Shareology

What I learned at MN Blog Con 2017! October 19, 2017

Filed under: Uncategorized — kayroseland @ 5:02 pm
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One of the presenters at MN Blog Con, Donna Hup, related a story of bloggers floating down the Chicago river on a tour of Chicago architecture:  all wrote posts, all were very different. Thus, this post is a take on Saturday’s events at Concordia, but a very personal take and focuses only on what popped out for me.

I had a secret mission; should I blog again?   I put my personal blog, Shareology, to sleep after 5 years.  I was in the midst of 4 years of corporate blogging; after 9 years of blogging, what did I have to say?

So, I arrived at Corcordia Saturday at 7:00 am toying with picking up my laptop and tapping away again, but doubtful about the whole rebooting process.

The first 2 speakers, Arik Hanson and Suzanne Yang Jaochico, pretty much kicked me into Go mode.  This is how they did it.

Arik Hanson is My Hero

His blog is the only one I subscribe to; he is always smart and focused. So, I was super excited to be there for his Keynote.  Several things had changed in the 8 years since I started Shareology; would he talk about them, and how would I use this in a decision?

  • He doesn’t use a content calendar!
    • Granted, if you’re blogging for Target you need to plot out your Halloween and Valentine posts. But for people like Arik who are reacting to today’s events, a calendar can be overkill.
  • He doesn’t focus on making money through the blog!
    • This is a big one. Huge change since I started blogging in 2009.  So Huge that this was a gigantic barrier for me.  Per Arik, do what feels right to you.  For me, that means no revenue generated by Shareology.  (Yep, I have an MBA, and I’m aware of basic financial principles.)
  • He is consistent (Boy, is he ever!)
    • He publishes 2 or 3 times a week. He has consistent features which appear repeatedly.  Being consistent is a key reason he is around after 8 years.
  • He is willing to Piss People Off.
    • He states opinions when he has them. You can’t make everyone happy; if you do, you are not offering your particular perspective.  Sense the freedom Arik is offering us?

Bottom line? Arik just killed off a lot of the “Ya gotta do it this way”s that were standing in my way.  Next up, Suzanne Yang Jaochico!

Utilizing Your Heart to Grow Your Blog

Suzanne really hit the core of how I blog.  Yes, I can behave in a left-brained manner if necessary. But I soon scurry back to the right-brained side of life.

  • Suzanne told us how she arrived where she is now.
    • She listens to her heart. And she is willing to take a break if it is not working for her.
  • To truly blog from your heart, you may have to abstain from analytics for a bit.
    • Being obsessed with analytics (guilty!) can really get in the way of listening to your heart. Wait until you nail it to then use analytics to create next steps.

 I can also highly recommend Haley Nelson’s session on 5 Mistakes Even the Most Experienced Bloggers Make with their Content.

Decision?

I’m resurrecting Shareology.  Consider this the first 2017 post.  I’ll focus on Events that interest me, and hopefully you.  I’ll include my first five years of Shareology content because some of that stuff was pretty good!

I will not be afraid to Piss People Off.  And I’m gonna be oh so glad people like Arik and Suzanne exist and are willing to share!

Kay Roseland

@KayLoire

Shareology:     https://kayroseland.wordpress.com

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2012 in review December 31, 2012

Filed under: Uncategorized — kayroseland @ 12:03 pm
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The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 12,000 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 20 years to get that many views.

Click here to see the complete report.

 

Shareology Speaks! Social Media and Blogging! April 28, 2011

Filed under: Uncategorized — kayroseland @ 5:41 pm
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Social Media and Blogging

May 3, 2011, 12:00-1:00pm, International Market Square Conference Room B, FREE

Kay Roseland, social media strategist, will be presenting and leading a discussion on social media with an emphasis on blogging. She is currently a social media strategist and project manager for gistr.com, a marketing, public relations and sales events website for the Twin Cities area. Kay has a blog called Shareology that focuses on social media, retail marketing and networking. Kay has an MBA in Marketing from the University of St. Thomas.

The Lunch Break Series is an, informal roundtable discussion on various In-House related topics sponsored by AIGA. These discussions are free and open for anyone to attend. They are held over the lunch hour at International Market Square.

Kay Roseland  @KayLoire

 

2010 in review January 2, 2011

Filed under: Uncategorized — kayroseland @ 12:01 pm
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The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

Crunchy numbers

Featured image

The average container ship can carry about 4,500 containers. This blog was viewed about 14,000 times in 2010. If each view were a shipping container, your blog would have filled about 3 fully loaded ships.

In 2010, there were 112 new posts, growing the total archive of this blog to 167 posts. There were 774 pictures uploaded, taking up a total of 1gb. That’s about 2 pictures per day.

The busiest day of the year was June 21st with 189 views. The most popular post that day was Microsoft coming to Mall of America!.

Where did they come from?

The top referring sites in 2010 were linkedin.com, twitter.com, minnesota.com, facebook.com, and en.wordpress.com.

Some visitors came searching, mostly for microsoft store mall of america, shareology, shopping center, kay roseland, and apple briefing room.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

Microsoft coming to Mall of America! June 2010
2 comments

2

About Kay Roseland July 2009
6 comments

3

Branding Opportunity or Ugly Concrete Posts? August 2009
5 comments

4

Apple brings their Briefing Room to Uptown! July 2010
1 comment

5

Which Twin Cities Shopping Center is this? And this? August 2009
5 comments

 

Journos and Bloggers and Bacon and Beer: Oh, my! #SMBMSP #20 October 31, 2009

Social Media Breakfast Minneapolis-St. Paul convened Friday morning at Summit Brewing in St. Paul, MN  for a superb panel on Journalism, Bloggers and where do we go from here?   And Yes, there was beer to go with our bacon! 

Panel Discussion: Social Media and Journalism
A spirited panel discussion with local journalists on how traditional media is using/adapting/ignoring/embracing social media.

Facilitated by Julio Ojeda-Zapata (@jojeda), a technology writer and columnist at the St. Paul Pioneer Press and author of the book, Twitter Means Business.

Panel members:

  • Jason DeRusha (@DeRushaJ), investigative reporter, WCCO-TV
  • David Brauer (@dbrauer), media reporter, MinnPost.com
  • Gene Rebeck (@generebeck), senior editor, Twin Cities Business Magazine
  • Julia Schrenkler (@juliaschrenkler), interactive producer, Minnesota Public Radio
  • Dirk DeYoung (@ddeyoung), editor, Business Journal

Wind and Rain threatened the outside of the building located on the Mississippi River; as we tossed between the panel of Twin Cities Journalists and the ever questioning social media geeks in the audience, the sunshine suddenly streamed through the windows.    A few photos for your memory book below:

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Hey: it IS the day before Halloween...........

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and a huge thank you to our host, Summit Brewing!

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what better place for post-event networking than the bar at the back of the room?

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Robert K. turns the lens......

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#smbmsp #20: just too good to leave...........

Rick Mahn and Mykl  Roventine have done a superb job of organizing Social Media Breakfast Minneapolis St. Paul (#smbmsp).   Shareology is especially impressed with their use of sponsorships to power this group.  A tip of the beer stein to them both and a huge Thank You! to Rick, Mykl and all the SMBMSP sponsors!

Kay Roseland    @KayLoire

 

 
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