Shareology wandered to downtown Minneapolis Monday, March 8 for: CATFOA 2010: STUFF THAT DOESN’T WORK PROPERLY: HOW TECHNOLOGY CHANGES THE NATURE OF ADVERTISING
We were welcomed to the second installment of the third year of Conversations About The Future Of Advertising, co-sponsored by MCAD+MIMA. (http://catfoa.blogspot.com)
Faris Yakob (@faris), the former Chief Technology Strategist at McCann Erickson NYC, talked about what technology actually is [and what his job was], why it scares people, why everything changes this year, how advertising has to adapt to a post-scarcity media environment, and what cultural latency is.
Prior to McCann, Faris was the Senior Strategist and Digital Ninja at Naked Communications; a Speaker at the MIT Convergence Culture Consortium; and a Strategic Media Planner at OMD.
Pics from the evening:
Kay Roseland @KayLoire