Shareology has been playing around with foursquare lately. One of the big surprises has been the amount of residential addresses listed in the Minneapolis area. At first Shareology was amazed to see a listing for other than a business or a restaurant or a retailer. Next, her security and privacy concerns kicked in waving red flags.
Last night’s MIMA gathering offered a solution. Speaker @AsifRKhan on Location-Based Marketing talked about the home as a location for LBM in a larger context, plus offered a solution to my foursquare concerns. He suggested that rather than set up a place for a home address, it would be safer to check into one’s neighborhood. Ah, Neighborhood!!!
So there you have it parents. Once you were off the hook if you put the computer in the living room and looked over your kids shoulders. Now you better be sure your basement isn’t a foursquare location. Informed sources tell me that foursquare will be deleting places like this from the site. Wonder how many party houses Shareology can check into before that happens?
To follow the conversation from MIMA’s event on location-based marketing follow @mimatweet or @AsifRKhan
Kay Roseland @KayLoire