Pioneer Press, Marty and Me November 13, 2011

Many thanks to Julio Ojeda-Zapata of the Pioneer Press for his article on “Does ‘getting away from it all’ include your iPhone?”  Special thanks to photographer John Doman for his suggestion that we take the above photo on a bench next to the sculpture of former mayor of Richfield, Marty Hirsch.  Just one of a number of fun, beautiful sculptures within a block radius.   Richfield, home of art:  who knew?  

Full article available at:  

“Does ‘getting away from it all’ include your iPhone?”  Sunday Pioneer Press story with @kayloire (also in photo)

Kay Roseland  @KayLoire


Smart Phone?? I don’t need no *$%** smart phone!!! wait a minute…. August 22, 2010

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Shareology is facing a dilemma; her cell phone contract with ATT expires mid-October.  This cell phone is a cool mauve color, small, easy-to-use.   It’s actually a Sony Ericsson Walkman.  (Thought Walkman’s were a relic of the past?  Not so much….)

As adorable, sleek and functional as this Walkman is, it is not a smart phone.  (WHAT do we call our non-smart phones??  Dumb phones??? Alas and alack…)

Hanging out with social media types, I was encouraged to get a review copy of a Druid X.  (Shareology thinks it boils down to do you drink the Apple water or the Google water…..) 

The pluses for the Droid X are substantial:


OK, that cute little Droid voice when you turn the phone on or off is adorable; I did not find it annoying.  Although I am sure if I did, somewhere buried in the phone is the ability to turn that voice off.  I think.  (The branding whiz inside me says why would you ever turn a brand off?)

3G Hotspot

The best feature of the phone, in Shareology’s opinion, is the 3G Hotspot feature.  A couple of taps on the phone, and my laptop had wireless access!!  Droid is serviced by Verizon; Shareology is very tired of ATT’s lack of service in large chunks of her home state.   With the Droid X, Verizon works in her family’s back yard so-to-speak.  If Shareology was without an internet connection, a few taps and the 3G hotspot feature on the phone would connect the laptop to the internet.  This feature rocks!!!

Big Screen

The screen was 4.3 inches measured diagonal corner to diagonal corner.  But if you want to improve the readability, simple turn the phone 90 degrees, from vertical to horizontal:  even better.


The maps function (run by Google, are you surprised?  Remember the Droid X means we’re drinking the Google water…) was a delight.  Especially when Shareology got lost in St. Paul, kinda knew in general where she was, but did not have a clue how to find the road back  to the west side of the river.  She turned on the Droid and there was an exact map of where she was!!!  Yahoo!!  A couple of blocks and she was on the freeway headed home. 

Tap Tap

Shareology was dragged kicking and screaming into the 21st century two years ago, when she got her first cell phone.  Shareology sees no reason to become one of THOSE people….you know the ones walking around talking to themselves.  Until you realize, they are actually on their cell phones.  Now that she has had a smart phone for a few days, she realizes she is only a Tap Tap away from a lot of cool apps.

On the less positive side, a few points:

Tiny fingers syndrome

It took a bit of practice to use the keyboard; the keys are smaller than Shareology would have liked.  The backspace key came in handy the first few days until she trained her fingers to be very precise.

Fully charged

The Walkman gives me a message of Fully Charged when it is…..yep, fully charged.  With the Droid, I was forced to unplug it, plug it back it and wait for it to tell me it was at Charged 100%. 


The Twitter app that comes with the Droid X is not feature rich.  I could not click and find the @KayLoire messages.  More wired minds tell me that downloading an app like Twidroyd is a much better solution.

3g service

For me, it shut off periodically.  Not good if you were in the middle of something crucial.  However, a few taps on the phone and my laptop, and I was connected again.

Troubleshooting tip

You know how to fix your computer, your first step is to turn it off, and then turn it back on?  The first step to fix your cell phone is to pull the battery out, pause, and put the battery back in again.  Same result:  sometimes this works by making the device forget its previous bad behavior.  This technique stolen from a geek who fixed my Droid the one time it froze up.


Summing up:

The Droid X is a lot lighter to carry around than my laptop.  However, the laptop is much preferable for accessing full capabilities of email and twitter.  

Will Shareology get a Droid in October?  It’s darn possible!!  Shareology is getting very tired of not being able to check email and twitter on the road.  

In the interest of even more Droid X information, below is  @JoelECarlson ‘s excellent review on the Droid X:

As a person that’s never owned a Smartphone, the experience of using the DROID X was interesting on many levels.

To start off with, it seems like the “Kings of Technology” should come up with a new term for devices that are currently called Smartphones.  A phone seems to be the least used, at least for me, function on this device.  There are so many tools, (oops, I meant apps. Still new to the terminology) available to use that it’s easy to forget that it’s a phone.

The first thing you have to notice about the Motorola DROID X is that it’s BIG. The screens size is 4.3″, so it’s going to provide you with a good sized viewing area for a Smartphone. If this device was any larger, it would probably have to a mini-tablet device.

Scrolling up and down through the Application Tray screen was not difficult. I also enjoyed rotating the phone from a vertical position to a horizontal position in order to see mobile newspapers and websites in a wider view. Being able to zoom in and out by touching the screen or spreading out your fingers made small print become easier to read.

As a newbie to Smartphones, I appreciated the thought in having the opening screen have a lock/unlock function on it. It would be very easy to have a Smartphone in a pocket or a purse, and have keys, a pen or some other item accidentally activate the phone without your knowledge of it. By simply placing your finger on the unlock button on the screen, and then sliding it to the right, the screen becomes active and usable to the user. After a set period of time of zero activity on the touchscreen, the screen activates the locked mode.

To turn on the Smartphone, there is a physical Power/Lock key on the top of the device. This could take some getting used to. Learning how much to tap or how long to press the key took some time getting used to.

In addition to the Power/Lock Key, there’s also a row of physical keys at the bottom of the touchscreen that can be used. There is a Menu Key, Home Key, Back Key and Search Key. Each do exactly what you’d think they would do by their name. It was nice to have a few physical keys to use along with the touchscreen.

Once you’ve turned the DROID X on and it’s gone through it’s activation process, users are brought to a Home Screen which has a total of 7 separate panels to choose from. These panels can all be customized to work the way that you’d prefer them to function. You can move around the various widgets that they have pre-installed for your convenience and use.

As mentioned earlier, there is an Application Tray (or App Tray if that’s easier to understand) that is already preloaded with apps such as Google Maps, Google Talk, YouTube, Gallery, Skype Mobile and Visual Voicemail. You can also download a variety of FREE and inexpensive apps to add to the usability of your Smartphone device.

The DROID X also has a very good camera that can take stills or video. If you are new to Smartphones, having 8MP camera is just plain awesome. It takes very sharp and clear photos and videos. There is also an “effects” feature so that lets you take B&W photos and photos with other image effects. There’ss a RED shutter button on the side of the DROID X that lets you feel as if you’re using a real camera as opposed to a Smartphone that has a camera.

When using the android versions of Twitter or Foursquare, the touchscreen keyboard took some getting used to, especially for a person with larger fingers, but it doesn’t take very long to adapt to it. It also has an auto-fill function that after typing a few keys, guesses what word you might be trying to use and provides you with some suggestion buttons to press instead of typing out the entire word. As a Smartphone newbie, I found that to be a helpful function.

Another function I want to mention is the Google Maps. When using the map function normally, the cell towers were around 5-6 blocks within the area of my exact location. If though you turn on the satellite function from one of the Home Screen panels, your map with GPS will find you within yards if not within feet of your exact location. It was pretty amazing to see that kind of accuracy!

Lastly, the telephone. I first want to say that the keypad area for dialing on the touchscreen was just great! The numbers are large and so you’d really have to be trying make a mistake in order to not hit the correct numbers that you’re dialing. I had a good connection when making calls, and the speakerphone function worked well too!

Overall, I definitely would recommend the DROID X to people looking for their first Smartphone to use. It has a wonderfully large display.  It has a powerful and useful camera and it’s GPS functions are marvelous!


Check out the comparative size of the iPhone and the Droid X above:

Kay Roseland @KayLoire


The Year of Living Socially July 31, 2010

Shareology was one year old last week!!  Anniversaries can be a time of reflection.  A year or so ago, I had 11 LinkedIn contacts, no recommendations, no Twitter, no blog.  My recently completed MBA meant I never, ever had to learn again….right?  right? 

Hmmmm…..what’s this social media stuff out on the horizon?  “Kay, ya gotta get serious about your LinkedIn account!!!”   That particular quote came from three trusted sources within 24 hours.

 So, today:   458 LinkedIn Contacts, 12 recommendations, 1,059 Twitter followers, on 90 Twitter lists and Shareology is one year old.  Plus I’m breaking in a Sony Vaio with Windows 7 and I have a review copy of the Droid X.  Yep, there’ve been some changes made…..

 Funny, the key to the whole thing is still networking.  Ultimately, ya gotta come out from behind the technology and meet IRL.   Although you have to wonder how much more connected Howard Hughes would have been if he had an iPhone.  Those Kleenex boxes would have still been around his feet, but if he didn’t snap and send a twitpic, who woulda known?

 The people I have met in real life have been spectacular:  and you know who you ARE!  The folks who stay after a Social Media Breakfast talking smart phones, the folks who send you a job posting for a social media specialist position at Mall of America, the folks who give you a tip that Microsoft is coming to Mall of America. The day Shareology beat the Strib to publication with the news that Louis Vuitton was coming to Galleria. The general contractor for Louis Vuitton who asks for a copy of a Shareology photo for his blog, offering a photo credit. The day I got a snail mail thank you note from Funding Universe for the post on Shareology about CrowdPitch.

 Yep, it’s been a good year, to say the least.  Shareology is now working on social media strategy for, a new web site that will bring together in one place the events for the Twin Cities marketing, communications and public relations communities, to debut at Alphabet Bash.  

 Yep, it’s been a good year.  Here’s to the next year, the surprises and the new people to meet online and IRL.   And a HUGE Thank You for all those folks who helped Shareology along the way!!!

Photo Credit:   R. Koski

Kay Roseland  @KayLoire


Apple brings their Briefing Room to Uptown! July 4, 2010

Shareology was in a nostalgic mood this holiday weekend; she journeyed to Uptown Minneapolis, where she had lived for 17 years across from the Uptown Theater.   My, oh, my: the changes!  Of course, she remembered MAC, but now Victoria’s Secret and NorthFace add retail zing to Hennepin Avenue.  But the biggest retail zing on Hennepin is definitely the new Apple store. 

Shareology admired the outside and then ventured inside:

Shareology understands that Apple strongly prefers she not take photos inside the Apple stores….still…..can’t hurt to ask politely one more time.   Well, dear Shareology readers, she didn’t get photo permission, but she did get a tour of the first-ever-in-the-world Apple Briefing Room!   It’s tucked away on an upper floor in the new Apple location in Uptown.   Basically,  it’s an executive conference room loaded with Apple gear.  Fronting Hennepin Avenue, off the Briefing Room are two patios, with table and chairs for 4, plus a grass area.  (Hmm, real grass?  Forever grass?  Shareology didn’t ask…)  These patios surround a skylight that floods the main sales area below with light.

The Briefing Room includes a conference table seating 16, and every Apple product imaginable:  iPhones, iPads, big screen….. So:  got a business problem you want to solve?  Come in to the Apple folks, bring your staff, and have Apple help you and your business.   For information call the Uptown Apple store at (952) 229-1463, or email them at

Kay Roseland  @KayLoire


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