Shareology

Social Media Breakfast goes Mobile at Best Buy HQ! November 21, 2010

Social Media Breakfast Minneapolis St. Paul gathered Friday, November 19 at Best Buy Headquarters to get the latest gist on Mobile!  

Now THIS is a panel!!

Now THIS is a Panel!! #SMBMSP 31-Mobile & More:  w/@albertmaruggi @ojezap @footenotes @breon & @mrchristopherl !

 

Moderator

Albert MaruggiAlbert Maruggi

Albert Maruggi is a recognized thought leader in strategic business communications. You can always expect insightful questions that uncover new information, a different perspective or a good laugh from Maruggi. He advises clients and conducts company innovation “group thinks” that inspire ideas from within. This methodology allows for greater acceptance and ownership of projects and change initiatives. He is the host of the long running Marketing Edge podcast now in it’s sixth year of production. On Twitter @albertmaruggi and his blog www.providentpartners.net/blog

Panel Info

Lisa FooteLisa Foote

Lisa Foote is Co-Founder of MixMobi, a mobile content creation and measurement Software as a Service. Lisa is a frequently speaker and consultant on mobile marketing, with particular expertise in US and global mobile device ownership and behavior. She has spoken at Minnesota Interactive Marketing Association, University of St. Thomas, University of Minnesota, and at the Nokia Research Center in Palo Alto. You can find Lisa on Twitter at @footenotes.

Christopher LowerChristopher Lower

Christopher Lower has over 17 years of experience in marketing, sales and PR, with a decade of focus on emerging social media and web technologies and their use in marketing. Chris leverages social media to enable clients to increase their overall reach exponentially in standard marketing channels as well as lesser-known, hard-to-target market segments. Chris’ expertise lies in providing fully-integrated media services that take your traditional story and tell it with today’s technology, so that you can reach your intended audience on their preferred media format.

Julio Ojeda-ZapataJulio Ojeda-Zapata

Julio Ojeda-Zapata is a longtime technology journalist at the St. Paul Pioneer Press, where he writes a Tech Test Drive column and maintains his Your Tech Weblog. He is the author of “Twitter Means Business,” a social-media primer for companies, and the upcoming “iPad Means Business,” which explores the Apple tablet’s business potential. He considers himself equal parts Puerto Rican and Minnesotan, having spent about half of his life in each place. He lives in St. Paul with his wife, and son.

Breon NagyBreon Nagy

Breon Nagy is the Account Manager for Recursive Awesome, a mobile and web development company. On the third Tuesday of the month, you can find him at Mobile Twin Cities, either presenting or participating in the discussion. Breon presented “Beyond the Code” at the first Mobile March Twin Cities, which focused on user experience, testing and support. In his spare time, he is a freelance writer for DroidDog.com, focusing on device reviews.

For more marketing events in the Twin Cities, go to www.gistr.com!

Follow the twitter stream for highlights of the mobile presentation at #smbmsp or go to www.smbmsp.org

Kay Roseland   @KayLoire

 

MIMA and Mobile Marketing January 21, 2010

Shareology traveled to the University of Minnesota Alumni Center Wednesday evening for some new thoughts and networking: 

EMBRACING MOBILE MARKETING: GENERATING ROI WITH THE INTEGRATED APPROACH 

The practice of mobile marketing is going mainstream. From local and regional retailers to Fortune 100 fast-moving consumer goods providers, brands and charities, marketers are employing mobile marketing practices to engage their audience in mutually beneficial communication, delivery, and exchange of value.   In this event, we’ll address why mobile and why now?  We will review leading market metrics, consumer behaviors, case studies, mobile marketing strategies and tactics and key steps that should be taken to successfully integrate mobile marketing efforts with your existing business practices.  In other words, you’ll learn what it takes to embrace and generate ROI through and with mobile marketing. 

Michael Becker, a leader in the mobile marketing industry, assumes the roles of entrepreneur, volunteer, author and academic. Mr. Becker is VP Mobile Strategies for iLoop Mobile, the industry’s leading mobile marketing solutions provider and winner of the 2007 MMA Innovation of the Year Award. In addition, he is the Global and North American Vice Chairperson for the Mobile Marketing Association and member of the Direct Marketing Association Mobile Advisory Council. Mr. Becker is the founder and co-editor of the MMA International Journal of Mobile Marketing, contributing and co-author to Mobile Internet for Dummies, Web Marketing All-in One for Dummies and Reinventing Interactive and Direct Marketing; in addition, he has written over 70 articles and conducted hundreds of seminars on mobile marketing. On the academic front, he is pursuing a doctorate focused on mobile enhanced customer managed interactions and is an adjunct professor of marketing, teaching mobile marketing, at Golden Gate University. Mr. Becker has been recognized for his industry contributions, having received the MMA Individual Achievement Award in 2007 and the Direct Marketing Education Foundation 2009 Rising Stars Award. 

Some  photos from MIMA: 

 

 

 

 

 

 

 

 

Mini MIMA board meeting with President Tim Brunelle and Programming Director Greg Swan

Q & A via text

Shareology was very impressed with the complexity of mobile marketing and the possibilities for the near and far future.   MIMA helps keep us aware of how quickly our marketing world is changing and how much fun the future can be.  

Kay Roseland   @KayLoire

 

 
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