Happy New Year 2011!!!!!!!!! December 31, 2010

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Shareology found the perfect New Year window to share with her readers….for what is New Years if not a time to kick up your heels?

So, anyone figure out which mall and which store?   Shareology wishes you all a very Happy New Year!!

Kay Roseland  @KayLoire


I’m dreaming of a white Christmas….oh wait, it’s real….. December 26, 2010

Filed under: Uncategorized — kayroseland @ 7:08 pm

Kay Roseland   @KayLoire


Merry Christmas Eve!! December 24, 2010

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Kay Roseland    @KayLoire


Who’s winning the Microsoft-Apple battle at Mall of America December 15, 2010

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The Los Angeles Times recently published (November 26, 2010) an article on the 7 Microsoft stores versus the 300 Apple stores.   In a trip to the Mission Viejo mall, they noted the following:

“Over a half-hour period, 19 people walked out of the mall’s Apple Store carrying purchases in one of the company’s signature white bags. By comparison, just three walked out of the nearby Microsoft Store with merchandise.

The survey may not have been scientific, but it reflects what analysts say is the challenge Microsoft Corp. faces in taking on Apple Inc. in America’s shopping centers.”

Shareology did a spot check December 14 at the Mall of America South location of the newly opened Microsoft store, directly across the hall from Apple, and found pretty much the same result.  During the opening days of the Microsoft store, a boatload of excitement was generated.  Shareology even got caught in public dancing to Poker Face on Kinect, the product that Microsoft seems to be pushing the most.

However, now that the dust is settling, it looks like Apple has about 5 times more customers than Microsoft.  A peek at Mall of America South, first the Apple store:

Shareology had to bob and weave between customers to make it through the Apple store.

Alas, the same could not be said for Microsoft:

Shareology kinda hopes Microsoft succeeds at MOA; it’s a much better story when they are both full of customers and competing.   The sales figures for both thus create a Win-Win-Win for Microsoft, Apple and Mall of America.  Come on, go out and buy a Kinect and dance your holiday away!!

For the Los Angeles Times take on this, check out

Kay Roseland   @KayLoire


Legoland reopens at Mall of America!

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One of the last surprises to debut on Mall of America South is Legoland!  A rework of the Lego store, the black clothes of mystery are no more; Shareology really wishes she had some more 6-year-old boys in her family!

What particularly amazes Shareology about this redo is the continued use of the entire space, which in this case is 3 stories high!  Where else, but perhaps in Times Square, can a retailer use this much space on the outside of the store to tell their story?  3D Merchandising indeed!

this knight and his horse are magical!

this big blue dude dominates!!

There’s also a helicopter that looks incredibly real…..all just in time for holiday shopping!

Kay Roseland    @KayLoire


MIWA meets in Lowertown! December 8, 2010

Shareology was off to her first meeting of the Minnesota Interactive Women’s Association in the Lowertown offices of aimClear.  Marty Weintraub, President and Founder of aimClear, shared his thoughts on the latest Google changes.  Holiday networking ensued!!

Marty of aimClear

For more information on MIWA, check out their LinkedIn group under Minnesota Interactive Women’s Association.

Kay Roseland   @KayLoire


Pearl Harbor memory by Ida Roseland December 7, 2010

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from my mom’s Pearl Harbor and World War II memories:

“On Pearl Harbor Day, my sister, brothers and I were home. A neighbor came to visit. We had heard the news of Pearl Harbor on the radio and were kind of in a state of shock; it did not seem real.”

For more memories and a picture of  Ida Roseland:

Kay Roseland    @KayLoire


#jmu612 looks to 2011! December 4, 2010

Shareology loves her marketing events in the Twin Cities!  One of the best to emerge in 2010, Java Meetup 612, spent last Thursday looking ahead to 2011:

meets at @UrbanBeanCoffee

founders @JoelECarlson @maikelvdm and @EricaMayer


Erica kicks it off: what do you want to see for java meetup 612 in 2011??

Now for the all important after event networking:

Breon = Droid = Mobile = Thank you!

The difficulty with trying to confer the dynamic discussion in a blog is  — you can’t.   A substitution is to follow the tweet stream at #jmu612 or follow @jmu612         Next meeting is 8 am, February 3, 2011.

For a listing of marketing events in the Twin Cities for December and 2011, go to or follow on Twitter at @gistrMN

Kay Roseland    @KayLoire


Tis the Season December 3, 2010

Filed under: Uncategorized — kayroseland @ 8:19 pm

Shareology hates to be yanked from Thanksgiving into Christmas, but then retailers don’t mind yanking us from Halloween into Christmas!  Just to match the white stuff (4-8 inches) currently floating down in the Twin Cities, time for Shareology to share (!!!) a great holiday window she just saw:

ah, a Seussical holiday!!!!


Here it comes, folks!!  Only 22  more days of magic!

Kay Roseland   @KayLoire


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