Shareology

Shareology checks in at Verizon’s first Destination Store! November 20, 2013

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Shareology got a sneak peek at the new Verizon Destination Store at the Mall of America, near the old Bloomies on 2nd floor South. Check out the great store front! 9,715 square feet makes it 7 times as big as the previous Verizon MOA store! This new Destination Store format is the very first; next one opens in Chicago in 2014.

Marni Walden, EVP and COO of Verizon Wireless welcomed us to the store, the first ever of this new format. Check out the shoes Dorothy would have worn if she worked for Verizon!

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One of the things I had complained about in the old store format was that there was nowhere to sit down; that problem has been beautifully solved!

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I made a point to thank Sarah Christy, Solution Manager, for the great new seating and well-designed store. Sarah was there when I bought my Droid Razr Maxx, when I strongly noted that there was no seating in the previous store. I’m guessing the average purchase takes 30 minutes while they set up your phone; nice to now have a place to sit for a bit.

Sarah Christy and Cody Roos of Verison:

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Overall, I’d say this new store fits in between Apple and Microsoft; I think you’ll find a much broader selection at Verizon, though. The store has a grand opening celebration this evening, November 20, 7 – 9:30 pm, with the first full day November 21! Check it out at Mall of America, S280!

 

Indoor Maps: Google and Mall of America partner for the next step in maps: into the indoors!! November 29, 2011

Filed under: Uncategorized — kayroseland @ 10:51 pm
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Shareology was thrilled when she found  out about the latest wrinkle in Google Maps!!  Just in time for the holiday season, Google debuts maps for the indoors!  Since we are into the holiday season, what better partner for Google than Mall of America!  For now the indoors is for the Android family of smart phones; iPhones will follow in 2012.

A quick download of Google Maps 6.0 from market, and Shareology was off to the Mall of America to test this out!

One of the exciting things is that all 4 floors at Mall of America are available on Indoor maps! Just click on 1, 2, 3 or 4 off to the right, and you shift easily from floor to floor.

Before Indoor:                                       After Indoor:

A couple of tips:  once you get the map, it can zoom in for more detail.  Having issues?  Close and reload; it gets better the more you work with it.

Either a little blue dot or a blue arrow will tell you where you are on the map.

First Google Maps Indoors partners include:

  • Mall of America, IKEA, The Home Depot, select Macy’s and Bloomingdale’s, Daimaru, Takashimaya and Mitsukoshi locations and more.
  • Hartsfield-Jackson Atlanta International Airport (ATL), Chicago O’Hare (ORD), San Francisco International Airport (SFO) and Narita International (NRT), among others.
  • JR and Tokyu Corporation

For more information:

http://googleblog.blogspot.com/2011/11/new-frontier-for-google-maps-mapping.html

P.S.  Mall of America was a sheer pleasure to shop on Tuesday afternoon–lots of parking and decorations galore!!  Follow them on Twitter at @MallofAmerica

Kay Roseland  @KayLoire

 

Herberger’s New Store at Southdale: Traffic, Calvin Klein and Michael Kors!!! November 11, 2011

Filed under: Uncategorized — kayroseland @ 3:32 pm
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Shareology is in a state of shock; she’s just back from a trip to Southdale’s just opened Heberger’s store. The shock is the traffic in that store on a Thursday afternoon; lines were 8-10 deep at most checkout counters!!!  It looked like traffic in a Halloween store on the morning of the 31st!!  And yes, the rest of Southdale still looks sad:

The  perennially dark Abercrombie & Fitch  is still non-welcoming and, well… dark.  The contrast couldn’t be more apparent:  next door is the light-filled, welcoming Herberger’s newly opened two days ago.  This corner was so drab that Shareology once did an article on What Shopping Center is this and included a grim shot of the A&F corner of Southdale before Herberger’s opening:

https://kayroseland.wordpress.com/2009/08/17/which-shopping-center-is-this/

A miracle has occurred; Herberger’s was full of shoppers on all three levels.  Surprise:  you now have another Micheal Kors choice besides the newly minted store at Mall of America:

Brands, brands, brands!! Michael Kors is not alone.  Shareology spotted Ralph Lauren, Coach and an imposing Calvin Klein presence:

Halston once said that the basic fashion neutrals are black, white and red.  From the look of the Calvin offerings in Southdale Herberger’s, that mantra is still going strong.  But wait, one more Calvin Klein display stopped Shareology dead in her tracks:

OMG!!!  A plus size on a mannikin!!!!!  Behind it, sizes up to and including 20!!  In the $150 price range…..  So if you’re larger than a size 0, run, do not walk, to Southdale Herberger’s!! 

Lesson:  Hell has apparently frozen over:  Shareology saw many sizes of the same magnificent red dress on store mannikins, backed up with merchandise to buy!  Happy Holidays, indeed!!

Kay Roseland    @KayLoire

 

Boss vs. Hugo Boss at MOA: Visual Pun or Great Ad Placement???? October 21, 2011

Filed under: Uncategorized — kayroseland @ 11:59 am
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Shareology was stopped in her tracks this week during her travels through Mall of America.  To the immediate left hand of Hugo Boss was an ad for…………….Boss!  the TV show.  Wouldn’t you just love to be privy to those conversations behind the scenes?  Does MOA tell Hugo Boss what is about to go up next to their store?   Are these ads all over the Mall and Shareology just never noticed?  Ah, so many questions….your thoughts??

Kay Roseland   @KayLoire

 

Look what’s coming to Mall of America! October 8, 2011

Filed under: Uncategorized — kayroseland @ 8:09 pm
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Shareology loves taking an occasional peek at what’s new at Mall of America.  To aid in this reporting, Shareology would like to introduce our new correspondent, Kayla Curtiss!! So Kayla, what’s new at MOA???

What a perfect addition to the newly chandeliered South.   So, Kayla, where will this new store be opening in November of 2011?

OMG, right next to the new Michael Kors store?   Shoes, Shoes, Shoes?  Has anyone told Carrie Bradshaw??? On first floor South near Bloomingdale’s?  Love it!!

What else is new at MOA?

Really?   Well, that’s easily your next story:  the changing definition of retail!!!

Follow Kayla at @KaylaCurtiss.  Check out MOA at www.mallofamerica.com/blog

Kay Roseland   @KayLoire

 

Happy Birthday! Shareology is Two!!! July 26, 2011

Filed under: Uncategorized — kayroseland @ 10:59 am
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Hard to believe that Shareology started on July 26, 2009!  Even harder to believe the great people I’ve met along the way; thank you so much for your readership. Love to look back at milestones?  Here are the top 3 Shareology stories in the past 2 years:

  1. Legoland reopens at Mall of America! 
  2. Apple brings their Briefing Room to Uptown!  
  3. Branding Opportunity or Ugly Concrete Posts? 

So what do YOU want to talk about in the next Shareology post?

Kay Roseland  @KayLoire

 

Lego Imagination Center at Mall of America April 11, 2011

Flora Delaney and Kay Roseland dispense unasked-for advice about retail marketing, strategy, merchandising, and more.*

FD:     Going through the Mall of America with you, Kay, is a treat.  I know you have the pulse on the Twin Cities retail and marketing scene, so it is surprising to me that we see this Lego store at MOA so differently.  I was unimpressed by their opening and said as much in my post “How to Waste Windows in Retail.”  Thank goodness they have finally done something with those front windows.

 

KR:    It was almost as though we saw two different stores!

FD:     Yeah, I still don’t understand why they put handles on those windows just to let their employees in there to dust the models or whatnot.  They are so obvious and I see new visitors trying to open those “doors” all the time – really confusing.

  

KR:    I think our shopping buddy above agrees with you!

 FD:     I have to admit the $250 Tower of England model and the other model sets in that window are great aspirational sets that kids and adults want to look at.  I guess we can just chalk up their awful windows at Christmas when they opened to yet another failure of a retailer to look its best on opening day due to an inability to get all the parts to the store on time.  I see that all the time.

KR:    My first impression is those wonderful Lego figures soaring high about the main selling floor, visible as you traipse the second and third floors of Mall of America.  Now that’s Lego Imagination!

FD:     There is really only one thing I truly love about this store and that is the Minnesota-themed mosaics they did on the side without windows.  It is the only tip of the hat to this particular location and I frankly really truly want to make one of these just as large and impressive at my cabin.  

KR:    I must not have gotten the craft gene; I’m glad they buried the local mosaics on the least trafficked side of the store.  It’s not the Mall of Minnesota after all. 

  

FD:     I know you love the larger than life transformer, dragon and the helicopter dude – and I love that use of space, but maybe because I have been to Legoland the amusement park in San Diego, I am not that wowed by them.  They fill in space and make a nice brand statement and I guess because I totally expect something like that, I just am not wowed by their oversized presence.  Maybe I’m just jaded.

 

KR:    My fav was the look on the face of a young girl I saw looking up at the dragon’s face….sheer wonderment.  How can you not love 3 stories of Lego magic soaring above the store?  Where else in retail does a store get the 2nd and 3rd stories above their store to stoke retail and kiddy imaginations? Times Square maybe…..

FD:     The play area sure has changed from before.  It used to have a track that kids would build Lego vehicles and then send them down.  It wasn’t until you pointed out their use of their iconic Lego shape did I even pick up on what they were doing. 

KR:    Yep, on my second visit, from above I noticed the play area is actually a giant Lego connector; nice branding touch in a popular functional area.

FD:     The front of the store is filled with plastic bubbles across the entire wall with specific Lego pieces in them that you can buy in bulk.  If you need a green six block or a red four block, you can go there and buy them like produce in the grocery store.  It reminds me so much of that same merchandising concept I saw at the Time Square M&M store.  

 

KR:    Great place to pick up those pieces that have disappeared from the sets at home!  Plus the bonus of creating an entire wall of focus framing the checkout counter.

FD:     I know you think this store is making a ton of money, but I wonder.  It’s my experience that flagship stores rarely pay back their rent.  I don’t know if Lego is paying for the second and third floor air above their store where the transformer and motorcycle rider abide, but if they do, it’s hard to believe this is a profitable location.  I advise retailers who are determined to create a destination flagship store to think of it as a permanent marketing or advertising location and not to expect to have positive income from a flagship.  It should be all about building brand identity and invoking a positive experience with the brand the next time they encounter it – even if it is just back home in their usual stomping grounds.

KR:    Actually, I said if they aren’t making a ton of money, they should go to Retail Jail! I mean, look at this location!  Practically on the front door of Nickelodeon Universe at Mall of America….and three feet from the Microsoft – Apple battleground. The traffic can’t get much better!

FD:     Let’s face it, most people are not going in there to buy the $150 Hogwarts Express kit.  They are probably just going home with one of those $7 Bionicles set. 

KR:    Makes me long for those days I had access to percentage rent figures for a major shopping center company:  we want sales numbers!!!  I guess we’ll have to be satisfied with our trip to a reopened Lego Imagination Center we now imagine in two very different ways!

*With a huge tip o’ the hat to Rick Nelson and Claude Peck of Withering Glance!

Follow us on Twitter:               @FloraDelaney and @KayLoire

Flora at Delaney Consulting:   http://www.floradelaney.com/blog/

Kay at Shareology:                  https://kayroseland.wordpress.com/

 

Legoland continues to dazzle at Mall of America (and Shareology)! March 2, 2011

Filed under: Uncategorized — kayroseland @ 7:58 pm
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 Sometimes Shareology’s readers surprise her; the number of viewers of the post on the Legoland reopening at Mall of America in December of 2010 has consistently pushed this post to the top of the Shareology pile.  Giving my readers more of what they want, I went back for another look.  At one point I went up to a guy who couldn’t seem to put his camera down while circling Legoland.  A retail espionage agent?  Nope, a guy from Georgia taking photos for a kid he knew who is crazy for Legos.  Ah, memories…..Shareology has a nephew who went through a Duplo and Lego phase…..worked pretty well, too:  he’s now in medical school!  
 

Dragon:

  

Finally, the front of the dragon!

 

   

the look of love

 

 Grandpa, Grandma and Granddaughter amazed by the Dragon!

Check out the Tiger and a portion of the Dragon!

Play Area:

It took me until the 2nd trip to realize the play area is actually in the shape of a giant lego!:

The play tables are giant lego connectors!

Who's having more fun? Dad or Daughter??

The scissors from the Grand Opening!

 

Well that’s it folks; the staff is waiting for you!

For more, put LegoLand in the search box to the right hand side of Shareology:

Kay Roseland   @KayLoire

 

Just asking…..a question about Mall of America South…… February 21, 2011

Filed under: Uncategorized — kayroseland @ 8:49 pm
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Before the marble and the crystal chandeliers went in at Mall of America South, the rationale was that it was in preparation for attracting the higher-end customer.  Shareology imagined Tiffany, Chanel and Louis Vuitton.  What she and other Mall of America customers got was Hugo Boss (check) and Microsoft (huh?).  Okaaaaaaayyyyyyy.   Shareology loves the marble and chandeliers and oh so wonderful lighting.   But during her latest stroll down South at MOA, she was stopped in her tracks by the following; this does not strike Shareology as high-end customer material:

Maybe there are crystals on the toes?

Kay Roseland   @KayLoire

 

 
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