Shareology

SMBMSP100! Pics of the Party of the Year! October 29, 2017

Filed under: Uncategorized — kayroseland @ 11:20 am

 

It was an All Star Social Media review at SMBMSP100 held October 27 at Union Depot in St. Paul.  Below are folks who attended who especially make @KayLoire smile!

  • Arik Hanson
  • Colleen McGuire
  • Gabe Skelly
  • Graeme Thickins
  • Greg Swan
  • Ian Levitt
  • Jen Jamar
  • Jennifer Kane
  • Mykl Roventine
  • Paul DeBettignies
  • Ron McCoy
  • Therese Boardman
  • Tomasz Majewski
  • Tom Pick
  • Ward Tongen

From the Invitation to the Event:

Since 2008, we’ve held 99 breakfasts covering a wide variety of topics ranging from social media marketing trends to activism to food photography on Instagram.

Our events have taken place at Fortune 100 companies, breweries, churches, gyms, colleges/universities, the State Fair and the floor of Target Center.

While the number of other SMB chapters in the country varies and is generally in decline, we’re the largest active chapter and had the most consecutive events.  For our 100th event, we’re going to celebrate!

Join us in Saint Paul for a panel discussion with some of our favorite SMBMSP alumni – local social media experts Lee Odden, Jennifer Kane and Greg Swan.

Moderated by our own Mykl Roventine, the discussion will explore how the social landscape has changed since 2008, current platform trends, and where social media might be headed next.  We’ll also take audience questions, and have a few surprises in store to mark this milestone event.

Pictures of the party of the year can also be found on Twitter at @KayLoire!

Here’s to the next 100!!!

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What I learned at MN Blog Con 2017! October 19, 2017

Filed under: Uncategorized — kayroseland @ 5:02 pm
Tags: , , ,

One of the presenters at MN Blog Con, Donna Hup, related a story of bloggers floating down the Chicago river on a tour of Chicago architecture:  all wrote posts, all were very different. Thus, this post is a take on Saturday’s events at Concordia, but a very personal take and focuses only on what popped out for me.

I had a secret mission; should I blog again?   I put my personal blog, Shareology, to sleep after 5 years.  I was in the midst of 4 years of corporate blogging; after 9 years of blogging, what did I have to say?

So, I arrived at Corcordia Saturday at 7:00 am toying with picking up my laptop and tapping away again, but doubtful about the whole rebooting process.

The first 2 speakers, Arik Hanson and Suzanne Yang Jaochico, pretty much kicked me into Go mode.  This is how they did it.

Arik Hanson is My Hero

His blog is the only one I subscribe to; he is always smart and focused. So, I was super excited to be there for his Keynote.  Several things had changed in the 8 years since I started Shareology; would he talk about them, and how would I use this in a decision?

  • He doesn’t use a content calendar!
    • Granted, if you’re blogging for Target you need to plot out your Halloween and Valentine posts. But for people like Arik who are reacting to today’s events, a calendar can be overkill.
  • He doesn’t focus on making money through the blog!
    • This is a big one. Huge change since I started blogging in 2009.  So Huge that this was a gigantic barrier for me.  Per Arik, do what feels right to you.  For me, that means no revenue generated by Shareology.  (Yep, I have an MBA, and I’m aware of basic financial principles.)
  • He is consistent (Boy, is he ever!)
    • He publishes 2 or 3 times a week. He has consistent features which appear repeatedly.  Being consistent is a key reason he is around after 8 years.
  • He is willing to Piss People Off.
    • He states opinions when he has them. You can’t make everyone happy; if you do, you are not offering your particular perspective.  Sense the freedom Arik is offering us?

Bottom line? Arik just killed off a lot of the “Ya gotta do it this way”s that were standing in my way.  Next up, Suzanne Yang Jaochico!

Utilizing Your Heart to Grow Your Blog

Suzanne really hit the core of how I blog.  Yes, I can behave in a left-brained manner if necessary. But I soon scurry back to the right-brained side of life.

  • Suzanne told us how she arrived where she is now.
    • She listens to her heart. And she is willing to take a break if it is not working for her.
  • To truly blog from your heart, you may have to abstain from analytics for a bit.
    • Being obsessed with analytics (guilty!) can really get in the way of listening to your heart. Wait until you nail it to then use analytics to create next steps.

 I can also highly recommend Haley Nelson’s session on 5 Mistakes Even the Most Experienced Bloggers Make with their Content.

Decision?

I’m resurrecting Shareology.  Consider this the first 2017 post.  I’ll focus on Events that interest me, and hopefully you.  I’ll include my first five years of Shareology content because some of that stuff was pretty good!

I will not be afraid to Piss People Off.  And I’m gonna be oh so glad people like Arik and Suzanne exist and are willing to share!

Kay Roseland

@KayLoire

Shareology:     https://kayroseland.wordpress.com

 

 
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