MIMA, the Minnesota Interactive Marketing Association, held one of its February events, and Shareology was there:


Social marketing, cloud computing, geo-location, oh my. It’s a new year. In what new technology should we invest our time and energies to stay innovative and connect with our communities? What worked in 2009 and what flopped? How do you know which technologies are hype, and which could make or break success in 2010? Join experts and entrepreneurs from Silicon Valley, the Minneapolis Start-up Community, and the Fortune 500 Community for a rousing discussion on emerging technologies and predictions for the future of start-ups, tech and integrated marketing.  

We’ll review current predictions for 2010 and review past technology predictions in 2009, including social media’s and mobile’s connection to geo-location and real time, cloud computing, Silicon Valley trends, the start-up community’s pulse and the Fortune 500 mix.  


Kim Garretson (Panelist)
Kim is Partner, Ovative Group, “Realizing Innovation” to your network.  Kim leads the Ovative group in partnership with Dale Nitchke, recent President of and Sev Maynard, recent digital media, entertainment and mobile strategy leader for Best Buy.  Ovative/Group hosts a series of senior executive dialogue events that focuses on “operationalizing” trends presented by early-stage company founders.

Alex Hawkinson – Founder and CEO of Mural Ventures (Panelist)
Alex is Founder and Chief Executive Officer, CloudProfile.  In his career, Alex has started and helped build a few companies and has learned a lot of lessons along the way.  What was most significant was the realization that small businesses need help in embracing the web.  He created CloudProfile to address this problem and to help small businesses leverage the web to be found by and engage prospects and customers.  

Robert Stephens, Founder and Chief Inspector for The Geek Squad.  His goal for The Geek Squad is to achieve complete world domination as the technology services brand.  He has been with Best Buy’s Geek Squad for 16 years.

Douglas Pollei – VP, Internet Strategy and Corporate Development, IKANO (moderator)
Doug is Vice President Strategy and Corporate Development, IKANO Communications.  In his role, Doug develops strategic opportunities for growth with selected vendors, venture capital portfolio companies and industry networks.

Below are some of the photographic memories:  



Sini Ross, Sexton Strategic

Ben Wallace, MIMA Board



Panel: Robert, Alex, Kim Moderator: Doug

Graeme Thickins, an iPhone and a rubber band


After the Panel networking: Kim Garretson and Greg Swan

 Shareology does not pretend to understand everything she hears at MIMA; she can say that the last two MIMA events have been superb ways to find out what’s going on now and in the future.   Way to start the year, Tim Brunelle and Board! 

To follow MIMA, go to  or on twitter at #MIMA or @MIMATweet  

Kay Roseland   @KayLoire


minnebar: 600 MN geeks and Me! November 22, 2009

minnebar (#minnebar) — minnesota + tech + design + drinks   was held at Best Buy headquarters in Richfield,  MN on Saturday, November 21. 

minnebar is an “(un)conference” where attendees set the agenda.  It is unique because it brings together the Twin Cities’ design and programming community for a day of learning, networking and fun.

Shareology had a ball  amidst geeks and gurus in the Best Buy headquarters.  The great thing about minnebar is it is created by the participants!  Don’t like a 45 minute session?  Quietly leave and go sit in on another!! 

Among sessions Shareology attended:

Marketing via Social  Media                        Alex Hawkinson

Android 101                                                           Justin Grammens

 Networking Online                                          Paul DeBettignies

Let’s take a look at some of the fun:

Minnebar arrivals begin the day with muffins, fruit and Caribou in Sandy's Place at Best Buy headquarters

Attendees gather for Android 101 in the Best Buy Theater

Android 101



Alex Hawkinson, session leader, and Luke Francl, (un)conference organizer

Donnie Berkholz prepares to present on Bad Apples or ... .....

Zack Steven at the social media end of the (un)conference

Gopher Game or Minnebar? Tough call.... Minnebar wins! Paul DeBettignies, @MNHeadHunter, helps navigate online networking

Networking online session attendees doing their homework

What a great day at minnebar!

What a way to spend a Saturday:  a pure learning adventure!  Many thanks to Luke, Ben, Jeff and Matt  for organizing Minnebar, and a special thanks to all the sponsors: 

Platinum Sponsors

Gold Sponsors

Informed sources tell me the after party went on to 8 pm and beyond!!!

So how did you spend your Saturday?  If you’d like to relive minnebar, check out #minnebar on twitter.

Kay Roseland    @KayLoire


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