Shareology

Faris Yakob at MIMA March 11, 2010

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Shareology wandered to downtown Minneapolis Monday, March 8 for:  CATFOA 2010: STUFF THAT DOESN’T WORK PROPERLY: HOW TECHNOLOGY CHANGES THE NATURE OF ADVERTISING 

We were welcomed to the second installment of the third year of Conversations About The Future Of Advertising, co-sponsored by MCAD+MIMA. (http://catfoa.blogspot.com

Faris Yakob (@faris), the former Chief Technology Strategist at McCann Erickson NYC, talked about what technology actually is [and what his job was], why it scares people, why everything changes this year, how advertising has to adapt to a post-scarcity media environment, and what cultural latency is. 

Prior to McCann, Faris was the Senior Strategist and Digital Ninja at Naked Communications; a Speaker at the MIT Convergence Culture Consortium; and a Strategic Media Planner at OMD. 

Pics from the evening: 

Let's hear it for the always magnificent MIMA food!

 

  

 

Tim Brunelle, Hello Viking and MIMA President

 

 

Faris Yakob

 

 

 

@Faris and other contact info

 

For content of this presentation, go to #MIMA on twitter.  For updates: http://twitter.com/catfoa or  http://www.mima.org 

Kay Roseland    @KayLoire

 

Mad Men? Mad Women? Maddening Ads… August 10, 2009

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Shareology was chatting with Agency Babylon about his Mad Men marathon this weekend — watching past episodes to prepare for Season 3. AB feels the objectification of women in the ’60’s is a tad overdone…….enough already.

Shareology paused, and quietly said  “Are you aware that the Strib’s predecessors were still posting separate  Helped Wanted Men and Help Wanted Women ads in 1971?”   

Kay Roseland   @kayloire

 

 
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