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Galleria: Retail that Works! July 26, 2009

Filed under: Uncategorized — kayroseland @ 9:08 pm
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In an environment where retail has been challenged, one continuing bright spot is the Galleria in Edina. Where to begin? Perhaps with the strollers at each of the many entrances. Galleria knows the customers it serves and the Edina mom. If she decides to make a quick trip inside, she will find a stroller waiting at the doorway to help her manage her child and her shopping.

I also like the way the Galleria deals with that horror of horrors today: empty retail store fronts. The Galleria uses architectural elements of empty storefronts to showcase current retailers and their offerings. You might be excused from enjoying the display and not noticing an empty shop behind. In a rare misstep, one well done display window is located next to waaaay too much empty white space where previously lurked a store front that no longer leads into an open shop. Most often Galleria paints these empty storefronts in an appealing color that works so much better than expanses of white.  

A few stores closed?  No problem:  Fill them with displays of existing stores offerings!

A few stores closed? No problem: Fill them with displays of existing stores offerings!

Great Bay Window Display:  if only the wall wasn't white

Great Bay Window Display: if only the wall wasn't white

Finally, a salute to the most consistently beautiful windows of Tiffany. Simply breathtaking.

A eco statement  that delights the eye

A eco statement that delights the eye

A mere photo cannot do justice to those two display windows on the side of the Tiffany store.  Next time you’re walking by, take a look. Even in a challenging economy, walking through the Galleria just makes you smile. One suspects that happy customers are more likely to indulge their shopping instincts in this kind of beautiful environment.

Galleria thrives because of a sophisticated mix of unique local retailers and well chosen national brands.   The addition of the Westin Hotel to a thriving restaurant mix, combined with outstanding merchandising makes Galleria stand out in today’s marketplace.

Kay Roseland

@KayLoire

 

 
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