S’More P.O.P. Please! May 31, 2010

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Shareology was taken with point-of-purchase for S’more ingredients she noticed this Memorial Weekend.

Let’s take a peek at how Cub merchandises this campfire classic:


Note the tent above, the cooler, the campfire…

Let’s head across town and see what Walmart does with the same products:

So who do you think won the S’Mores battle?  Walmart or Cub?

Kay Roseland   @KayLoire


1,000 geeks + Learning + Shareology = Minnebar! May 26, 2010

Minnebar rocks!   One fun Saturday at Best Buy Headquarters:   

Minnebar  =  Minnesota + Tech + Design + Drinks   

What is MinneBar?   

MinneBar is an (un)conference aimed at getting those in Minnesota’s tech and design communities together to discuss topics that interest them. This spring’s event was held Saturday the 22nd of May at the Best Buy headquarters in Richfield, MN. Registration from 7:30 to 9am and sessions from 9-5:30. Light Breakfast and lunch provided. After party of complimentary snacks and beverages (Beer & Wine).   

This is Minnesota’s barcamp – an (un)conference where you are the leaders of the discussions and sessions. If you are interested in a topic just sign up to lead a discussion and like-minded folks will seek you out.   

Here’s a bit of the day:   

Morning check-in at #minnebar



Networking these days? It's all about checking out the iPads!


Ivan preps for the day!

Patrick Rhone spends a couple of buck for his iPad holders!

A $3 business card holder props his iPad up!

#Minnebar leaders kick off the day!

Your community catalysts    Ben Edwards and Luke Francl  

@GirlMeetsGeek gets ready to lead her panel on Non-Profits and Social Media

What @MyklRoventine does during his day job!


Standing room only at Curt Prins preso

Pizza Lunch for 600!

JJ Parker develops Passion for Products!



For a building full of development geeks, at least a couple of marketing gurus slipped in!  I’m talking about you, Curt Prins and you, JJ Parker!!  Also, that pizza lunch actually was for 1,000 geeks, up from last fall’s 600 attendees.  

5:45 pm: Happy Hour at Last!


Best giggle of the morning?  The bathroom line was NOT at the Women’s Room door:  it was at the Men’s!!  

Kay Roseland   @KayLoire


Social Media Breakfast #26: Gardening at the State Fair (bacon included!)

 Shareology attended her 12th Social Media Breakfast Minneapolis St. Paul event, and her second at the State Fair grounds.  (Hint:  parking is impossibly lovely in non-August time periods!)   This month’s topic was all things garden related…  

SMBMSP 26 – Urban & Organic Gardening 

Social Media Breakfast met May 21 at the beautiful Progress Center building on the historic Minnesota State Fairgrounds, where the topic was how organic gardeners and farmers use Social Media to promote their goods and grow their businesses. Included were a mini Farmer’s Market and displays from vendors, as well as a knowledgeable panel of professional growers and gardeners. 


Images of the morning: 

Social Media Breakfast returns to the State Fair!


One of two oldest buildings on State Fair grounds, this is a biiiiig building....

@AmyMahn and @GraemeThickins get techy with it...

Shareology finally meets current graduate and @FutureAdExec!

and a huge Thank You to our sponsors!

Bacon themed gear? Really?


Barbara, Susan, Kirsten, Debbie, Lee

Barbara, Susan

Kirsten, Debbie, Lee

Shareology's favorite photog

@Quick13 talks with the media after moderating her panel

The #SMBMSP panel discussion from  Organic/Urban Farming & Gardening is available for replay at  

For further information go to:   or  on twitter at #smbmsp or @smbmsp

Kay Roseland    @KayLoire


Retail Hospital Resiliency Ward May 23, 2010

In her wanderings, sometimes Shareology stumbles upon sights that are just too amusing and enlightening not to share: 


So, dear Shareology readers, who’s next?   Which retailer is shortly to hit the RHR Ward???  and what could have been done to prevent this sad, sad demise?

Kay Roseland   @KayLoire


I’ve been Twitterviewed! May 12, 2010

Filed under: Uncategorized — kayroseland @ 1:10 pm
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Shareology is grateful to Joel E. Carlson ( @JoelECarlson ) for his recent Twitterview of her.  His Twitterview concept is innovative, using Twitter to dig deeper into various Tweeple.

Below is said Twitterview:

NOTES of Twitterview #44 – With Kay Loire Roseland (@KayLoire)

@KayLoire – Good morning! How ya doing?

Q – #1   I’m doing great! Now @KayLoire, how did you end up in MN – born, moved or started college here?

A:   moved here after college, both and raised in South Dakota, born at Holy Infant Hospital in Hoven, SD

Q – #2   So what courses did you take in college, and what did you do after you graduated?

A:   started as math major, then English, finally theatre, graduated in speech and spent the summer after at Black Hills Playhouse in Custer SD

Q – #3   Interesting. So what kinds of things did you do at the Black Hills Playhouse?

A:   LOL: after proving that I cannot sing nor dance, reverted to my true love, lighting and ran the follow spot for Fiddler on the Roof.

Q – #4   So lets fast-forward to now. What is it that you do now, and what has your Social Media experience been like?

A:   After all that liberal arts, I finished my MBA in marketing in 2008, and noticed that marketing has new tools called social media

I began exploring social media, first with LinkedIn, about a year ago with Twitter, then last July I launched Shareology

After discovering #smbmsp and #MIMA, I found I live in one of the most intriguing social media cities around!

Q – #5   I’ve followed you on @KayLoire and Shareology. What would you say is the theme of your blog?

A:   That was the initial challenge: I focus on social media, marketing, retail and networking: whew!

Q – #6   A broad spectrum of flavors on your blog. 🙂 So @KayLoire, you mentioned #smbmsp & #mima. How many events/groups do you support?
A:   #smbmsp (yay!) and #mima, I attend #minnebar and I am guaranteed a guest spot at #unsummit (ask @myklroventine)
also Smiling and Dialing, SAMSnet, Executive Marketing Guild: networking is key to growth and learning @

Q – #7   I’ve also seen you at the “Huddle”, (@AgencyBabylon) & #jmu612. Networking is important. Who are some new ppl to you?
A:   Some folks I’ve met thru SM include @emilyjmc @ColleenMick @GirlMeetsGeek and @Rribbitz – stars all!!!
I would be very remiss if I didn’t mention my sm mentor/partner @AgencyBabylon – w/o whom Shareology would not exist

Q – #8   Great! So now more about you: Favorite restaurant, store, blog & event?

A:   Favorites: Cafe Maude, Nancy Nelson’s Our Little Secret, @AgencyBabylon Alphabet Bash

oh and one favorite place: Vernal Falls in Yosemite — great climb — and the magnitude of the falls is enormous

Q – #9   Okay. So to end today’s Twitterview – What final thought or mantra would you like to share with

A:   explore, innovate, learn!                 and always keep a vice in reserve.

Joel, here’s a huge salute to YOUR innovation! Best wishes always @KayLoire aka Shareology

@JoelECarlson – Thank you so much for your kind praise! I appreciate your time and your comments today. Have a great weekend @KayLoire!

 Joel and more of his Twitterviews can be found at:

Kay Roseland   @KayLoire


Confessions of a Low-Tech Social Media Geek May 10, 2010

I have spent the last year learning about social media, and crafting a personal brand that is reflected on LinkedIn, Twitter and Shareology.  (My Facebook presence is primarily to keep track of my three nephews, other relatives, and to shoo folks back to my profiles on LinkedIn and Twitter.)  My interactions, particularly those on Twitter and Shareology have given me much joy.  I hope that they have enlightened, amused and entertained those who encounter me there.  

 Shareology often giggles as she sees that some might even consider her a geek.  (Hey, if you’re gonna hang out at MinneBar, these rumors will start.)   Yeah, I probably understand technology a tad more than the general population.  But the time has come to ‘fess up.  

 Shareology has a rule:  just as much technology as I actually really need….Ok, being Shareology the rule is Make Mucho of Little……

 Here are the 3 big confessions.

  • At home, I’m still using AOL Download   (It’s costing me $11.99 a month, which I find very attractive……)
  • I am one of the 66% of cell phone users who do not have a smart phone.   (Although being on the go and not having instant access to email is starting to really bug me…)
  • Oh, yeah, and I access twitter through on my laptop.  (I even have TweetDeck on my laptop, but I just don’t like it or use it….)

 One of the reasons I can get away with such a stunning lack of technology is my wireless laptop.   If I choose to lug the 17 inch laptop from Caribou to Urban Bean to Aloft to Southdale Library, I can plug and play, so to speak.   If I come down from the 11th floor to my condo community room, I can tap into wireless while watching the green lawns outside.  

 My point?  And I do have one….is that social media does not necessarily require the latest from Apple to make you a functional social media communicator.  Although I have had my fingers on at least 3 iPads, and the touch is oh, so lovely…..I am not tempted to buy one.  I am toying with a smart phone in the future…. BlackBerry?  Droid?   And don’t get me started on how cute and portable those net books are.   Are you listening 17 inch monitor?

 Social media is not an exclusive club, neither from a technology standpoint, nor from a human one.  Come on in, join The Social Media River!   (And a tip of the hat to Jen Kane for the use of the phrase, The River!) 

 Kay Roseland   @KayLoire


#jmu612 Java MeetUp 612 at Urban Bean Coffee May 7, 2010

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Java MeetUp 612  at Urban Bean  Coffee yesterday, May 6:

  • Topic:  Overcoming marketing challenges for managing your personal and professional identities through technologies.

Mike Rynchek – Spyder Trap
Drew Wood – Minnesota Business Magazine

1st speaker, Mike Rynchek, on Managing Dual Personas (more than one twitter account, say, or personal versus corporate)

his two twitter accounts:

Drew Wood on being new to social media:

This groups meets 1st Thursday of every month at Urban Bean Coffee in Minneapolis. 

More info at:

Kay Roseland   @KayLoire


Frances Mayes of Under the Tuscan Sun speaks at Southdale Library May 6, 2010

Filed under: Uncategorized — kayroseland @ 3:16 pm
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Shareology had a 2nd to front row seat at last night’s preso by Frances Mayes, author of Under the Tuscan Sun.  (Her husband Ed’s relatives from Winona took up Row 1.)  Those who thrill to the tale of Bramasole were happy to listen to tales of Italy, restoration and food, food, food!  She has written 5 books on Italy, two you probably know, 2 picture books with glorious photos of Italy, and yet more recipes.  Her latest book, Every Day in Tuscany, is about the restoration of a second home in Italy, which is 1000 years old!  Shareology had to ask her:  how old is Bramasole?   Turns out that lovely home is 250 years old…. She was glad to be back in Minnesota for lilac time…. 

Biggest surprise of evening?  After all those years of travel, living in Italy, San Francisco and now North Carolina, Frances Mayes still retains a southern accent!   A soft sort of drawl, similar to Laura Bush’s actually. 

 Kay Roseland  @KayLoire


Louis Vuitton opened May 4 in Galleria! May 4, 2010

Filed under: Uncategorized — kayroseland @ 5:41 pm
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Louis Vuitton’s long-awaited store opened May 4 at 3625 Galleria in Edina, Minnesota.  The store is modern yet with warm accents of handmade rugs and lots of light wood.  Among the offerings:

  • belts
  • bags
  • sunglasses
  • scarves
  • jewelry
  • men’s ties
  • wallets
  • carry-ons

About the only thing missing would be a LV frock selection; for those you will need to go elsewhere. 

Don’t miss the 1870 Louis Vuitton trunk near the door; this is a company with history. 

Shareology caught one of the windows "Before".......

and.... "After"

Kay Roseland    @KayLoire


Farmer’s Market Season Opener! May 1, 2010

Filed under: Uncategorized — kayroseland @ 6:48 pm
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Shhh…..Minnesota hasn’t actually passed that late frost warning time yet…it really isn’t safe to  put too much stuff in the ground yet….shhh…..

However, some farmer’s markets are taking the risk for us;  look what Shareology found Saturday:


Kay Roseland   @KayLoire


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