Indoor Maps: Google and Mall of America partner for the next step in maps: into the indoors!! November 29, 2011

Filed under: Uncategorized — kayroseland @ 10:51 pm
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Shareology was thrilled when she found  out about the latest wrinkle in Google Maps!!  Just in time for the holiday season, Google debuts maps for the indoors!  Since we are into the holiday season, what better partner for Google than Mall of America!  For now the indoors is for the Android family of smart phones; iPhones will follow in 2012.

A quick download of Google Maps 6.0 from market, and Shareology was off to the Mall of America to test this out!

One of the exciting things is that all 4 floors at Mall of America are available on Indoor maps! Just click on 1, 2, 3 or 4 off to the right, and you shift easily from floor to floor.

Before Indoor:                                       After Indoor:

A couple of tips:  once you get the map, it can zoom in for more detail.  Having issues?  Close and reload; it gets better the more you work with it.

Either a little blue dot or a blue arrow will tell you where you are on the map.

First Google Maps Indoors partners include:

  • Mall of America, IKEA, The Home Depot, select Macy’s and Bloomingdale’s, Daimaru, Takashimaya and Mitsukoshi locations and more.
  • Hartsfield-Jackson Atlanta International Airport (ATL), Chicago O’Hare (ORD), San Francisco International Airport (SFO) and Narita International (NRT), among others.
  • JR and Tokyu Corporation

For more information:

P.S.  Mall of America was a sheer pleasure to shop on Tuesday afternoon–lots of parking and decorations galore!!  Follow them on Twitter at @MallofAmerica

Kay Roseland  @KayLoire


Pioneer Press, Marty and Me November 13, 2011

Many thanks to Julio Ojeda-Zapata of the Pioneer Press for his article on “Does ‘getting away from it all’ include your iPhone?”  Special thanks to photographer John Doman for his suggestion that we take the above photo on a bench next to the sculpture of former mayor of Richfield, Marty Hirsch.  Just one of a number of fun, beautiful sculptures within a block radius.   Richfield, home of art:  who knew?  

Full article available at:  

“Does ‘getting away from it all’ include your iPhone?”  Sunday Pioneer Press story with @kayloire (also in photo)

Kay Roseland  @KayLoire


Shhhhhhh….don’t tell Facebook!!! October 24, 2011

Having lunch last week with an author, I discovered yet another person who hasn’t drunk the Facebook Kool-Aid.  She’s focusing primarily on LinkedIn, her blog and her website.  As you can imagine, when her book came out, there was spirited discussion of whether to produce a Facebook page.  Turns out, she didn’t.

Wow:  so there is more than one of me.  It is really hard to ignore 800,000,000 Facebook members. But I am pretty much doing it.  

When was launching, as I considered the social media strategy, LinkedIn groups and Twitter were a no-brainer.  But, Facebook?  When I realized that most folks spend 55 minutes a day on Facebook, I was concerned I would never get them to leave and click on  Now the amount of time the average person spends on Facebook is still growing.  Five minutes ago, I had yet another Smart Brief article hit my email why we should all get social.  (This translates to spend yet more time and marketing energy on…….Facebook!)

I do find Facebook handy to keep track of nephews:  getting pictures from Peru and Afghanistan has been wonderful to keep up as they travel the globe.  When Stephan Pastis hit Minneapolis two weekends ago and posed in front of Charles Schultz’ former home in St. Paul and posted it to his Facebook page, I lit up like the 4th of July. Yes, occasionally I do post a new Shareology item to both Google+ and Facebook.

But in general, I think it is very freeing to know you can participate in social media without being on every platform in existence.  Yes, even one with 800,000,000 members.  In my case, the primary platforms are LinkedIn, Twitter and Shareology. In the case of and Shareology, most traffic has been generated by 1.  LinkedIn groups and 2.  Twitter.

So if never-ending changes and privacy concerns worry you, be assured you can live a fruitful, satisfying life without significant Facebook presence.  Heck, you can even drop the electronics for a few days and rediscover the beautiful of falling leaves and walks in the crisp air.  But that’s another post.

Kay Roseland @KayLoire


Look what’s coming to Mall of America! October 8, 2011

Filed under: Uncategorized — kayroseland @ 8:09 pm
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Shareology loves taking an occasional peek at what’s new at Mall of America.  To aid in this reporting, Shareology would like to introduce our new correspondent, Kayla Curtiss!! So Kayla, what’s new at MOA???

What a perfect addition to the newly chandeliered South.   So, Kayla, where will this new store be opening in November of 2011?

OMG, right next to the new Michael Kors store?   Shoes, Shoes, Shoes?  Has anyone told Carrie Bradshaw??? On first floor South near Bloomingdale’s?  Love it!!

What else is new at MOA?

Really?   Well, that’s easily your next story:  the changing definition of retail!!!

Follow Kayla at @KaylaCurtiss.  Check out MOA at

Kay Roseland   @KayLoire


Minne Shines in Isles!! September 30, 2011

Filed under: Uncategorized — kayroseland @ 5:37 pm
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After her turn at the spa, @LakeCreature moved to Lake of the Isles….and it’s hard to imagine a more beautiful place to end her summer visit to Minneapolis.   Water lilies, purple and yellow flowers, and a bench to sit and chat with Minne in the sunshine!!  Be sure to take a trip to Isles to see Minne before she heads south for the winter; in the meantime, here is Minne in her beautiful setting:

I think the one with the water lilies is my favorite.  Minne is a verrrrrry savvy social media creature; she’s on Twitter at @LakeCreature, on Facebook and even has her own website at

So, it’s a beautiful sunny day — need an excuse to visit Lake of the Isles?  Go visit Minne; last I saw her she was in the SouthWest corner of Isles.  But I heard it rumored she is enjoying the lake so much she just might be taking a swim around to check out more sections of Isles!!  That is, if she’s not flirting with @RoyTheJackalope!! 

Kay Roseland  @KayLoire


Happy Birthday, Gistr!!! August 11, 2011

Filed under: Uncategorized — kayroseland @ 11:25 am
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Gistr is a web site that showcases events for 20+ marketing, pr, sales and social media organizations in the Twin Cities, all in one place.  Today Gistr is one year old!!  So hop on over and say Happy Birthday, Gistr!!  (By the way, did you know that 33% of gistr’s traffic in year one was driven by social media??  Yay, LinkedIn groups!!  Yay, Twitter!!!)                      


Check out gistr at  or @GistrMN   

Kay Roseland  @KayLoire


The Nerdery Retro Summer Open House Extravaganza!!! August 4, 2011

Filed under: Uncategorized — kayroseland @ 8:41 pm
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The Nerdery is famous in the Twin Cities as a great place to work and play.  So when nerds take time out to fire up the grill and invite the neighborhood over to see the new expanded headquarters, it’s a fun time to say the least.  The retro theme referred to a bunch of games brought out of storage:  what Angry Birds???  For Shareology it broke down into games, shirts and photo booth — and away we go!!


Given the growth, both past and future, of The Nerdery, resumes were being taken on the spot.  To help spot the networker of your field of choice, nerds were wearing shirts with particularly helpful backs.  Just a few of the shirts that caught Shareology’s eye:

The photo booth immediately caught my eye.  Ya’ll gathered in front of a screen, it took 4 shots, and they appeared in the tiny, tiny printer as postcards.  Oh, yeah, and they were also sent to The Nerdery’s Facebook page!!!

Couple of last thoughts–I think the machine below is circa 1983ish:

One of the many people-friendly aspects of The Nerdery culture is that it is definitely dog-friendly.  There’s even rumors of a cat or two…

Well, there you have it.  Congratulations to The Nerdery for a great introduction to its new space!  For more information, go to:  or follow them on twitter:  @The_Nerdery

Kay Roseland   @KayLoire



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