Alphabet Bash 2013: The Last?????? August 23, 2013

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Marketing Marvels from across the Twin Cities moved to Aria Thursday night for Alphabet Bash!  Biggest News?  This was the LAST Bash!!!  or not…. Bash is being redesigned:  Bigger?  Smaller?  Stay tuned!

In the meantime, let’s look at what makes Bash so great!


Shareology caught Kate-Madonna Hindes on Networking:


Who can talk about Bash without mentioning food, especially deserts!



Properly fueled, the crowd partied and networked on!OLYMPUS DIGITAL CAMERA


Some folks just can’t wait for the Tommie picture!!!


Above photo by Ron McCoy Media; all others by Kay Roseland.

Follow @AlphabetBash on Twitter to discover if this is the Last Bash… or not.

For the latest in Bash’s new life, click here:   More Fun Facts

Kay Roseland   @KayLoire


FourSquare and your Home: Security ‘R Us???? June 16, 2011

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Shareology has been playing around with foursquare lately.  One of the big surprises has been the amount of residential addresses listed in the Minneapolis area.  At first Shareology was amazed to see a listing for other than a business or a restaurant or a retailer.   Next, her security and privacy concerns kicked in waving red flags.

Last night’s MIMA gathering offered a solution.  Speaker  @AsifRKhan on Location-Based Marketing talked about the home as a location for LBM in a larger context, plus offered a solution to my foursquare concerns.   He suggested that rather than set up a place for a home address, it would be safer to check into one’s neighborhood.  Ah, Neighborhood!!!

So there you have it parents.  Once you were off the hook if you put the computer in the living room and looked over your kids shoulders.  Now you better be sure your basement isn’t a foursquare location.  Informed sources tell me that foursquare will be deleting places like this from the site.  Wonder how many party houses Shareology can check into before that happens?

To follow the conversation from MIMA’s event on location-based marketing follow @mimatweet or @AsifRKhan

Kay Roseland   @KayLoire


MIMA at Target Field September 18, 2010

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MIMA held their fall social at Target Field in Minneapolis last week.  Shareology had never been, so she was verrrrrry excited.  Plus, she discovered a secret parking place that works as long as the Twins aren’t in town.  (OK, it worked for Alphabet Bash and it worked last week at MIMA.)   She just carefully comes in off 394 and heads for Garage B … just a few feet inside, people are leaving, and she gets a space right away.  At MIMA, Shareology parked, walked 100 feet — and discovered herself at the gateway to Target Plaza –and  Kirby!!!!! 

Just a few feet from Parking in garage B.......


Wow: this is what's outside Garage B??? Hi, Kirby!!


Giant bats with ivy: love it!!


Twins outta town......



Ah, MIMA food...........


Diane and Ivan keep Shareology company


the highlight of the evening: Beatboxing Ben!!


Ben is the first guy who makes Shareology think she might need to get into video: a still photo can’t do justice to Ben and his music!!!  way cool!! 

drink? food? drink? food? drink....


and now a word from our MIMA Board.....


did I mention @GistrMN was working the room?


Check out for information on what’s going on in the Twin Cities for marketing communication events.  There were ten events last week alone!! 

a model of the home of Twins Territory


Great event, MIMA!   For more info, check out or follow on Twitter at @mimatweeet or @mimasummit    

You can check out gistr at @GistrMN or 

Kay Roseland @KayLoire


MIMA: Ethics around Social Media March 28, 2010

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Shareology loves the way MIMA makes her think!     

From the latest MIMA preso:  


In this brave new world of social and interactive marketing, the line between whats legal and whats ethical is a bold new shade of gray.  

… this interactive presentation from a social marketer and a digital-savvy lawyer on the philosophy and application of the current state of social media ethics.  

From the latest FTC blogola regulations to corporate tweet attribution, ghostwriting CEO blog posts to employer restrictions on social media activity, the changing nature of social media presents a wealth of legal and ethical questions.  

Some of them are just digital analogues to the same old dilemmas marketers have faced for decades, but many are unique to the online world. This discussion will help you sort out what’s a best practice, what could damage your reputation and what could send you to prison.  

Mike Keliher: Mike is a client relationship manager at Fast Horse, a consumer marketing firm in Minneapolis. He has worked with clients ranging from business consultants and authors, to board game creators and politicians, to hotel chains and Fortune 500 multinationals. He has developed and executed strategies that combine media relations, online outreach, branded content creation and search optimization to help clients effectively communicate with and engage their audiences. Mike’s current clients include The Coca-Cola Company, Marvin Windows and Doors, and AmericInn.  

Michael F. Fleming: Michael is a shareholder in the Intellectual Property, Technology and Internet Department at Larkin Hoffman Daly & Lindgren Ltd. He concentrates his practice on: commercial and technology transactions, regulatory analysis and compliance, intellectual property and electronic commerce. Mr. Fleming has extensive experience across multiple industries, including: retail, distribution, healthcare, financial services, information technology, publishing, media and marketing and music.  

Scenes Shareology snapped at the event March 24:  


The Mississippi River makes itself heard!


Benjamin Kjos, celebrating his $6K scholarship to MCAD!







Q & A

MIMA will be posting the slides for the presentation on:  

Given the complexity and importance of the subject matter, Shareology urges you to check that out!  Another resource would be the twitter stream of the event at #mima  

Kay Roseland    @KayLoire


Faris Yakob at MIMA March 11, 2010

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Shareology wandered to downtown Minneapolis Monday, March 8 for:  CATFOA 2010: STUFF THAT DOESN’T WORK PROPERLY: HOW TECHNOLOGY CHANGES THE NATURE OF ADVERTISING 

We were welcomed to the second installment of the third year of Conversations About The Future Of Advertising, co-sponsored by MCAD+MIMA. (

Faris Yakob (@faris), the former Chief Technology Strategist at McCann Erickson NYC, talked about what technology actually is [and what his job was], why it scares people, why everything changes this year, how advertising has to adapt to a post-scarcity media environment, and what cultural latency is. 

Prior to McCann, Faris was the Senior Strategist and Digital Ninja at Naked Communications; a Speaker at the MIT Convergence Culture Consortium; and a Strategic Media Planner at OMD. 

Pics from the evening: 

Let's hear it for the always magnificent MIMA food!




Tim Brunelle, Hello Viking and MIMA President



Faris Yakob




@Faris and other contact info


For content of this presentation, go to #MIMA on twitter.  For updates: or 

Kay Roseland    @KayLoire



MIMA, the Minnesota Interactive Marketing Association, held one of its February events, and Shareology was there:


Social marketing, cloud computing, geo-location, oh my. It’s a new year. In what new technology should we invest our time and energies to stay innovative and connect with our communities? What worked in 2009 and what flopped? How do you know which technologies are hype, and which could make or break success in 2010? Join experts and entrepreneurs from Silicon Valley, the Minneapolis Start-up Community, and the Fortune 500 Community for a rousing discussion on emerging technologies and predictions for the future of start-ups, tech and integrated marketing.  

We’ll review current predictions for 2010 and review past technology predictions in 2009, including social media’s and mobile’s connection to geo-location and real time, cloud computing, Silicon Valley trends, the start-up community’s pulse and the Fortune 500 mix.  


Kim Garretson (Panelist)
Kim is Partner, Ovative Group, “Realizing Innovation” to your network.  Kim leads the Ovative group in partnership with Dale Nitchke, recent President of and Sev Maynard, recent digital media, entertainment and mobile strategy leader for Best Buy.  Ovative/Group hosts a series of senior executive dialogue events that focuses on “operationalizing” trends presented by early-stage company founders.

Alex Hawkinson – Founder and CEO of Mural Ventures (Panelist)
Alex is Founder and Chief Executive Officer, CloudProfile.  In his career, Alex has started and helped build a few companies and has learned a lot of lessons along the way.  What was most significant was the realization that small businesses need help in embracing the web.  He created CloudProfile to address this problem and to help small businesses leverage the web to be found by and engage prospects and customers.  

Robert Stephens, Founder and Chief Inspector for The Geek Squad.  His goal for The Geek Squad is to achieve complete world domination as the technology services brand.  He has been with Best Buy’s Geek Squad for 16 years.

Douglas Pollei – VP, Internet Strategy and Corporate Development, IKANO (moderator)
Doug is Vice President Strategy and Corporate Development, IKANO Communications.  In his role, Doug develops strategic opportunities for growth with selected vendors, venture capital portfolio companies and industry networks.

Below are some of the photographic memories:  



Sini Ross, Sexton Strategic

Ben Wallace, MIMA Board



Panel: Robert, Alex, Kim Moderator: Doug

Graeme Thickins, an iPhone and a rubber band


After the Panel networking: Kim Garretson and Greg Swan

 Shareology does not pretend to understand everything she hears at MIMA; she can say that the last two MIMA events have been superb ways to find out what’s going on now and in the future.   Way to start the year, Tim Brunelle and Board! 

To follow MIMA, go to  or on twitter at #MIMA or @MIMATweet  

Kay Roseland   @KayLoire


MIMA and Mobile Marketing January 21, 2010

Shareology traveled to the University of Minnesota Alumni Center Wednesday evening for some new thoughts and networking: 


The practice of mobile marketing is going mainstream. From local and regional retailers to Fortune 100 fast-moving consumer goods providers, brands and charities, marketers are employing mobile marketing practices to engage their audience in mutually beneficial communication, delivery, and exchange of value.   In this event, we’ll address why mobile and why now?  We will review leading market metrics, consumer behaviors, case studies, mobile marketing strategies and tactics and key steps that should be taken to successfully integrate mobile marketing efforts with your existing business practices.  In other words, you’ll learn what it takes to embrace and generate ROI through and with mobile marketing. 

Michael Becker, a leader in the mobile marketing industry, assumes the roles of entrepreneur, volunteer, author and academic. Mr. Becker is VP Mobile Strategies for iLoop Mobile, the industry’s leading mobile marketing solutions provider and winner of the 2007 MMA Innovation of the Year Award. In addition, he is the Global and North American Vice Chairperson for the Mobile Marketing Association and member of the Direct Marketing Association Mobile Advisory Council. Mr. Becker is the founder and co-editor of the MMA International Journal of Mobile Marketing, contributing and co-author to Mobile Internet for Dummies, Web Marketing All-in One for Dummies and Reinventing Interactive and Direct Marketing; in addition, he has written over 70 articles and conducted hundreds of seminars on mobile marketing. On the academic front, he is pursuing a doctorate focused on mobile enhanced customer managed interactions and is an adjunct professor of marketing, teaching mobile marketing, at Golden Gate University. Mr. Becker has been recognized for his industry contributions, having received the MMA Individual Achievement Award in 2007 and the Direct Marketing Education Foundation 2009 Rising Stars Award. 

Some  photos from MIMA: 









Mini MIMA board meeting with President Tim Brunelle and Programming Director Greg Swan

Q & A via text

Shareology was very impressed with the complexity of mobile marketing and the possibilities for the near and far future.   MIMA helps keep us aware of how quickly our marketing world is changing and how much fun the future can be.  

Kay Roseland   @KayLoire


More photos from MIMA Summit! October 7, 2009

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The Minnesota Interactive Marketing Association (MIMA) ( #MIMASUMMIT ) met Monday, October 5 at The Hilton Minneapolis and Shareology was there!   Jackie Huba:   “…We are the 1%!!…”

Pictures below:


Jackie Huba, Morning Keynote " doesn't forget...."

Jackie Huba, Morning Keynote " doesn't forget...."


Sharla Wagy, ShopNBC, and Peter Goldreich, CotterWeb

Sharla Wagy, ShopNBC, and Peter Goldreich, CotterWeb

Robert Koski, Stone Arch Creative, and Kara Murphy, Popular Front

Robert Koski, Stone Arch Creative, and Kara Murphy, Popular Front

@RKoski turning the lens on @KayLoire

@RKoski turning the lens on @KayLoire

Sini Ross of Sexton Strategic

Sini Ross of Sexton Strategic

Mykl Roventine in mid-tweet

Mykl Roventine in mid-tweet

Standing and Sitting on the Floor Room Only

Standing and Sitting on the Floor Room Only

Shareology was holding up the left wall.....

Shareology was holding up the left wall.....

Seth Godin, afternoon keynote

Seth Godin, afternoon keynote




After MIMA  or......  Before Vikings?

After MIMA or...... Before Vikings?

MIMA and Vikings and Twins, Oh My!!!   Thanks to all the great people who organized and hosted a superb event!

For more information, go to or follow:  @MIMASummit

See you at the UnSummit (@UNSUMMIT) !!

(Anybody miss the ginormous photos I usually publish?  Send me a comment if you do…..)

Kay Roseland    @KayLoire


More pics from MIMA at Calhoun Beach…. September 17, 2009

Filed under: Uncategorized — kayroseland @ 4:38 pm

MIMA (Minnesota Interactive Marketing Association) gathered for one of those amazing September evenings at Calhoun Beach Club, overlooking Lake Calhoun in Minneapolis.

Nothing like the 2nd floor terrace of Calhoun Beach Club....

Nothing like the 2nd floor terrace of Calhoun Beach Club....





Much glorious networking in warm air … learn more  at    

Kay Roseland   @KayLoire


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