Shareology

Master of Social Media May 11, 2011

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I passed!   Just got the word that after three days of classes and an exam, I am now a Master of Social Media.

After two years of LinkedIn, Twitter, Shareology, Facebook and, yes, three videos on YouTube, I am now certified. (Write you own caption….) 

Two years ago, I attended my first Social Media Breakfast Minneapolis St. Paul and promptly declared myself a Social Media Enthusiast.  (Yes, it went on my business card.)  Gistr came calling and asked me to prepare and implement a social media strategy for their website.  (Never did get around to ordering cards with Social Media Strategist on them; it did, however, land on my Twitter profile.)  Two days after the exam results (a 95!!!) I ordered new cards with Master of Social Media on them.  Thus you can track my social media history in a progression of titles and business cards, and now classroom learning.

To learn more about this program, cosponsored by Social Media Breakfast Minneapolis St. Paul and Dakota County Technical College, check out:  http://smbmsp.org/2011/05/whats-a-cmsm-and-why-do-you-want-one/

Kay Roseland    @KayLoire

 

Minnebar 6: 1200 geeks strong!! May 8, 2011

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Shareology took GistrMN off with her to Minnebar 6 at Best Buy HQ in Richfield, MN on Saturday, May 7, 2011; they were joined by 1200 geeks bent on learning, pizza and beer consumption.  Nine different locations offered tracks on Development, Design, Startups, Social Media and (my personal favorite) Other!!

My seven sessions included:

  • Six Reasons to open an “Offline” Store (Especially if you Sell Online)
  • I Yam What I Am
  • Facebook:  Fan Pages versus Tabs versus Apps
  • Content is a Banquet:  Trends, Tactics, Tools
  • Why Don’t You Blog More?
  • What does Lean Even Mean? Or Bootstrapping Your Way to a Pivot
  • S is for Strategy

Below are some views of our Saturday:

 

Luke greets the swarm!

 

Thanks to Adrienne, Ben, and Luke and the Minne team for another great Day!!!  For more information go to:

http://minnestar.org/minnebar/        or on Twitter at:        @Minnebar    #minnebar

Kay Roseland    @KayLoire

 

Shareology Speaks! Social Media and Blogging! April 28, 2011

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Social Media and Blogging

May 3, 2011, 12:00-1:00pm, International Market Square Conference Room B, FREE

Kay Roseland, social media strategist, will be presenting and leading a discussion on social media with an emphasis on blogging. She is currently a social media strategist and project manager for gistr.com, a marketing, public relations and sales events website for the Twin Cities area. Kay has a blog called Shareology that focuses on social media, retail marketing and networking. Kay has an MBA in Marketing from the University of St. Thomas.

The Lunch Break Series is an, informal roundtable discussion on various In-House related topics sponsored by AIGA. These discussions are free and open for anyone to attend. They are held over the lunch hour at International Market Square.

Kay Roseland  @KayLoire

 

Lego Imagination Center at Mall of America April 11, 2011

Flora Delaney and Kay Roseland dispense unasked-for advice about retail marketing, strategy, merchandising, and more.*

FD:     Going through the Mall of America with you, Kay, is a treat.  I know you have the pulse on the Twin Cities retail and marketing scene, so it is surprising to me that we see this Lego store at MOA so differently.  I was unimpressed by their opening and said as much in my post “How to Waste Windows in Retail.”  Thank goodness they have finally done something with those front windows.

 

KR:    It was almost as though we saw two different stores!

FD:     Yeah, I still don’t understand why they put handles on those windows just to let their employees in there to dust the models or whatnot.  They are so obvious and I see new visitors trying to open those “doors” all the time – really confusing.

  

KR:    I think our shopping buddy above agrees with you!

 FD:     I have to admit the $250 Tower of England model and the other model sets in that window are great aspirational sets that kids and adults want to look at.  I guess we can just chalk up their awful windows at Christmas when they opened to yet another failure of a retailer to look its best on opening day due to an inability to get all the parts to the store on time.  I see that all the time.

KR:    My first impression is those wonderful Lego figures soaring high about the main selling floor, visible as you traipse the second and third floors of Mall of America.  Now that’s Lego Imagination!

FD:     There is really only one thing I truly love about this store and that is the Minnesota-themed mosaics they did on the side without windows.  It is the only tip of the hat to this particular location and I frankly really truly want to make one of these just as large and impressive at my cabin.  

KR:    I must not have gotten the craft gene; I’m glad they buried the local mosaics on the least trafficked side of the store.  It’s not the Mall of Minnesota after all. 

  

FD:     I know you love the larger than life transformer, dragon and the helicopter dude – and I love that use of space, but maybe because I have been to Legoland the amusement park in San Diego, I am not that wowed by them.  They fill in space and make a nice brand statement and I guess because I totally expect something like that, I just am not wowed by their oversized presence.  Maybe I’m just jaded.

 

KR:    My fav was the look on the face of a young girl I saw looking up at the dragon’s face….sheer wonderment.  How can you not love 3 stories of Lego magic soaring above the store?  Where else in retail does a store get the 2nd and 3rd stories above their store to stoke retail and kiddy imaginations? Times Square maybe…..

FD:     The play area sure has changed from before.  It used to have a track that kids would build Lego vehicles and then send them down.  It wasn’t until you pointed out their use of their iconic Lego shape did I even pick up on what they were doing. 

KR:    Yep, on my second visit, from above I noticed the play area is actually a giant Lego connector; nice branding touch in a popular functional area.

FD:     The front of the store is filled with plastic bubbles across the entire wall with specific Lego pieces in them that you can buy in bulk.  If you need a green six block or a red four block, you can go there and buy them like produce in the grocery store.  It reminds me so much of that same merchandising concept I saw at the Time Square M&M store.  

 

KR:    Great place to pick up those pieces that have disappeared from the sets at home!  Plus the bonus of creating an entire wall of focus framing the checkout counter.

FD:     I know you think this store is making a ton of money, but I wonder.  It’s my experience that flagship stores rarely pay back their rent.  I don’t know if Lego is paying for the second and third floor air above their store where the transformer and motorcycle rider abide, but if they do, it’s hard to believe this is a profitable location.  I advise retailers who are determined to create a destination flagship store to think of it as a permanent marketing or advertising location and not to expect to have positive income from a flagship.  It should be all about building brand identity and invoking a positive experience with the brand the next time they encounter it – even if it is just back home in their usual stomping grounds.

KR:    Actually, I said if they aren’t making a ton of money, they should go to Retail Jail! I mean, look at this location!  Practically on the front door of Nickelodeon Universe at Mall of America….and three feet from the Microsoft – Apple battleground. The traffic can’t get much better!

FD:     Let’s face it, most people are not going in there to buy the $150 Hogwarts Express kit.  They are probably just going home with one of those $7 Bionicles set. 

KR:    Makes me long for those days I had access to percentage rent figures for a major shopping center company:  we want sales numbers!!!  I guess we’ll have to be satisfied with our trip to a reopened Lego Imagination Center we now imagine in two very different ways!

*With a huge tip o’ the hat to Rick Nelson and Claude Peck of Withering Glance!

Follow us on Twitter:               @FloraDelaney and @KayLoire

Flora at Delaney Consulting:   http://www.floradelaney.com/blog/

Kay at Shareology:                  https://kayroseland.wordpress.com/

 

Which Twin Cities shopping center is This? Part Deux… April 3, 2011

One of the things that kept Shareology alive during the Winter of Discontent was the strolling between windows of one of the best merchandised shopping centers in the Twin Cities.   Rhoda Morgenstern would have died to have created these beautiful windows:

blue and white sky: 6 inch wide division

 

blue and white sky: 6 feet wide division

 
 
 
 
 
 
 

sweet dreams are made of this window....

 

oooopppps, I'm dripping pure gold......

OK, so which Twin Cities shopping center is this????

Kay Roseland    @KayLoire



 

Dayton’s–No, I mean Marshall Field’s–No, I mean Macy’s–Yes, I mean Spring!! March 28, 2011

Amongst those Minneapolis residents of more than a few nanoseconds breathes a sadness while missing Dayton’s.  After all, Mary Tyler Moore did not throw her tam in the air next to Macy’s.

But as winter damaged Minnesotan’s totter towards Spring, let us be very happy one thing has not changed:  The Flower Show!  Hang on Minnesota, we are almost there!

Take a bit of Spring away with you; these can be purchased in the gift shop!

Breathe deeply folks:   ahhhhhh…..  As an after thought, Shareology notes that the designer is still Jack Barkla.  Stored away in her collection, Shareology treasures posters that were painted by Mr. Barkla for the Cricket Theater’s set of Collette:  sublime!!

The Macy’s Flower Show runs at 777 Nicollet Mall, Minneapolis, until April 10; for more information check out www.macys.com/flowershow

Kay Roseland   @KayLoire

 

The Week of Living Legally with Social Media March 24, 2011

Wow:  what a week!  Last Friday Social Media Breakfast Minneapolis St. Paul sponsored an event on Social Media and the Law held at Thomson-Reuters in Eagan, Minnesota.  Today a grand followup on Twitter with a tweet stream following #smlawchat.  Here are some visual memories of last Friday in Eagan:

thank you to the sponsors!

streaming live at smbmsp.org/live

ah, tradition!

Albert Maruggi, Moderator

Moderator

Albert Maruggi
Albert Maruggi is a recognized thought leader in strategic business communications. You can always expect insightful questions that uncover new information, a different perspective or a good laugh from Maruggi. He advises clients and conducts company innovation “group thinks” that inspire ideas from within. This methodology allows for greater acceptance and ownership of projects and change initiatives. He is the host of the long running Marketing Edge podcast now in it’s sixth year of production. On Twitter @albertmaruggi and his blog.

Panel

Anna Berend
Anna Berend is an attorney and professional writer. Berend authors the blog, Motherly Law, where she discusses laws and legal issues that affect families and offers tips and resources pertaining to these issues. She is active on a number of social media platforms, including Twitter and Facebook. Berend has spent her legal career researching and writing for several state courts and a legal publishing company. She currently works from home as an independent contractor for a legal publishing company when she’s not writing a post for her blog, tweeting (@MotherlyLaw) or wrangling her two spirited boys.

Teresa M. Thompson
Teresa is an Employment Litigator/Advisor and Human Resources Social Media Advisor at Fredrikson & Byron. When litigation ensues, Teresa aggressively defends employers in state and federal courts as well as administrative agencies and private arbitrations. She has significant experience defending retaliation and reprisal claims brought under the Minnesota Whistleblower’s Act, the workers’ compensation statute, the Minnesota Human Rights Act, and other state and federal civil rights laws. Teresa trains, writes and lectures extensively on the use of technology in the workplace (including, e-mail, internet, blogs, social networking sites, PDAs, cell phone use and text messaging) focusing on increasing the benefits of technology while decreasing the risks associated with employee use and abuse.

James P Quinn
An attorney at Larkin Hoffman, Jim is skilled in trademark law, copyrights, trade secrets, software and technology development and distribution, e-commerce and all transactions involving intellectual property. He has negotiated and prepared licenses and other agreements dealing with a wide variety of goods and services. As counsel for both system providers and purchasers of hardware and software, Jim is experienced in the drafting of agreements for the creation, distribution and use of technology.

Jon M. Garon
Jon is a professor at St Paul’s Hamline University School of Law. He joined Hamline in 2003, serving as the law school’s ninth dean from 2003-2008. In addition, he was appointed Interim Dean of the Graduate School of Management for 2005-06. He is a nationally recognized authority on intellectual property, particularly copyright law, entertainment practice, cyberspace, and entrepreneurship in the creative industries. His counsel practice includes copyright, trademark, privacy, licensing, film production, theatre, publishing, music licensing, and music management.

Anna and James

Jon and Anna

Two of the panelists were on Twitter today from 1 to 2pm, CDT, taking questions; you can follow at #smlawchat.

@techsolaw
Teresa Thompson

@garon18
Jon Garon

More on Social Media Breakfast Minneapolis St. Paul at www.smbmsp.org or @SMBMSP

Kay Roseland @KayLoire

 

Social Media Breakfast Minneapolis St. Paul #33: Publishing! January 30, 2011

Publishing

It’s something we all do today, but we tend to think of publishing in the traditional sense of newspapers and books.  So with that in mind, lets explore the world of online/offline publishing from the social perspective we’re engaging in today.

Date & Time: January 28th, 2011

Location: Sheraton Bloomington

Moderator

Pamela MuldoonPamela Muldoon
Business & Marketing Coach, Next Stage Business
Pamela Muldoon is a Business & Marketing Coach with Next Stage Business, a training & consulting firm that specializes in helping Independent Professionals, Salespeople, & Small Business Owners develop marketing plans that work! She brings a 3-Step process to building a marketing plan that is “simple, but not always easy”. Pamela also launched Next Stage Business Radio in 2010, an online business radio station offering various programs for the small business community.

Panel

Cy CordsCy Cords
Webmaster, Times Media/St. Cloud Times
Always pushing the technological envelope, Cy has spent the last 6 years in the newspaper industry at Times Media focusing on online content, advertising, mobile and social media initiatives. Responsible for developing and executing integrated brand communication strategies, Cy successfully keeps a finger on the pulse of the ever-changing online media world.

Dan LindDan Lind
Managing Director, Minnesota Newspaper Association
A self-professed advertising geek, Dan has successfully implemented innovative marketing strategies in the newspaper, magazine, digital out-of-home and action-sports industries over the past 15 years. Regardless of the medium, Dan’s approach always remains consistent: effectively delivering relevant content and brand messaging to an increasingly mobile audience that will ultimately lead to consumer engagement and sustainable results.

Kevin D. HendricksKevin D. Hendricks
Freelance writer, blogger, editor & author, Monkey Outta Nowhere
Kevin is a freelance writer and editor for sites including Church Marketing Sucks and HalogenTV. In 2010 he published two books that support causes: Addition by Adoption, which has raised $5,000 for clean water in Ethiopia, and Open Our Eyes, featuring a foreword by Chris Brogan. Kevin is a work-at-home dad, juggling diapers, toys and Twitter.

Well, at you can see from the above, Shareology was at the latest Social Media Breakfast in Bloomington, Minnesota; let’s take a look at the visual record:

    

Dan, Cy, Kevin

Shareology's fav photog

To get the gist of the conversation go to #smbmsp on Twitter, follow @SMBMSP, or go to http://smbmsp.org/ for future events or to sign up for Social Media Breakfast Minneapolis St.Paul.

Next month’s SMB gathering is February 25 at 8 am and the topic is a February Favorite: 

SMB My Valentine!  Talking about relationships and how people find each other using social media (and more)!

Kay Roseland  @KayLoire

  

the allure of bacon filled the ballroom!

 

Who’s winning the Microsoft-Apple battle at Mall of America December 15, 2010

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The Los Angeles Times recently published (November 26, 2010) an article on the 7 Microsoft stores versus the 300 Apple stores.   In a trip to the Mission Viejo mall, they noted the following:

“Over a half-hour period, 19 people walked out of the mall’s Apple Store carrying purchases in one of the company’s signature white bags. By comparison, just three walked out of the nearby Microsoft Store with merchandise.

The survey may not have been scientific, but it reflects what analysts say is the challenge Microsoft Corp. faces in taking on Apple Inc. in America’s shopping centers.”

Shareology did a spot check December 14 at the Mall of America South location of the newly opened Microsoft store, directly across the hall from Apple, and found pretty much the same result.  During the opening days of the Microsoft store, a boatload of excitement was generated.  Shareology even got caught in public dancing to Poker Face on Kinect, the product that Microsoft seems to be pushing the most.

However, now that the dust is settling, it looks like Apple has about 5 times more customers than Microsoft.  A peek at Mall of America South, first the Apple store:

Shareology had to bob and weave between customers to make it through the Apple store.

Alas, the same could not be said for Microsoft:

Shareology kinda hopes Microsoft succeeds at MOA; it’s a much better story when they are both full of customers and competing.   The sales figures for both thus create a Win-Win-Win for Microsoft, Apple and Mall of America.  Come on, go out and buy a Kinect and dance your holiday away!!

For the Los Angeles Times take on this, check out http://articles.latimes.com/2010/nov/26/business/la-fi-microsoft-stores-20101126

Kay Roseland   @KayLoire

 

 
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