Happy 4th Birthday to Shareology!!!! July 26, 2013

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Shareology is 4 years old today!!!!

“Overall, it is estimated that within one month of creation, 60% to 80% of blogs worldwide are either abandoned or infrequently updated. This means that the average lifespan of a blog is equal to that of the common fruit fly.”

Shareology is wayyyy past fruit fly status! So a tip of the hat and a salute to Shareology!!!!

Check out the recently published items to the right….or perhaps the items a bit further down under Top Posts….  Happy Birthday, Shareology!

Kay Roseland  @KayLoire


2012 in review December 31, 2012

Filed under: Uncategorized — kayroseland @ 12:03 pm
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The stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 12,000 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 20 years to get that many views.

Click here to see the complete report.


Happy 3rd Birthday, Shareology!!! July 24, 2012

Shareology began on July 26, 2009:  Happy Birthday!!!

What I am most proud of is the sheer diversity of subject matter. Ok, Shareology has tipped heavily towards retail brands. However, you will find posts on social media, marketing and networking sprinkled throughout Shareology. This works out pretty great, in that I hesitated to start a blog when my interests are so very diverse. One of the surprises has been that posts I have considered to be sort of simplistic have resonated with readers. Luckily they can see the wisdom buried in the shallowness that is Shareology. (Hmm…..that might be a new post: Embrace your Shallowness….not in the Kim K shallowness but in the KLR shallowness…like I’ve never met a British mystery I didn’t love….or mysteries about Venice or Paris….or south Florida….)

So: three things I’m proud of:

Readers come back; posts draw new readers, sort of like an annuity. When I am feeling guilty that I have not continued posting twice a week, and can barely manage once a month, I marvel at the continued attraction of years old posts. The St. Paul picture of Peppermint Patty in Rice Park kicking a football remains popular; who knew I’d be walking through that park every morning on the way to work?

I had a few retail scoops in my time…. I beat the Strib by a day announcing the arrival of Louis Vuitton in Galleria. (They were waiting for a quote from the NY office; not Shareology. I saw the signs in Galleria in the midst of a horrific downturn in retail and knew this was huge news.) Thanks to some superb sources, I scooped everyone by months in announcing Microsoft was opening a store in Mall of America, across from Apple.

My photography is a surprise…. One of the bases for Shareology was the thought that a boatload of words tossed on a blog is innately pretty boring. Thus my point-and-shoot Canon became a fixture of Shareology. A definite highlight was when I was contacted by the general contractor of the Louis Vuitton store, asking if he could use a Shareology photo on his website, to advertise his firm’s abilities. He offered a photo credit. I am still glowing from that.

So, where will Shareology go? Beats me. I’ve been converted to a content calendar at work; it’s necessary to manage the posts of 20 some writers. But Shareology? Shareology will continue to report the world as she sees it and experiences it. But not before stopping to thank all those readers who came to read, to laugh, to argue, to comment, and to return. Without you…..Shareology would be a big old room full of echoes.

One final point:  Shareology recently went and clicked on those very first seven posts (right hand column, waaaaay at the bottom.) Talk about an out-of-body experience.  It really does feel like they were written by someone else.  While Shareology tries to come back together as one, click on July, 2009:  that Target branding post still holds up, as does the one on Bachmans’ marketing.  Enjoy!

Happy 3rd Birthday!!!

Kay Roseland @KayLoire


Minnesota Blogger Conference: 140 bloggers and one dejected Gopher fan September 12, 2010

Shareology was thrilled to be at the very first Minnesota Blogger Conference held September 11, 2010 at CoCo St. Paul.  Great info, great speakers, great networking. 

A few glimpses:  (group photo below courtesy @MarketingMamaMN   aka  Missy !) 

No, it's not a war zone: It's 4th Street.....



Can you spot Shareology above?   Here’s a hint — she’s drawn to the color orange lately. 


James Lileks kickstarts the opening panel


writers deep in thought during Kate Hopper's session

can you name this iPad winning blogger?

Patrick, Julio and Leo Laporte

Shareology gets asked a lot what to use for a beginning blogger.  Given the learning curve on wordpress, I’ve been known to suggest blogger or blogspot.  After sitting in on Julio Ojeda-Zapata’s session, I now know that Posterous, Tumblr and SquareSpace are key platforms. 

Can bloggers and PR people co-exist?

Shareology's very favorite presenters...

Greg Swan and Tony Saucier add a certain j’ne sais quoi as only they can do….. 

Finally, towards the final presentation, a sad, dejected figure appeared at the back of the room.  It appears the Gophers had the audacity to not win to a team from (horror upon horrors!) South Dakota..let’s all be extra kind to @MNHeadhunter in the next few days…. 

did I mention Shareology is from....South Dakota?

For details on the entire day’s events: 

Kay Roseland  @KayLoire


Thank Blog It’s Friday! July 30, 2009

Filed under: Uncategorized — kayroseland @ 11:11 am
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Shareology stole “Thank Blog It’s Friday” from AgencyBabylon; however, it will be the one and only time Shareology uses TBIF, the AB feature that debuted just a few months ago. Perhaps she will be forgiven this one time, given this post is actually one big Thank You to Agency Babylon.

Shareology has quite a few cheerleader tendencies, and yes, she does own a set of pompoms, thank you very much. A few months ago, she was more than happy to use those cheerleader skills as AgencyBabylon went through its conception, creation and launch phases. She stood in awe as AgencyBabylon grew, posted, and grew some more. AgencyBabylon set the standard for superbly well-written, graphically refreshing blogs.

Thus as it became obvious that Shareology was in launch phase, the high standards set by AgencyBabylon loomed high in the sky indeed. But, as in much of life, AgencyBabylon suggested Shareology Just Do It. And off we went on July 26th, 2009; Shareology was launched.

AgencyBabylon helped support and guide Shareology in innumerable ways this week. Turns out writing the blog is only the first step; promoting the blog so somebody out in the blogoverse actually reads it is quite another. As AgencyBabylon shared wisdom on all things blog, Shareology took her first steps.  

So a big, huge, heartfelt “Thank You” and a shake of the pompoms to Agency Babylon for wisdom, knowledge and uncommon support this week and in the past five years!

Take a trip over to AgencyBabylon and enjoy this well written, entertaining and oh so intelligent blog or follow him on Twitter at @AgencyBabylon: 








A Big Shake of the Shareology pompoms to AgencyBabylon!

A Big Shake of the Shareology pompoms to AgencyBabylon!










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