Having lunch last week with an author, I discovered yet another person who hasn’t drunk the Facebook Kool-Aid. She’s focusing primarily on LinkedIn, her blog and her website. As you can imagine, when her book came out, there was spirited discussion of whether to produce a Facebook page. Turns out, she didn’t.
Wow: so there is more than one of me. It is really hard to ignore 800,000,000 Facebook members. But I am pretty much doing it.
When gistr.com was launching, as I considered the social media strategy, LinkedIn groups and Twitter were a no-brainer. But, Facebook? When I realized that most folks spend 55 minutes a day on Facebook, I was concerned I would never get them to leave and click on gistr.com. Now the amount of time the average person spends on Facebook is still growing. Five minutes ago, I had yet another Smart Brief article hit my email why we should all get social. (This translates to spend yet more time and marketing energy on…….Facebook!)
I do find Facebook handy to keep track of nephews: getting pictures from Peru and Afghanistan has been wonderful to keep up as they travel the globe. When Stephan Pastis hit Minneapolis two weekends ago and posed in front of Charles Schultz’ former home in St. Paul and posted it to his Facebook page, I lit up like the 4th of July. Yes, occasionally I do post a new Shareology item to both Google+ and Facebook.
But in general, I think it is very freeing to know you can participate in social media without being on every platform in existence. Yes, even one with 800,000,000 members. In my case, the primary platforms are LinkedIn, Twitter and Shareology. In the case of gistr.com and Shareology, most traffic has been generated by 1. LinkedIn groups and 2. Twitter.
So if never-ending changes and privacy concerns worry you, be assured you can live a fruitful, satisfying life without significant Facebook presence. Heck, you can even drop the electronics for a few days and rediscover the beautiful of falling leaves and walks in the crisp air. But that’s another post.
Kay Roseland @KayLoire