MNBlogCon13: Images for Memories October 14, 2013

This was my 4th Minnesota Blog Conference, or rather it was Shareology's 4th. Shareology is also 4; it began on July 26, 2009. The old saying is that a picture is worth a thousand words. Not sure I could give you a thousand words today; more to the point you don't need that on a Monday. However, you may be amused by the photos below, not artfully posed, but people caught in the act of having fun:




Yeah, David’s face about sums it up….except for the clothing choices of certain folks….blue jeans were worn and the sky did not fall.


P.S. Kate and Julio were caught this energetic at the END of the day!

Kay Roseland @KayLoire


Fast Company just gave me a new title: The Social Butterfly! September 24, 2013

Somedays it’s just random…. (thank you Julia Cobbs!)


Cruising Twitter I came across an RT of someone looking for a person who had used social media to find a new position and who was over 40…. hmmmmm.  I sent a reply to the writer, and the result can be read on Fast Company!

Click here to check out my new title!


Alphabet Bash 2013: The Last?????? August 23, 2013

Filed under: Uncategorized — kayroseland @ 4:12 pm
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Marketing Marvels from across the Twin Cities moved to Aria Thursday night for Alphabet Bash!  Biggest News?  This was the LAST Bash!!!  or not…. Bash is being redesigned:  Bigger?  Smaller?  Stay tuned!

In the meantime, let’s look at what makes Bash so great!


Shareology caught Kate-Madonna Hindes on Networking:


Who can talk about Bash without mentioning food, especially deserts!



Properly fueled, the crowd partied and networked on!OLYMPUS DIGITAL CAMERA


Some folks just can’t wait for the Tommie picture!!!


Above photo by Ron McCoy Media; all others by Kay Roseland.

Follow @AlphabetBash on Twitter to discover if this is the Last Bash… or not.

For the latest in Bash’s new life, click here:   More Fun Facts

Kay Roseland   @KayLoire


Happy 4th Birthday to Shareology!!!! July 26, 2013

Filed under: Uncategorized — kayroseland @ 4:40 am
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Shareology is 4 years old today!!!!

“Overall, it is estimated that within one month of creation, 60% to 80% of blogs worldwide are either abandoned or infrequently updated. This means that the average lifespan of a blog is equal to that of the common fruit fly.”

Shareology is wayyyy past fruit fly status! So a tip of the hat and a salute to Shareology!!!!

Check out the recently published items to the right….or perhaps the items a bit further down under Top Posts….  Happy Birthday, Shareology!

Kay Roseland  @KayLoire


The Power of the #Hashtag July 5, 2013

Filed under: Uncategorized — kayroseland @ 2:18 pm
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Today we’ve got a wonderful guest blogger, @SocialNicole, writing on one of my favorite topics!

They’ve been popping up for quite some time – on Twitter, Instagram, and have now recently joined Facebook. The beloved hashtag. But this symbol isn’t just a typo slapped onto the beginning of a word or phrase – it’s powerful, even more powerful than you might think.


The hashtag or “#” is a common tool used to organize topics and discussions. Social media such as Twitter, Tumblr, Google+ and Instagram all use hashtags. Hashtags are a great way to organize topics or posts. Think of a hashtag as a cyber file folder to store all common posts. Hashtags categorize topics and discussions so users can quickly and easily connect with a group with a common interest.

Hashtags can connect businesses and individuals within an industry, so making careful and intentional choices about which hashtags to use and how to use them is crucial. On some social media sites, users can choose to subscribe to certain hashtags and receive posts with that particular hashtag. This means that hashtag use can potentially allow you to gain followers – but you can also lose connections by using hashtags incorrectly. Read on to master proper use of hashtags and learn to avoid the missteps of improper use.

Proper Hashtag Use

1. Relevancy

As fun as it is to come up with your own unique hashtags, remember that over hashtagging can become annoying to readers and distract from your intended message. Only hashtag tags that are directly relevant to your post or your industry. As a general rule, use a maximum of four hashtags per post.

2. Length

Make sure your hashtag isn’t too long. If it is, chances are the hashtag is not a popular one, meaning you run the risk of no one seeing that post unless they’re already one of your followers. Hashtags should be general, in common terms, and relatively short while still being relevant to your post.

Improper Hashtag Use

1. Do not write sentences using hashtags.

Avoid writing an entire sentence using a hashtag. This makes it difficult to read and your post will have a difficult time falling into a category or topic for discussion.

Bad example: Avoid #writinganentiresentencelikethisoneusinghashtag!

2. Do not use irrelevant hashtags.

Though it may be tempting to use a hashtag simply because it’s popular, don’t force the connection. Never add a popular tag that doesn’t support or describe your post. Using trending hashtags just to get followers can confuse users and distract them from the true focus of your post.

3. Do not get hashtag-happy.

Hashtags are really fun, but avoid over hashtagging your post. Remember the rule of four – don’t go beyond four hashtags per post.

Bad example: Today is the last day of the semester. I can’t wait for summer to begin! #summer #friends #semester #college #hangout #roadtrip #summerplans

Not only do hashtags organize the millions of posts per day happening all around the world, but they also connect us to each other. Hashtags are a powerful tool when used properly. They create networks, initiate conversation and allow you to connect to others with similar interest. If used correctly, hashtags can help your online community soar to new heights.

– See more at:


SMBMSP56!!! Radio and Social Media! June 7, 2013

Social Media Breakfast Minneapolis St. Paul hit #56 at Clear Channel!

Moderator:  @PrincessSushi
Chris Hawkey (@Chawk1003) Producer: The Power Trip Morning Show, Host: FAN Motorsports, KFAN FM 100.3
Dave Ryan (@daveryankdwb) Host: The Dave Ryan Show, KDWB FM 101.3
Falen Bonsett (@falenkdwb) Co-host: The Dave Ryan Show, KDWB FM 101.3
Dave Schrader, aka Darkness Dave (@DarknessRadio) Host: Darkness Radio, News Talk AM 1130
Let’s take a peek …  (Hey, we’re talking radio here!  Not usually a visual event!)
Chris Hawkey, Darkness Dave:
Falen,  Dave Ryan:
Misc. Wall Hanging:
and………. we’re out!
Kay Roseland @KayLoire
aka @DarknessKay

LinkedIn: To skill or not to skill — that is the Question! May 14, 2013

Filed under: Uncategorized — kayroseland @ 7:36 pm

Long ago, and far away, I knew I should be listing my skills on LinkedIn.  Hey, at least I bought the Strengths Finder and listed my top 5 strengths!  Then I went on to other things….

Lo and Behold, LinkedIn added a section where others could identify your skills; little gifts from above dropped onto your LinkedIn profile.   One should really be grateful, n’est pas?  But……. I noticed that I was being given credit for skills I would never have given myself credit for.   Here comes the double-edged sword!!!

One very sharp side of the sword says never give yourself a skill you can’t defend in an interview, giving real life examples in the behavioral interview format.  If that is truly the case, about 2/3 of my skills should be deleted.   And yet…..

Perception is reality.   If others think I have these skills, then perhaps I do.  Or I could fake them until I learned them.  In the words of my darling Diana Vreeland, “Fake it until you make it”!!!!

Then skill envy took over; here’s one example.   I started out a networking queen, and added on a social layer in the last couple of years, until social networking is something I eagerly lay claim to.   And yet no one endorsed me for social networking.  What to do, what to do???

I decided to take the bull by the horns; I emailed 5 friends that I was bemused by LinkedIn’s skill system.  Would they be willing to endorse me for the following 5 skills that I truly believe I have, but that others have not yet selected for me?

So far that’s working.   Oh, and I did ask what skills they had that they wish someone (moi!) would credit them with.    So.   All better now.

What do YOU think?   Was I proactive?  Or did I game the system?


Kay Roseland       @KayLoire


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