Curiously Strong Point-of-Purchase December 15, 2009

Shareology was leaving a Mexican restaurant recently with another retail guru; as we swept out the door, we saw something we’d never seen before:

Photos by F. Delaney

Altoids has done such a good job of brand recognition that the sight of a POP in the entrance to the restaurant stopped Shareology in her tracks.  Have you heard of their brand extension into chewing gum?   Shareology’s friend remarked that the positioning in the lobby of a Mexican restaurant was perfect!  Shareology’s only regret was that in the shock, stop, shoot photo — she forgot to stick a quarter in to find out what that product is like…  we’re guessing curiously strong!!!

Kay Roseland  @KayLoire


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