A Tractor in a Grocery Store?? Really???? August 31, 2010

Filed under: Uncategorized — kayroseland @ 8:41 pm
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Shareology had a bit of a shock last week when she walked into a grocery store and found……… a tractor.  Shareology’s father would have …. well, it’s kind of hard to imagine what his response would have been.  Dad had an H… or an IH  or a Farmall….. so this is one brand that is very familiar to me.  But Dad NEVER parked his H in a grocery store.  Shareology has loved point-of-purchase since her POPAI days — and yet she has never seen a tractor used inside a grocery store. 

After the initial shock, she kinda liked it.  Yep, we get it.  Farm Fresh. wow.

Kay Roseland  @KayLoire


Jeff Pulver at Mall of America for #140conf Roadtrip August 29, 2010

Rich Mahn of SMBMSP welcomes Jeff Pulver to the Twin Cities!

Shareology hit the Mall of America August 26 for a tweetup for the #140Conf.  More below:  

Steven Ladin tweeted up an audience!

Steven Ladin IRL!

Graeme Thickins and Jeff Pulver

Follow on Twitter at #140conf  or @JeffPulver or  

Kay Roseland   @KayLoire


Microsoft at the Mall of America: August Update

Filed under: Uncategorized — kayroseland @ 9:08 pm
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Shareology checked out the build for the new Microsoft store at Mall of America on August 26, 2010; below are a few photos of this LARGE square footage store-to-be.  

Please note that the build walls are totally blank:  not a Microsoft logo in sight!!  

All the way to Nickelodean Universe!!

 The space on first floor South runs from the corner facing Legoland all the way back to Nickelodean Universe!! This is one massive store to be in terms of square footage!  


 Above is a view of the other side of the store-to-be, facing guess what?  

Microsoft's across the hall neighbor? Apple, of course!

Guesstimates of opening are in the October range….  Shareology is gonna grab her lawn chair, the one with pockets on each side for refreshments, set it up under the crystal chandeliers, and watch the fun begin!!  Y’all don’t think Apple is gonna take this quietly do you?    

P.S. to Hugo Boss fans:  The store is complete, black lines all the windows (as in “We are not Open for Business quite yet…”)   

 Kay Roseland  @KayLoire


Smart Phone?? I don’t need no *$%** smart phone!!! wait a minute…. August 22, 2010

Filed under: Uncategorized — kayroseland @ 10:42 am
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Shareology is facing a dilemma; her cell phone contract with ATT expires mid-October.  This cell phone is a cool mauve color, small, easy-to-use.   It’s actually a Sony Ericsson Walkman.  (Thought Walkman’s were a relic of the past?  Not so much….)

As adorable, sleek and functional as this Walkman is, it is not a smart phone.  (WHAT do we call our non-smart phones??  Dumb phones??? Alas and alack…)

Hanging out with social media types, I was encouraged to get a review copy of a Druid X.  (Shareology thinks it boils down to do you drink the Apple water or the Google water…..) 

The pluses for the Droid X are substantial:


OK, that cute little Droid voice when you turn the phone on or off is adorable; I did not find it annoying.  Although I am sure if I did, somewhere buried in the phone is the ability to turn that voice off.  I think.  (The branding whiz inside me says why would you ever turn a brand off?)

3G Hotspot

The best feature of the phone, in Shareology’s opinion, is the 3G Hotspot feature.  A couple of taps on the phone, and my laptop had wireless access!!  Droid is serviced by Verizon; Shareology is very tired of ATT’s lack of service in large chunks of her home state.   With the Droid X, Verizon works in her family’s back yard so-to-speak.  If Shareology was without an internet connection, a few taps and the 3G hotspot feature on the phone would connect the laptop to the internet.  This feature rocks!!!

Big Screen

The screen was 4.3 inches measured diagonal corner to diagonal corner.  But if you want to improve the readability, simple turn the phone 90 degrees, from vertical to horizontal:  even better.


The maps function (run by Google, are you surprised?  Remember the Droid X means we’re drinking the Google water…) was a delight.  Especially when Shareology got lost in St. Paul, kinda knew in general where she was, but did not have a clue how to find the road back  to the west side of the river.  She turned on the Droid and there was an exact map of where she was!!!  Yahoo!!  A couple of blocks and she was on the freeway headed home. 

Tap Tap

Shareology was dragged kicking and screaming into the 21st century two years ago, when she got her first cell phone.  Shareology sees no reason to become one of THOSE people….you know the ones walking around talking to themselves.  Until you realize, they are actually on their cell phones.  Now that she has had a smart phone for a few days, she realizes she is only a Tap Tap away from a lot of cool apps.

On the less positive side, a few points:

Tiny fingers syndrome

It took a bit of practice to use the keyboard; the keys are smaller than Shareology would have liked.  The backspace key came in handy the first few days until she trained her fingers to be very precise.

Fully charged

The Walkman gives me a message of Fully Charged when it is…..yep, fully charged.  With the Droid, I was forced to unplug it, plug it back it and wait for it to tell me it was at Charged 100%. 


The Twitter app that comes with the Droid X is not feature rich.  I could not click and find the @KayLoire messages.  More wired minds tell me that downloading an app like Twidroyd is a much better solution.

3g service

For me, it shut off periodically.  Not good if you were in the middle of something crucial.  However, a few taps on the phone and my laptop, and I was connected again.

Troubleshooting tip

You know how to fix your computer, your first step is to turn it off, and then turn it back on?  The first step to fix your cell phone is to pull the battery out, pause, and put the battery back in again.  Same result:  sometimes this works by making the device forget its previous bad behavior.  This technique stolen from a geek who fixed my Droid the one time it froze up.


Summing up:

The Droid X is a lot lighter to carry around than my laptop.  However, the laptop is much preferable for accessing full capabilities of email and twitter.  

Will Shareology get a Droid in October?  It’s darn possible!!  Shareology is getting very tired of not being able to check email and twitter on the road.  

In the interest of even more Droid X information, below is  @JoelECarlson ‘s excellent review on the Droid X:

As a person that’s never owned a Smartphone, the experience of using the DROID X was interesting on many levels.

To start off with, it seems like the “Kings of Technology” should come up with a new term for devices that are currently called Smartphones.  A phone seems to be the least used, at least for me, function on this device.  There are so many tools, (oops, I meant apps. Still new to the terminology) available to use that it’s easy to forget that it’s a phone.

The first thing you have to notice about the Motorola DROID X is that it’s BIG. The screens size is 4.3″, so it’s going to provide you with a good sized viewing area for a Smartphone. If this device was any larger, it would probably have to a mini-tablet device.

Scrolling up and down through the Application Tray screen was not difficult. I also enjoyed rotating the phone from a vertical position to a horizontal position in order to see mobile newspapers and websites in a wider view. Being able to zoom in and out by touching the screen or spreading out your fingers made small print become easier to read.

As a newbie to Smartphones, I appreciated the thought in having the opening screen have a lock/unlock function on it. It would be very easy to have a Smartphone in a pocket or a purse, and have keys, a pen or some other item accidentally activate the phone without your knowledge of it. By simply placing your finger on the unlock button on the screen, and then sliding it to the right, the screen becomes active and usable to the user. After a set period of time of zero activity on the touchscreen, the screen activates the locked mode.

To turn on the Smartphone, there is a physical Power/Lock key on the top of the device. This could take some getting used to. Learning how much to tap or how long to press the key took some time getting used to.

In addition to the Power/Lock Key, there’s also a row of physical keys at the bottom of the touchscreen that can be used. There is a Menu Key, Home Key, Back Key and Search Key. Each do exactly what you’d think they would do by their name. It was nice to have a few physical keys to use along with the touchscreen.

Once you’ve turned the DROID X on and it’s gone through it’s activation process, users are brought to a Home Screen which has a total of 7 separate panels to choose from. These panels can all be customized to work the way that you’d prefer them to function. You can move around the various widgets that they have pre-installed for your convenience and use.

As mentioned earlier, there is an Application Tray (or App Tray if that’s easier to understand) that is already preloaded with apps such as Google Maps, Google Talk, YouTube, Gallery, Skype Mobile and Visual Voicemail. You can also download a variety of FREE and inexpensive apps to add to the usability of your Smartphone device.

The DROID X also has a very good camera that can take stills or video. If you are new to Smartphones, having 8MP camera is just plain awesome. It takes very sharp and clear photos and videos. There is also an “effects” feature so that lets you take B&W photos and photos with other image effects. There’ss a RED shutter button on the side of the DROID X that lets you feel as if you’re using a real camera as opposed to a Smartphone that has a camera.

When using the android versions of Twitter or Foursquare, the touchscreen keyboard took some getting used to, especially for a person with larger fingers, but it doesn’t take very long to adapt to it. It also has an auto-fill function that after typing a few keys, guesses what word you might be trying to use and provides you with some suggestion buttons to press instead of typing out the entire word. As a Smartphone newbie, I found that to be a helpful function.

Another function I want to mention is the Google Maps. When using the map function normally, the cell towers were around 5-6 blocks within the area of my exact location. If though you turn on the satellite function from one of the Home Screen panels, your map with GPS will find you within yards if not within feet of your exact location. It was pretty amazing to see that kind of accuracy!

Lastly, the telephone. I first want to say that the keypad area for dialing on the touchscreen was just great! The numbers are large and so you’d really have to be trying make a mistake in order to not hit the correct numbers that you’re dialing. I had a good connection when making calls, and the speakerphone function worked well too!

Overall, I definitely would recommend the DROID X to people looking for their first Smartphone to use. It has a wonderfully large display.  It has a powerful and useful camera and it’s GPS functions are marvelous!


Check out the comparative size of the iPhone and the Droid X above:

Kay Roseland @KayLoire debuts at Alphabet Bash! August 15, 2010

Filed under: Uncategorized — kayroseland @ 7:01 pm
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Shareology had a ball at Alphabet Bash!  Not only was the food terrific, the company fabulous, but made its debut at the Bash. is a new website showcasing Twin City marketing, communications and public relations events for ten organizations, including some at the those sponsoring the Bash!

An overview of the Gistr table and team:

Vanessa Bright and Jane Cracraft of

The team includes Nikolas Kouzes and Bob Freytag of Introworks:

Watch for this orange t-shirt around town:

Sini  Ross drops by the gistr area:

Antoine LaFromboise of Padilla drops by gistr and connects with Jane Cracroft of Business Wire:’s intro was a raging success:

Finally no Alphabet Bash post would be complete without a look at some of the incredible food:

For Twin Cities marketing and communication events, go to, or fun the sheer fun of it, follow them on twitter at @GistrMN.   Check out Alphabet Bash on twitter at #ABCBash10.

Additional photos by Vanessa Bright and Jane Cracraft.

Kay Roseland   @KayLoire


She’s Geeky! and she was in St. Paul this weekend! August 9, 2010

Filed under: Uncategorized — kayroseland @ 6:45 pm
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Shareology has been enjoying the informal learning evidenced by the UnSummit, Minnebar, Product Camp and now She’s Geeky!  This  newest event to land in the Twin Cities (and who knew the view from the top of the Science Museum was so very dramatic?) focuses on women in Science, Technology, Engineering and Math. 

Note the agenda wall above; early in the day, possible topics and speakers are collected and an agenda formed on the spot.

Above was a session on interview outfits, from very formal to very casual.  Turns out shoes can also be ranked from formal to casual.  Shareology still thinks leopard print is in a category by itself!

Ummmmmm……blog stats  for grownups!!!!!

Much networking and learning ensued….  To follow on Twitter:   #ShesGeeky

Kay Roseland    @KayLoire


A New Shopping Center in 2010?? Update 2!! August 1, 2010

Shareology has been getting a lot of interest in her posts on A New  Shopping Center 2009 and 2010, a.k.a.  West End,  located just West  of Minneapolis.  Why the original post and now not 1, but 2 updates?  This shopping center has  been slowly opening shops and restaurants; every time Shareology shows up, there is something new to look at:

The key focus of this success story seems to be dinner and a movie; here’s a look at your dining choices:

Toby Keith’s is getting several crowd’s:  lunch, dinner, music….you can find gobs of free parking and all these choices of where to party……

Cooper has been a hit from the get-go…..

Crave #3 is up and running!!

Ringo is the new kid  on the block:

Sauce is adding to the parade of outdoor eating:

And our final restaurant was in a hiring mode when Shareology went by:

After “dinner and a movie”….West End offers some fun stuff for the mama crowd:

Hot Mama and Uber Baby, in addition to Creative Kid Stuff, make this a fun afternoon out for moms.

Plus West End is just plain relaxing, with its ease of parking and streetscape:

Finally, Shareology just looooooooves the following window:

This ain’t the megamall; you aren’t going to find every retailer in town here.  But for a relaxing movie, a bite to eat before you go, ease of parking — it’s hard to beat the West End!

Kay Roseland    @KayLoire


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