Shareology

S’More P.O.P. Please! May 31, 2010

Filed under: Uncategorized — kayroseland @ 7:33 pm
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Shareology was taken with point-of-purchase for S’more ingredients she noticed this Memorial Weekend.

Let’s take a peek at how Cub merchandises this campfire classic:

 

Note the tent above, the cooler, the campfire…

Let’s head across town and see what Walmart does with the same products:

So who do you think won the S’Mores battle?  Walmart or Cub?

Kay Roseland   @KayLoire

 

Target and The Great Save Event – plus a branding update January 17, 2010

Ahh, remember the good old days when Target sent buyers off to the Paris flea market or the Asian shores to bring us back treasures for our home in January?   Those days are gone in this post recession world; this year we get The Great Save Event!   If it happens to remind you of Costco or Sam’s Club or even Wal-Mart – no problemo!   Shareology dashed in last week to see what all the fuss was about:   

No Membership Fees

Club Packs Club Packs

Signage hanging from the ceiling near checkout reminds shoppers (‘cuse me:   Guests) to check out the back of the store.  And yes, as Shareology left,  headed out the door ahead of her was a woman with a shopping cart loaded with one of the largest packs of toilet tissue Shareology has ever seen.   Does everyone have storage for these club packs?    

Remember that Branding Opportunity or Ugly Concrete Posts? item Shareology wrote a few months back?  It seems for everything there is a season; even branding opportunities, or round red Target balls, have a winter season:   

even Branding Opportunities have a winter season

Life is now good in Minnesota; 30′s seem warm in comparison to the below zero cold of a week ago.  And as Shareology types this, the score is Vikings 34  Dallas 3.   For a snapshot in time, life is good.   

See y’all in N’awlins! 

Kay Roseland   @KayLoire

 

I tried to love the new Walmart — I really did……. September 7, 2009

Filed under: Uncategorized — kayroseland @ 9:35 pm
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Shareology got a $ 5  off card in the mail….from Walmart…and thought Labor Day would be a good day to use the card.  Since the nearest Walmart had been closed for renovation, this was an opportunity to check out the new layout.   The card required I call an 800 number and enter a 16 digit code to activate the $ 5  card before I headed out for the store.   No questions asked during the 800 call, so whatever information about me Walmart wanted,  it got from the zip code I live in, addressed to Resident. 

Resident, aka Shareology, headed off to the reopened store.   Photos follow below.  The saddest thing?  Shareology could find nothing she wanted to buy!  And she was in a spendy mood!   There was a point in the distant past when Shareology would not put a foot in a Walmart on general principles; it made her feel poor and trashy.   A couple of times in the last few years, circumstances caused Shareology to revisit Walmart, and she found a few cute casual clothes, at remarkable prices.   So Labor Day, that was on the top of Shareology’s shopping list:  new cute top!   The first impression upon entering the store was Whoo!   Food has entered the picture!   For 50 feet in all directions, nothing but space for the shopper to get oriented, and a gigantic produce section dead ahead.  You would think that would be a good thing…..

Shareology spent 30 minutes walking the store, trying to find something to buy.   Those clothes?   Not much selection, and the selection that was there was … ugly or boring.   Maybe….shampoo?   I had to put something in my cart, or I was going to get stopped by store security.   OK, final tally, 2 bottles of shampoo….. Am I going in there again?  Probably not.

To be fair, the store and the parking lot were crammed with shoppers.   So obviously Shareology was not within her demographic.  Why anyone would be a blue cart as opposed to a red cart is beyond Shareology’s understanding.   I will also state that I saw many, many, many Walmart employees on the floor.  This store opening must have gotten lots of attention from Bentonville.   Wish Shareology could have listened in on the reports on Tuesday morning.

UPDATE DECEMBER 6, 2009:  

The Star Tribune reports that this store at 494 and Portland Avenue in Bloomington, MN, is “one of two stores in the nation with a drive-through pick-up area for prescriptions and for online orders that can be picked up at stores, avoiding shopping costs”.  (A photo of this drive-through is below:)

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Note the Pharmacy Pickup and Order on the Web/Pickup at Store Drive Through.....

Note the Pharmacy Pickup and Order on the Web/Pickup at Store Drive Through.....

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OK, wasn’t there a pot of mums somewhere to dress up this entrance???

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Entertainment gets a major push.......

Entertainment gets a major push.......

Get a feeling they are in an Apple mood?

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Not quite the  Opening impression they wanted……….

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Banking and Eye Center Up Front….

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Subway also …..

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Unbeatable:    the word of the hour……….

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Another example of Shareology’s unique ability to find digital out-of-home before they load content………better informed sources suggest a trip to Elk River to find the Walmart of the future with “Walmart Smart Network”.

Kay Roseland     @KayLoire

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