Shareology

Fast Company just gave me a new title: The Social Butterfly! September 24, 2013

Somedays it’s just random…. (thank you Julia Cobbs!)

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Cruising Twitter I came across an RT of someone looking for a person who had used social media to find a new position and who was over 40…. hmmmmm.  I sent a reply to the writer, and the result can be read on Fast Company!

Click here to check out my new title!

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Happy 4th Birthday to Shareology!!!! July 26, 2013

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Shareology is 4 years old today!!!!

“Overall, it is estimated that within one month of creation, 60% to 80% of blogs worldwide are either abandoned or infrequently updated. This means that the average lifespan of a blog is equal to that of the common fruit fly.” http://blog.mysquawkbox.com/does-your-blog-have-the-lifespan-of-a-fruitfly/

Shareology is wayyyy past fruit fly status! So a tip of the hat and a salute to Shareology!!!!

Check out the recently published items to the right….or perhaps the items a bit further down under Top Posts….  Happy Birthday, Shareology!

Kay Roseland  @KayLoire

 

Happy 3rd Birthday, Shareology!!! July 24, 2012

Shareology began on July 26, 2009:  Happy Birthday!!!

What I am most proud of is the sheer diversity of subject matter. Ok, Shareology has tipped heavily towards retail brands. However, you will find posts on social media, marketing and networking sprinkled throughout Shareology. This works out pretty great, in that I hesitated to start a blog when my interests are so very diverse. One of the surprises has been that posts I have considered to be sort of simplistic have resonated with readers. Luckily they can see the wisdom buried in the shallowness that is Shareology. (Hmm…..that might be a new post: Embrace your Shallowness….not in the Kim K shallowness but in the KLR shallowness…like I’ve never met a British mystery I didn’t love….or mysteries about Venice or Paris….or south Florida….)

So: three things I’m proud of:

Readers come back; posts draw new readers, sort of like an annuity. When I am feeling guilty that I have not continued posting twice a week, and can barely manage once a month, I marvel at the continued attraction of years old posts. The St. Paul picture of Peppermint Patty in Rice Park kicking a football remains popular; who knew I’d be walking through that park every morning on the way to work?

I had a few retail scoops in my time…. I beat the Strib by a day announcing the arrival of Louis Vuitton in Galleria. (They were waiting for a quote from the NY office; not Shareology. I saw the signs in Galleria in the midst of a horrific downturn in retail and knew this was huge news.) Thanks to some superb sources, I scooped everyone by months in announcing Microsoft was opening a store in Mall of America, across from Apple.

My photography is a surprise…. One of the bases for Shareology was the thought that a boatload of words tossed on a blog is innately pretty boring. Thus my point-and-shoot Canon became a fixture of Shareology. A definite highlight was when I was contacted by the general contractor of the Louis Vuitton store, asking if he could use a Shareology photo on his website, to advertise his firm’s abilities. He offered a photo credit. I am still glowing from that.

So, where will Shareology go? Beats me. I’ve been converted to a content calendar at work; it’s necessary to manage the posts of 20 some writers. But Shareology? Shareology will continue to report the world as she sees it and experiences it. But not before stopping to thank all those readers who came to read, to laugh, to argue, to comment, and to return. Without you…..Shareology would be a big old room full of echoes.

One final point:  Shareology recently went and clicked on those very first seven posts (right hand column, waaaaay at the bottom.) Talk about an out-of-body experience.  It really does feel like they were written by someone else.  While Shareology tries to come back together as one, click on July, 2009:  that Target branding post still holds up, as does the one on Bachmans’ marketing.  Enjoy!

Happy 3rd Birthday!!!

Kay Roseland @KayLoire

 

Shareology Speaks! Social Media and Blogging! April 28, 2011

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Social Media and Blogging

May 3, 2011, 12:00-1:00pm, International Market Square Conference Room B, FREE

Kay Roseland, social media strategist, will be presenting and leading a discussion on social media with an emphasis on blogging. She is currently a social media strategist and project manager for gistr.com, a marketing, public relations and sales events website for the Twin Cities area. Kay has a blog called Shareology that focuses on social media, retail marketing and networking. Kay has an MBA in Marketing from the University of St. Thomas.

The Lunch Break Series is an, informal roundtable discussion on various In-House related topics sponsored by AIGA. These discussions are free and open for anyone to attend. They are held over the lunch hour at International Market Square.

Kay Roseland  @KayLoire

 

Why Shareology? August 30, 2009

When I began Shareology a month ago (Happy Birthday, Shareology!)  I struggled with the diversity of subject matter I wanted to cover.   I’m interested in a LOT of stuff.   The four years Shareology spent at a career counselor resulted in a number of topics of interest in today’s economy.   How to reconcile that with marketing and retail point-of-purchase and shopper marketing and social media?  I can’t possibly do a  blog:   folks like a tad of focus as they click.  What to do?

Finally it dawned on me:   career exploration boils down to networking:  networking is now centered on social media:  and social media is a set of tools for today’s marketing.    Whadaya know?   It does all connect!  Shareology has a focus!  

And the actual word Shareology?  A gracious gift from Agency Babylon, (@AgencyBabylon, http://agencybabylon.wordpress.com/  ), leftover from a branding session this summer.  The client went with another name for his digital out-of-home network, and Shareology was thus available for use. 

Thanks to those readers who made Shareology’s first month so much fun; a special thank you to the tweeple who posted comments.  It’s been a delight to read the intelligent, funny and thoroughly engaging words in your comments.  Shareology readers Rock!!

Kay Roseland   @KayLoire

 

In need of tranquility? Join The Tuesday Tourist…….. August 9, 2009

Shareology can’t (and shouldn’t) spend 100% of her existence on Marketing. In a salute to the well rounded life, periodically Shareology will share (one more share and I’m gonna get fined by the writer’s union) her vision of the Twin Cities. Today she takes you to the Japanese Garden, tucked behind Normandale Community College in Bloomington. Guess what she discovered there? 

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Well, that’s the Tranquility Tour, folks. At one point, Shareology spotted four koi happily swimming together under bridges and over rocks. These koi are so big that the great blue heron that terrorized my sister’s pond in Rapid City wouldn’t stand a chance; these koi are not bite size! 

Kay Roseland   @KayLoire

 

The Thursday Tourist August 2, 2009

Filed under: Uncategorized — kayroseland @ 1:35 am
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 The Thursday Tourist    (or what you could do consider for this weekend because it’s summer and this town is gorgeous.)
On the Minneapolis RiverFront, across from St. Anthony Main:   This River Rocks! (And the town ain't bad either....)

On the Minneapolis RiverFront, across from St. Anthony Main: This River Rocks! (And the town ain't bad either....)

 

The Stone Arch Bridge:  Join Shareology on a walk across the Mississippi  River

The Stone Arch Bridge: Join Shareology on a walk across the Mississippi River

If you haven't already, make time to bike or walk the Stone Arch Bridge

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Would I have walked to the very end of the Guthrie bridge if I knew what it looked like from the river?  It was my Graduation Day in May of 2008....I had already done all the scary stuff...this bridge out over the river?  Piece of Cake!

Would I have walked to the very end of the Guthrie bridge if I knew what it looked like from the river? It was my Graduation Day in May of 2008....I had already done all the scary stuff...this bridge out over the river? Piece of Cake!

If ya hang out by the river, sooner or later you're gonna run into the Segway Tour....

If ya hang out by the river, sooner or later you're gonna run into the Segway Tour....

Or as they are also called:  human on a stick!  If it looks like fun, give it a try this weekend:

www.humanonastick.com   

For those who are wondering, the above is not an ad, but just the result of a quick google.   There must be a marketing heart beating beneath the Segway motors:  Parked at St. Anthony Main was a teensie car HEAVILY branded with Human On a Stick.  If you’re following #SMBMSP photos, you’ve already seen the car.   Well, that’s it — have a great weekend!

Kay Roseland    @KayLoire

 

 
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