Shareology loves the way MIMA makes her think!
From the latest MIMA preso:
ETHICS AROUND SOCIAL MEDIA
In this brave new world of social and interactive marketing, the line between whats legal and whats ethical is a bold new shade of gray.
… this interactive presentation from a social marketer and a digital-savvy lawyer on the philosophy and application of the current state of social media ethics.
From the latest FTC blogola regulations to corporate tweet attribution, ghostwriting CEO blog posts to employer restrictions on social media activity, the changing nature of social media presents a wealth of legal and ethical questions.
Some of them are just digital analogues to the same old dilemmas marketers have faced for decades, but many are unique to the online world. This discussion will help you sort out what’s a best practice, what could damage your reputation and what could send you to prison.
Mike Keliher: Mike is a client relationship manager at Fast Horse, a consumer marketing firm in Minneapolis. He has worked with clients ranging from business consultants and authors, to board game creators and politicians, to hotel chains and Fortune 500 multinationals. He has developed and executed strategies that combine media relations, online outreach, branded content creation and search optimization to help clients effectively communicate with and engage their audiences. Mike’s current clients include The Coca-Cola Company, Marvin Windows and Doors, and AmericInn.
Michael F. Fleming: Michael is a shareholder in the Intellectual Property, Technology and Internet Department at Larkin Hoffman Daly & Lindgren Ltd. He concentrates his practice on: commercial and technology transactions, regulatory analysis and compliance, intellectual property and electronic commerce. Mr. Fleming has extensive experience across multiple industries, including: retail, distribution, healthcare, financial services, information technology, publishing, media and marketing and music.
Scenes Shareology snapped at the event March 24:
MIMA will be posting the slides for the presentation on: http://www.mima.org/
Given the complexity and importance of the subject matter, Shareology urges you to check that out! Another resource would be the twitter stream of the event at #mima
Kay Roseland @KayLoire