG!!) A- in finance.  And yes, she told the econ and finance professors that this was going to be a challenge, she was scared, it wasn’t going to be pretty, and she needed help.

The second example?   Shareology was a support system as Agency Babylon launched his blog earlier this year.  She heard all the challenges, and the new areas of learning.  WordPress?  What’s that?   But she listened to Agency Babylon and learned.  She listened to speakers at Social Media Breakfast Minneapolis St.  Paul mentioning that WordPress was a great tool,  feeds directly into LinkedIn, and was poised to offer features far into the future for bloggers.  

But what would Shareology write about?  And how could she sustain interest?   How could she integrate her various interests in marketing, social media and networking?  Would readers accept that she might write about any of these subjects on any given day?  Shareology once again could not imagine how she would do all this…… 

And yet, four months later, she HAS done it.  The Before?  scared silly.  The After?  happy writer.   (And a HUGE thank you to Shareology readers for making this possible.)

So what have I learned?   You can do MUCH more than you ever imagined.   Even conquer The Three Icks.  The sweetest moment was when Shareology stepped onto the University of St. Thomas stage to receive her masters hood.  The professor to place the hood over Shareology’s beaming face?   Dr. Jane Saly, her professor of managerial accounting.  Priceless.

Kay Roseland   @KayLoire

 

Want quality twitter followers? Use your lists!! December 9, 2009

Filed under: Uncategorized — kayroseland @ 11:31 am
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Want more twitter followers, but want quality followers?   Use the lists as resources!!

Shareology must confess she was not crazy about lists when they first appeared on Twitter.  As she got added to more and more lists, her ego took over…. particularly as others added her to lists with names like smgenius.   Really?  Social Media Genius?   Moi??  (Shareology has always had a lot in common with Miss Piggy….)

Shareology had stalled out with followers.   As usual, she was setting goals:  I’m tired of having 469 followers!  Get to 500 already!!!!

Slowly it dawned on her; she could use the lists others had added her to; before you know it, she was at 500 followers, and they were twitheads who others had added to lists for marketing and social media.   Here’s how to do it:

First, you do not have to create any lists; however, you do need to be on lists that others have created.  (Oops, Shareology goofed:  if you are not on any lists, you can just use a list from somebody else, as long as it looks like a quality list from your area of interest.) 

  • From home, click on your lists. (upper right hand corner under Listed)
  • Click on a list with a name you like (one that targets people you want for followers) — let’s click on that smgenius list as an example
  • You will now see recent tweets from the folks in this list.   In the upper right hand corner, click on Following
  • Your screen now has the folks on this particular list — in the middle of each person’s info, the three action icons are what you are looking for.   Pick the one with the person outline –should be the icon on the left  — the words Follow KayLoire (or whomever) should appear — Click!
  • Proceed down the list, hovering over the follow icon, and clicking…..you are gonna get a rhythm and this is gonna go very fast!!!  In order not to get overwhelmed with twitter emails in your email box, work with one list at a time.   I also chose to work lists that had maybe 50 or less people  on them.   Seemed less overwhelming to me.  

You’re done!!   In the next couple  of days, some of these folks will follow you back.   The bottom line?   Other twitheads have put thought into naming these lists and into who they put on them.   You can then use the lists to find quality followers in your area of interest.   Click your fingers off!   If somebody later proves to be a too frequent tweeter or someone you just do not want to have clogging up your tweet feed, simply unfollow them.  

Okay,  I finally have a way to use lists.   I suspect others are using lists to ape TweetDeck and filter out folks they really don’t care that much about (and conversely, filter in those twitheads they really do want to read………..).    What are YOU using lists for?

Kay Roseland    @KayLoire

 

Galleria Roundabout Update December 14, 2009

Filed under: Uncategorized — kayroseland @ 1:28 pm
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Since Shareology loooooves the Galleria, and since Minneapolis-St. Paul has semi embraced roundabouts in our roadways, the following from the StarTribune this morning, had Shareology LOL:

More circular thoughts

My colleagues are starting to call me “Roundaboutguy” because of all the questions on this topic, but today I’ll just share a little something from alert reader Max, who was using one of the roundabouts just south of Southdale in Edina, and:

My wife had a fit that I was in that left lane … that raised section.

Memo to Max: Those are single-lane roundabouts, and you weren’t in the left lane because there isn’t one. That’s the truck apron, which helps fire rigs and other large vehicles navigate the roundabout. So unless you were driving a semi to the Galleria, your wife had the right idea.

Jim Foti can be reached at 612-673-4491 or roadguy@startribune.com

Kay Roseland   @KayLoire

 

Curiously Strong Point-of-Purchase December 15, 2009

Shareology was leaving a Mexican restaurant recently with another retail guru; as we swept out the door, we saw something we’d never seen before:

Photos by F. Delaney

Altoids has done such a good job of brand recognition that the sight of a POP in the entrance to the restaurant stopped Shareology in her tracks.  Have you heard of their brand extension into chewing gum?   Shareology’s friend remarked that the positioning in the lobby of a Mexican restaurant was perfect!  Shareology’s only regret was that in the shock, stop, shoot photo — she forgot to stick a quarter in to find out what that product is like…  we’re guessing curiously strong!!!

Kay Roseland  @KayLoire

 

Social Media Breakfast #smbmsp #22: Health Care and Petey P. Cup… December 17, 2009

Social Media Breakfast Minneapolis St. Paul met on December 18, 2009 at Open Book on Washington Avenue in Minneapolis.  (More below photos…)  

Panel: Health Care and Social Media
An in-depth discussion exploring ways health care institutions are using social media, how the concept of transparency is impacting the  profession, and more.   

Facilitated by Albert Maruggi (Provident Partners) & Arik Hanson (ACH Communications)  

Panel Members:  

  • Kent Bottles (ICSI)
  • Larissa Rodriquez (HealthPartners and Regions Hospital)
  • Cindy Fruitrail (Fairview)
  • Jesse Stremcha (Children’s Hospitals)

  

  

  

  

  

  

   

   

   

  

And the Winners Are......!!!

 

 

   

 

  

after smbmsp networking: priceless!!

 

  

Petey P. Cup was the highlight of smbmsp #22 on health care; he tweets at Petey_P_Cup  and has a LinkedIn profile at:  

http://www.linkedin.com/in/peteypcup  

Petey has a co-mascot at HealthPartners, Pokey Syringe, Official Spokesneedle:  

Pokey

 

For more information on Social Media Breakfast Minneapolis St. Paul,  go to:   

http://smbmsp.ning.com/           or follow them on twitter at @SMBMSP  or #smbmsp  

Kay Roseland     @KayLoire  

 

Happy Holidays! December 23, 2009

Filed under: Uncategorized — kayroseland @ 4:02 pm
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Happy New Year: Retail Style! December 27, 2009

Filed under: Uncategorized — kayroseland @ 11:23 am
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Shareology previously reported that Louis Vuitton will be opening a store at Galleria in Edina, MN during Spring, 2010.   She now gladly reports that the month of that opening has been narrowed down:  

May, 2010 !!

 

 Gonna be a Happy New Year in one portion of the retail universe!    

Happy 2010 from Shareology!  

Kay Roseland   @KayLoire

 

Happy New Year! January 1, 2010

Filed under: Uncategorized — kayroseland @ 12:44 pm
Tags: ,

Shareology wants to wish the world a Happy New Year!

Best Wishes for 2010!

Have a great New Year!

Kay Roseland    @KayLoire

 

Sales & Shoes & Spring….. January 2, 2010

Filed under: Uncategorized — kayroseland @ 11:55 am
Tags: , , , ,

Such a series of holidays to recover from!    Shareology starts off the New Year with an update from the Apple tree.   Yep, Tree Two is still up and glowing:  Here’s to Apple for being green enough to feature a real live (real dead?) tree in their store windows this holiday season:

If it’s January, it must be white sales,  right?  

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Then, what exactly is being sold to the right?   Kinda missing the product in the window,  aren’t we?

Okay, now that we’ve gotten January Sales out of our system, let’s look towards Spring, 2010!!

Shareology couldn’t help but notice trailers for Sex and the City 2 are already running in movie theatres…….if Carrie is returning soon, can Shoes and Spring be far behind? 

Before you toss Shareology aside as being waaaaay too positive, or unable  to  focus on present reality, remember that Shareology lives in Minnesota, and that minus six (minus twenty-two windchill) does not a perky, positive temperature make.  If  pairs of colorful shoes help her focus on the warmer future, cut her some slack! And pass that comforter while you’re on the way to turn up the heat.

Kay Roseland  @KayLoire

 

Networking Nirvana? Fond memories of the Honeywell Women’s Council….. January 6, 2010

Filed under: Uncategorized — kayroseland @ 12:35 pm
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One of Shareology’s key interest areas is networking.   Recently, she has been remembering one of the strongest networking groups she has ever been a part of:  The Honeywell Women’s Council.

During Shareology’s 10 year run at Honeywell, she spent three years on the Honeywell Women’s Council; for two of those years she served as Programs Chair.   A few standouts:

1.  The use of strategic planning  Honeywell in general was strong on strategic planning.  The process was integrated throughout the company.   The retail business unit had a  three-day summer session once a year to develop plans for the coming year.  In the fall, the entire division created the strategic plan for the next year; Shareology was a part of that process and presented on the marketing communications plans for the RBU. 

But that was all a tad corporate.   And as strong as it was, there was an inclination (incorrect) to think that the plan got clipped in a three-ring binder and tossed on a credenza for the rest of the year.  The Honeywell Women’s Council took the strategic planning process and integrated it into the group.   If you were Programs Chair, you couldn’t begin to understand what you were going to do that year until you knew what the strategic direction for the Council would be that year.  Smaller than corporate, yes, but much more immediate.  It taught me to love the strategic planning process from beginning to end and back again.

2.   The sheer talent of the women on the HWC  To give but a few examples, one woman left Honeywell, taking the public relations function with her, and began a firm bearing her name that continues to this day to stand tall in Minnesota public relations.   Another council member left Minneapolis to run a division of Honeywell in the eastern US, served not one, but two terms as a Minnesota State Commissioner, and is now head of the Minnesota Better Business Bureau.  A third council member served as Chairman of the Board of the Guthrie Theater.  To be working as peers with these high achieving women was a strong, empowering experience.

3.  Miscellaneous HWC joys  With the Honeywell Women’s Council, you just never knew what would happen next.  One year, we were host to a group of women from Russia.   To say that culture shock existed is to put it mildly.   The Russian women entered a room at Honeywell Golden Valley filled with women who made their living by designing, marketing and selling electronic controls.  In Russia, such a thing as The Round did not exist, let alone a programmable thermostat.  In Russia, if you  were too hot, you opened a window.  If you were too cold, you closed a window.  That was temperature control in Russia.   Yet we listened and we learned.  This happened in the 1980′s, and we thought often of these Russian women, as the economy and politics in their country created changes that we could not hope to imagine.

So there it is:  Shareology loves the Honeywell Women’s Council.   That three-year experience was a key building block; in fact, after her HWC term, Shareology had so much spare time on her hands, that she decided to “take a few courses….”   Well, dear readers, before you know it, Shareology was back in academia, beginning her MBA road.

Recently, Shareology met a former President of the HWC, and started glowing in memory land.  It dawned on Shareology that these women were still in existence, out in the world they have now made such an impact.   How to reach these alumni?   One answer sprang to mind immediately.   A LinkedIn group!   It started a couple of months ago with a mere two members.   We’ve located more alumni and they join us on LinkedIn under the group:   Honeywell Women’s Council Alumni.    If you know anyone who was at Honeywell and on the Council, direct them to LinkedIn….. they will get a joyous welcome! 

Kay Roseland   @KayLoire

 

New Jobs News from Smiling and Dialing January 13, 2010

Filed under: Uncategorized — kayroseland @ 10:45 am
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The Smiling and Dialing Club is a networking club for Senior Executives; their mission is to help senior executives find new or additional employment within the Minneapolis/St. Paul, Minnesota metropolitan area.  The most recent meeting on January 12, 2010 found the group celebrating 20 years of networking experience.  Since 80% of jobs are found through networking, groups such as Smiling and Dialing are key to the process. Normally, the meeting room at Golden Valley Country Club has around 170 attendees; at the January 12 meeting, there were 106 people.

 This rather dramatic reduction in attendance can be attributed to one of three factors:

  • everyone is wintering in Naples
  • folks have given up searching
  • the job search picture is brightening!

Shareology found other information to support the last bullet.  At the January 4 Wooddale job search group, 15 people showed up with the announcement that they had found new positions.  In addition, at the January 11 meeting, 17 people had new jobs!   These are huge numbers compared to last year and do reflect “beginning of new budget year” hiring; what a warm way to start the new year!

 Some photos from Smiling and Dialing: 

 
 
 

  

  

 
 

7 am starting time gives holiday lights a special glow

Sign In Time!

Smiling and Dialing co-founder Lonny Gulden

co-founder Mike Dunn

networking, networking, networking

exchange those business cards!

Networking in Minnesota in January

To join Smiling and Dialing, one initially is invited as the guest of a current member.  To find out more about the group, go to: http://www.smilinganddialing.org/

 Kay Roseland    @KayLoire

 

Target and The Great Save Event – plus a branding update January 17, 2010

Ahh, remember the good old days when Target sent buyers off to the Paris flea market or the Asian shores to bring us back treasures for our home in January?   Those days are gone in this post recession world; this year we get The Great Save Event!   If it happens to remind you of Costco or Sam’s Club or even Wal-Mart – no problemo!   Shareology dashed in last week to see what all the fuss was about:   

No Membership Fees

Club Packs Club Packs

Signage hanging from the ceiling near checkout reminds shoppers (‘cuse me:   Guests) to check out the back of the store.  And yes, as Shareology left,  headed out the door ahead of her was a woman with a shopping cart loaded with one of the largest packs of toilet tissue Shareology has ever seen.   Does everyone have storage for these club packs?    

Remember that Branding Opportunity or Ugly Concrete Posts? item Shareology wrote a few months back?  It seems for everything there is a season; even branding opportunities, or round red Target balls, have a winter season:   

even Branding Opportunities have a winter season

Life is now good in Minnesota; 30′s seem warm in comparison to the below zero cold of a week ago.  And as Shareology types this, the score is Vikings 34  Dallas 3.   For a snapshot in time, life is good.   

See y’all in N’awlins! 

Kay Roseland   @KayLoire

 

MIMA and Mobile Marketing January 21, 2010

Shareology traveled to the University of Minnesota Alumni Center Wednesday evening for some new thoughts and networking: 

EMBRACING MOBILE MARKETING: GENERATING ROI WITH THE INTEGRATED APPROACH 

The practice of mobile marketing is going mainstream. From local and regional retailers to Fortune 100 fast-moving consumer goods providers, brands and charities, marketers are employing mobile marketing practices to engage their audience in mutually beneficial communication, delivery, and exchange of value.   In this event, we’ll address why mobile and why now?  We will review leading market metrics, consumer behaviors, case studies, mobile marketing strategies and tactics and key steps that should be taken to successfully integrate mobile marketing efforts with your existing business practices.  In other words, you’ll learn what it takes to embrace and generate ROI through and with mobile marketing. 

Michael Becker, a leader in the mobile marketing industry, assumes the roles of entrepreneur, volunteer, author and academic. Mr. Becker is VP Mobile Strategies for iLoop Mobile, the industry’s leading mobile marketing solutions provider and winner of the 2007 MMA Innovation of the Year Award. In addition, he is the Global and North American Vice Chairperson for the Mobile Marketing Association and member of the Direct Marketing Association Mobile Advisory Council. Mr. Becker is the founder and co-editor of the MMA International Journal of Mobile Marketing, contributing and co-author to Mobile Internet for Dummies, Web Marketing All-in One for Dummies and Reinventing Interactive and Direct Marketing; in addition, he has written over 70 articles and conducted hundreds of seminars on mobile marketing. On the academic front, he is pursuing a doctorate focused on mobile enhanced customer managed interactions and is an adjunct professor of marketing, teaching mobile marketing, at Golden Gate University. Mr. Becker has been recognized for his industry contributions, having received the MMA Individual Achievement Award in 2007 and the Direct Marketing Education Foundation 2009 Rising Stars Award. 

Some  photos from MIMA: 

 

 

 

 

 

 

 

 

Mini MIMA board meeting with President Tim Brunelle and Programming Director Greg Swan

Q & A via text

Shareology was very impressed with the complexity of mobile marketing and the possibilities for the near and far future.   MIMA helps keep us aware of how quickly our marketing world is changing and how much fun the future can be.  

Kay Roseland   @KayLoire

 

Shareology suggests you check out Social Media Journal January 22, 2010

Filed under: Uncategorized — kayroseland @ 7:54 pm
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@ColleenMick is a clear, strong writer on social media issues; @KayLoire was searching for someone who would help her understand a complex subject.   What Shareology loves about @ColleenMick is that she writes about social media in a way that is oh so easy to understand — yet in a way that is oh so smart!  Over coffee (Okay, yogurt with raspberries and kiwis) we hatched a plan; today Shareology is guest blogging on Social Media Journal.   So get thee to @ColleenMick, get another taste of Shareology, and salute the smart blog, Social Media Journal:       http://colleenmick.wordpress.com/

 Kay Roseland   @KayLoire

 

New Retail Blog Star = Flora Delaney! January 27, 2010

Shareology is proud to alert readers to a new blog about retail and networking:   Flora Delaney writes on retail, merchandising, strategy and networking.  Her recent post on The Care and Feeding of Your Network touches on a subject dear to Shareology’s heart.   Once you click on the link below, be sure and read her earlier posts on holiday merchandising:  (you can also follow her on Twitter at  @FloraDelaney)

http://www.floradelaney.com/blog/index.cfm

Kay Roseland    @KayLoire

 

Inquiring Minds want to Know! January 28, 2010

Filed under: Uncategorized — kayroseland @ 6:17 pm
Tags:

Shareology is going to throw her first hissy fit.  (Fair warning:  She does NOT approve of hissy fits.) 
For the 4 millionth time, she has heard someone introduce themselves as a marketing professional.  Having a very literal frame of mind on occasion, Shareology always asks herself:   Where are the marketing amateurs?   If one must be labeled a marketing professional, surely there are marketing amateurs one is asking to be differentiated from?   No?   Eliminate the marketing professional words from your vocabulary!  It makes marketing people sound like they can’t deal with the fact that doctors and lawyers get to be professionals without having to label themselves.  

Okay.  That ends the first and last hissy fit Shareology will ever throw.   See you at the tweetup in St. Paul tonight!  Hmm….. maybe #SMBMSP will be loaded with marketing amateurs, laced amongst the geeks…..

Please, Please, Please if you ever meet one of these marketing amateurs, do send them Shareology’s way!!

Kay Roseland @KayLoire

 

Pining for Princess Finery? January 30, 2010

Filed under: Uncategorized — kayroseland @ 9:53 pm
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Shareology was on her way to coffee at Good Earth in Galleria once again on Friday.  You might remember that coffee at Good Earth consists of yogurt with raspberries and kiwis……   One of the delights of Galleria is the indoor walking and eye candy combination.  Now the two Tiffany windows are probably on the top of the eye candy list.   But on the other side of Galleria, Arafina manages to pull off glorious gown color combinations.  Shareology always stops to see what colors are bouncing off each other.  Friday there were no colors…(Halston did decree that the primarys are black, white and red….)

What was in the window was the most wonderful princess dress Shareology has seen in a long, long while.  Too bad there are no inaugural balls in DC to attend this year.  (Last year, one local lady did buy her dress at Arafina before flying off to her ball.) 

Below is sheer eye candy to perk up your winter blahs.  P.S.  Black and white is a trend that just will not die.  

Shareology always thought “pearl encrusted bodice” was one of those really over the top descriptions of something that anyone could easily live without.   But the pearls on this dress just elevate it to heavenly.  Maybe Shareology has a Barbie doll tucked away in a closet that needs a new dress.

UPDATE February 2, 2010:

Shareology couldn’t resist one more look at “the dress”…..  To justify what has become an obession, she popped in to Arafina and asked “Who IS the designer?”

The black short cocktail dress is by Robert Rodriguez.   Next to it, the magic tulle gown is by Jovani

Kay Roseland   @KayLoire

 

CoCo for SMBMSP tweetup! January 30, 2010

Per Urban Dictionary:             Tweetup:   A gathering of nerds attempting social contact…. Usually disintegrates into everyone running to the nearest computer to type to one another

Hmmm….not a half bad definition.    As a change of pace, SMBMSP (Social Media Breakfast Minneapolis St. Paul) did not meet on Friday from 8 – 10 am, but rather Thursday, January 28, from 6 – 9 pm at CoCo (coworking & collaborative space)  in St. Paul.   This change of format turned the entire event into one big networking nirvana; photographic proof is offered below:  

    

    

early crowd

later crowd

    

Amy and her DIY bangs!

Patrick Rhone -- your mac not well? contact @PatrickRhone

Kyle Coolbroth, coco founder

Tom Dunn and Todd Tweedy, multi-tasking

Rachele Victoria Cermak exchanges cards with Kay Loire

Aimee Cheek brightens up the St. Paul winter

PJBFCP aka Pete Barry

Shareology has saved the very best for last:   

Meg Canada and The Ring!!!

 Now that’s a smile to light up the St. Paul skyline!   

 A good time was had by all!   Mykl and Rick are getting a ton of requests to do this again — Gasp:   Social Media Breakfast in the evening — what a concept! 

Kay Roseland @KayLoire

 

Are you ready to heal, Viking fans? February 6, 2010

Filed under: Uncategorized — kayroseland @ 2:18 pm

Mark Lucker, a Shareology friend from way back, now lives in New Orleans.   Shareology was the happy recipient of a box of Mardi Gras beads awhile back; there are definite benefits to have a friend in the Big Easy.    Today’s big tip:  check out Mark’s review of T Shirts for the Big Game, straight from the streets of Nawlins:   go to the right, all  the way down to Blogs  Worth Following, and click on Chaotic Zen, A’ La Carte

When the Saints go marching in……Heal Vikings, Heal!

Kay Roseland    @KayLoire

 

MetroIBA heads NorthEast to Create Catering February 6, 2010

Shareology headed to NE Minneapolis to Create Catering for the February 2   MetroIBA Networking Event. 

Members of the Metro Independent Business Alliance brought their small business problems, small business solutions, and small business questions; members found out who they had something in common with or who they might do business with.  

Create Catering offered a yummy and warm alternative to yet another snowy Minnesota morning; photos are below: 

  

  

 

 

 

 

 

 

 

 

 

 

Now this is a good looking exit!

Create Catering is on the web at  http://www.createcaters.com/   More information on MetroIBA can be found at www.metroiba.org  or follow them on Twitter at   @MetroIBA 

Kay Roseland   @KayLoire

 

Banish the Winter Blahs at Mall of America! February 10, 2010

Filed under: Uncategorized — kayroseland @ 9:42 pm
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Shareology is pretty much done with winter; one might wish that winter felt the same way.   Minneapolis has had its share of snow lately, although the East Coast is waaaaaay ahead of us in flyover land.   What you don’t have on either the East or West Coasts is………..  the Mall of America!   As soon as the latest red and orange warning colors cleared on weather.com, Shareology was off to MOA to check out what might be a reason for living.   She found several; however, before she set foot in the actual mall, she had to endure one final blast of white: 

Between the West Parking Ramp and Macy's, Shareology found.......more Snow!!!

 Ed Hardy opened last October and is the perfect place to find a pricey T shirt with attitude: 

 

 

One of the oldies but goodies at Mall of America is Legoland, still entertaining kids of all ages: 

 

 

The great thing about MOA is you can find stores devoted to just one thing:  say sunglasses — or flip-flops!  Yep, deep in the heart of Minnesota winter, an entire store devoted to flip-flops  with the perfect name of Flips: 

 

 

What struck Shareology about this trip to Mall  of America is that there are a boatload of things to do that don’t speak much to traditional retail.  Wanna go wall climbing?   You can do that smack in the middle (OK, off to the NW wall) of Nickelodeon Universe: 

 

 

 

Some windows include a web site these days; some go straight to texting: 

 

It is approaching Valentine’s Day and there are lots of options: 

 

remember, dark chocolate is goooood for you!

Two last items before we leave; the first is an important historical note buried in the northwest corner of Nickelodeon Universe: 

 

Finally, also in Nickelodeon Universe, Shareology found that promise of spring she was looking for: 

 

All better now!   

Kay Roseland   @KayLoire

 

Politics and Social Media at #SMBMSP #23 February 13, 2010

Shareology traveled to St. Paul on February 12 for a discussion of social media and politics at Social Media Breakfast Minneapolis St.  Paul  #23: 

Panel: Politics and Social Media 

Facilitated by: Blois R. Olson (Tunheim Partners) 

Panel Members:  

  • Michael Brodkorb (Deputy Chair GOP/Comm. Director Senate GOP caucus)
  • Denise Cardinal (Executive Dir. / Alliance for a Better Minnesota)
  • Tom Scheck (MPR)
  • Rachel Stassen-Berger (StarTribune)

 Computers, smart phones, the internet have all changed segments of the world in the last few years; print media and journalism have been and continue to be highly impacted.  Starting from “What’s the internet?” to “It just hit Drudge” to “It’s all over YouTube!”  how does journalism and politics function in a world that still requires sources to verify truth and where suddenly everyone is a journalist? 

Images from St. Paul, a few steps from the Capitol: 

 

 

@ColleenMick signs 'em in!

Ummmm... tradition!

 

 

can you spot our very own above? @dianekulseth   @BG3dPPC  & @jeffsauer

Laptop coming through!!

our fearless leaders

 

Blois Olson

 

 

 

 

 

the all important post-panel networking begins

one more conversation before hitting the parking lot.....

For more information, follow the discussion on Twitter at #smbmsp or go to http://smbmsp.ning.com/ 

How excited do you think Shareology is to hear the next Social Media Breakfast will be held at Mall of America on March 5?  Can you guess the topic?   See you there!! 

Kay Roseland  @KayLoire

 

The Museum of Russian Art February 16, 2010

Filed under: Uncategorized — kayroseland @ 12:40 pm
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In the spirit of the name of this blog, Shareology, here is a tip that is good until the end of this month, less than two weeks of opportunity.   The Museum of Russian Art  is a jewel of a museum in Minneapolis, located at 5500 Stevens Avenue South, on Diamond Lake Road between 35W and Nicollet Avenue.  Shareology has a huge interest in museums and other touristy delights.  Two current shows (one of which ends on February 28th) are amazing.   TMORA is located in a former white, Spanish style church, and is intriguing not only for its shows, but for the simplicity and beauty of its architecture.

The two shows that captured Shareology’s attention?  First, a collection of 100-year-old color (yep, color!) photographs taken in Central Asia.   The show is called Photographer to the Tsar”  Revealing the Silk Road.  Amazingly, the negatives left Russia in 1918 and ended up in the Library of Congress, which lent 26 images to TMORA.   The images include observers of a solar eclipse, university students, fabric merchants, amazing architecture, a girl in front of a yurt with a magnificent hand-woven rug, camels, sacks of cotton, cotton gins, fruit and melon stands.   The glimpse into the faces of people 100 years ago in color photography amazes. 

The second exhibit?  A series of nesting dolls.   Surprisingly, there are sets of political dolls; the most striking includes USA political figures on one side, Russian leaders on the other side.  The tallest dolls are about a foot high; the smallest dolls barely a half-inch.  Bring a child and allow them to play with the dolls in the entrance to the exhibit. 

The best thing about TMORA  is the reasonable size; you can easily enjoy both exhibits and parts of the permanent collection and get out within an hour.   If you want to linger, there is a wonderful gift shop. 

Just the thing to brighten a Minnesota winter that has been going on far too long.  More information at www.tmora.org.    Another source is this great article on the exhibit by Mary Abbe:  http://www.startribune.com/entertainment/art/80930322.html

Kay Roseland    @KayLoire

 

MIMA: 2010 DIGITAL PREDICTIONS AND THE STATE OF EMERGING TECHNOLOGIES February 17, 2010

MIMA, the Minnesota Interactive Marketing Association, held one of its February events, and Shareology was there:
   

Panel:  2010 DIGITAL PREDICTIONS AND THE STATE OF EMERGING TECHNOLOGIES  


Social marketing, cloud computing, geo-location, oh my. It’s a new year. In what new technology should we invest our time and energies to stay innovative and connect with our communities? What worked in 2009 and what flopped? How do you know which technologies are hype, and which could make or break success in 2010? Join experts and entrepreneurs from Silicon Valley, the Minneapolis Start-up Community, and the Fortune 500 Community for a rousing discussion on emerging technologies and predictions for the future of start-ups, tech and integrated marketing.  

We’ll review current predictions for 2010 and review past technology predictions in 2009, including social media’s and mobile’s connection to geo-location and real time, cloud computing, Silicon Valley trends, the start-up community’s pulse and the Fortune 500 mix.  

ABOUT THE SPEAKERS
   

Kim Garretson (Panelist)
Kim is Partner, Ovative Group, “Realizing Innovation” to your network.  Kim leads the Ovative group in partnership with Dale Nitchke, recent President of Target.com and Sev Maynard, recent digital media, entertainment and mobile strategy leader for Best Buy.  Ovative/Group hosts a series of senior executive dialogue events that focuses on “operationalizing” trends presented by early-stage company founders.
Ovative/Group
LinkedIn
Twitter  

Alex Hawkinson – Founder and CEO of Mural Ventures (Panelist)
Alex is Founder and Chief Executive Officer, CloudProfile.  In his career, Alex has started and helped build a few companies and has learned a lot of lessons along the way.  What was most significant was the realization that small businesses need help in embracing the web.  He created CloudProfile to address this problem and to help small businesses leverage the web to be found by and engage prospects and customers.  

Robert Stephens, Founder and Chief Inspector for The Geek Squad.  His goal for The Geek Squad is to achieve complete world domination as the technology services brand.  He has been with Best Buy’s Geek Squad for 16 years.
LinkedIn
Twitter  

Douglas Pollei – VP, Internet Strategy and Corporate Development, IKANO (moderator)
Doug is Vice President Strategy and Corporate Development, IKANO Communications.  In his role, Doug develops strategic opportunities for growth with selected vendors, venture capital portfolio companies and industry networks.
LinkedIn
Twitter  

Below are some of the photographic memories:  

  

  

Sini Ross, Sexton Strategic

Ben Wallace, MIMA Board

  

  

Panel: Robert, Alex, Kim Moderator: Doug

Graeme Thickins, an iPhone and a rubber band

@myklroventine

After the Panel networking: Kim Garretson and Greg Swan

 Shareology does not pretend to understand everything she hears at MIMA; she can say that the last two MIMA events have been superb ways to find out what’s going on now and in the future.   Way to start the year, Tim Brunelle and Board! 

To follow MIMA, go to http://www.mima.org/  or on twitter at #MIMA or @MIMATweet  

Kay Roseland   @KayLoire

 

Social Media as a Networking Tool February 24, 2010

Filed under: Uncategorized — kayroseland @ 1:02 pm
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Shareology is preparing a presentation she is giving in a couple of weeks on Social Media as a Networking Tool.   The slides are prepared and ready to copy.   But (shades of Carrie Bradshaw) she can’t help wondering — what more should she be considering?

Dear Readers:  

  • what have been your best experiences using social media as a networking tool? 
  • your worst?  
  • What tools are your favorite?  LinkedIn?  Facebook?  Twitter? Other?
  • Any key thoughts?  

Inquiring minds want to know… well, at least Shareology does……

Kay Roseland    @KayLoire

 

Our Little Secret February 28, 2010

Filed under: Uncategorized — kayroseland @ 8:24 pm
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Shareology is about to share her secret accessories store:  Our Little Secret.   Located at 6001 Lyndale Avenue South in Minneapolis, MN, directly across the street from Bachman’s main store, it offers earrings, necklaces, scarves, jackets, purses and more at extremely comfortable prices.   Let’s take a look at Our Little Secret, Designer Accessories at Wholesale Prices:  

  

  

Owner Nancy Nelson with one of her favorite accessories:  

  

Examples of why Shareology loves this store:  

  

  

The impossible-to-accessorize jacket found a pair of earrings at Our Little Secret:  

  

  

More of the Store

 

  

Stained glass in the sunny front windows -- and check out the real live birds in the tree outside!

 

Framed puzzles to go!

 

The sound of running water in the pond, plus bridge and fish

 

Did I mention the very welcoming store owner?

 

There’s also a Our Little Secret in Chanhassen at 7828 Market Boulevard.  Find out more at www.ourlittlesecret.tv      or follow on twitter at:  http://twitter.com/NNOLS 

Kay Roseland    @KayLoire  

 

Faris Yakob at MIMA March 11, 2010

Filed under: Uncategorized — kayroseland @ 1:10 pm
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Shareology wandered to downtown Minneapolis Monday, March 8 for:  CATFOA 2010: STUFF THAT DOESN’T WORK PROPERLY: HOW TECHNOLOGY CHANGES THE NATURE OF ADVERTISING 

We were welcomed to the second installment of the third year of Conversations About The Future Of Advertising, co-sponsored by MCAD+MIMA. (http://catfoa.blogspot.com

Faris Yakob (@faris), the former Chief Technology Strategist at McCann Erickson NYC, talked about what technology actually is [and what his job was], why it scares people, why everything changes this year, how advertising has to adapt to a post-scarcity media environment, and what cultural latency is. 

Prior to McCann, Faris was the Senior Strategist and Digital Ninja at Naked Communications; a Speaker at the MIT Convergence Culture Consortium; and a Strategic Media Planner at OMD. 

Pics from the evening: 

Let's hear it for the always magnificent MIMA food!

 

  

 

Tim Brunelle, Hello Viking and MIMA President

 

 

Faris Yakob

 

 

 

@Faris and other contact info

 

For content of this presentation, go to #MIMA on twitter.  For updates: http://twitter.com/catfoa or  http://www.mima.org 

Kay Roseland    @KayLoire

 

Finding the Hidden Job Market — An Adventure in Layoff Land March 14, 2010

Filed under: Uncategorized — kayroseland @ 9:30 pm
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Shareology ventures north on Monday, March 15 to St. Odilia Parish in Shoreview, Minnesota to give a presentation at 7 pm on Finding the Hidden Job Market — An Adventure in Layoff Land.   St. Odilia Parish is located at 3495 Victoria Street North in Shoreview; the group is called Soar4Jobs.  Feel free to join Shareology as she talks about that subject that keeps on giving:  networking! 

One additional thought to start off this week:  it’s Spring!!   If 63 degrees above zero isn’t enough to convince you, below are some signs of spring in Minneapolis: 

Sap's Up!

Can maple syrup be far behind?

Happy Spring! 

                      Kay Roseland     @KayLoire

 

Happy St. Patrick’s Day! March 17, 2010

Filed under: Uncategorized — kayroseland @ 11:43 am
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Shareology is not writing midweek this week because of event timing.  However, in the works for next week are an update on West End shopping center, and the definitive definition on What’s a Huddle

See you soon!

Kay Roseland    @KayLoire

 

What’s a Huddle? March 20, 2010

Shareology participated in her first Huddle Friday morning.  Let’s ask Neal  Kielar of Agency Babylon to explain the concept: 

“For me Huddle is an extension of the hyper-networking that social media has made possible. Because I’m more present on Twitter and LinkedIn, as well as through my blog <http://AgencyBabylon.com>, it is easier for like-minded people to discover me.” 

“The upside of that is getting to meet so many smart people and be exposed to so many interesting ideas and ways of doing things. The downside is that you can only have so many coffee meetings in week or month or year.” 

“Beyond that, when I do meet with someone new to network I invariably refer them to many other people. That’s where the idea for Huddle emerged. What if I could not only streamline my penchant for networking but also rapidly network other people together, people who I think this new person should meet.” 

“That’s what Huddle does. It allows me to indulge in my desire to network while also honoring the time and needs of those who wish to network with me.” 

“So Huddle meets once a month. It is by invitation only. And it’s usually triggered by someone reaching out to me to get together – although it might be because i want to meet someone. Once the initial guest is selected, I also invite folks that person might find interesting and useful to know. Some of these added guests are people I know well or would like to know better.” 

“I’m hoping to do this on a designated day each month. Same time, same place. And I expect to get every bit as much out of this as I’m hoping to give others.” 

Let’s see a few visuals: 

Neal Kielar and Jools Brandt

 

Jools Brandt, Joel E. Carlson and Paul Godfried

 

Kim Opitz and Neal Kielar

 

Afterwards, Shareology asked Neal Kielar for his take on this new networking experience: 

“I might not be bringing “sexy” back to anything, but the first Huddle shows that we can bring “social” back to social media-based networking.” 

For Agency Babylon’s own take on Huddle, go to:  http://agencybabylon.com/2010/03/20/bringing-social-back-to-social-media-networking/ 

For a superb 1.5 minute video, check  out this Kim Opitz offering:    http://www.vimeo.com/10289062 

Shareology was reminded after watching the above video, that the relationships that have sprung out of Twitter have become all the more richer when meetings follow up IRL or …. in a Huddle!! 

Kay Roseland   @KayLoire

 

A new shopping center opening? 2010 Update! March 20, 2010

UPDATE JUNE 11, 2010:   TOBY KEITH’S IS OPEN!! LET THE BOOT STOMPING BEGIN!!

One of the most popular posts Shareology did last year was on a brand new shopping center opening in St. Louis Park called West End, near Minneapolis, Minnesota.  Given the interest in this retail opening, Shareology went back last week to check it out.   

Some of the first to open and most popular have been restaurants Crave and Cooper.  This is the third Crave, after the successful Galleria and Mall of America locations.   Last week Shareology found Crave patrons enjoying the spring sunshine:   

Craving the Sunshine

Cooper (named in honor of the long gone Cooper Theatre showing movies just a stone’s throw away) has also been drawing crowds.   The interior has that genuine Irish pub feeling, from those folks who just moved into Block E.   

   

   

   

   

What other retailers have opened at West End since Shareology last visited?   

Steak to Go

Creative Kidstuff: Toys and More

Republic of Couture: clothing for men, women and children

Love Culture: clothing

Not all stores are open yet — a view of coming attractions:   

Toby Keith's I Love this Bar & Grill

Hot Mama

Uber Baby: Opening April 9 !!

Sauce: think Italian!

Rojo Mexican Grill

Whew:   Shareology did not go by every single merchant  —  let’s look at a partial list:   

   

West End is a natural with the dinner and a movie crowd, and with the young mom demographic.  Heck, even Shareology loves the place!   For more information, go to:   http://www.theshopsatwestend.com/   

To read the original 2009 post on West End:   http://kayroseland.wordpress.com/2009/09/04/a-new-shopping-center-opening-in-2009/ 

Kay Roseland    @KayLoire

 

Louis Vuitton Opening in Galleria May 4 at 10 am!! March 28, 2010

Filed under: Uncategorized — kayroseland @ 6:30 pm
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UPDATE MAY 3:  RELIABLE SOURCES PUT THE LOUIS VUITTON OPENING AT GALLERIA WITHIN THE NEXT 24 HOURS:   MAY 4, 10:00 AM!!!!

UPDATE APRIL 28:   SHAREOLOGY IS GETTING CONFLICTING DATES ON LOUIS VUITTON OPENING IN GALLERIA:  MAY 4?   MAY 11??? WHAT HAVE YOU HEARD?

Galleria welcomes Louis Vuitton -  …   Watch Galleria’s Facebook page for the opening date!   (Galleria Edina)

UPDATE APRIL 19,:  Want to work at Louis Vuitton??

 

 

Visit www.vuitton.com for information and job applications.

UPDATE MARCH 31:    via @GalleriaEdina

BREAKING NEWS! Louis Vuitton will open at Galleria on Tuesday, May 4! http://bit.ly/bLEzAA

Shareology found more proof this week that Louis Vuitton is inching closer to that May, 2010 opening at Galleria in Edina, Minnesota.  Those chocolate walls now have added images of doves, bags, and more bags…..

Anybody out there heard of a date more precise than May, 2010?

Thanks to Agency Babylon for the update above:  It’s May 4 folks!!!

Kay Roseland  @KayLoire

 

#jmu612 rocks!!!! April 1, 2010

Filed under: Uncategorized — kayroseland @ 4:49 pm
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Shareology hit Urban Bean for her first #jmu612:  Incredible conversations!!

A peek at key networkers:

Greg and Maikel: Leaders 'R Us

Erica: today's hair color

@dena33

Best Boots at Bean!

Have you been TwitterViewed?

Had a ball!   Catch ‘em next time at #@jmu612

Kay Roseland    @KayLoire

 

Rribbitz Rrocks!!! April 4, 2010

Filed under: Uncategorized — kayroseland @ 11:14 am
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Shareology recently visited Rribbitz Creative Communications Headquarters:

Shareology was there to meet with Rrribbitz CEO, Kim Opitz:

Shareology loooooves her Canon — but recently (since meeting said CEO above) has been amazed at what a tiny little (green, naturally:  It’s Rribbitz!!!) iPod can capture in terms of video:

Remember when guys used to carry camcorders on their shoulders?  Hey, it wasn’t that long ago…..

Now, the above tiny item, about the size of a business card, can create video.   Truly amazing when you think about it.  

Kim has created a couple of videos that include Shareology:

http://rribbitz.com/2010/03/29/meet-kayloire/

The second video is of the very first Huddle created by Agency Babylon:   http://www.vimeo.com/10289062

The two videos above can also be found on YouTube by searching for Kay Roseland.  Kim’s editing abilities make these short videos really pop!  Forget about the kindness of strangers:  Shareology appreciates a great editor!!    More can be found on Kim at:

@rribbitz     http://rribbitz.com/

Kay Roseland   @KayLoire

 

Finding the Pony in New Orleans Schools April 7, 2010

Filed under: Uncategorized — kayroseland @ 3:14 pm

A southern breeze just blew Shareology’s way in the form of a new post from Poet Luckerate, a.k.a. Chaotic Zen, A’ la Carte.   One of Shareology’s Blogs Worth Following, today’s post from the South turns out to be one that Shareology got off to the races.    (That is Shareology’s involved way of saying she is quoted at the beginning of the post.)  Well worth reading on the challenges in New Orleans Schools for those who believe in positive change amidst pony leftovers.  

Mark Lucker

Please go to:   http://poetluckerate.wordpress.com/2010/04/07/village-idioms/

You can also find Poet Luckerate at LinkedIn as Mark Lucker:  http://www.linkedin.com/pub/mark-lucker/4/371/353

Kay Roseland   @KayLoire

 

Spring Break at Mall of America: iPads, butterflies and roller coasters! April 11, 2010

Shareology dropped in for a coffee meeting at Mall of America last week, and found herself in the midst of Spring Break celebrations!  Turns out there were news in the Apple Store (iPads!) in Nickelodeon Universe (Butterfly Bay!  Roller Coasters!) plus another tidbit or two….. 

Let’s go exploring –we’re headed towards the Apple store first–     

Oops, first, did I mention Bon Jovi was in town?

     

     

     

     

     

Next , we’re off to Nickelodeon Universe!     

     

     

     

     

     

Whew:   Shareology needs to catch her breath after all that excitement!   What’s this?  Something New!  Butterfly Bay!   Let’s go inside:     

     

     

     

Before you leave Butterfly Bay, make sure you don’t have any hitchhikers on you…these butterflies don’t mind hitching a ride!     One more stop before we leave:    

Nothing like having Sir Paul's daughter design an outfit for your kids!

Spring Break may be over but the iPads, the butterflies and the roller coasters  are waiting for you at Mall of America.  We bid adieu for now, but we’ll be back!    

Follow them on Twitter at @MallofAmerica    or at      http://www.mallofamerica.com/

    

Kay Roseland     @KayLoire

 

Zydeco Design April 11, 2010

Filed under: Uncategorized — kayroseland @ 7:58 pm
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Shareology visited Zydeco Design last Friday.  President Nathalie Wilson, explained the origin of the new firm:  

“Zydeco music is a Louisiana blend of cajun, blues, waltz, played with wonderful instruments like accordion and washboard. It is a party music that brings people together. Zydeco captures the nimble, harmonious, animated spirit of our work. Clients value the esprit we bring to their marketing challenges, creating exceptional branded experiences that balance strategy, relationship and design.”  

Nathalie Wilson, President, brand strategy

Rosemary Ugboajah, VP client relations

Alan Tse, VP, creative services

Zydeco Design

 In some of Shareology’s favorite words:   Laissez les bons temps rouler!

Zydeco Design is off to a roaring start in 2010 — as exciting as the music from which the firm’s name springs!  Follow them on twitter at:   @ZydecoDesign or at:   http://www.zydecodesign.com/index.html 

Kay Roseland  @KayLoire

 

Update on Branding Opportunities: Aloft April 17, 2010

Filed under: Uncategorized — kayroseland @ 9:49 pm
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Perhaps you remember a post Shareology did on Target and those round, red concrete balls?  Recently, Shareology was exiting Aloft in downtown Minneapolis after Kane Camp: Developing Content for Social Media.   She looked back over her shoulder and realized that Aloft had yet another version of branding opportunity:

Okay, granted they are grey and not red.   Granted the size varies, whereas Target’s seem to all be about 3 feet in diameter.   And yet:  another branding opportunity!!!

You can find that original post at:  http://kayroseland.wordpress.com/2009/08/02/branding-opportunity-or-ugly-concrete-posts/

Kay Roseland    @KayLoire

 

A Jewel of a Park: Gold Metal and the Guthrie April 17, 2010

Filed under: Uncategorized — kayroseland @ 10:21 pm
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How simple can a park be?   Shareology found out recently in a visit to Gold Metal Park, next to the Guthrie Theatre in Minneapolis.   She actually started to make a list of the elements, as the park seemed the utmost in simplicity.  Surprisingly, she counted five:     

  1. a hill
  2. grass
  3. trees
  4. paths
  5. benches

With only these 5 elements, let’s see what simplicity looks like:     

     

     

     

On the very tip top of the hill.....

 

more hilltop views: the Mississippi River, the new 35W bridge

 

The Guthrie Theater, from Gold Metal Park

 

Are all parks this functional and thoughtful? for your doggie....

 

A View from UNDER a Bridge.....

 

Shareology revisited last week and is amazed what a quick and powerful walk it is to the top of the Hill.  Get lost around the Guthrie, take the Stone Arch Bridge across the Mississippi or go in the door of Mill City Museum, and enter the Ruined Courtyard.   Sublime.   

Kay Roseland    @KayLoire

 

Social Media Breakfast #25: Real Estate April 25, 2010

Shareology was in St. Paul Friday for Social  Media Breakfast Minneapolis St. Paul #25 at Concordia University’s Buetow Music Center for a panel on Real Estate and Social Media.    

Moderator: Lisa Grimm (@lulugrimm), Action Selling

Panelists:
Jeff O’Brien (@jeffobrien), Mansfield Tanick & Cohen
Greg Sax (@gsax), 10K Research & Marketing
Teresa Boardman (@TBoard), Saint Paul Home Realty
Jason Sandquist (@JasonSandquist), Living Twin Cities
Alex Stenback (@Alex_Stenback), Residential Mortgage Group
Steve Ladin (@LadinVentures), Ladin Ventures
    

    

Now this is what Spring should look like! Well done, Rick!

Always try to sit next to a guy with an iPad:    

Can't argue with the sharpness of this display....

Watching the livecast, and waving like heck from the front row....

Erica Mayer raised $5K for her charity, and 3 guys showed up to turn cartwheels in celebration.   Unlike South Dakota rodeos, there were no ambulances standing by:    

    

    

    

    

ummm, this would be Keith flyin'

Ms. Erica Mayer says "Thank you!" to all!

 The panel begins; order from left to right is:       Jeff, Greg, Alex, Teresa, Steve, Jason:    

Jeff, Greg, Alex, Teresa, Steve, Jason

Jeff, Greg, Alex

Teresa, Steve

Steve, Jason

Lisa Grimm, our moderator!

Now for the all important networking part of the morning!!
 

@Dave1Meyer and @RonMcCoyMedia

Not bad for two people who cartwheeled through the morning!

One more handshake before we leave!

    

Among the channels used for real estate and social media are Facebook, Twitter, Flicker, and YouTube.  Most had used blogs to build trust and relationships, and recommended beginning by listening, for at least a month, before jumping in The River of Social Media. (A tip of the hat to Jen Kane for the use of the phrase The River.)   Teresa does give a nod to tradition with a virtual bus bench.   And somewhere in the morning the phrase “It’s not rocket surgery” went sailing by.  Thanks to all for another great Social Media Breakfast!    

Kay Roseland    @KayLoire 

 

Happy Birthday to my Mom! April 26, 2010

Filed under: Uncategorized — kayroseland @ 6:03 pm
Tags:

Today Ida Roseland has a very special birthday –  Happy Birthday, Ma!

In some ways, my mom really was Rosie the Riveter in World War II; her story has been captured at:

http://www.nps.gov/pwro/collection/website/ida.htm

So Happy Birthday, Ida Roseland, and thanks so much for being my mother!

Kay Roseland    @KayLoire

 

Shareology Salutes Girl Meets Geek!! April 30, 2010

It’s Friday — and  I have two photos to share before the weekend and the latest  thunderstorms roll in….

Girl Meets Geek or aka Kate-Madonna Hindes is one swell, smart social media maven…

but look at what that maven has on her desktop:

All together now:   Click our red heels:   Happy Weekend!!

Kay Roseland    @KayLoire

 

Luxury Buyers… Going to Mall of America or Galleria? April 30, 2010

Filed under: Uncategorized — kayroseland @ 5:32 pm
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Last Sunday, April 25, Jackie Crosby had an article in the Strib that really got Shareology thinking.   With the opening of Louis Vuitton in Galleria looming and the redo on Mall of America’s South Side in progress, does Minneapolis St. Paul have enough luxury buyers to support all the luxury retailing opportunities about to be available? 

Let’s take a peek at the possibilities:

The above new plans, found posted in the South Side of MOA, include Italian porcelain tile, Swarovski crystal chandeliers, and marble trimmings.  A wall mural reveals current and future MOA offerings (Hugo Boss to open in August):

Turning the South Side of MOA into Luxury Buyers Nirvana is one way to update MOA, unfortunately  as this work is ongoing for the next few months, the current look is more like:

Meanwhile, over at Galleria, retail nirvana includes BCBGMaxAzria and Coach:

Over on the western end of Galleria, Tiffany eagerly awaits the early May opening of its neighbor, Louis Vuitton:

Well, what do YOU think,  dear Shareology reader?  Does the Twin Cities have enough luxury seekers to support both these well-known malls?  Shareology wants to know!

Kay Roseland  @KayLoire

 

Louis Vuitton opened May 4 in Galleria! May 4, 2010

Filed under: Uncategorized — kayroseland @ 5:41 pm
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Louis Vuitton’s long-awaited store opened May 4 at 3625 Galleria in Edina, Minnesota.  The store is modern yet with warm accents of handmade rugs and lots of light wood.  Among the offerings:

  • belts
  • bags
  • sunglasses
  • scarves
  • jewelry
  • men’s ties
  • wallets
  • carry-ons

About the only thing missing would be a LV frock selection; for those you will need to go elsewhere. 

Don’t miss the 1870 Louis Vuitton trunk near the door; this is a company with history. 

Shareology caught one of the windows "Before".......

and.... "After"

Kay Roseland    @KayLoire

 

Frances Mayes of Under the Tuscan Sun speaks at Southdale Library May 6, 2010

Filed under: Uncategorized — kayroseland @ 3:16 pm
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Shareology had a 2nd to front row seat at last night’s preso by Frances Mayes, author of Under the Tuscan Sun.  (Her husband Ed’s relatives from Winona took up Row 1.)  Those who thrill to the tale of Bramasole were happy to listen to tales of Italy, restoration and food, food, food!  She has written 5 books on Italy, two you probably know, 2 picture books with glorious photos of Italy, and yet more recipes.  Her latest book, Every Day in Tuscany, is about the restoration of a second home in Italy, which is 1000 years old!  Shareology had to ask her:  how old is Bramasole?   Turns out that lovely home is 250 years old…. She was glad to be back in Minnesota for lilac time…. 

Biggest surprise of evening?  After all those years of travel, living in Italy, San Francisco and now North Carolina, Frances Mayes still retains a southern accent!   A soft sort of drawl, similar to Laura Bush’s actually. 

 Kay Roseland  @KayLoire

 

#jmu612 Java MeetUp 612 at Urban Bean Coffee May 7, 2010

Filed under: Uncategorized — kayroseland @ 7:04 pm
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Java MeetUp 612  at Urban Bean  Coffee yesterday, May 6:

  • Topic:  Overcoming marketing challenges for managing your personal and professional identities through technologies.

Speakers
==================================
Mike Rynchek – Spyder Trap
Drew Wood – Minnesota Business Magazine

1st speaker, Mike Rynchek, on Managing Dual Personas (more than one twitter account, say, or personal versus corporate)

his two twitter accounts:

Drew Wood on being new to social media:

This groups meets 1st Thursday of every month at Urban Bean Coffee in Minneapolis. 

More info at: http://javameetup3.eventbrite.com/

Kay Roseland   @KayLoire

 

Confessions of a Low-Tech Social Media Geek May 10, 2010

I have spent the last year learning about social media, and crafting a personal brand that is reflected on LinkedIn, Twitter and Shareology.  (My Facebook presence is primarily to keep track of my three nephews, other relatives, and to shoo folks back to my profiles on LinkedIn and Twitter.)  My interactions, particularly those on Twitter and Shareology have given me much joy.  I hope that they have enlightened, amused and entertained those who encounter me there.  

 Shareology often giggles as she sees that some might even consider her a geek.  (Hey, if you’re gonna hang out at MinneBar, these rumors will start.)   Yeah, I probably understand technology a tad more than the general population.  But the time has come to ‘fess up.  

 Shareology has a rule:  just as much technology as I actually really need….Ok, being Shareology the rule is Make Mucho of Little……

 Here are the 3 big confessions.

  • At home, I’m still using AOL Download   (It’s costing me $11.99 a month, which I find very attractive……)
  • I am one of the 66% of cell phone users who do not have a smart phone.   (Although being on the go and not having instant access to email is starting to really bug me…)
  • Oh, yeah, and I access twitter through www.twitter.com on my laptop.  (I even have TweetDeck on my laptop, but I just don’t like it or use it….)

 One of the reasons I can get away with such a stunning lack of technology is my wireless laptop.   If I choose to lug the 17 inch laptop from Caribou to Urban Bean to Aloft to Southdale Library, I can plug and play, so to speak.   If I come down from the 11th floor to my condo community room, I can tap into wireless while watching the green lawns outside.  

 My point?  And I do have one….is that social media does not necessarily require the latest from Apple to make you a functional social media communicator.  Although I have had my fingers on at least 3 iPads, and the touch is oh, so lovely…..I am not tempted to buy one.  I am toying with a smart phone in the future…. BlackBerry?  Droid?   And don’t get me started on how cute and portable those net books are.   Are you listening 17 inch monitor?

 Social media is not an exclusive club, neither from a technology standpoint, nor from a human one.  Come on in, join The Social Media River!   (And a tip of the hat to Jen Kane for the use of the phrase, The River!) 

 Kay Roseland   @KayLoire

 

I’ve been Twitterviewed! May 12, 2010

Filed under: Uncategorized — kayroseland @ 1:10 pm
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Shareology is grateful to Joel E. Carlson ( @JoelECarlson ) for his recent Twitterview of her.  His Twitterview concept is innovative, using Twitter to dig deeper into various Tweeple.

Below is said Twitterview:

NOTES of Twitterview #44 – With Kay Loire Roseland (@KayLoire)

@KayLoire – Good morning! How ya doing?

Q – #1   I’m doing great! Now @KayLoire, how did you end up in MN – born, moved or started college here?

A:   moved here after college, both and raised in South Dakota, born at Holy Infant Hospital in Hoven, SD

Q – #2   So what courses did you take in college, and what did you do after you graduated?

A:   started as math major, then English, finally theatre, graduated in speech and spent the summer after at Black Hills Playhouse in Custer SD

Q – #3   Interesting. So what kinds of things did you do at the Black Hills Playhouse?

A:   LOL: after proving that I cannot sing nor dance, reverted to my true love, lighting and ran the follow spot for Fiddler on the Roof.

Q – #4   So lets fast-forward to now. What is it that you do now, and what has your Social Media experience been like?

A:   After all that liberal arts, I finished my MBA in marketing in 2008, and noticed that marketing has new tools called social media

I began exploring social media, first with LinkedIn, about a year ago with Twitter, then last July I launched Shareology

After discovering #smbmsp and #MIMA, I found I live in one of the most intriguing social media cities around!

Q – #5   I’ve followed you on @KayLoire and Shareology. What would you say is the theme of your blog?

A:   That was the initial challenge: I focus on social media, marketing, retail and networking: whew!

Q – #6   A broad spectrum of flavors on your blog. :) So @KayLoire, you mentioned #smbmsp & #mima. How many events/groups do you support?
 
A:   #smbmsp (yay!) and #mima, I attend #minnebar and I am guaranteed a guest spot at #unsummit (ask @myklroventine)
 
also Smiling and Dialing, SAMSnet, Executive Marketing Guild: networking is key to growth and learning @

Q – #7   I’ve also seen you at the “Huddle”, (@AgencyBabylon) & #jmu612. Networking is important. Who are some new ppl to you?
 
A:   Some folks I’ve met thru SM include @emilyjmc @ColleenMick @GirlMeetsGeek and @Rribbitz – stars all!!!
 
I would be very remiss if I didn’t mention my sm mentor/partner @AgencyBabylon – w/o whom Shareology would not exist

Q – #8   Great! So now more about you: Favorite restaurant, store, blog & event?

A:   Favorites: Cafe Maude, Nancy Nelson’s Our Little Secret, @AgencyBabylon Alphabet Bash

 
oh and one favorite place: Vernal Falls in Yosemite — great climb — and the magnitude of the falls is enormous

Q – #9   Okay. So to end today’s Twitterview – What final thought or mantra would you like to share with
people?

A:   explore, innovate, learn!                 and always keep a vice in reserve.

Joel, here’s a huge salute to YOUR innovation! Best wishes always @KayLoire aka Shareology

@JoelECarlson - Thank you so much for your kind praise! I appreciate your time and your comments today. Have a great weekend @KayLoire!

 Joel and more of his Twitterviews can be found at:

http://joelecarlson.posterous.com/

Kay Roseland   @KayLoire

 

Retail Hospital Resiliency Ward May 23, 2010

In her wanderings, sometimes Shareology stumbles upon sights that are just too amusing and enlightening not to share: 

 

So, dear Shareology readers, who’s next?   Which retailer is shortly to hit the RHR Ward???  and what could have been done to prevent this sad, sad demise?

Kay Roseland   @KayLoire

 

Social Media Breakfast #26: Gardening at the State Fair (bacon included!) May 26, 2010

 Shareology attended her 12th Social Media Breakfast Minneapolis St. Paul event, and her second at the State Fair grounds.  (Hint:  parking is impossibly lovely in non-August time periods!)   This month’s topic was all things garden related…  

SMBMSP 26 – Urban & Organic Gardening 

Social Media Breakfast met May 21 at the beautiful Progress Center building on the historic Minnesota State Fairgrounds, where the topic was how organic gardeners and farmers use Social Media to promote their goods and grow their businesses. Included were a mini Farmer’s Market and displays from vendors, as well as a knowledgeable panel of professional growers and gardeners. 

 Panelists 

Images of the morning: 

Social Media Breakfast returns to the State Fair!

 

One of two oldest buildings on State Fair grounds, this is a biiiiig building....

@AmyMahn and @GraemeThickins get techy with it...

Shareology finally meets current graduate and @FutureAdExec!

and a huge Thank You to our sponsors!

Bacon themed gear? Really?

 

Barbara, Susan, Kirsten, Debbie, Lee

Barbara, Susan

Kirsten, Debbie, Lee

Shareology's favorite photog

@Quick13 talks with the media after moderating her panel

The #SMBMSP panel discussion from  Organic/Urban Farming & Gardening is available for replay at http://bit.ly/cwAKqe  

For further information go to:  http://smbmsp.ning.com/   or  on twitter at #smbmsp or @smbmsp

Kay Roseland    @KayLoire

 

1,000 geeks + Learning + Shareology = Minnebar! May 26, 2010

Minnebar rocks!   One fun Saturday at Best Buy Headquarters:   

Minnebar  =  Minnesota + Tech + Design + Drinks   

What is MinneBar?   

MinneBar is an (un)conference aimed at getting those in Minnesota’s tech and design communities together to discuss topics that interest them. This spring’s event was held Saturday the 22nd of May at the Best Buy headquarters in Richfield, MN. Registration from 7:30 to 9am and sessions from 9-5:30. Light Breakfast and lunch provided. After party of complimentary snacks and beverages (Beer & Wine).   

This is Minnesota’s barcamp – an (un)conference where you are the leaders of the discussions and sessions. If you are interested in a topic just sign up to lead a discussion and like-minded folks will seek you out.   

Here’s a bit of the day:   

Morning check-in at #minnebar

    

   

Networking these days? It's all about checking out the iPads!

   

Ivan preps for the day!

Patrick Rhone spends a couple of buck for his iPad holders!

A $3 business card holder props his iPad up!

#Minnebar leaders kick off the day!

Your community catalysts    Ben Edwards and Luke Francl  

@GirlMeetsGeek gets ready to lead her panel on Non-Profits and Social Media

What @MyklRoventine does during his day job!

   

Standing room only at Curt Prins preso

Pizza Lunch for 600!

JJ Parker develops Passion for Products!

   

   

For a building full of development geeks, at least a couple of marketing gurus slipped in!  I’m talking about you, Curt Prins and you, JJ Parker!!  Also, that pizza lunch actually was for 1,000 geeks, up from last fall’s 600 attendees.  

5:45 pm: Happy Hour at Last!

   

Best giggle of the morning?  The bathroom line was NOT at the Women’s Room door:  it was at the Men’s!!  

Kay Roseland   @KayLoire

 

S’More P.O.P. Please! May 31, 2010

Filed under: Uncategorized — kayroseland @ 7:33 pm
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Shareology was taken with point-of-purchase for S’more ingredients she noticed this Memorial Weekend.

Let’s take a peek at how Cub merchandises this campfire classic:

 

Note the tent above, the cooler, the campfire…

Let’s head across town and see what Walmart does with the same products:

So who do you think won the S’Mores battle?  Walmart or Cub?

Kay Roseland   @KayLoire

 

Mall of America Summer Update June 2, 2010

Filed under: Uncategorized — kayroseland @ 9:30 pm
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Quick 1-2-3 update from the Mall of America:  

One:   Hugo Boss is much closer to reality at MOA: 

South Corridor, 1st Floor, Hugo Boss sooooon!

 

 Two:   Shareology was taken with these hats:  I need to adopt a four-year old! 

   Is it just Shareology,  or do two of those hats seem to be flirting? 

 Three:  It’s the anniversary of the June 3, 1967 longest home run ever hit in Met Stadium by (who else?) Harmon Killebrew!  He slammed this 520 foot homer into the 2nd deck in left field, and shattered not one but two seats!   Let’s see how this is celebrated: 

 

See that tiny red speck on the grey wall?

 

The red chair marks the spot that homer landed!

 

Kay Roseland   @KayLoire

 

Update from Social Media Breakfast – Retail: Izzy’s Secret Revealed! June 6, 2010

Remember Social Media Breakfast – Minneapolis – St. Paul – Retail when Jeff Sommers of Izzy’s Ice Cream had a big revelation coming?  One that he could not reveal that morning at Mall of America?   Well, Shareology went to 2034 Marshall Avenue in St. Paul for a tweet-up this weekend, and saw the secret revealed!    

It actually starts on YOUR computer!    

  

By going to their website (listed below), then clicking on Izzy’s Flavor Up, you can check out what flavors are available today in the store for your taste buds!  By using RFID technology, a boatload of persistence, and the help of Tunheim Partners and Sierra Bravo, Izzy’s helps you find your favorite flavor available today in the store.  32 flavors are always on hand; a total of 90 are in rotation.  However, in Izzy’s history, 100′s of flavors have danced through the Marshall Avenue store.  

So check out Izzy’s current inventory via web and head on over to the store:  

  

  

Choices, Choices, Choices!

  

  

  

Social Media Savvy Izzy's!

  

  

  

Inside or outside, Izzy's creates memories

Kinda makes you wonder what else RFID technology could be used for in retail….  

Jeff and Lara opened Izzy’s on July 29, 2000; as you can see by the date, you’ve got a great 10 year celebration to add to your calendar.  So get yourself over to Izzy’s at 2034 Marshall Avenue in St. Paul and start online!  http://www.izzysicecream.com/  

Kay Roseland    @KayLoire

 

from e-strategy: Shareology as Blogger June 9, 2010

Filed under: Uncategorized — kayroseland @ 12:10 pm

Thank you to David Erickson for shooting Shareology as one of his first video series on Minnesota Bloggers:

 

Again, many thanks to David!  Read more from him at:   http://e-strategyblog.com/

Kay Roseland  @KayLoire

 

Best of Summer: Snoopy and St. Paul and Shareology June 15, 2010

Filed under: Uncategorized — kayroseland @ 5:09 pm
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Sometimes it’s the simple things that are the best of summer:

Kay Roseland @KayLoire

 

SMBMSP #27: Sports, Social Media and Shareology! June 19, 2010

In the interest of full disclosure:  Shareology’s idea of a sport is the Triple Crown.  Given that, it was way past time to learn more about sports and social media.  Off Shareology went to Target Center in downtown Minneapolis for Social Media Breakfast Minneapolis St. Paul #27.   

SMBMSP 27:  a great sports panel on how they use social media for their organizations, teams, fans, and more. Here’s the lineup:   

  • Candice Wiggins of the Minnesota Lynx (@CandiceWiggins)
  • Gregg Litman from WCCO (@GRLitman)
  • Matt Teske from the St. Paul Saints (@StPaulSaints)
  • Scott Spiridigliozzi from the Minnesota Timberwolves (@Liozzi)
  • Austin Stair Calhoun from the UM Tucker Center (@austinstair)

Gregg Litman shared this bit of wisdom (that so many politicians have not learned) “Treat all mikes like they’re open…”   

Actually, to pull this wisdom into social media:  Treat all social  media (twitter, blogs, google, everything…) like it is live…….and forever!   

   

   

   

Sarah Smiles!

 

Candice, Scott, Gregg

 

Gregg, Austin, Matt

 

  

Sini Ross delivering the signed Lynx ball to Gabriel Skelly!

 

Social Media DJ's

 

Joel's Fan Club!! Twitterview Forever!!

 

Candice got rave reviews: on and off court!!

 

Post Panel Networking

 

To find out more, go to Twitter:   @smbmsp   #smbmsp   and http://smbmsp.ning.com/  

Kay Roseland    @KayLoire

 

Microsoft coming to Mall of America! June 20, 2010

Filed under: Uncategorized — kayroseland @ 2:54 pm
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Informed sources tell Shareology that one of the new tenants slated for Mall of America’s south corridor this fall is …… Microsoft!   Watch the GapKids space for one of the first retail stores opened by the Washington company; plan on watching a lot of Xboxes go out the door.  Shaping up to be even more fun is the Guru versus Genius Bar battle between Microsoft and their across-the-hall neighbor, Apple…    Let the Games begin!

Kay Roseland   @KayLoire

 

Ida Lemler Roseland June 24, 2010

Filed under: Uncategorized — kayroseland @ 12:21 pm
Tags:

April 28, 1920   -   June 23, 2010

 

For mom’s own story, go to:    http://www.nps.gov/pwro/collection/website/ida.htm

Kay Roseland   @KayLoire

 

Social Media Day in Uptown Minneapolis July 1, 2010

Filed under: Uncategorized — kayroseland @ 6:47 pm
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Wednesday, June 30 was Social Media Day (thanks to those folks at mashable and the ability of tweeple to organize tweet-ups  – well, pretty darn quickly).  Shareology was alerted to this momentous occasion by Agency Babylon.  Fresh from the Dakota prairie, she found herself deep in her former stomping grounds of Uptown.  

First, the pre-party at Frank, a firm combining social media, organizational development and branding:  

Social Media Day: Started by those fun folks at mashable....

watching the tweet stream....

?'s for the tweet stream: check out #4!!

TweetDeck live at frank!

Shareology's favorite: taking pictures of people taking pictures!

To find about more about frank, so to: http://www.areyoufrank.com  

Now properly prepared, Shareology headed into deepest, darkest Uptown, only a block from where she lived for 17 years, to Chino Latino.  Who would be surprised to find the first person she saw was @MyklRoventine?  Lots of familiar celebrants:  

food appears and the celebrants head for the patio...okay, Hennepin Avenue...

@Philson takes a pic of @MyklRoventine while @DotMeg "helps"....

Ivan and Keith get deep into future retail pricing apps....

The perfect martini.....

Shareology exited Uptown (she had an early morning planned at jmu612 at Urban Bean…) when a sign at Drink caught her eye advertising apps….(what, a restaurant/bar downloads applications???)  noooooo. it’s appetizers!   Shareology might be a tad too deep into social media….. Trying to take a pic for the blog, she found out her lens had a strange error message.  Turns out Shareology’s lens went kaput.  Which explains why there are no pictures of a great jmu612 on games.  In case you wonder what went down, check out #jmu612 on twitter. 

Kay Roseland  @KayLoire

 

Apple brings their Briefing Room to Uptown! July 4, 2010

Shareology was in a nostalgic mood this holiday weekend; she journeyed to Uptown Minneapolis, where she had lived for 17 years across from the Uptown Theater.   My, oh, my: the changes!  Of course, she remembered MAC, but now Victoria’s Secret and NorthFace add retail zing to Hennepin Avenue.  But the biggest retail zing on Hennepin is definitely the new Apple store. 

Shareology admired the outside and then ventured inside:

Shareology understands that Apple strongly prefers she not take photos inside the Apple stores….still…..can’t hurt to ask politely one more time.   Well, dear Shareology readers, she didn’t get photo permission, but she did get a tour of the first-ever-in-the-world Apple Briefing Room!   It’s tucked away on an upper floor in the new Apple location in Uptown.   Basically,  it’s an executive conference room loaded with Apple gear.  Fronting Hennepin Avenue, off the Briefing Room are two patios, with table and chairs for 4, plus a grass area.  (Hmm, real grass?  Forever grass?  Shareology didn’t ask…)  These patios surround a skylight that floods the main sales area below with light.

The Briefing Room includes a conference table seating 16, and every Apple product imaginable:  iPhones, iPads, big screen….. So:  got a business problem you want to solve?  Come in to the Apple folks, bring your staff, and have Apple help you and your business.   For information call the Uptown Apple store at (952) 229-1463, or email them at uptownbusiness@apple.com.

Kay Roseland  @KayLoire

 

Uptown Update July 5, 2010

Filed under: Uncategorized — kayroseland @ 8:24 pm
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Shareology took a holiday stroll around Uptown Minneapolis in early July, 2010; Calhoun Square may not be complete but it sure shows signs of growth and revitalization: 

 

Missing Figlio?   Il Gatto is open for biz! 

Upstairs, Downstairs

 

Sox Appeal, new carpet and comfy furniture....

 

Let there be light!

 

The best feature of the updated Calhoun Square?  Check out the light flooding into the west end of the mall! 

Tenants Current and Future

 

Maps to current and future tenants

 

 

 

Calhoun Square may not be done quite yet, but it is sure looking sharper than it has in many a moon. 

Next, Shareology stumbled across Restaurants and Rooftops:  but that’s for a later post! 

Kay Roseland   @KayLoire

 

Uptown Restaurants: Sidewalks and Rooftops Rock! July 5, 2010

For the third in Shareology’s trilogy tour of Uptown Minneapolis, it’s time for restaurants: some making creative new use of sidewalks, and some dueling rooftops: 

Uptown Cafeteria and Support Group

 

Really.  That’s the name of the restaurant.  Check out the sidewalk table twist: 

Reality Restaurant or Human Zoo?

 

Either way, it looks waaaay more comfortable than the average sidewalk restaurant…. 

OK now for dueling rooftops: 

Uptown Cafeteria

 

opposite: 

Stella's

 

And finally, just so you don’t miss the object of all this rooftop madness: 

Drink!

 

Uptown:  ya gotta love it!  And Shareology did, for seventeen years! 

Kay Roseland    @KayLoire

 

Microsoft and Mall of America Summer Update July 6, 2010

Filed under: Uncategorized — kayroseland @ 5:16 pm
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The Fourth is over:  what to look forward to?  Ah, yes, the luxurification of Mall of America.  Shareology popped in the morning of the 6th, and found that changes on the South Side are proceeding at a fast pace. Microsoft update at end of this post; let’s start with bright shiny objects:  those crystal chandeliers are much more dangley and beautiful than Shareology anticipated!  The marble floors ain’t bad either!   

the one by Bloomies......

 

the one by Victoria's.....

 

the one Shareology shot straight up....

 

Yep, Shareology does love her some bright, shiny objects….. Hugo Boss is not open quite yet, but they are hiring:  (gotta love the door panel switch!)   

    

If you didn't get hired at Louis Vuitton, here's your next chance....

 

 For those who want an update on when Microsoft arrives at MOA, a clue is When Baby Gap is vacating for its new space?  That’s July 15 — we’re only one build away after that….. Since both Baby Gap and Gap Kids are heading down the hall to join their Gap relatives, that Microsoft store is looking fairly large in terms of square footage.   

New space down the South hall for all the Gap Brands.....

 

 So that sets the stage for the duel to come at MOA between Apple and Microsoft:   

Let the games begin!

 

Gap Kids gives Microsoft a great corner location!

 

So:  the luxurification of South Side at MOA is happening a lot faster than Shareology anticipated.  You can already walk on marble and have crystals shining in your eyes….and soon, very soon, Microsoft across the hall from Apple!  Now there’s a holiday!   

 Kay Roseland   @KayLoire

 

Which was the first store to sell Apple products in Uptown? July 7, 2010

Filed under: Uncategorized — kayroseland @ 10:04 pm
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No, not the shiny new Apple store next to the Suburban Theater in Minneapolis– it’s FirstTech at 2640 Hennepin!  

Shareology had a great comment left on her Uptown Apple story last week by Harvey Zuckman of FirstTech.   Since she was guaranteed photos within FirstTech’s store, she marched off to another Apple store in Uptown, this one with a boatload of history.  

Per Harvey :  “FirstTech offers so much more to support the Apple computer products we sell. We have a greater selection of peripheral products and we are there to help customers when they need to upgrade their existing equipment, whether they need a larger hard drive or more memory.  

In addition, FirstTech has an extensive offering of hands-on training classes in a comfortable, intimate training room – including Adobe applications, Apple certification and FileMaker.  

FirstTech’s services don’t stop at carry-in hardware repair.  Whether you have new or old equipment or need an on-site call, FirstTech can help.  

As the longest-serving Apple dealer anywhere, FirstTech has nearly 33 years of experience, but has kept up with technology.  Our locally-owned, independent business has built our reputation on providing knowledgeable and attentive customer service, We care about our community and our clients and we think it shows.”  

Now let’s take a peek at those photos Shareology got inside this Apple dealer!  

FirstTECH, located at 2640 Hennepin Avenue

If you need to, you can....Epson and Xerox sold here....

Shareology has cover envy.....

Choices, Choices, Choices

Remember these?

Shareology is drawn to bright, shiny objects.....

whiteboard capability for schools: who knew?

one of the training rooms.......

our host, Harvey Zuckman

No appointment needed! Macs Fixed Fast!

 So there you have it, folks.   Uptown Minneapolis is now served by two spectacular Apple stores.   Enjoy! 

Kay Roseland   @KayLoire

 

CrowdPitch: What can YOU say about your business idea in 4 minutes?? July 18, 2010

Love entrepreneurs?  or for that matter, intrapreneurs?  Then come along with  Shareology to relive last week’s CrowdPitch in Minneapolis! Six baby companies presented for 4 minutes each, then answered 3 minutes of questions from the audience.  They covered industries from medical devices for spines or dialysis to websites for personal information security to property rental to combining bids on commercial property.  A panel of 5 gave feedback (Let’s see Paula and Simon critique marketing and financial plans for startups!)  An overview of the contest below:   

   

   

Judges Panel:   

   

   

The six companies who pitched their ideas in four minutes!   

Christine Horton of Corespine Technologies kicks off!

Lukas Dickie of Gimigo

Jon Coudron of Minute Bids

MobileOn Services

Michael Kallok of Phraxis

RentUpdate.com

 

And the winner is???   Minute Bids! (follow at @joncoudron )   

Minute Bids takes the Day!

 Shareology was amused by MobileOn Services, an App Building Factory, for their first customer range from “congressmen to book clubs to Italian communists….”  Now that’s a customer range!  

Crowd Pitch will be in Minneapolis again on November 11, 2010!  Follow them on Twitter at #crowdpitch or @FundingUniverse plus more info at www.FundingUniverse.com   

Kay Roseland    @KayLoire

 

Small Business Gets Social: SMBMSP #28 July 24, 2010

Deluxe Corporation invited Social Media Breakfast Minneapolis St. Paul back to their glorious campus: (that’s what a real lawn looks like folks!) for #28:  Small Business Gets Social!  

Facebook, Twitter, Blogging are the foundation for Social Media tactics.  Metro IBA got mentioned at least twice for the superb work they do with small business.  Shareology also loved the “I Hate Coupons!” cry from retailers on the panel.  Newsletter and email blasts used in conjunction with social media worked well.  Some folks love Twitter, some love Facebook — figure out which works best with your customer base and go with it.  Zack Steven got props for his Twitter classes.  And finally, another illustration of show up where your audience is:  Julie Warner mentioned she’s had success with Craig’s List.  Her audience is there looking for appliance deals and Julie reminds them she has appliance deals!   

  

Our panel moderator BEFORE the competition intensified....

   

Best Dress AND Social Media Muscle!

Ya suppose Rick and Mykl had to mow this before #28?  

  

Our panel on Small Business

Dan, Julie, Naomi, Aimee

@PeapodsNatural, @WarnersStellian, @SanctuaryRest, @darnknitanyway

  

Sarah Pierce: What's a gistr?

The answer to What’s a Gistr?  will be unveiled at Alphabet Bash!  

nothing sadder than leaving a great party...unless...

it’s the knowledge that the next Social Media Breakfast will be September 3 at the State Fair!  

Follow them on twitter at #smbmsp or @smbmsp for details……  

Kay Roseland    @KayLoire

 

The Year of Living Socially July 31, 2010

Shareology was one year old last week!!  Anniversaries can be a time of reflection.  A year or so ago, I had 11 LinkedIn contacts, no recommendations, no Twitter, no blog.  My recently completed MBA meant I never, ever had to learn again….right?  right? 

Hmmmm…..what’s this social media stuff out on the horizon?  “Kay, ya gotta get serious about your LinkedIn account!!!”   That particular quote came from three trusted sources within 24 hours.

 So, today:   458 LinkedIn Contacts, 12 recommendations, 1,059 Twitter followers, on 90 Twitter lists and Shareology is one year old.  Plus I’m breaking in a Sony Vaio with Windows 7 and I have a review copy of the Droid X.  Yep, there’ve been some changes made…..

 Funny, the key to the whole thing is still networking.  Ultimately, ya gotta come out from behind the technology and meet IRL.   Although you have to wonder how much more connected Howard Hughes would have been if he had an iPhone.  Those Kleenex boxes would have still been around his feet, but if he didn’t snap and send a twitpic, who woulda known?

 The people I have met in real life have been spectacular:  and you know who you ARE!  The folks who stay after a Social Media Breakfast talking smart phones, the folks who send you a job posting for a social media specialist position at Mall of America, the folks who give you a tip that Microsoft is coming to Mall of America. The day Shareology beat the Strib to publication with the news that Louis Vuitton was coming to Galleria. The general contractor for Louis Vuitton who asks for a copy of a Shareology photo for his blog, offering a photo credit. The day I got a snail mail thank you note from Funding Universe for the post on Shareology about CrowdPitch.

 Yep, it’s been a good year, to say the least.  Shareology is now working on social media strategy for gistr.com, a new web site that will bring together in one place the events for the Twin Cities marketing, communications and public relations communities, to debut at Alphabet Bash.  

 Yep, it’s been a good year.  Here’s to the next year, the surprises and the new people to meet online and IRL.   And a HUGE Thank You for all those folks who helped Shareology along the way!!!

Photo Credit:   R. Koski

Kay Roseland  @KayLoire

 

A New Shopping Center in 2010?? Update 2!! August 1, 2010

Shareology has been getting a lot of interest in her posts on A New  Shopping Center 2009 and 2010, a.k.a.  West End,  located just West  of Minneapolis.  Why the original post and now not 1, but 2 updates?  This shopping center has  been slowly opening shops and restaurants; every time Shareology shows up, there is something new to look at:

The key focus of this success story seems to be dinner and a movie; here’s a look at your dining choices:

Toby Keith’s is getting several crowd’s:  lunch, dinner, music….you can find gobs of free parking and all these choices of where to party……

Cooper has been a hit from the get-go…..

Crave #3 is up and running!!

Ringo is the new kid  on the block:

Sauce is adding to the parade of outdoor eating:

And our final restaurant was in a hiring mode when Shareology went by:

After “dinner and a movie”….West End offers some fun stuff for the mama crowd:

Hot Mama and Uber Baby, in addition to Creative Kid Stuff, make this a fun afternoon out for moms.

Plus West End is just plain relaxing, with its ease of parking and streetscape:

Finally, Shareology just looooooooves the following window:

This ain’t the megamall; you aren’t going to find every retailer in town here.  But for a relaxing movie, a bite to eat before you go, ease of parking — it’s hard to beat the West End!

Kay Roseland    @KayLoire

 

She’s Geeky! and she was in St. Paul this weekend! August 9, 2010

Filed under: Uncategorized — kayroseland @ 6:45 pm
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Shareology has been enjoying the informal learning evidenced by the UnSummit, Minnebar, Product Camp and now She’s Geeky!  This  newest event to land in the Twin Cities (and who knew the view from the top of the Science Museum was so very dramatic?) focuses on women in Science, Technology, Engineering and Math. 

Note the agenda wall above; early in the day, possible topics and speakers are collected and an agenda formed on the spot.

Above was a session on interview outfits, from very formal to very casual.  Turns out shoes can also be ranked from formal to casual.  Shareology still thinks leopard print is in a category by itself!

Ummmmmm……blog stats  for grownups!!!!!

Much networking and learning ensued….  To follow on Twitter:   #ShesGeeky

Kay Roseland    @KayLoire

 

Gistr.com debuts at Alphabet Bash! August 15, 2010

Filed under: Uncategorized — kayroseland @ 7:01 pm
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Shareology had a ball at Alphabet Bash!  Not only was the food terrific, the company fabulous, but gistr.com made its debut at the Bash.

Gistr.com is a new website showcasing Twin City marketing, communications and public relations events for ten organizations, including some at the those sponsoring the Bash!

An overview of the Gistr table and team:

Vanessa Bright and Jane Cracraft of gistr.com:

The Gistr.com team includes Nikolas Kouzes and Bob Freytag of Introworks:

Watch for this orange t-shirt around town:

Sini  Ross drops by the gistr area:

Antoine LaFromboise of Padilla drops by gistr and connects with Jane Cracroft of Business Wire:

Gistr.com’s intro was a raging success:

Finally no Alphabet Bash post would be complete without a look at some of the incredible food:

For Twin Cities marketing and communication events, go to www.gistr.com, or fun the sheer fun of it, follow them on twitter at @GistrMN.   Check out Alphabet Bash on twitter at #ABCBash10.

Additional photos by Vanessa Bright and Jane Cracraft.

Kay Roseland   @KayLoire

 

Smart Phone?? I don’t need no *$%** smart phone!!! wait a minute…. August 22, 2010

Filed under: Uncategorized — kayroseland @ 10:42 am
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Shareology is facing a dilemma; her cell phone contract with ATT expires mid-October.  This cell phone is a cool mauve color, small, easy-to-use.   It’s actually a Sony Ericsson Walkman.  (Thought Walkman’s were a relic of the past?  Not so much….)

As adorable, sleek and functional as this Walkman is, it is not a smart phone.  (WHAT do we call our non-smart phones??  Dumb phones??? Alas and alack…)

Hanging out with social media types, I was encouraged to get a review copy of a Druid X.  (Shareology thinks it boils down to do you drink the Apple water or the Google water…..) 

The pluses for the Droid X are substantial:

Droooiiiiiid        

OK, that cute little Droid voice when you turn the phone on or off is adorable; I did not find it annoying.  Although I am sure if I did, somewhere buried in the phone is the ability to turn that voice off.  I think.  (The branding whiz inside me says why would you ever turn a brand off?)

3G Hotspot

The best feature of the phone, in Shareology’s opinion, is the 3G Hotspot feature.  A couple of taps on the phone, and my laptop had wireless access!!  Droid is serviced by Verizon; Shareology is very tired of ATT’s lack of service in large chunks of her home state.   With the Droid X, Verizon works in her family’s back yard so-to-speak.  If Shareology was without an internet connection, a few taps and the 3G hotspot feature on the phone would connect the laptop to the internet.  This feature rocks!!!

Big Screen

The screen was 4.3 inches measured diagonal corner to diagonal corner.  But if you want to improve the readability, simple turn the phone 90 degrees, from vertical to horizontal:  even better.

Maps

The maps function (run by Google, are you surprised?  Remember the Droid X means we’re drinking the Google water…) was a delight.  Especially when Shareology got lost in St. Paul, kinda knew in general where she was, but did not have a clue how to find the road back  to the west side of the river.  She turned on the Droid and there was an exact map of where she was!!!  Yahoo!!  A couple of blocks and she was on the freeway headed home. 

Tap Tap

Shareology was dragged kicking and screaming into the 21st century two years ago, when she got her first cell phone.  Shareology sees no reason to become one of THOSE people….you know the ones walking around talking to themselves.  Until you realize, they are actually on their cell phones.  Now that she has had a smart phone for a few days, she realizes she is only a Tap Tap away from a lot of cool apps.

On the less positive side, a few points:

Tiny fingers syndrome

It took a bit of practice to use the keyboard; the keys are smaller than Shareology would have liked.  The backspace key came in handy the first few days until she trained her fingers to be very precise.

Fully charged

The Walkman gives me a message of Fully Charged when it is…..yep, fully charged.  With the Droid, I was forced to unplug it, plug it back it and wait for it to tell me it was at Charged 100%. 

Twitter

The Twitter app that comes with the Droid X is not feature rich.  I could not click and find the @KayLoire messages.  More wired minds tell me that downloading an app like Twidroyd is a much better solution.

3g service

For me, it shut off periodically.  Not good if you were in the middle of something crucial.  However, a few taps on the phone and my laptop, and I was connected again.

Troubleshooting tip

You know how to fix your computer, your first step is to turn it off, and then turn it back on?  The first step to fix your cell phone is to pull the battery out, pause, and put the battery back in again.  Same result:  sometimes this works by making the device forget its previous bad behavior.  This technique stolen from a geek who fixed my Droid the one time it froze up.

 

Summing up:

The Droid X is a lot lighter to carry around than my laptop.  However, the laptop is much preferable for accessing full capabilities of email and twitter.  

Will Shareology get a Droid in October?  It’s darn possible!!  Shareology is getting very tired of not being able to check email and twitter on the road.  

In the interest of even more Droid X information, below is  @JoelECarlson ‘s excellent review on the Droid X:

As a person that’s never owned a Smartphone, the experience of using the DROID X was interesting on many levels.

To start off with, it seems like the “Kings of Technology” should come up with a new term for devices that are currently called Smartphones.  A phone seems to be the least used, at least for me, function on this device.  There are so many tools, (oops, I meant apps. Still new to the terminology) available to use that it’s easy to forget that it’s a phone.

The first thing you have to notice about the Motorola DROID X is that it’s BIG. The screens size is 4.3″, so it’s going to provide you with a good sized viewing area for a Smartphone. If this device was any larger, it would probably have to a mini-tablet device.

Scrolling up and down through the Application Tray screen was not difficult. I also enjoyed rotating the phone from a vertical position to a horizontal position in order to see mobile newspapers and websites in a wider view. Being able to zoom in and out by touching the screen or spreading out your fingers made small print become easier to read.

As a newbie to Smartphones, I appreciated the thought in having the opening screen have a lock/unlock function on it. It would be very easy to have a Smartphone in a pocket or a purse, and have keys, a pen or some other item accidentally activate the phone without your knowledge of it. By simply placing your finger on the unlock button on the screen, and then sliding it to the right, the screen becomes active and usable to the user. After a set period of time of zero activity on the touchscreen, the screen activates the locked mode.

To turn on the Smartphone, there is a physical Power/Lock key on the top of the device. This could take some getting used to. Learning how much to tap or how long to press the key took some time getting used to.

In addition to the Power/Lock Key, there’s also a row of physical keys at the bottom of the touchscreen that can be used. There is a Menu Key, Home Key, Back Key and Search Key. Each do exactly what you’d think they would do by their name. It was nice to have a few physical keys to use along with the touchscreen.

Once you’ve turned the DROID X on and it’s gone through it’s activation process, users are brought to a Home Screen which has a total of 7 separate panels to choose from. These panels can all be customized to work the way that you’d prefer them to function. You can move around the various widgets that they have pre-installed for your convenience and use.

As mentioned earlier, there is an Application Tray (or App Tray if that’s easier to understand) that is already preloaded with apps such as Google Maps, Google Talk, YouTube, Gallery, Skype Mobile and Visual Voicemail. You can also download a variety of FREE and inexpensive apps to add to the usability of your Smartphone device.

The DROID X also has a very good camera that can take stills or video. If you are new to Smartphones, having 8MP camera is just plain awesome. It takes very sharp and clear photos and videos. There is also an “effects” feature so that lets you take B&W photos and photos with other image effects. There’ss a RED shutter button on the side of the DROID X that lets you feel as if you’re using a real camera as opposed to a Smartphone that has a camera.

When using the android versions of Twitter or Foursquare, the touchscreen keyboard took some getting used to, especially for a person with larger fingers, but it doesn’t take very long to adapt to it. It also has an auto-fill function that after typing a few keys, guesses what word you might be trying to use and provides you with some suggestion buttons to press instead of typing out the entire word. As a Smartphone newbie, I found that to be a helpful function.

Another function I want to mention is the Google Maps. When using the map function normally, the cell towers were around 5-6 blocks within the area of my exact location. If though you turn on the satellite function from one of the Home Screen panels, your map with GPS will find you within yards if not within feet of your exact location. It was pretty amazing to see that kind of accuracy!

Lastly, the telephone. I first want to say that the keypad area for dialing on the touchscreen was just great! The numbers are large and so you’d really have to be trying make a mistake in order to not hit the correct numbers that you’re dialing. I had a good connection when making calls, and the speakerphone function worked well too!

Overall, I definitely would recommend the DROID X to people looking for their first Smartphone to use. It has a wonderfully large display.  It has a powerful and useful camera and it’s GPS functions are marvelous!

 

Check out the comparative size of the iPhone and the Droid X above:

Kay Roseland @KayLoire

 

Microsoft at the Mall of America: August Update August 29, 2010

Filed under: Uncategorized — kayroseland @ 9:08 pm
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Shareology checked out the build for the new Microsoft store at Mall of America on August 26, 2010; below are a few photos of this LARGE square footage store-to-be.  

Please note that the build walls are totally blank:  not a Microsoft logo in sight!!  

All the way to Nickelodean Universe!!

 The space on first floor South runs from the corner facing Legoland all the way back to Nickelodean Universe!! This is one massive store to be in terms of square footage!  

   

 Above is a view of the other side of the store-to-be, facing guess what?  

Microsoft's across the hall neighbor? Apple, of course!

Guesstimates of opening are in the October range….  Shareology is gonna grab her lawn chair, the one with pockets on each side for refreshments, set it up under the crystal chandeliers, and watch the fun begin!!  Y’all don’t think Apple is gonna take this quietly do you?    

P.S. to Hugo Boss fans:  The store is complete, black lines all the windows (as in “We are not Open for Business quite yet…”)   

 Kay Roseland  @KayLoire

 

Princess Kay Meets @KayLoire September 3, 2010

Every since Shareology moved to Minnesota, she has been hearing about the annual crowning of a new Princess Kay of the Milky Way at the Minnesota State Fair.  Today it finally happened; yin met yang.  At Social Media Breakfast #29, I give you Princess Kay and @KayLoire:

And yes, we were both wearing our tiaras.

Kay Roseland @KayLoire

 

Social Media Breakfast at the Minnesota State Fair: Saw You There!! September 5, 2010

Shareology packed her tiara and headed for Falcon Heights last Friday.  She probably should packed a parka and Uggs, but Social Media Breakfast Minneapolis St. Paul #29 was held inside a tent and that helped a great deal.   

  

Food is a key (the key?) offering at the Fair; Social Media Breakfast #29 set a new standard with food from French Meadow Bakery.  Scrambled eggs and bacon sandwiches and morning desert!   Strawberries and cream were involved!  

Ron McCoy hits the French Meadow jackpot!

 

Bacon AND Strawberries: who knew??

 

Shareology just got this same brand laptop!!

 

  

ooooooh, look what the winners get:  chocolate covered bacon!!  

  

It was so cold that..........@Quick13 had to tweet with one glove on.....

 

 

The United Way Winner is........Just Judy Judy Judy!!!

 

and that Jason guy on Channel 9 probably had something to do with it!! 

@JustJudyBlog won an iPad for all that United Way tweeting!!

 

@IDS07

 

Princess Kay meets...........Princess Kay!

 

Shareology had waited her whole life for the above photo opp; Princess Kay was a delight and appeared not to be permanently scared by the photo request.   Shareology was on her very best behavior!! 

Kay Roseland @KayLoire

 

Steven Be hosts Metro IBA: who knew Chicago Avenue is so cool!!! September 9, 2010

Filed under: Uncategorized — kayroseland @ 6:43 pm
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Metro IBA was recently at 3448 Chicago Avenue in Minneapolis for an event at Steven Be’s….Shareology was amazed at what creativity can do to a former fire station on Chicago Avenue.  A division of the Yarn Garage, Steven Be’s sells every kind of yarn in every color you can possibly imagine, plus a few Shareology certainly never has imagined!!  Fiber, yarns, tools and notions abound!  Let’s take a peek: 

The entrance is in the back to the building.....

Just head west on 35th Street from Chicago for 1/4 block and the relaxing patio will greet you!!  

Even the sign-in pen tells you this is no ordinary store.....

now THIS is a chandelier.....

 If you have a former fire station, you have ceilings high enough to support a spectacular chandelier!!  (Be sure and ask the providence of this particular chandelier….it explains a lot about a certain former high flyer in the Twin Cities!) 

Every home and store needs a mirror.....

Yes, there really is a Steven Be.....

 That’s him with his head framed by the mirror in the background…. 

 This store is marvelously merchandised: 

  

  

 

 

 

Shareology hasn’t ever picked up a pair of knitting needles — but her heart sang as she went from one part of Steven Be’s to another:  truly a treat for the eyes. For more information, go to   http://stevenbe.com/  or    www.yarngarage.com or follow them on twitter:  @YarnGarage 

  Kay Roseland   @KayLoire

 

Smart Phone?? I don’t need no *$%** smart phone!!! Part Droid 2 September 10, 2010

Filed under: Uncategorized — kayroseland @ 3:11 pm
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In Shareology’s quest for a new smart (?) phone by mid-October, a Droid 2 found itself into her possession.  Turns out of the two, Shareology prefers the Droid X.   However, that decision was made via some very personal criteria which probably do not apply to anyone but Shareology.

 Chief Distinction of the Droid 2

 Droid 2 has a slide out keyboard. This just did not feel right to Shareology.  Too teeny, too late.  To be perfectly fair, I loaned the phone to a #jmu612 buddy; I glanced over a few seconds later to see both of her thumbs merrily tapping out a tweet.  Obviously that keyboard was in no way a hindrance to her communication. 

 3g hotspot

 One of the key features of the Droid 2, like the Droid X is the ability to turn various wireless devices nearby into internet connectivity via the 3g hotspot feature.  Click, Click, Click with the phone and my laptop magically connects to the internet. Unfortunately, with the Droid 2 I got a screen on my laptop from Verizon that had the look of The Next Click is gonna cost you Money.  I backed off since I was only planning of keeping this phone for a week.  Reviews I have read say the 3g hotspot feature is only $20 additional bucks a month.  Unless you get crazy with huge usage.  A question I would put to Verizon when purchasing this phone is “What constitutes huge usage?”  If the 3g feature gets used those few times free wi-fi is not available or if Shareology has the audacity to drive into South Dakota, then that feature is way worth its $20 bucks a month.

 Twitter Comfort

 One of my social media buddies took pity on my twitter discomfort and downloaded Twidroyd to the Droid 2.  Gotta admit I could then find the @KayLoire messages I could not locate on the Droid X.  Not the phones fault if a downloaded app is all you need.  (Well, OK, yes it is the phone’s fault for coming with a less than generic Twitter interface, but that is remedied by one quick download.)

 Cost

 Shareology has guesstimated the monthly cost would be about $90 per month plus taxes for the features she wants.  Cancel the landline, the current non-smart phone, and the amount I pay for internet connection now, and I have $105 to play with.  Except…….I kinda like having two plus phones to play with….More than once, it has come in handy to have more than one phone alternative.  “This has got static; let me call you on my other phone….”

 Bottom Line

 For those who like the Droid X but really want a keyboard, the Droid 2 is a nice alternative.  I love the weather/news/maps functions.  Sooooo, it kinda boils down to:

 Can Shareology join the 21st century and drop her landline?

UPDATE JANUARY 7. 2011:

Shareology has not yet dropped the landline; as she was calling in a credit card authorization, she realized a lot of folks have the old landline number.  Does she lose her credibility if she no longer has that number?  Stay tuned on that one.

However, Shareology has been living happily ever after with her new Droid X.  The 3g hotspot works ever so well, turning her Sony Vaio on to the internet whenever a connection is lacking.   Soooooo cool.

 Kay Roseland    @KayLoire

 

Back from the preview of the fb movie, The Social Network September 10, 2010

The deepest impression The Social Network left with me is my profound gratitude to the Minneapolis St. Paul social media community for having grown up. Perhaps flyover land never went through the culture seen in this movie. Watching sections of the movie where the lawyers debated who owned what and who would shaft whom to get what they wanted: I kept waiting for Michael Douglas to stroll over from Wall Street!! Thank you to the social media community in Minneapolis St. Paul for being achieving, results-oriented folks who can grow without bringing out the knives.

For another take on the movie, head to  http://t.co/dpHXZ4p

Plus:   check out the October Vanity Fair for a superb update on Sean Parker!  Everything the movie didn’t tell you!

Pollyanna Midwest aka

Kay Roseland  @KayLoire

 

Minnesota Blogger Conference: 140 bloggers and one dejected Gopher fan September 12, 2010

Shareology was thrilled to be at the very first Minnesota Blogger Conference held September 11, 2010 at CoCo St. Paul.  Great info, great speakers, great networking. 

A few glimpses:  (group photo below courtesy @MarketingMamaMN   aka  Missy !) 

No, it's not a war zone: It's 4th Street.....

  

 

Can you spot Shareology above?   Here’s a hint — she’s drawn to the color orange lately. 

 

James Lileks kickstarts the opening panel

 

writers deep in thought during Kate Hopper's session

can you name this iPad winning blogger?

Patrick, Julio and Leo Laporte

Shareology gets asked a lot what to use for a beginning blogger.  Given the learning curve on wordpress, I’ve been known to suggest blogger or blogspot.  After sitting in on Julio Ojeda-Zapata’s session, I now know that Posterous, Tumblr and SquareSpace are key platforms. 

Can bloggers and PR people co-exist?

Shareology's very favorite presenters...

Greg Swan and Tony Saucier add a certain j’ne sais quoi as only they can do….. 

Finally, towards the final presentation, a sad, dejected figure appeared at the back of the room.  It appears the Gophers had the audacity to not win to a team from (horror upon horrors!) South Dakota..let’s all be extra kind to @MNHeadhunter in the next few days…. 

did I mention Shareology is from....South Dakota?

For details on the entire day’s events:  http://mnbloggerconference.com/schedule/ 

Kay Roseland  @KayLoire

 

Mall of America: Microsoft and More! Fall, 2010 September 14, 2010

Shareology took an educational detour past one of the mobile phone stores this lovely September day at Mall of America.  Turns out there is much more than mobile phones going on at MOA, including the white elephant turning logoland next to Legoland:  

Yep, they must be serious: logos have emerged!!

 

The Microsoft build space on 1st floor South went from the past bright acres of white to the logoland you see above.  More views of the vast retail space about to open this fall (dare we guess October?). 

view of Microsoft build towards Nickelodeon Universe

 

 

 

Speaking of Legoland, Microsoft’s neighbor looks like it too is under construction.  In fact, if my premed nephew was still into his lego collection, he could build the entire new store out of legos!! 

now that's one empty LegoLand!!

 

So what else is new and coming at Mall of America??? 

LuLuLemon is building!!

 

A brand new concept, The Art of Shaving, is newly open in that round glassy space in the middle of 1st floor West:  (yep, Andy of Mayberry would feel right at home…) 

The Art of Shaving

 

 

 

 

Only 2 more items  but they are hot, hot, hot!!   

1.  Hugo Boss is open!! 

even Shareology wants to shop at Hugo Boss!!

 

 

 

For this final item, alas Shareology was at MOA about seven hours too early…..but for the rest of you:   at 7 pm on Tuesday, September 14 was:  (alas, Shareology couldn’t make it work!!!) 

 

That’s all Folks!!  Happy fall from Shareology!! 

Kay Roseland  @KayLoire

 

MIMA at Target Field September 18, 2010

Filed under: Uncategorized — kayroseland @ 6:58 pm
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MIMA held their fall social at Target Field in Minneapolis last week.  Shareology had never been, so she was verrrrrry excited.  Plus, she discovered a secret parking place that works as long as the Twins aren’t in town.  (OK, it worked for Alphabet Bash and it worked last week at MIMA.)   She just carefully comes in off 394 and heads for Garage B … just a few feet inside, people are leaving, and she gets a space right away.  At MIMA, Shareology parked, walked 100 feet — and discovered herself at the gateway to Target Plaza –and  Kirby!!!!! 

Just a few feet from Parking in garage B.......

 

Wow: this is what's outside Garage B??? Hi, Kirby!!

 

Giant bats with ivy: love it!!

 

Twins outta town......

 

 

Ah, MIMA food...........

 

Diane and Ivan keep Shareology company

 

the highlight of the evening: Beatboxing Ben!!

 

Ben is the first guy who makes Shareology think she might need to get into video: a still photo can’t do justice to Ben and his music!!!  way cool!! 

drink? food? drink? food? drink....

 

and now a word from our MIMA Board.....

 

did I mention @GistrMN was working the room?

 

Check out www.gistr.com for information on what’s going on in the Twin Cities for marketing communication events.  There were ten events last week alone!! 

a model of the home of Twins Territory

 

Great event, MIMA!   For more info, check out http://www.mima.org/ or follow on Twitter at @mimatweeet or @mimasummit    

You can check out gistr at @GistrMN or www.gistr.com 

Kay Roseland @KayLoire

 

Galleria Fall Update: Guess who’s coming soon!! September 23, 2010

Shareology has not been in Galleria in Edina, Minnesota in ages — ah, for the days of excitement leading up to the Louis Vuitton opening!!  Frankly, rain (monsoon!!!) drove her inside and what did she discover?   A hot new shop soon to open, black and white all over and the perfect LBD! 

Let’s start with the new shop:  Eileen Fisher is coming to Galleria!!   Shareology is not a big designer label consumer; however, she has two Eileen Fischer jackets she loooooves.   Look what Shareology found one rainy Edina day: 

Eileen Fisher coming to Galleria!

 

Next fall trend?   Black and white, more black and white:  Halston would be so proud!  Although he liked a little red with his black and white. 

 

BCBGMAXAZRIA rocks black and white for Fall!

 

What really stopped Shareology in her tracks was the perfect LBD.  Now Arafina is a regular stop; the windows are perfect for dreaming: 

 

OMG: what’s that glowing in the window?  Can it be?  The perfect LBD!!! 

between the two Nicole Millers: closer!!

 

Alice + Olivia .... ahhhhh.......

 

the perfect LBD..............

Kay Roseland   @KayLoire

 

from Queen Anne to Classical Revivals: Park Avenue September 28, 2010

Filed under: Uncategorized — kayroseland @ 4:55 pm
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Shareology loves architecture and house tours; she combined the two with a recent walking tour of Park Avenue in Minneapolis.  Ryan Knoke and Montana Scheff shared their research on this street filled with Queen Anne and Classical Revival houses.  Stick with Shareology and at the end I’ll let you know who to contact to buy your own slice of Minneapolis history!!  

sign-up as the rain slowly moves out of the area....

 

Tour guides and costumed tourists.....

 

in transition from one color to another

 

rare window design

 

moved to Park Avenue from downtown by oxcart

 

  

  

rich architectural detail on 3624 Park

 

OK, here’s the part I promised you:  want to buy a house on Park?  

This one just got listed:  

this could be your living room: minus the costumes.....

 

This could be your fireplace....

 

the lady in red has the listing

 

3724 Park could be your new old home!   Contact Connie Nompelis at Century 21 Luger Realty at connie.nompelis@century21luger.com;  

Click the following URL to see the listing:
http://matrix.northstarmls.com/de.asp?ID=8253250783
Shareology can guarantee you’ll be surrounded by neighbors who care!  

Kay Roseland    @KayLoire

 

The Social Network — and so much more….. September 29, 2010

Shareology is headed towards her second viewing tonight of The Social Network.   (Thank you, Social Media Breakfast Minneapolis St. Paul for the invitations to the previews!)  

My first observation after the first viewing was about the comments of the PR flack before the movie.  “If you like this movie, call all your friends!”  Really?  Call your friends?  About a movie based on Facebook???  Really??  No status updates?  No tweets?  Call?  Really?  Apparently no one told her no one is using their smart phones for telephoning these days.

My second reaction was gratefulness:  so glad to be in the land of Minnesota Nice!  Because those Harvard boys play nasty!! 

Upon reflection, this is a movie about so much more than the founding of Facebook.  I walked out of the first preview wondering what is truth and what is fiction.  Luckily the October Vanity Fair landed in my mailbox the next day and gave me an update on Sean Parker, played  by Justin Timberlake in the movie.  Recently, my W landed with an article on the screenwriter Aaron Sorkin.  (Sorkin, late of the West Wing and Studio 60, goes a long way towards how explaining how quickly the movie gets off to a blistering start.)

Ultimately it is a movie about trust, friendship, betrayal and loneliness.  Which explains why Shareology will be at preview two tonight at Mall of America.

Kay Roseland   @KayLoire

 

October Flowers October 1, 2010

Filed under: Uncategorized — kayroseland @ 6:02 pm
Tags:

Shareology especially loves October flowers….this morning she found five pink morning glories greeting the new month on the 11th floor balcony!  Enjoy!

Kay Roseland  @KayLoire

 

Common Good Books hosts Metro IBA October 6, 2010

Shareology was in St. Paul this week for a Metro IBA meeting hosted by Common Good Books.  Not once, but twice, a fascinating fact emerged:  apparently, Amazon did not hit the friendly neighborhood bookstore.  However, Barnes and Noble and Borders have been badly wounded.  As a result, the neighborhood bookstore is making a rebound!

In St. Paul, is there a finer example of a local bookstore than Common Good Books, about to celebrate its fifth birthday soon.    You may have heard of the proprietor, a Mr. Garrison Keillor.  Shareology has been hearing the phrase “multiple income streams” lately, a phrase Mr. Keillor practically invented.  Let’s take a tour of this local bookstore, tucked away in the basement of 165 Western Avenue at Selby in St. Paul:

One entrance to the store is through Nina's ....

Nina’s Coffee Cafe is located just above the bookstore at 165 Western Avenue.

Pretty sure who owns the store....

A younger demographic is engrossed.....

The Metro IBA Business meeting starts …

and on the way out….

above:  as you exit       Live Local,  Read Large

For more on living and buying local,  go to www.metroiba.org or follow them on twitter at @MetroIBA.

For more on Common Good Books go to  http://www.commongoodbooks.com/   or follow them on twitter at @CommonGoodBooks

Kay Roseland  @KayLoire

 

Microsoft to open November 6 at Mall of America! October 7, 2010

Filed under: Uncategorized — kayroseland @ 11:14 am
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Shareology first broke news on June 20 that Microsoft is opening in the Mall of America, directly across from Apple.   Three and a half months later:   (October 7) the Star Tribune published this same news, along with the opening date of November 6.  To see photos of the build out and read the stories Shareology has published on this topic in the last few months, put Microsoft in the search box to the right.  Enjoy! 

Kay Roseland   @KayLoire

 

Kingfield Farmers Market October 11, 2010

Shareology hit Kingfield Farmers Market in Minneapolis for the first time Sunday and was veerrrrrrrrrrrrry impressed!   Lots of variety in a small space.   She was motivated towards Nicollet Avenue by Rick Nelson of the Strib, and he does not disappoint!

He recommended SunStreet Breads and he was ever so right; Shareology got a loaf of bread to go with vegetable soap she had just made.  Mr. Nelson recommended getting there early, and he was right about that too!  SunStreet was sold out of turnovers by 9:30 am, but lots of other delights remained:

There’s been an outbreak of lavender flowers that look like roses but are probably more likely a relative of those cabbages folks  like to plant in their yards come fall.  Purpleholic Shareology lingered in lavender:

Kingfield is known for  local food, good music, and handmade crafts  …  http://www.kingfieldfarmersmarket.org/  

or on twitter at   @KingfieldMarket

Open Sundays from 8:30 am to 1 pm at 43rd and Nicollet; look for the white tents on the west side of the street.

Find out more about SunStreet Bakery at www.sunstreetbreads.com or follow on Twitter:  @SunStreetBreads

Kay Roseland   @Kay Loire

 

Stuff Shareology saw in Stillwater October 12, 2010

Filed under: Uncategorized — kayroseland @ 9:22 pm
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Shareology had a lunch meeting in Stillwater, MN on what could be the last luscious 70 degree fall day.  It seems to take a lunch appointment to get her to the St. Croix river town, but once she lands, the camera just goes bananas with opportunities:

Bronze staircase railings from Federal Reserve Bank, Minneapolis

Staircase now in Grand Garage, Stillwater, MN

stone carved eagle from Labor Temple, Minneapolis

Shareology is going to have to find a book on Stillwater houses....

Shareology played B & B roulette and just drove down some Stillwater streets; look what she found above!  For more information and photos of the inside of the house, go to http://www.sauntrymansion.com/accommodations.html   Ya gotta love leaf-kicking weather!!

Kay Roseland   @KayLoire

 

Shareology and small, spooky nature lovers October 24, 2010

Filed under: Uncategorized — kayroseland @ 7:05 pm
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Shareology stumbled into an annual Halloween party a few years back when she was out for her walk in Wood Lake Nature Center.  A weekend or two  before Halloween, Wood Lake opens its doors to wee ones in all manner of costumes.  To whet your appetite for next weekend’s celebratory events, here’s how the wee ones party:

this is one popular party: get there early!

One fun feature is a petting zoo.  Beyond the usual ponies, chickens and rabbits, this year two unusual animals came:

kangaroo or wallaby????

wallaby or kangaroo???

african porcupine....

He won’t shoot quills, but watch out if he’s backing up towards you…..

Remember the horror if two women show up with the same dress? 

Above, size small, below, size tween:

Let’s take a look at one final princess:

As we bid farewell to tiny tots and their spooky Halloween party, a final few photos of Wood Lake and why it’s a walker’s paradise:

Turns out the mystery animal above is a two-year old red kangaroo!

For more information, check out:  http://www.woodlakenaturecenter.org/

Happy Halloween!!

Kay Roseland  @KayLoire

 

SMBMSP at Carlson Center: Tourism and Travel! November 1, 2010

Social Media Breakfast Minneapolis St. Paul convened for a pre-Halloween event on Travel and Tourism in Carlson World Headquarters!

This event was held on October 29………………

Panelists included:

  • Lisa Grimm                    @MallofAmerica
  • Adam Johnson              @SaintPaul
  • Stephanie Lee                @Travel_Quest
  • Beth Blair                        @BethBlair
  • Jessica Seaberg              @CountryInns

Let’s hear it for Country Inns for one of the better breakfasts in SMBMSP history!!

Steve + Ron = networking R us!

But of course, Shareology saved the best for last:

For marketing, communications and public relation events in the Twin Cities, check out www.gistr.com or follow at @GistrMN.

For more on social media breakfast, check out www.smbmsp.org or @SMBMSP or #smbmsp

Kay Roseland    @KayLoire

 

Microsoft Store #6 opens at Mall of America!! November 7, 2010

DECEMBER 13 UPDATE:

Microsoft’s first five stores are at Scottsdale, Arizona, Mission Viejo and San Diego, California, Lone Tree, Colorado and Oakbrook, Illinois.  Store #7 is now open in Bellevue, Washington.

The games have begun!!  On November 6, 2010, Microsoft opened its 6th store in Bloomington, MN at Mall of America.   Store opening was announced for 9 am; by Shareology’s reckoning, the actual doors opened at 9:49 am.  Below is a highly edited vision of Saturday morning:

Check out the guy in line in the black tee-shirt......

yep, that would be an Apple on that tee....

the next door neighbor at MOA? yep, again: Apple....

Shareology's been waiting for this day since June 23...

when she broke news of the new neighbors-to-be in Mall of America 1st floor South…

1st guests in line: guaranteed a spot at Kelly Clarkson!

getting those tickets to an in store autograph signing!

Shareology hung out on the 2nd floor overlooking the Microsoft 1st floor store because the view on 1st floor was a tad obscured.  Guess who else was hangin’ on 2nd?   Besides other photog types, Shareology was joined by three imports from Redmond, Washington!

joined by CIO for Microsoft Stores ....

big checks going to local charities....

the red ribbon is cut, the store is revealed....

Hey, besides product, there are MS staffers, ready to help!!!

OKay, only 4 more pics to go (imagine lots of M-I-C-R-O-S-O-F-T yelling from the cheerleaders in Microsoft colors, and the cheerleaders in white go-go boots, gobs of lines winding around 1st South, the sight of Julio Ojeda-Zapata taking pics for the Pioneer Press, and my fav:  the shark from Underwater World navigating the edge of the crowd.   It was that kinda morning.)

the first gift bags exit the store...

nothing like playing games in front of a biiiiig camera....

Shareology was found out in Nickelodeon Universe, dancing to Poker Face in a pop-up store featuring Kinect for XBox 360…..more on that (yes, and photos..) later this week…. (Smart move, opening a pop-up store in Nickelodeon Universe!!)

Before you head to 162 South Avenue at Mall of America to visit Microsoft and their neighbor across the hall, Apple — let’s take one more look at some folks who had a real great morning:

For more information, go to www.MicrosoftStore.com

Kay Roseland   @KayLoire

 

Shareology discovers Dancing at Mall of America! November 9, 2010

Filed under: Uncategorized — kayroseland @ 7:14 pm
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Blame in on Microsoft!!  Not only did they open Microsoft Store #6 in Mall of America on Saturday  — but a quick trip around the mall resulted in a discovery in Nickelodeon Universe:  they have a pop up Kinect Store there!   Although to be fair, it looks more like another Nick Universe attraction, and small it ain’t.  

What Shareology knows about gaming fits in the proverbial teacup…but what might have started out as a game is migrating to a do-it-in-your living room, incredibly fun way to exercise for a mere $300 or so….(Kinect is part of the XBox 360…)

Well that’s it from Nickelodeon Universe….if you wanna continue to boogie, y’all gotta get to 162 South Avenue, Mall of America and pick up one of these:

Find out more at www.microsoftstore.com

Shareology is out the door:  P P P P P P Poker Face!!!!!

Kay Roseland   @KayLoire

 

LBD = Looooonnnnnnnng Black Dress! November 14, 2010

Filed under: Uncategorized — kayroseland @ 10:22 pm
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Shareology has found her share of LBD’s to enjoy at Galleria….but last week she added a new category:

The long black dress:

Granted, the urge to wear cute short dresses during the holidays is tough to ignore — but this long black dress in the BCBG MaxAzria window is just delightful.   And while we’re at it, the white netting pretty much echos the Minneapolis landscape today.  And it’s beautiful merchandising! 

Kay Roseland    @KayLoire

 

Blooming Petunias on November 15 on the 11th floor….:-) November 15, 2010

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After 6 – 12 inches of plowable white stuff, the sun shines Monday AM, November 15 on the 11th floor balcony:

Happy Monday, especially those survivors of WordCampMSP !!!

Kay Roseland  @KayLoire

 

Eileen Fisher now open in Galleria! November 21, 2010

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Shareology was walking through Galleria late last week and discovered that Eileen Fisher is now open!

Kay Roseland   @KayLoire

 

Social Media Breakfast goes Mobile at Best Buy HQ! November 21, 2010

Social Media Breakfast Minneapolis St. Paul gathered Friday, November 19 at Best Buy Headquarters to get the latest gist on Mobile!  

Now THIS is a panel!!

Now THIS is a Panel!! #SMBMSP 31-Mobile & More:  w/@albertmaruggi @ojezap @footenotes @breon & @mrchristopherl !

 

Moderator

Albert MaruggiAlbert Maruggi

Albert Maruggi is a recognized thought leader in strategic business communications. You can always expect insightful questions that uncover new information, a different perspective or a good laugh from Maruggi. He advises clients and conducts company innovation “group thinks” that inspire ideas from within. This methodology allows for greater acceptance and ownership of projects and change initiatives. He is the host of the long running Marketing Edge podcast now in it’s sixth year of production. On Twitter @albertmaruggi and his blog www.providentpartners.net/blog

Panel Info

Lisa FooteLisa Foote

Lisa Foote is Co-Founder of MixMobi, a mobile content creation and measurement Software as a Service. Lisa is a frequently speaker and consultant on mobile marketing, with particular expertise in US and global mobile device ownership and behavior. She has spoken at Minnesota Interactive Marketing Association, University of St. Thomas, University of Minnesota, and at the Nokia Research Center in Palo Alto. You can find Lisa on Twitter at @footenotes.

Christopher LowerChristopher Lower

Christopher Lower has over 17 years of experience in marketing, sales and PR, with a decade of focus on emerging social media and web technologies and their use in marketing. Chris leverages social media to enable clients to increase their overall reach exponentially in standard marketing channels as well as lesser-known, hard-to-target market segments. Chris’ expertise lies in providing fully-integrated media services that take your traditional story and tell it with today’s technology, so that you can reach your intended audience on their preferred media format.

Julio Ojeda-ZapataJulio Ojeda-Zapata

Julio Ojeda-Zapata is a longtime technology journalist at the St. Paul Pioneer Press, where he writes a Tech Test Drive column and maintains his Your Tech Weblog. He is the author of “Twitter Means Business,” a social-media primer for companies, and the upcoming “iPad Means Business,” which explores the Apple tablet’s business potential. He considers himself equal parts Puerto Rican and Minnesotan, having spent about half of his life in each place. He lives in St. Paul with his wife, and son.

Breon NagyBreon Nagy

Breon Nagy is the Account Manager for Recursive Awesome, a mobile and web development company. On the third Tuesday of the month, you can find him at Mobile Twin Cities, either presenting or participating in the discussion. Breon presented “Beyond the Code” at the first Mobile March Twin Cities, which focused on user experience, testing and support. In his spare time, he is a freelance writer for DroidDog.com, focusing on device reviews.

For more marketing events in the Twin Cities, go to www.gistr.com!

Follow the twitter stream for highlights of the mobile presentation at #smbmsp or go to www.smbmsp.org

Kay Roseland   @KayLoire

 

Happy Holiday!! November 21, 2010

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Shareology wishes everybody a Happy Thanksgiving!!!

Kay Roseland   @KayLoire

 

Happy Thanksgiving, Part Deux November 29, 2010

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Shareology is currently watching the clearing skies over Paha Sapa (if you spent a stint at Black Hills Playhouse, this would make sense to you….) and taking one more Thanksgiving memory:

Big horn sheep, wild turkeys, deer…….and how was your Thanksgiving?  As seen in the back yard, not on the table……

Kay Roseland  @KayLoire

 

Tis the Season December 3, 2010

Filed under: Uncategorized — kayroseland @ 8:19 pm

Shareology hates to be yanked from Thanksgiving into Christmas, but then retailers don’t mind yanking us from Halloween into Christmas!  Just to match the white stuff (4-8 inches) currently floating down in the Twin Cities, time for Shareology to share (!!!) a great holiday window she just saw:

ah, a Seussical holiday!!!!

 

Here it comes, folks!!  Only 22  more days of magic!

Kay Roseland   @KayLoire

 

#jmu612 looks to 2011! December 4, 2010

Shareology loves her marketing events in the Twin Cities!  One of the best to emerge in 2010, Java Meetup 612, spent last Thursday looking ahead to 2011:

meets at @UrbanBeanCoffee

founders @JoelECarlson @maikelvdm and @EricaMayer

 

Erica kicks it off: what do you want to see for java meetup 612 in 2011??

Now for the all important after event networking:

Breon = Droid = Mobile = Thank you!

The difficulty with trying to confer the dynamic discussion in a blog is  — you can’t.   A substitution is to follow the tweet stream at #jmu612 or follow @jmu612         Next meeting is 8 am, February 3, 2011.

For a listing of marketing events in the Twin Cities for December and 2011, go to www.gistr.com or follow on Twitter at @gistrMN

Kay Roseland    @KayLoire

 

Pearl Harbor memory by Ida Roseland December 7, 2010

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from my mom’s Pearl Harbor and World War II memories:

“On Pearl Harbor Day, my sister, brothers and I were home. A neighbor came to visit. We had heard the news of Pearl Harbor on the radio and were kind of in a state of shock; it did not seem real.”

For more memories and a picture of  Ida Roseland:  http://www.nps.gov/pwro/collection/website/ida.htm

Kay Roseland    @KayLoire

 

MIWA meets in Lowertown! December 8, 2010

Shareology was off to her first meeting of the Minnesota Interactive Women’s Association in the Lowertown offices of aimClear.  Marty Weintraub, President and Founder of aimClear, shared his thoughts on the latest Google changes.  Holiday networking ensued!!

Marty of aimClear

For more information on MIWA, check out their LinkedIn group under Minnesota Interactive Women’s Association.

Kay Roseland   @KayLoire

 

Legoland reopens at Mall of America! December 15, 2010

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One of the last surprises to debut on Mall of America South is Legoland!  A rework of the Lego store, the black clothes of mystery are no more; Shareology really wishes she had some more 6-year-old boys in her family!

What particularly amazes Shareology about this redo is the continued use of the entire space, which in this case is 3 stories high!  Where else, but perhaps in Times Square, can a retailer use this much space on the outside of the store to tell their story?  3D Merchandising indeed!

this knight and his horse are magical!

this big blue dude dominates!!

There’s also a helicopter that looks incredibly real…..all just in time for holiday shopping!

Kay Roseland    @KayLoire

 

Who’s winning the Microsoft-Apple battle at Mall of America December 15, 2010

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The Los Angeles Times recently published (November 26, 2010) an article on the 7 Microsoft stores versus the 300 Apple stores.   In a trip to the Mission Viejo mall, they noted the following:

“Over a half-hour period, 19 people walked out of the mall’s Apple Store carrying purchases in one of the company’s signature white bags. By comparison, just three walked out of the nearby Microsoft Store with merchandise.

The survey may not have been scientific, but it reflects what analysts say is the challenge Microsoft Corp. faces in taking on Apple Inc. in America’s shopping centers.”

Shareology did a spot check December 14 at the Mall of America South location of the newly opened Microsoft store, directly across the hall from Apple, and found pretty much the same result.  During the opening days of the Microsoft store, a boatload of excitement was generated.  Shareology even got caught in public dancing to Poker Face on Kinect, the product that Microsoft seems to be pushing the most.

However, now that the dust is settling, it looks like Apple has about 5 times more customers than Microsoft.  A peek at Mall of America South, first the Apple store:

Shareology had to bob and weave between customers to make it through the Apple store.

Alas, the same could not be said for Microsoft:

Shareology kinda hopes Microsoft succeeds at MOA; it’s a much better story when they are both full of customers and competing.   The sales figures for both thus create a Win-Win-Win for Microsoft, Apple and Mall of America.  Come on, go out and buy a Kinect and dance your holiday away!!

For the Los Angeles Times take on this, check out http://articles.latimes.com/2010/nov/26/business/la-fi-microsoft-stores-20101126

Kay Roseland   @KayLoire

 

Merry Christmas Eve!! December 24, 2010

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Kay Roseland    @KayLoire

 

I’m dreaming of a white Christmas….oh wait, it’s real….. December 26, 2010

Filed under: Uncategorized — kayroseland @ 7:08 pm
Tags:

Kay Roseland   @KayLoire

 

Happy New Year 2011!!!!!!!!! December 31, 2010

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Shareology found the perfect New Year window to share with her readers….for what is New Years if not a time to kick up your heels?

So, anyone figure out which mall and which store?   Shareology wishes you all a very Happy New Year!!

Kay Roseland  @KayLoire

 

2010 in review January 2, 2011

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The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

Crunchy numbers

Featured image

The average container ship can carry about 4,500 containers. This blog was viewed about 14,000 times in 2010. If each view were a shipping container, your blog would have filled about 3 fully loaded ships.

In 2010, there were 112 new posts, growing the total archive of this blog to 167 posts. There were 774 pictures uploaded, taking up a total of 1gb. That’s about 2 pictures per day.

The busiest day of the year was June 21st with 189 views. The most popular post that day was Microsoft coming to Mall of America!.

Where did they come from?

The top referring sites in 2010 were linkedin.com, twitter.com, minnesota.com, facebook.com, and en.wordpress.com.

Some visitors came searching, mostly for microsoft store mall of america, shareology, shopping center, kay roseland, and apple briefing room.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

Microsoft coming to Mall of America! June 2010
2 comments

2

About Kay Roseland July 2009
6 comments

3

Branding Opportunity or Ugly Concrete Posts? August 2009
5 comments

4

Apple brings their Briefing Room to Uptown! July 2010
1 comment

5

Which Twin Cities Shopping Center is this? And this? August 2009
5 comments

 

Midwest Mountaineering and Metro IBA!! January 6, 2011

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Shareology used to spend a tad more time on the West Bank of Minneapolis than she does now; thus the Metro IBA meeting at Midwest Mountaineering was a great chance to visit this outdoor retailer that won 2010 Retailer of the Year presented by Backpacker Magazine:

check out the tin ceiling!!!

3D Merchandising: using ALL the space, including the ceiling!!

Loooooove these colors!!!

which came 1st? Minnesota explorers or Midwest Mountaineering??

Hard to believe this local retailer in Minneapolis St. Paul has been exploring customer satisfaction  for 40 years!!  Shareology especially loved how easy parking is…

It’s easy — Park in the surface level parking lot (not the ramp) right behind our store!  Our friendly employees will validate your ticket (weekdays before 6pm 2 hours max., weekdays after 6pm and weekends 4 hours max.) — No purchase required! 

Follow them at http://www.midwestmtn.com/  and

follow MetroIBA at: @MetroIBA or http://www.metroiba.org/

Kay Roseland @KayLoire

 

MinneDemo: Ideas, Geeks, Sites and Beer!! January 15, 2011

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Shareology was surrounded by geeks at MinneDemo at The University of St. Thomas in Minneapolis; MinneDemo is very similar to CrowdPitch, which she attended earlier in 2010:

  Crowd Pitch MinneDemo
Preso length/minutes 4 7
PowerPoint allowed Yes No
Scope Product, financials, competition Online site only
Participants 6 10
Questions from audience In hallway afterwards
Winner Picked by panel from Twitter afterwards
HQ Utah  (Funding Universe) Mpls-St. Paul

 

After nifty hor d’s and liquid librations the crowd wandered into the arena:

the view from the upper balcony....

Our fearless Minne leaders, Luke Francl and Ben Edwards:

Finally, the presentations start rolling out every 7 minutes:

Great Article on Luke, Ben and Minne at:

http://tech.mn/news/2011/01/05/minnestar-ben-edwards-luke-francl/

MinneDemo is for real, working technology products made in Minnesota. Demos are 7 minutes long and PowerPoint IS NOT ALLOWED. Some have described it as geek show and tell. We like to think that geeks and those interested in what they are doing (i.e investors, media organizations, etc) will enjoy an event centered on seeing these what the local scene is up to and networking before, during, and afterward with food and drinks. It’s an energizing and informative evening. If you would like to present at the next MinneDemo please fill out the presenter form.

WHEN: The next MinneDemo is Thursday, January 13th, 2011 at 6pm.

LOCATION: St. Thomas Schultz Hall, Downtown Minneapolis.

Sign up now!

Presenters

  • Inveni: a discovery engine where users receive highly personalized recommendations based on their custom taste profile and facilitates effortless sharing and socializing with friends (Aaron Weber).
  • Qonqr: an augmented reality combat game, winner of Startup Weekend Twin Cities (Scott Davis, Justin Peck)
  • Passy-Pass: a is password generator and storage device, written up by the Make blog (sigflup).
  • Zipnosis: Doctor e-diagnosis tool with mobile component. Winner of Minnesota Cup  Student Division in 2008.  (Ben Peirce & Jon Pearce)
  • Daybreak Heroes: a new social game for the iPhone, integrating some revolutionary ideas into the blossoming social game genre (Evan McMahon)
  • KidBlog: We’ll show why thousands of teachers have joined KidBlog.org to teach hundreds of thousands of students the power of blogging and social media (Dan Flies)
  • Event Burn: an online service that makes social media more useful by finding and summarizing the good stuff (Dan Frankowski)
  • LitLift.com: a free novel writing application that’s helping hundreds of authors make the most of their limited writing time (Brad Marsh)
  • Sophia: makes knowledge easier to share, easier to find, and easier to organize. Sophia lets you teach what you know and learn what you don’t (Steve Anastasi).
  • Minnesota Hockey Hub: Bringing pro level functionality to the masses via the SPORT NGIN platform (Carson Kipfer)

For more on MinneDemo:  http://minnedemo.org/  or on Twitter at:   @MinneBar  or #MinneDemo

For more on Crowdpitch: 

http://kayroseland.wordpress.com/2010/07/18/crowd-pitch-what-can-you-say-about-your-business-idea-in-4-minutes/

Kay Roseland  @KayLoire

 

What’s a Gistr?????? January 19, 2011

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Shareology would like to … ummm….  share a tool she loves for Minnesota networking.  This site debuted in August of 2010 and has grown from 10 to 19 Minneapolis-St. Paul organizations listing events in marketing, public relations and sales.   Tired of checking multiple sites to find out what’s happening in town?  Gistr has your solution!

Today there are more than 110 Minnesota marketing events listed for 2011!!   For the remainder of January alone, there are 18 different events listed.  So warm up your January with some networking and head on over to:  

www.gistr.com 

 

or follow the gistr voice on Twitter:   @GistrMN

Kay Roseland    @KayLoire

 

Social Media Breakfast Minneapolis St. Paul #33: Publishing! January 30, 2011

Publishing

It’s something we all do today, but we tend to think of publishing in the traditional sense of newspapers and books.  So with that in mind, lets explore the world of online/offline publishing from the social perspective we’re engaging in today.

Date & Time: January 28th, 2011

Location: Sheraton Bloomington

Moderator

Pamela MuldoonPamela Muldoon
Business & Marketing Coach, Next Stage Business
Pamela Muldoon is a Business & Marketing Coach with Next Stage Business, a training & consulting firm that specializes in helping Independent Professionals, Salespeople, & Small Business Owners develop marketing plans that work! She brings a 3-Step process to building a marketing plan that is “simple, but not always easy”. Pamela also launched Next Stage Business Radio in 2010, an online business radio station offering various programs for the small business community.

Panel

Cy CordsCy Cords
Webmaster, Times Media/St. Cloud Times
Always pushing the technological envelope, Cy has spent the last 6 years in the newspaper industry at Times Media focusing on online content, advertising, mobile and social media initiatives. Responsible for developing and executing integrated brand communication strategies, Cy successfully keeps a finger on the pulse of the ever-changing online media world.

Dan LindDan Lind
Managing Director, Minnesota Newspaper Association
A self-professed advertising geek, Dan has successfully implemented innovative marketing strategies in the newspaper, magazine, digital out-of-home and action-sports industries over the past 15 years. Regardless of the medium, Dan’s approach always remains consistent: effectively delivering relevant content and brand messaging to an increasingly mobile audience that will ultimately lead to consumer engagement and sustainable results.

Kevin D. HendricksKevin D. Hendricks
Freelance writer, blogger, editor & author, Monkey Outta Nowhere
Kevin is a freelance writer and editor for sites including Church Marketing Sucks and HalogenTV. In 2010 he published two books that support causes: Addition by Adoption, which has raised $5,000 for clean water in Ethiopia, and Open Our Eyes, featuring a foreword by Chris Brogan. Kevin is a work-at-home dad, juggling diapers, toys and Twitter.

Well, at you can see from the above, Shareology was at the latest Social Media Breakfast in Bloomington, Minnesota; let’s take a look at the visual record:

    

Dan, Cy, Kevin

Shareology's fav photog

To get the gist of the conversation go to #smbmsp on Twitter, follow @SMBMSP, or go to http://smbmsp.org/ for future events or to sign up for Social Media Breakfast Minneapolis St.Paul.

Next month’s SMB gathering is February 25 at 8 am and the topic is a February Favorite: 

SMB My Valentine!  Talking about relationships and how people find each other using social media (and more)!

Kay Roseland  @KayLoire

  

the allure of bacon filled the ballroom!

 

Warm up your February! February 8, 2011

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Shareology found the perfect February warmup; it’s the LRD!!  (Long Red Dress!!!)  designed by Jovani:

   

and now for the closeup:

Shareology’s thanks to Arafina in Galleria in Edina, MN for those always glorious windows!!

Happy Valentine’s Day!

Kay Roseland   @KayLoire

 

Great followup to the Apple Briefing Room Post… February 18, 2011

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….that Shareology did last July!  And she got quoted in the St. Paul Pioneer Press:

http://www.twincities.com/business/ci_17407154?nclick_check=1
Note that the Minneapolis Apple Briefing Room is still only one of five:  and wow, the locations!!!

Apple has also opened Briefing Rooms in retail stores in London, Paris, Philadelphia and Shanghai.

Shareology’s post on the Apple Briefing Room:

http://kayroseland.wordpress.com/2010/07/04/apple-brings-their-briefing-room-to-uptown/

Kay Roseland    @KayLoire

 

Just asking…..a question about Mall of America South…… February 21, 2011

Filed under: Uncategorized — kayroseland @ 8:49 pm
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Before the marble and the crystal chandeliers went in at Mall of America South, the rationale was that it was in preparation for attracting the higher-end customer.  Shareology imagined Tiffany, Chanel and Louis Vuitton.  What she and other Mall of America customers got was Hugo Boss (check) and Microsoft (huh?).  Okaaaaaaayyyyyyy.   Shareology loves the marble and chandeliers and oh so wonderful lighting.   But during her latest stroll down South at MOA, she was stopped in her tracks by the following; this does not strike Shareology as high-end customer material:

Maybe there are crystals on the toes?

Kay Roseland   @KayLoire

 

Legoland continues to dazzle at Mall of America (and Shareology)! March 2, 2011

Filed under: Uncategorized — kayroseland @ 7:58 pm
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 Sometimes Shareology’s readers surprise her; the number of viewers of the post on the Legoland reopening at Mall of America in December of 2010 has consistently pushed this post to the top of the Shareology pile.  Giving my readers more of what they want, I went back for another look.  At one point I went up to a guy who couldn’t seem to put his camera down while circling Legoland.  A retail espionage agent?  Nope, a guy from Georgia taking photos for a kid he knew who is crazy for Legos.  Ah, memories…..Shareology has a nephew who went through a Duplo and Lego phase…..worked pretty well, too:  he’s now in medical school!  
 

Dragon:

  

Finally, the front of the dragon!

 

   

the look of love

 

 Grandpa, Grandma and Granddaughter amazed by the Dragon!

Check out the Tiger and a portion of the Dragon!

Play Area:

It took me until the 2nd trip to realize the play area is actually in the shape of a giant lego!:

The play tables are giant lego connectors!

Who's having more fun? Dad or Daughter??

The scissors from the Grand Opening!

 

Well that’s it folks; the staff is waiting for you!

For more, put LegoLand in the search box to the right hand side of Shareology:

Kay Roseland   @KayLoire

 

Opening Soon!!! Look who’s coming to Galleria! March 7, 2011

Think of the perfect demographic mix of high-end retail and high-end real estate:  yep, Sotheby’s is coming to Galleria in Edina, MN!!  A tenant matched to perfection and perfect for highlighting that underground corridor to the Westin Hotel.  Not quite open yet, but soon, Spring, soon!

For those who miss the large pictorial real estate ads in Architectural Digest, looks like the wall of glory at Sotheby’s will make up for it!! 

Kay Roseland   @KayLoire

 

Co-Working in Minneapolis! March 7, 2011

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Shareology has spent a fair amount of time at CoCo, St. Paul’s Coworking site; today she’d like to share with you a new Minneapolis co-working location she recently explored. Coworking is for those folks who want to go beyond working in coffee shops or at home.  Below are shots of the comfy, yet business-like surroundings at Joule.  Want to bike to work?  There is even a shower room for the transition to work.  Rent by the hour, day or month:

Across the hall is a conference/training room:

Entrance is right off 35W onto Washington Avenue, with parking in front of the building. For more information, call Jackie Menne at 651-492-8761, or email Jackie@cojoule.com.

Kay Roseland  @KayLoire

 

How I learned to love Social Media!! March 16, 2011

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Three years ago, I had never heard of social media.  I was focused on finishing my MBA at the University of St. Thomas and not flunking my final course in strategic management.  That my final project was on Google was only one of many happinesses. 

Fast forward five months and the Recession-Depression hit.  Suddenly I was part of the 25% of my online retail company that was laid off.  I had a lot of time on my hands to answer the burning question:  what the heck is this social media stuff?

 LinkedIn

Within 48 hours of being laid-off, not one, not two, but three people told me that my 12 connections and no recommendations on LinkedIn was a suitable beginning that needed to amp up quickly.  I told that advice to heart; today I have some 600 connections and 17 recommendations on LinkedIn.  LinkedIn groups have been one of the strongest sources for traffic to my blog.

Twitter

Once I began building my LinkedIn presence, I turned to a new thing called Twitter.  At first, as for most folks, I spent a lot of time staring at the screen wondering where the fun kids were hanging out.  By following tips offered in the media, uncapping the magic of hashtags and following smart people, I began to enjoy and rave about twitter.  Meeting people on twitter was actually easier than in person or via LinkedIn.  After making the Twitter connection, the next steps were often meeting in person (IRL, in real life) and then connecting on LinkedIn.

Blogging

In retrospect, I had accidentally stumbled on a strategic order of social media growth:  first LinkedIn,  then Twitter.   This led me to my blog Shareology.  The super good news was that my LinkedIn and Twitter connections were a strong potential audience for my blog.  

For someone who is extremely right-brained, I actually used a left-brained approach to strategy for the blog.  What was I interested in?  Networking, retail, marketing and social media.  Would an audience read something with so many interests?   Turns out the answer was Yes!  Once I had thought out in my own mind how interconnected the four were, it became obvious how they became the four legs of my Shareology table.

Happy Ending

It turns out that by using WordPress and Twitter, I raised my Google profile.  (Something about magical algorithms……)  So someone with very little SEO experience was able to be #1 in Google searches.  Try searching Kay Roseland or Shareology on Goggle:  it all works together.   1 + 1 +1 does not equal 3; it equals about 10!!

Social Media Learning

So what did I learn?  Two points seem key:

  1. Don’t try to learn everything about social media at the same time; you will drive yourself crazy.   Break it down into manageable chunks and hit it a bit at a time.  (I will spend 15 minutes setting up my twitter profile this morning.)
  2. As new as social media is, it is easy to forget that the first step is sound strategy for you or your organization.  Who are you?  Who are your customers?  Out of this comes marketing tactics, some of which will be in the social media arena.

Most importantly, you’ve just been given a new set of tools to reach out with:  above all, have fun!!

Kay Roseland   @KayLoire

 

The Week of Living Legally with Social Media March 24, 2011

Wow:  what a week!  Last Friday Social Media Breakfast Minneapolis St. Paul sponsored an event on Social Media and the Law held at Thomson-Reuters in Eagan, Minnesota.  Today a grand followup on Twitter with a tweet stream following #smlawchat.  Here are some visual memories of last Friday in Eagan:

thank you to the sponsors!

streaming live at smbmsp.org/live

ah, tradition!

Albert Maruggi, Moderator

Moderator

Albert Maruggi
Albert Maruggi is a recognized thought leader in strategic business communications. You can always expect insightful questions that uncover new information, a different perspective or a good laugh from Maruggi. He advises clients and conducts company innovation “group thinks” that inspire ideas from within. This methodology allows for greater acceptance and ownership of projects and change initiatives. He is the host of the long running Marketing Edge podcast now in it’s sixth year of production. On Twitter @albertmaruggi and his blog.

Panel

Anna Berend
Anna Berend is an attorney and professional writer. Berend authors the blog, Motherly Law, where she discusses laws and legal issues that affect families and offers tips and resources pertaining to these issues. She is active on a number of social media platforms, including Twitter and Facebook. Berend has spent her legal career researching and writing for several state courts and a legal publishing company. She currently works from home as an independent contractor for a legal publishing company when she’s not writing a post for her blog, tweeting (@MotherlyLaw) or wrangling her two spirited boys.

Teresa M. Thompson
Teresa is an Employment Litigator/Advisor and Human Resources Social Media Advisor at Fredrikson & Byron. When litigation ensues, Teresa aggressively defends employers in state and federal courts as well as administrative agencies and private arbitrations. She has significant experience defending retaliation and reprisal claims brought under the Minnesota Whistleblower’s Act, the workers’ compensation statute, the Minnesota Human Rights Act, and other state and federal civil rights laws. Teresa trains, writes and lectures extensively on the use of technology in the workplace (including, e-mail, internet, blogs, social networking sites, PDAs, cell phone use and text messaging) focusing on increasing the benefits of technology while decreasing the risks associated with employee use and abuse.

James P Quinn
An attorney at Larkin Hoffman, Jim is skilled in trademark law, copyrights, trade secrets, software and technology development and distribution, e-commerce and all transactions involving intellectual property. He has negotiated and prepared licenses and other agreements dealing with a wide variety of goods and services. As counsel for both system providers and purchasers of hardware and software, Jim is experienced in the drafting of agreements for the creation, distribution and use of technology.

Jon M. Garon
Jon is a professor at St Paul’s Hamline University School of Law. He joined Hamline in 2003, serving as the law school’s ninth dean from 2003-2008. In addition, he was appointed Interim Dean of the Graduate School of Management for 2005-06. He is a nationally recognized authority on intellectual property, particularly copyright law, entertainment practice, cyberspace, and entrepreneurship in the creative industries. His counsel practice includes copyright, trademark, privacy, licensing, film production, theatre, publishing, music licensing, and music management.

Anna and James

Jon and Anna

Two of the panelists were on Twitter today from 1 to 2pm, CDT, taking questions; you can follow at #smlawchat.

@techsolaw
Teresa Thompson

@garon18
Jon Garon

More on Social Media Breakfast Minneapolis St. Paul at www.smbmsp.org or @SMBMSP

Kay Roseland @KayLoire

 

Dayton’s–No, I mean Marshall Field’s–No, I mean Macy’s–Yes, I mean Spring!! March 28, 2011

Amongst those Minneapolis residents of more than a few nanoseconds breathes a sadness while missing Dayton’s.  After all, Mary Tyler Moore did not throw her tam in the air next to Macy’s.

But as winter damaged Minnesotan’s totter towards Spring, let us be very happy one thing has not changed:  The Flower Show!  Hang on Minnesota, we are almost there!

Take a bit of Spring away with you; these can be purchased in the gift shop!

Breathe deeply folks:   ahhhhhh…..  As an after thought, Shareology notes that the designer is still Jack Barkla.  Stored away in her collection, Shareology treasures posters that were painted by Mr. Barkla for the Cricket Theater’s set of Collette:  sublime!!

The Macy’s Flower Show runs at 777 Nicollet Mall, Minneapolis, until April 10; for more information check out www.macys.com/flowershow

Kay Roseland   @KayLoire

 

Which Twin Cities shopping center is This? Part Deux… April 3, 2011

One of the things that kept Shareology alive during the Winter of Discontent was the strolling between windows of one of the best merchandised shopping centers in the Twin Cities.   Rhoda Morgenstern would have died to have created these beautiful windows:

blue and white sky: 6 inch wide division

 

blue and white sky: 6 feet wide division

 
 
 
 
 
 
 

sweet dreams are made of this window....

 

oooopppps, I'm dripping pure gold......

OK, so which Twin Cities shopping center is this????

Kay Roseland    @KayLoire



 

Lego Imagination Center at Mall of America April 11, 2011

Flora Delaney and Kay Roseland dispense unasked-for advice about retail marketing, strategy, merchandising, and more.*

FD:     Going through the Mall of America with you, Kay, is a treat.  I know you have the pulse on the Twin Cities retail and marketing scene, so it is surprising to me that we see this Lego store at MOA so differently.  I was unimpressed by their opening and said as much in my post “How to Waste Windows in Retail.”  Thank goodness they have finally done something with those front windows.

 

KR:    It was almost as though we saw two different stores!

FD:     Yeah, I still don’t understand why they put handles on those windows just to let their employees in there to dust the models or whatnot.  They are so obvious and I see new visitors trying to open those “doors” all the time – really confusing.

  

KR:    I think our shopping buddy above agrees with you!

 FD:     I have to admit the $250 Tower of England model and the other model sets in that window are great aspirational sets that kids and adults want to look at.  I guess we can just chalk up their awful windows at Christmas when they opened to yet another failure of a retailer to look its best on opening day due to an inability to get all the parts to the store on time.  I see that all the time.

KR:    My first impression is those wonderful Lego figures soaring high about the main selling floor, visible as you traipse the second and third floors of Mall of America.  Now that’s Lego Imagination!

FD:     There is really only one thing I truly love about this store and that is the Minnesota-themed mosaics they did on the side without windows.  It is the only tip of the hat to this particular location and I frankly really truly want to make one of these just as large and impressive at my cabin.  

KR:    I must not have gotten the craft gene; I’m glad they buried the local mosaics on the least trafficked side of the store.  It’s not the Mall of Minnesota after all. 

  

FD:     I know you love the larger than life transformer, dragon and the helicopter dude – and I love that use of space, but maybe because I have been to Legoland the amusement park in San Diego, I am not that wowed by them.  They fill in space and make a nice brand statement and I guess because I totally expect something like that, I just am not wowed by their oversized presence.  Maybe I’m just jaded.

 

KR:    My fav was the look on the face of a young girl I saw looking up at the dragon’s face….sheer wonderment.  How can you not love 3 stories of Lego magic soaring above the store?  Where else in retail does a store get the 2nd and 3rd stories above their store to stoke retail and kiddy imaginations? Times Square maybe…..

FD:     The play area sure has changed from before.  It used to have a track that kids would build Lego vehicles and then send them down.  It wasn’t until you pointed out their use of their iconic Lego shape did I even pick up on what they were doing. 

KR:    Yep, on my second visit, from above I noticed the play area is actually a giant Lego connector; nice branding touch in a popular functional area.

FD:     The front of the store is filled with plastic bubbles across the entire wall with specific Lego pieces in them that you can buy in bulk.  If you need a green six block or a red four block, you can go there and buy them like produce in the grocery store.  It reminds me so much of that same merchandising concept I saw at the Time Square M&M store.  

 

KR:    Great place to pick up those pieces that have disappeared from the sets at home!  Plus the bonus of creating an entire wall of focus framing the checkout counter.

FD:     I know you think this store is making a ton of money, but I wonder.  It’s my experience that flagship stores rarely pay back their rent.  I don’t know if Lego is paying for the second and third floor air above their store where the transformer and motorcycle rider abide, but if they do, it’s hard to believe this is a profitable location.  I advise retailers who are determined to create a destination flagship store to think of it as a permanent marketing or advertising location and not to expect to have positive income from a flagship.  It should be all about building brand identity and invoking a positive experience with the brand the next time they encounter it – even if it is just back home in their usual stomping grounds.

KR:    Actually, I said if they aren’t making a ton of money, they should go to Retail Jail! I mean, look at this location!  Practically on the front door of Nickelodeon Universe at Mall of America….and three feet from the Microsoft – Apple battleground. The traffic can’t get much better!

FD:     Let’s face it, most people are not going in there to buy the $150 Hogwarts Express kit.  They are probably just going home with one of those $7 Bionicles set. 

KR:    Makes me long for those days I had access to percentage rent figures for a major shopping center company:  we want sales numbers!!!  I guess we’ll have to be satisfied with our trip to a reopened Lego Imagination Center we now imagine in two very different ways!

*With a huge tip o’ the hat to Rick Nelson and Claude Peck of Withering Glance!

Follow us on Twitter:               @FloraDelaney and @KayLoire

Flora at Delaney Consulting:   http://www.floradelaney.com/blog/

Kay at Shareology:                  http://kayroseland.wordpress.com/

 

Fabuliss the Trendsetter! April 18, 2011

A week ago, Shareology was sooooo taken with the crystal necklace Fabuliss was wearing, that she sent me a picture of a similar necklace in a store she was in shortly after Java Meetup 612.   Fabuliss looked smashing in her necklace!  

Yesterday, Shareology was sweeping through Southdale and realized Fabuliss had hit yet another trend!  There in the window of Ann Taylor was THE Crystal Necklace:

For more trendsetting fashion fabulissity, check out Fabuliss at http://fabuliss.wordpress.com/  or follow her on Twitter  @Fabuliss

For Java Meetup 612 try  #jmu612 or @jmu612 on twitter.

Kay Roseland   @KayLoire

 

Shareology Speaks! Social Media and Blogging! April 28, 2011

Filed under: Uncategorized — kayroseland @ 5:41 pm
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Social Media and Blogging

May 3, 2011, 12:00-1:00pm, International Market Square Conference Room B, FREE

Kay Roseland, social media strategist, will be presenting and leading a discussion on social media with an emphasis on blogging. She is currently a social media strategist and project manager for gistr.com, a marketing, public relations and sales events website for the Twin Cities area. Kay has a blog called Shareology that focuses on social media, retail marketing and networking. Kay has an MBA in Marketing from the University of St. Thomas.

The Lunch Break Series is an, informal roundtable discussion on various In-House related topics sponsored by AIGA. These discussions are free and open for anyone to attend. They are held over the lunch hour at International Market Square.

Kay Roseland  @KayLoire

 

Happy Cinco de Mayo!!! May 5, 2011

Filed under: Uncategorized — kayroseland @ 3:57 pm
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Now I know why they call it hat hair......

A tip of the hat to Steve Jewell who lent me this hat when I begged…..well, I was dressed in black and white…

Happy Cinco de Mayo!!!

Kay Roseland     @KayLoire

 

Minnebar 6: 1200 geeks strong!! May 8, 2011

Filed under: Uncategorized — kayroseland @ 8:35 pm
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Shareology took GistrMN off with her to Minnebar 6 at Best Buy HQ in Richfield, MN on Saturday, May 7, 2011; they were joined by 1200 geeks bent on learning, pizza and beer consumption.  Nine different locations offered tracks on Development, Design, Startups, Social Media and (my personal favorite) Other!!

My seven sessions included:

  • Six Reasons to open an “Offline” Store (Especially if you Sell Online)
  • I Yam What I Am
  • Facebook:  Fan Pages versus Tabs versus Apps
  • Content is a Banquet:  Trends, Tactics, Tools
  • Why Don’t You Blog More?
  • What does Lean Even Mean? Or Bootstrapping Your Way to a Pivot
  • S is for Strategy

Below are some views of our Saturday:

 

Luke greets the swarm!

 

Thanks to Adrienne, Ben, and Luke and the Minne team for another great Day!!!  For more information go to:

http://minnestar.org/minnebar/        or on Twitter at:        @Minnebar    #minnebar

Kay Roseland    @KayLoire

 

Master of Social Media May 11, 2011

Filed under: Uncategorized — kayroseland @ 12:51 pm
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I passed!   Just got the word that after three days of classes and an exam, I am now a Master of Social Media.

After two years of LinkedIn, Twitter, Shareology, Facebook and, yes, three videos on YouTube, I am now certified. (Write you own caption….) 

Two years ago, I attended my first Social Media Breakfast Minneapolis St. Paul and promptly declared myself a Social Media Enthusiast.  (Yes, it went on my business card.)  Gistr came calling and asked me to prepare and implement a social media strategy for their website.  (Never did get around to ordering cards with Social Media Strategist on them; it did, however, land on my Twitter profile.)  Two days after the exam results (a 95!!!) I ordered new cards with Master of Social Media on them.  Thus you can track my social media history in a progression of titles and business cards, and now classroom learning.

To learn more about this program, cosponsored by Social Media Breakfast Minneapolis St. Paul and Dakota County Technical College, check out:  http://smbmsp.org/2011/05/whats-a-cmsm-and-why-do-you-want-one/

Kay Roseland    @KayLoire

 

Happy 40th! Wood Lake ! May 16, 2011

Filed under: Uncategorized — kayroseland @ 1:27 pm
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Wood Lake Nature Center in Richfield, MN celebrated 40 years yesterday….since Shareology is currently the Mayor of Wood Lake via foursquare, we thought we’d share with you some shots of Spring in Wood Lake.  But first, here is a list of birds and animals Shareology has seen in Wood Lake:

Deer, muskrats, squirrels, rabbits, garter snakes (yikes!), toads, ducks, geese, egrets, snapping turtles, red wing blackbirds, tadpoles, raccoons and robins!

Here are snaps of spring at Wood Lake:

Dragonfly gate

For more information, check out:  http://www.woodlakenaturecenter.org/

Kay Roseland    @KayLoire

 

QR codes: They’re not just for retail anymore!!! May 20, 2011

Filed under: Uncategorized — kayroseland @ 7:49 pm
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What’s a QR code?  It’s those square boxes that look like a crossword puzzle on steroids.  Been noticing QR (quick response) codes everywhere you go?   Shareology was on her way to MIMA this week when she spotted this apartment building sign:

So lately, besides in-store information, I’ve seen QR codes in magazines, newspapers, and my personal fav, on business cards.  I use Barcode Scanner and TagReader as QR code readers on my Droid X and am now decoding messages left and right.   I asked Lisa Foote (@FooteNotes) for her favorite QR code resources:

Interesting article on performance of a Boots QR campaign in UK:
http://shkspr.mobi/blog/index.php/2011/05/are-qr-codes-effective-for-advertisers/

Astounding 4,500% growth in QR code scanning, first quarter 2011:
http://www.mobioid.com/reports/naked-facts-whiplash/

Article citing these stats w/ additional quotes:
http://www.mobilemarketer.com/cms/news/research/9918.html

Hope that helps! I’m sure you saw the Pioneer Press article today on QR as well. happy blogging! – Lisa

Thanks, Lisa!!   Well, there it is!!  More than you could possibly want on QR codes!!!  Thanks to Lisa and Julio Ojeda-Zapata at the Pioneer Press for superb resources!! 

Where will YOU see your next QR code?

Update July 19, 2011:  USATODAY published a piece on QR codes today which spotted a QR Code on a tombstone in Seattle.  Yep, a tombstone.  Small, quite tasteful, and leading to pictures and a life story of the deceased. 

Kay Roseland   @KayLoire

 

In Search of Minne June 7, 2011

Filed under: Uncategorized — kayroseland @ 3:15 pm
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Shareology has fallen in love with Minne, the Lake Creature.  It began last summer with rumors of an addition to Lake of the Isles.  Shareology spotted Minne in real life later in the fall at Lake Nokomis.  What really drew Shareology to Minne was that Minne tweeted as @LakeCreature.  Further, Minne has a sweet, helpful online presence.  Thus when spring came and thoughts of Minnesotans moved to summer, Shareology had @KayLoire on the alert for signs of @LakeCreature.  As clues to Minne’s 2011 location began to appear, it struck Shareology that she knew exactly where Minne was.  (Okay, with a tad of assist from google maps…)

Yesterday, photographic evidence was found of Minne, tucked away on the western edge of Brownie Lake.  Photographic evidence was immediately sent via droid to twitter.  Below enjoy more shots of Minne in her return to Minneapolis this summer.  Ya know, the park folks coulda just started content zipping into the twitterverse:  “Come to the Parks!”  Boooooorrrrring!!!  Instead, with the creation of Minne, a legend is born!!!  Below is offered evidence of Minne in her June, 2011 home:

first 2011 sight of Minne, far off in the distance....

picture perfect on Brownie Lake

welcome back, Minne!!

 
Perhaps you’ll fall in love with Minne too….follow her on twitter at @LakeCreature or at  http://www.lakecreature.com/
 
Kay Roseland  @KayLoire 
 
 
 
 
 
 
 
 
 
 

FourSquare and your Home: Security ‘R Us???? June 16, 2011

Filed under: Uncategorized — kayroseland @ 6:07 pm
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Shareology has been playing around with foursquare lately.  One of the big surprises has been the amount of residential addresses listed in the Minneapolis area.  At first Shareology was amazed to see a listing for other than a business or a restaurant or a retailer.   Next, her security and privacy concerns kicked in waving red flags.

Last night’s MIMA gathering offered a solution.  Speaker  @AsifRKhan on Location-Based Marketing talked about the home as a location for LBM in a larger context, plus offered a solution to my foursquare concerns.   He suggested that rather than set up a place for a home address, it would be safer to check into one’s neighborhood.  Ah, Neighborhood!!!

So there you have it parents.  Once you were off the hook if you put the computer in the living room and looked over your kids shoulders.  Now you better be sure your basement isn’t a foursquare location.  Informed sources tell me that foursquare will be deleting places like this from the site.  Wonder how many party houses Shareology can check into before that happens?

To follow the conversation from MIMA’s event on location-based marketing follow @mimatweet or @AsifRKhan

Kay Roseland   @KayLoire

 

Educate a Woman and you Educate a Family June 23, 2011

Filed under: Uncategorized — kayroseland @ 3:49 pm
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My mom had seven years of grade school; being a smart cookie, she was skipped ahead a grade.  However, in the 30’s in South Dakota, girls did not necessarily go to high school.  It’s said that if you educate a woman, you educate a family.  In my mom’s case, the lack of education only made it that much more important that her children receive an education.  So today, a year after she left us, I want to celebrate the achievements educate a family produced:

  • Kay Roseland                     Master of Business Administration
  • Bruce Roseland                 Master of Sociology
  • Jane Roseland                   Master of Chemistry
  • Aaron Roseland                Attorney at Law, Crane & Roseland
  • Adam Roseland                Student, Soldier, flying to Afghanistan July 3
  • Blake Campbell                 Medical Student, flying to Peru July 5

So a rousing standing ovation for Ida Lemler Roseland – educate a woman and you educate a family.  Thank you, mummy.

For more about my mom in World War II in San Diego, go to http://www.nps.gov/pwro/collection/website/ida.htm

Kay Roseland    @KayLoire

 

Career Connection Rocks!! July 2, 2011

Shareology started July off with a bang — so to speak — by doing the coffee and laptop thing with the Editor of Career Connection, Mr. Paul Sears.  Twin Cities folks may recognize Career Connection as the 12 page or so newsletter published every two months by the WorkForce Centers focusing on job search and career change.  Often spotted at churches, schools, libraries and other fine establishments, this paper newsletter has recently gone electronic with its own web section of the State of Minnesota’s web page.  I had asked how viewership was going a few weeks back, and Mr. Sears allowed how it was okay…but could be better.  Shareology grinned and suggested she could help him out.  Having worked with Shareology and gistr recently and a devotee of google analytics and yes, wordpress analytics, she had learned a thing or two in this department.

The irony is that on the first day of the Minnesota shutdown, Shareology was helping drive traffic to a State of Minnesota web site:  you’re welcome.  Much to Shareology’s delight she received the following from Mr. Sears:


Thank you for fantastic online marketing support for the Minnesota WorkForce Center’s Career Connection newsmagazine.  You provided practical, low-cost, low maintenance techniques to increase our readership substantially. Not only that, you gave technical instruction that was clear, understandable and adapted to learner needs and level of expertise.

Thanks for showing me what’s possible with the Web!

Sincerely,

Paul Sears
Editor, Career Connection
Minnesota WorkForce Center
State of Minnesota

Okay, that was the business-like testimonial.
Now, in plain language: KAY, YOU ROCK ! ! ! !

As do you, Mr. Sears, as do you. 

So….want to read the super fine Career Connection?  Go to:  http://bit.ly/icXlns

Kay Roseland   @KayLoire

 

Lunds & Byerly’s and Bachman’s: Thank You!! July 9, 2011

Filed under: Uncategorized — kayroseland @ 8:29 pm
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Shareology just noticed something the other day, something that deserves a thank you.  Ever pause in the midst of your busy day, enter the public facilities and come face-to-face with……..this?

Yep, the sweetest bouquet of flowers, well-selected and a treat to the eye.  So, a belated thank you to Byerly’s, Lunds and Bachman’s, who regularly offer us these eye candy treats.  The fact that each of these establishments also sells take-home flowers is just evidence of smart marketing.   So a standing ovation to the mentioned retailers for delighting their customers in yet another way!!

Kay Roseland   @KayLoire

 

Butterfly is Born! July 12, 2011

Filed under: Uncategorized — kayroseland @ 11:09 am
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Shareology was recently present at the very moment a monarch butterfly emerged from a jade-like chrysalis to spread its wings in the world:

After resting and adjusting to its new world, Madame Butterfly flew off in the direction of a nature center to meet even more monarchs.  Hope I get a postcard from Mexico.

Kay Roseland @KayLoire

 

Hacks & Hackers Twin Cities 2: Security ‘R Us! July 22, 2011

Filed under: Uncategorized — kayroseland @ 6:35 pm
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Buoyed by the success of the 1st Hacks & Hackers Twin Cities, pri lead the group in a second event on Hacked! – Why You Should Care about Privacy in Social Media?  Opened by a panel of experts in the field, a lively discussion ensued in small groups, culminating in a final sharing of ideas!  No wonder Shareology loved it!!

The panel consisted of Kelcey Patrick-Ferree, attorney @KelcyPF,  Ron Schreiner, Pyramid Technologies,  Lukas Dickie @Gimigo  John T. Hoffoss, MnSCU, @jth, Jon Gordon of mpr @jongordon   and  moderator Michael Skoler of pri @MSkoler 

S0 what did it all look like? 

Every great event starts with yummy food and free beer!

 

Michelle welcomes Hacks, Hackers and Others

 
 
 
 
 
 
 
 
 
 
 
Follow the twitterstream at #hhtc or @HacksHackersTC
 
Kay Roseland     @KayLoire
 

Happy Birthday! Shareology is Two!!! July 26, 2011

Filed under: Uncategorized — kayroseland @ 10:59 am
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Hard to believe that Shareology started on July 26, 2009!  Even harder to believe the great people I’ve met along the way; thank you so much for your readership. Love to look back at milestones?  Here are the top 3 Shareology stories in the past 2 years:

  1. Legoland reopens at Mall of America! 
  2. Apple brings their Briefing Room to Uptown!  
  3. Branding Opportunity or Ugly Concrete Posts? 

So what do YOU want to talk about in the next Shareology post?

Kay Roseland  @KayLoire

 

Social Media Breakfast MSP #38 Nonprofits plus WWII airplanes!! July 29, 2011

Not only was SMBMSP 38 a fountain of info on nonprofits and social media, it took place at Fleming Field at South St. Paul  near a hanger full of WWII planes!!!!

Some sights to behold:

Planes hangin' from the ceiling!!

 

Commemorative Air Force – Minnesota Wing

@stremcha @lindsi @Vruno

 

@SocialNicole keeps us on track!!

 
@Vruno @jjmillard
 And now for the hangar full of WWII planes and exhibits!
 
 
 
 
 More on the panelists and Social Media Breakfast MSP at http://smbmsp.org/events/
or follow #smbmsp on twitter for the tweet stream.
 
Kay Roseland  @KayLoire
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Grain Exchange becomes Brain Exchange! August 1, 2011

Filed under: Uncategorized — kayroseland @ 7:05 pm
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Shareology went to one of the all time great parties this weekend!!  CoCoMSP opened its doors to friends and coworkers to celebrate the collaboration of Project Skyway and CoCo to open a new space for coworking and entrepreneurs in the renovated Grain Exchange in downtown Minneapolis.  Many of you have been at CoCoSt. Paul, located across the street from the St. Paul Depot, and soon to be connection on the Lite Rail Line.  Here’s a look at the repurposed Grain Exchange room in Minneapolis; the glory of it is how much remains of its great history:  (Spring and Winter Wheat:  Yeeesssss! note from former farmer.)

CoFounder Don Ball shows off the new/old space

Looks like superb working space for Shareology!!

 
 
 

cofounders Don and Kyle

 

 
Finally, the last shot is of decor in the elevators - those are grain elevators, folks!!
 
 ,
The fascinating thing about this space is the homage to the old and the creation of the new, including super organized white crisp furniture and the latest in connections to the interwebs.  All in all, great to see old friends and make new ones!  For more on the party, hit #pscocoparty on twitter, follow @CoCoMSP or go to http://cocomsp.com/     Finally, thanks so much to Don and Kyle for inviting me: I had a blast!!
 
Kay Roseland   @KayLoire
 
 
 
 
 
 
 
 
 

The Nerdery Retro Summer Open House Extravaganza!!! August 4, 2011

Filed under: Uncategorized — kayroseland @ 8:41 pm
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The Nerdery is famous in the Twin Cities as a great place to work and play.  So when nerds take time out to fire up the grill and invite the neighborhood over to see the new expanded headquarters, it’s a fun time to say the least.  The retro theme referred to a bunch of games brought out of storage:  what Angry Birds???  For Shareology it broke down into games, shirts and photo booth — and away we go!!

Games:

Given the growth, both past and future, of The Nerdery, resumes were being taken on the spot.  To help spot the networker of your field of choice, nerds were wearing shirts with particularly helpful backs.  Just a few of the shirts that caught Shareology’s eye:

The photo booth immediately caught my eye.  Ya’ll gathered in front of a screen, it took 4 shots, and they appeared in the tiny, tiny printer as postcards.  Oh, yeah, and they were also sent to The Nerdery’s Facebook page!!!

Couple of last thoughts–I think the machine below is circa 1983ish:

One of the many people-friendly aspects of The Nerdery culture is that it is definitely dog-friendly.  There’s even rumors of a cat or two…

Well, there you have it.  Congratulations to The Nerdery for a great introduction to its new space!  For more information, go to:   http://nerdery.com/  or follow them on twitter:  @The_Nerdery

Kay Roseland   @KayLoire

 

Introducing: Steal Fashion!! August 7, 2011

Filed under: Uncategorized — kayroseland @ 8:34 pm
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Hi everyone! My name is Bridget Deehr, @stealfashion. I am guest blogging for @KayLoire and Shareology today. Usually you can find me blogging for stealfashion.com, which is a fashion and style site that launched in January 2008. I write about affordable fashion ideas and creating your own style on your own budget. When I hear of a good cause, I feature retailers, like Kenneth Cole, who use their influence to benefit non-profit organizations, such as Soles4Souls.

Soles4Souls is an amazing organization that collects new shoes and forwards them to those in abject poverty, while helping to raise donations to support devastated countries. You can check out their other divisions as well, Clothes4Souls and Hope4Souls.

The Kenneth Cole Foundation is partnering with Soles4Souls for a national shoe drive to help rebuild earthquake-torn Haiti. Bring your new or gently used shoes to a retail store or outlet store, and receive a 20 percent discount off your purchase as a way of thanking you for your generosity. You can also donate $10 at the stores’ checkout or online at kennethcole.com.  Visit Kenneth Cole on Facebook to purchase a limited-edition T-shirt. For every “like” on their Facebook post, the retailer will donate $1 towards the construction of a community wellness center in Haiti, (up to $15,000). The fundraising offer ends September 16, so don’t let the opportunity to do good pass you by.

Thanks for stopping by and hope to see you soon!

Follow Bridget on twitter at @steal fashion or at www.stealfashion.com.  (Hot trends on a budget, indeed!!)

Kay Roseland   @KayLoire

 

Happy Birthday, Gistr!!! August 11, 2011

Filed under: Uncategorized — kayroseland @ 11:25 am
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Gistr is a web site that showcases events for 20+ marketing, pr, sales and social media organizations in the Twin Cities, all in one place.  Today Gistr is one year old!!  So hop on over and say Happy Birthday, Gistr!!  (By the way, did you know that 33% of gistr’s traffic in year one was driven by social media??  Yay, LinkedIn groups!!  Yay, Twitter!!!)                      

                                   

Check out gistr at http://gistr.com/  or @GistrMN   

Kay Roseland  @KayLoire

 

Lake Creature thrives in Northern Climes September 7, 2011

Filed under: Uncategorized — kayroseland @ 8:51 pm
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You know, the Minneapolis Parks Foundation could have just started a Visit a Lake campaign.  But no, they invented Lake Creature, thus delighting all ages with mystery and adventure.  This summer @LakeCreature started out in Brownie Lake and then moved to Hiawatha.  Today Minne is moving … and will appear in a new location on September 14.  (BREAKING NEWS:  Minne will be somewhere in Lake of the Isles on September 14!!!)  Shareology looooooves Lake Creature in person and on Twitter.  But she especially loves that marketing outside the box can be effective and fun, fun, fun!!

A few shots of Shareology’s visit to @LakeCreature in Hiawatha:

 

To learn more about Minne, visit: http://www.lakecreature.com/   or follow her on twitter at @LakeCreature

Kay Roseland   @KayLoire

 

Minne Shines in Isles!! September 30, 2011

Filed under: Uncategorized — kayroseland @ 5:37 pm
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After her turn at the spa, @LakeCreature moved to Lake of the Isles….and it’s hard to imagine a more beautiful place to end her summer visit to Minneapolis.   Water lilies, purple and yellow flowers, and a bench to sit and chat with Minne in the sunshine!!  Be sure to take a trip to Isles to see Minne before she heads south for the winter; in the meantime, here is Minne in her beautiful setting:

I think the one with the water lilies is my favorite.  Minne is a verrrrrry savvy social media creature; she’s on Twitter at @LakeCreature, on Facebook  https://www.facebook.com/LakeCreature and even has her own website at www.lakecreature.com

So, it’s a beautiful sunny day — need an excuse to visit Lake of the Isles?  Go visit Minne; last I saw her she was in the SouthWest corner of Isles.  But I heard it rumored she is enjoying the lake so much she just might be taking a swim around to check out more sections of Isles!!  That is, if she’s not flirting with @RoyTheJackalope!! 

Kay Roseland  @KayLoire

 

Look what’s coming to Mall of America! October 8, 2011

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Shareology loves taking an occasional peek at what’s new at Mall of America.  To aid in this reporting, Shareology would like to introduce our new correspondent, Kayla Curtiss!! So Kayla, what’s new at MOA???

What a perfect addition to the newly chandeliered South.   So, Kayla, where will this new store be opening in November of 2011?

OMG, right next to the new Michael Kors store?   Shoes, Shoes, Shoes?  Has anyone told Carrie Bradshaw??? On first floor South near Bloomingdale’s?  Love it!!

What else is new at MOA?

Really?   Well, that’s easily your next story:  the changing definition of retail!!!

Follow Kayla at @KaylaCurtiss.  Check out MOA at www.mallofamerica.com/blog

Kay Roseland   @KayLoire

 

Think you know what Retail is? Think again – Mayo Clinic debuts at Mall of America October 20, 2011

Shareology was bemused last week to see that Mayo Clinic has opened a store on the East side 1st floor of Mall of America, just off the Rotunda.  Our MOA correspondent, Kayla Curtiss, tells us about her experience in this new example of the ever-changing retail scene:

Visit 1:

My first visit to Mayo wasn’t so much window shopping as it was a technology-based health experience in the making.

The first thing the associates had me do was enter my name and e-mail into this table with a screen in it and before I knew it, a card pops out with my name and a QR code. As I was informed, this card gives you access to various health assessments that you can take on your own at one of the several kiosks.

As a recent smart phone owner, I was verbally ecstatic to scan said QR code, but was promptly sad-faced when the overhearing sales associate (is that what they call themselves?) told me that the code doesn’t actually go anywhere yet, and that I should go to the Mayo Clinic health experience forum (also on the back of the card) to join the “online community forum”. When I’m shopping, I really don’t want to bother with things like giving my personal information for something that is “still in development” even though I just entered my full name and e-mail address into a counter top. I just want to look at stuff and see how healthy I am – that’s what Mayo Clinic is doing in the Mall in the first place, right?

Visit 2 (One Week Later):

I attempted to swipe my card at a kiosk, and the “technical difficulties” from last time weren’t resolved yet (an associate told me that I need to register my information online in order for the membership card to remember my assessment scores and stuff that I’ve watched and whatever else it is I am supposed to do. Is that lame or is that lame?). But I was able to access the tidbits of information anyway. There were different tabs that featured various videos and things to read about sleeping, relaxing, eating, and so on and so forth. There are tips on how to battle Jet Lag, snoring and other annoying health issues.

Heads Up: The videos aren’t closed captioned, which to me is a HUGE no-no at the Mall of America, especially in the Rotunda where there’s going to be all sorts of noise on any given day. Even on quieter days, hearing impaired customers, or folks like myself who just like to read what’s going on are probably missing out on the health tips. In addition, there’s no scroll bar to let you skip to the end, or back to the beginning.

Anyhow, my personal favorite feature of the Mayo store is the WebMD kiosk. You tell it your symptoms and it guesses what could be wrong with you besides “You’re carrying too much weight on your shoulders – literally. Put the shopping bags DOWN”.

In terms of actual retail, there are plenty of unique items, such as pedometers, yoga workout card decks, and of course, the Vegan Cookbook. “And there’s an entire chapter on Crock-Pot recipes!” exclaimed the associate.

There are also a few lounges with access to the mayo website. This caused me to ask: Why on God’s green earth would someone go in there with tons of shopping bags and then go online? Personally, I would make it a fancy meeting spot, Like “Ok, kids, if we get separated, let’s meet back here and check our Facebook, sound good?”

Eventually there will be occasions where health experts will be on-site to answer questions about subjects like breast cancer.  That’s the View of the Mall for now!

Wow!  Thanks Kayla!  Sounds like there is a tad of tweaking yet to do on the new Mayo store!  Shareology can’t wait to find out what you alert us to next at Mall of America!

Kay Roseland   @KayLoire

 

Boss vs. Hugo Boss at MOA: Visual Pun or Great Ad Placement???? October 21, 2011

Filed under: Uncategorized — kayroseland @ 11:59 am
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Shareology was stopped in her tracks this week during her travels through Mall of America.  To the immediate left hand of Hugo Boss was an ad for…………….Boss!  the TV show.  Wouldn’t you just love to be privy to those conversations behind the scenes?  Does MOA tell Hugo Boss what is about to go up next to their store?   Are these ads all over the Mall and Shareology just never noticed?  Ah, so many questions….your thoughts??

Kay Roseland   @KayLoire

 

Shhhhhhh….don’t tell Facebook!!! October 24, 2011

Having lunch last week with an author, I discovered yet another person who hasn’t drunk the Facebook Kool-Aid.  She’s focusing primarily on LinkedIn, her blog and her website.  As you can imagine, when her book came out, there was spirited discussion of whether to produce a Facebook page.  Turns out, she didn’t.

Wow:  so there is more than one of me.  It is really hard to ignore 800,000,000 Facebook members. But I am pretty much doing it.  

When gistr.com was launching, as I considered the social media strategy, LinkedIn groups and Twitter were a no-brainer.  But, Facebook?  When I realized that most folks spend 55 minutes a day on Facebook, I was concerned I would never get them to leave and click on gistr.com.  Now the amount of time the average person spends on Facebook is still growing.  Five minutes ago, I had yet another Smart Brief article hit my email why we should all get social.  (This translates to spend yet more time and marketing energy on…….Facebook!)

I do find Facebook handy to keep track of nephews:  getting pictures from Peru and Afghanistan has been wonderful to keep up as they travel the globe.  When Stephan Pastis hit Minneapolis two weekends ago and posed in front of Charles Schultz’ former home in St. Paul and posted it to his Facebook page, I lit up like the 4th of July. Yes, occasionally I do post a new Shareology item to both Google+ and Facebook.

But in general, I think it is very freeing to know you can participate in social media without being on every platform in existence.  Yes, even one with 800,000,000 members.  In my case, the primary platforms are LinkedIn, Twitter and Shareology. In the case of gistr.com and Shareology, most traffic has been generated by 1.  LinkedIn groups and 2.  Twitter.

So if never-ending changes and privacy concerns worry you, be assured you can live a fruitful, satisfying life without significant Facebook presence.  Heck, you can even drop the electronics for a few days and rediscover the beautiful of falling leaves and walks in the crisp air.  But that’s another post.

Kay Roseland @KayLoire

 

What suburb of Minneapolis/St. Paul offers…… October 27, 2011

Filed under: Uncategorized — kayroseland @ 10:25 pm
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this photo of Don Quixote?  and yes, that’s Sancho Panza next to him…..

so….where do you think they live???

Kay Roseland  @KayLoire

 

 
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