Shareology

What I learned at MN Blog Con 2017! October 19, 2017

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One of the presenters at MN Blog Con, Donna Hup, related a story of bloggers floating down the Chicago river on a tour of Chicago architecture:  all wrote posts, all were very different. Thus, this post is a take on Saturday’s events at Concordia, but a very personal take and focuses only on what popped out for me.

I had a secret mission; should I blog again?   I put my personal blog, Shareology, to sleep after 5 years.  I was in the midst of 4 years of corporate blogging; after 9 years of blogging, what did I have to say?

So, I arrived at Corcordia Saturday at 7:00 am toying with picking up my laptop and tapping away again, but doubtful about the whole rebooting process.

The first 2 speakers, Arik Hanson and Suzanne Yang Jaochico, pretty much kicked me into Go mode.  This is how they did it.

Arik Hanson is My Hero

His blog is the only one I subscribe to; he is always smart and focused. So, I was super excited to be there for his Keynote.  Several things had changed in the 8 years since I started Shareology; would he talk about them, and how would I use this in a decision?

  • He doesn’t use a content calendar!
    • Granted, if you’re blogging for Target you need to plot out your Halloween and Valentine posts. But for people like Arik who are reacting to today’s events, a calendar can be overkill.
  • He doesn’t focus on making money through the blog!
    • This is a big one. Huge change since I started blogging in 2009.  So Huge that this was a gigantic barrier for me.  Per Arik, do what feels right to you.  For me, that means no revenue generated by Shareology.  (Yep, I have an MBA, and I’m aware of basic financial principles.)
  • He is consistent (Boy, is he ever!)
    • He publishes 2 or 3 times a week. He has consistent features which appear repeatedly.  Being consistent is a key reason he is around after 8 years.
  • He is willing to Piss People Off.
    • He states opinions when he has them. You can’t make everyone happy; if you do, you are not offering your particular perspective.  Sense the freedom Arik is offering us?

Bottom line? Arik just killed off a lot of the “Ya gotta do it this way”s that were standing in my way.  Next up, Suzanne Yang Jaochico!

Utilizing Your Heart to Grow Your Blog

Suzanne really hit the core of how I blog.  Yes, I can behave in a left-brained manner if necessary. But I soon scurry back to the right-brained side of life.

  • Suzanne told us how she arrived where she is now.
    • She listens to her heart. And she is willing to take a break if it is not working for her.
  • To truly blog from your heart, you may have to abstain from analytics for a bit.
    • Being obsessed with analytics (guilty!) can really get in the way of listening to your heart. Wait until you nail it to then use analytics to create next steps.

 I can also highly recommend Haley Nelson’s session on 5 Mistakes Even the Most Experienced Bloggers Make with their Content.

Decision?

I’m resurrecting Shareology.  Consider this the first 2017 post.  I’ll focus on Events that interest me, and hopefully you.  I’ll include my first five years of Shareology content because some of that stuff was pretty good!

I will not be afraid to Piss People Off.  And I’m gonna be oh so glad people like Arik and Suzanne exist and are willing to share!

Kay Roseland

@KayLoire

Shareology:     https://kayroseland.wordpress.com

 

Happy 7th Anniversary to Shareology! July 25, 2016

I started the blog Shareology on July 26, 2009.  After the five-year anniversary, I quietly put the blog into a two-year recess.  So it’s July 26 yet again and time to say a few words in commemoration.

The topic? Networking Nirvana!

Minneapolis-St. Paul is a leading hub of technical companies and workers.  It also has an active social media community.  I’ve received two certifications in social media since Shareology began; however, my best learning has come from attending networking events here in the Twin Cities.

Here’s my salute to the organizations I currently find most educational:

  1. Social Media Breakfast Minneapolis-St. Paul is closing in on its 93rd meeting in September. That means 2017 will see the 100th meeting of the nation’s largest Social Media Breakfast group!  http://www.smbmsp.org/  @SMBMSP

 

  1. There is also the October 15 Minnesota Blogger Conference to look forward to! http://www.mnbloggerconference.com/ @MNBlogCon

 

  1. Minnesota Analytics has a myriad of yearly events scheduled. I’m looking forward to the August 24 FARCON with an emphasis on Financials and Retail at the Carlson school. http://minneanalytics.org/  @MinneAnalytics

 

  1. MinneStar offers MinneDemo several times a year, with my favorite MinneBar in spring. I’ve presented three times at Minnebar and love roaming the halls of Best Buy’s first floor, looking for new knowledge with geeks and nerds of every stripe. http://minnestar.org/  @MinneStar

 

  1. One of the best monthly breakfast is Business Leaders Breakfast Forum. I have heard Paul Douglas, Sam Richter, Andrew Eklund and Anne Pryor at Lurie, LLP. Pam Borton is next up August 12.    https://www.luriellp.com/events/business-leaders-breakfast-forum-5/ @LurieLLP

 

  1. My latest favorite is StartUp Grind held at Coco and featuring leaders of the entrepreneurial community in Minneapolis-St. Paul. https://www.startupgrind.com/events/details/startup-grind-minneapolis-presents-tom-salonek-intertech#/  @StartupGrindMN

 

Well, that’s my latest list of favorite events in the Cities.  Here’s to Networking Nirvana!

Kay Roseland

@KayLoire

 

Plan your New Year! January 21, 2014

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Check out your Twin Cities Communication Events Site!

PR! Marketing! Social Media! and More!

http://gistr.com

 

Fast Company just gave me a new title: The Social Butterfly! September 24, 2013

Somedays it’s just random…. (thank you Julia Cobbs!)

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Cruising Twitter I came across an RT of someone looking for a person who had used social media to find a new position and who was over 40…. hmmmmm.  I sent a reply to the writer, and the result can be read on Fast Company!

Click here to check out my new title!

 

Alphabet Bash 2013: The Last?????? August 23, 2013

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Marketing Marvels from across the Twin Cities moved to Aria Thursday night for Alphabet Bash!  Biggest News?  This was the LAST Bash!!!  or not…. Bash is being redesigned:  Bigger?  Smaller?  Stay tuned!

In the meantime, let’s look at what makes Bash so great!

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Shareology caught Kate-Madonna Hindes on Networking:

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Who can talk about Bash without mentioning food, especially deserts!

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Properly fueled, the crowd partied and networked on!OLYMPUS DIGITAL CAMERA

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Some folks just can’t wait for the Tommie picture!!!

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Above photo by Ron McCoy Media; all others by Kay Roseland.

Follow @AlphabetBash on Twitter to discover if this is the Last Bash… or not.

For the latest in Bash’s new life, click here:   More Fun Facts

Kay Roseland   @KayLoire

 

Before, During and After Tweets: Your Keys to Event Success!!! March 24, 2013

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Shareology notes we are thisclose to April and several of her favorite events, including #minnebar, #wordcampmsp and #Inforum2013.  So of course, you are polishing your Before, During and After tweets, n’est pas?

What are Before, During and After tweets?  Shareology is more than happy to….share…her recipe for event success.

Before Tweets take place BEFORE the event.  With only 13 days left until minnebar, now is the perfect time to be looking at #minnebar on Twitter.  Those in the Twin Cities who are leading a session are already tweeting the topics they’ll present.  Other first-timers are tweeting to introduce themselves to the group and start conversations before heading to Best Buy HQ on April 6.  Before Tweets help you meet people who you can meet IRL in just 13 days.  One of the most fun Before Tweets for me resulting in meeting a great PR guru dude in the making at Alphabet Bash.   It’s been great fun ever since to meet him for coffee and follow his career through Padilla and Target!

During Tweets are tweeted during the event.  RTs or retweets are super cool, too.  Try to pick those tweets that are insightful or funny; retweeting everything is spammy behavior.   One of the best tweets (Was it mine?  Was it another woman’s?) was at #minnebar, marveling that it is one of the few events in the world where the line is at the Men’s bathroom.   Yay for fewer women nerds and no lines!!!

After Tweets allow you to follow-up with the people you met at the event, or even better, to follow-up with those you missed and want to get to know. Very powerful!!

So if you think events are using twitter only during the event, expand your horizons and add in Before and After Tweets to your mix!!! You’ll enhance your appreciation of the event and your relationships, both old and new.  Now if you’ll excuse Shareology, she has some Before Tweets to publish before #minnebar!!!

Kay Roseland @KayLoire

 

Start your New Year right with Gistr: Your Twin Cities Communication Events Center! January 15, 2013

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Are you a networking fanatic?  Love to meet people and learn more?  Check out http://gistr.com for marketing, sales, public relations and social media events in the Minneapolis-St. Paul area!

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Great Networkers ensure that they are using their time effectively; gistr helps you plan your networking week and month.  You can also follow them at @GistrMN

Let the networking begin!!

Kay Roseland   @KayLoire

 

Shareology hits the cover of Businessweek!!! June 3, 2012

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…along with 11 other individuals….telling a positive story about persistence!

A couple of thoughts before I send you to the article and three pictures…

A quote from the article, on newsstands this week:

“Each story is unique, yet there are common themes: feelings of uselessness, the disturbing ease with which one’s professional identity slips away, the humiliation of asking family or friends for a loan, and, finally, the rewards of adaptability and persistence.” 

Shareology did not experience the first three above; she is a huge believer in persistence!!

When you click on the pictures, mine is in the bottom row, in the middle.  By clicking on me on the lawn of the Science Museum (superimposed with a picture of my cube and chair at Infor) you will come to a 2nd and third photo.  In the actual article on newsstands is a 150 word summary.  Each photo also has a caption.

The great thing is that ProductCamp MN and SMBMSP got super mentions.  (Although if I had been given the captions to proof, I would have made the reference to SMBMSP a tad more precise.)

I spent 4 hours with the photographer, Josh Poehlein, and time on the phone with the reporter, Katherine Reynolds Lewis.  I have seen so many success stories in the last three years, and they do go under-reported.  Hats off to Businessweek for highlighting how networking can lead to new adventures!!

Update June 6, 2012:

  • Found the issue on the stands last night.
  • Disappointed at first that my picture wasn’t on the cover.
  • Flipped through to discover I’m a centerfold.

Yep, my photo is spread over 2 pages.  Definitely LOL.  Yep, that’s why I got the MBA:  so I could be a centerfold in Businessweek.  Loving it!!!!

And now your links:

For copy and pictures:     http://www.businessweek.com/articles/2012-05-31/back-to-work

For a short video by the author of the cover story:

http://www.businessweek.com/videos/2012-05-31/a-hard-look-at-the-long-term-unemployed

Kay Roseland   @KayLoire

 

The Power of Networking: A Parable March 15, 2012

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Shareology would like to….share….a little parable about networking.

Once upon a time, there was a princess who wanted to grow up to be a social media rock star. She wished upon a star, but alas, there was…..nothing. She knocked upon door after door; she met for coffee with every social media person in her land.

In her networking quest, she came upon an event called Product Camp. Off she went, at 7 AM in the morning to knock upon the doors of the castle called St. Thomas. Alas, the castle was locked but another princess was also looking for a way into the castle. “Come with me” Princess Networking said as she led her new friend into the unlocked front door of the building. It turned out that her new friend was speaking twice that day on social media and Princess Networking made sure to be in the audience for each session.

Later that week, Princess Networking connected with her new friend on the magic LinkedIn; she also set up a meeting for them at the castle known as Starbucks.

Still later, Princess Networking got an email from her new friend. “Would you be interested in working for my boss? She’s in need of a Princess such as you….”

One thing led to another and now Princess Networking has a new opportunity in life, because she knocked on one more door, and because she never, never, never gave up.

Thus is the power of positive networking.

Kay Roseland    @KayLoire

 

Career Connection Rocks!! July 2, 2011

Shareology started July off with a bang — so to speak — by doing the coffee and laptop thing with the Editor of Career Connection, Mr. Paul Sears.  Twin Cities folks may recognize Career Connection as the 12 page or so newsletter published every two months by the WorkForce Centers focusing on job search and career change.  Often spotted at churches, schools, libraries and other fine establishments, this paper newsletter has recently gone electronic with its own web section of the State of Minnesota’s web page.  I had asked how viewership was going a few weeks back, and Mr. Sears allowed how it was okay…but could be better.  Shareology grinned and suggested she could help him out.  Having worked with Shareology and gistr recently and a devotee of google analytics and yes, wordpress analytics, she had learned a thing or two in this department.

The irony is that on the first day of the Minnesota shutdown, Shareology was helping drive traffic to a State of Minnesota web site:  you’re welcome.  Much to Shareology’s delight she received the following from Mr. Sears:


Thank you for fantastic online marketing support for the Minnesota WorkForce Center’s Career Connection newsmagazine.  You provided practical, low-cost, low maintenance techniques to increase our readership substantially. Not only that, you gave technical instruction that was clear, understandable and adapted to learner needs and level of expertise.

Thanks for showing me what’s possible with the Web!

Sincerely,

Paul Sears
Editor, Career Connection
Minnesota WorkForce Center
State of Minnesota

Okay, that was the business-like testimonial.
Now, in plain language: KAY, YOU ROCK ! ! ! !

As do you, Mr. Sears, as do you. 

So….want to read the super fine Career Connection?  Go to:  http://bit.ly/icXlns

Kay Roseland   @KayLoire

 

 
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