Shareology

Fast Company just gave me a new title: The Social Butterfly! September 24, 2013

Somedays it’s just random…. (thank you Julia Cobbs!)

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Cruising Twitter I came across an RT of someone looking for a person who had used social media to find a new position and who was over 40…. hmmmmm.  I sent a reply to the writer, and the result can be read on Fast Company!

Click here to check out my new title!

 

The Power of the #Hashtag July 5, 2013

Filed under: Uncategorized — kayroseland @ 2:18 pm
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Today we’ve got a wonderful guest blogger, @SocialNicole, writing on one of my favorite topics!

They’ve been popping up for quite some time – on Twitter, Instagram, and have now recently joined Facebook. The beloved hashtag. But this symbol isn’t just a typo slapped onto the beginning of a word or phrase – it’s powerful, even more powerful than you might think.

                       

The hashtag or “#” is a common tool used to organize topics and discussions. Social media such as Twitter, Tumblr, Google+ and Instagram all use hashtags. Hashtags are a great way to organize topics or posts. Think of a hashtag as a cyber file folder to store all common posts. Hashtags categorize topics and discussions so users can quickly and easily connect with a group with a common interest.

Hashtags can connect businesses and individuals within an industry, so making careful and intentional choices about which hashtags to use and how to use them is crucial. On some social media sites, users can choose to subscribe to certain hashtags and receive posts with that particular hashtag. This means that hashtag use can potentially allow you to gain followers – but you can also lose connections by using hashtags incorrectly. Read on to master proper use of hashtags and learn to avoid the missteps of improper use.

Proper Hashtag Use

1. Relevancy

As fun as it is to come up with your own unique hashtags, remember that over hashtagging can become annoying to readers and distract from your intended message. Only hashtag tags that are directly relevant to your post or your industry. As a general rule, use a maximum of four hashtags per post.

2. Length

Make sure your hashtag isn’t too long. If it is, chances are the hashtag is not a popular one, meaning you run the risk of no one seeing that post unless they’re already one of your followers. Hashtags should be general, in common terms, and relatively short while still being relevant to your post.

Improper Hashtag Use

1. Do not write sentences using hashtags.

Avoid writing an entire sentence using a hashtag. This makes it difficult to read and your post will have a difficult time falling into a category or topic for discussion.

Bad example: Avoid #writinganentiresentencelikethisoneusinghashtag!

2. Do not use irrelevant hashtags.

Though it may be tempting to use a hashtag simply because it’s popular, don’t force the connection. Never add a popular tag that doesn’t support or describe your post. Using trending hashtags just to get followers can confuse users and distract them from the true focus of your post.

3. Do not get hashtag-happy.

Hashtags are really fun, but avoid over hashtagging your post. Remember the rule of four – don’t go beyond four hashtags per post.

Bad example: Today is the last day of the semester. I can’t wait for summer to begin! #summer #friends #semester #college #hangout #roadtrip #summerplans

Not only do hashtags organize the millions of posts per day happening all around the world, but they also connect us to each other. Hashtags are a powerful tool when used properly. They create networks, initiate conversation and allow you to connect to others with similar interest. If used correctly, hashtags can help your online community soar to new heights.

- See more at: www.SocialNicole.com

 

It’s Your Brand!! Don’t put it in the hands of a Brand Buster!!!! April 28, 2012

Shareology has seen too many examples lately of companies hiring unprepared college graduates and putting them in charge of social media.  Ya gotta learn somewhere, right?  They can post Facebook entries, right? They’re born with a cell phone in their hands, right?  They should be great at social media, right?

Wrong!   Assuming that someone whose recent social media activity includes uploading their latest kegger photos can be left in charge of your brand… oh, so dangerous.

The steps to fix this little train wreck?  Oh, so simple.

  •  Do a Google search on the person.

Your new hire can lock down Facebook, stash all their kegger photos there, and not get in the way of being an effective brand evangelist for you.

  •  Check their LinkedIn and Twitter profiles.  Double check their Twitter stream.

Can they spell?  Can they construct a sentence?  Does the twitter stream consist of nothing but reality TV references?  Danger, Will Robinson!!

  • Share Strategy and Tactics!

Explain to them what your brand stands for and what your strategy is for your company, your marketing, your social media. Explain how you expect them to contribute to those strategies with specific tactics.

Three oh so simple steps.  This would stop oh so horrible brand massacres. Oh, and after you hire them, read what they are saying about your company.  It’s your brand.  Protect it.

Kay Roseland @KayLoire

 

Hive, War Room or Social Media Hub? February 5, 2012

Filed under: Uncategorized — kayroseland @ 10:22 pm
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Shareology was having lunch as part of her “Coffee or lunch with all social media peeps in the Twin Cities” campaign….when the mention of a social media war room popped into the conversation.  Shareology charmingly asked if she could take a peek, and what a peek it was!

Bolin Marketing hosted Shareology to a peek at their Hive.  It consists of 4 stations, staffed by social media whizzes with some nifty tools for tweeting and liking:

One thing Bolin is particularly proud of with the Hive is the macro view of  clients on the large wall monitors and then the micro view at desktop.

Brilliant repartee on social media followed and an hour flew by!!

The room setup allows for each to concentrate on their work, with an easy exchange of information and to see what is happening in other communities that may spur ideas for other clients.

Interested in Bolin’s expertise?

Contact Dane Hartzell at Bolin Marketing,  800.876.6264   or

check out their website at http://www.bolinmarketing.com/

Kay Roseland @KayLoire

 

Pioneer Press, Marty and Me November 13, 2011

Many thanks to Julio Ojeda-Zapata of the Pioneer Press for his article on “Does ‘getting away from it all’ include your iPhone?”  Special thanks to photographer John Doman for his suggestion that we take the above photo on a bench next to the sculpture of former mayor of Richfield, Marty Hirsch.  Just one of a number of fun, beautiful sculptures within a block radius.   Richfield, home of art:  who knew?  

Full article available at:  

“Does ‘getting away from it all’ include your iPhone?”  Sunday Pioneer Press story with @kayloire (also in photo) http://www.twincities.com/ci_19317335

Kay Roseland  @KayLoire

 

foursquare: social media connector or stalking tool? November 8, 2011

Filed under: Uncategorized — kayroseland @ 9:20 pm
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I’m having reservations about foursquare.  Let me start by saying that I get the social component; if I was meeting people at bars and restaurants on a regular basis, I’d be all for foursquare.  Checking in to something like Minnebar or Product Camp: awesome, I get it. 

What I’m questioning is why people I do not know want to follow me on foursquare.   One of my 30 (yep, only 30!!) foursquare friends actually has over 500 foursquare friends!   If my Droid X made tweety sounds for the checkins of 500 people, I would send it permanently to a time out.  

I want to know who those 30 people are that I am shadowing.   Honestly, one of my friends checks into Weight Watchers on a weekly basis.  Another (I am not making this up!) checked into Sex World on almost a daily basis.   TMI, people!!!  

If you have 500 friends, how do you know one of them is not waiting for you to check into Mall of America so they can case your home for some shopping of their own? 

For my final rant, why are we telling our friends every time we check into Target or Depot?   The one nifty feature of foursquare is that you can check in but NOT tell your friends….just click NO to the share question.

Feels better to get that out on the written screen. 

When I check into Hacks & Hackers Twin Cities tomorrow night, I’m gonna love finding out if I’m the first to check in, or who I know who already is there…. So I do use foursquare.   For now.

Kay Roseland   @KayLoire

 

Shhhhhhh….don’t tell Facebook!!! October 24, 2011

Having lunch last week with an author, I discovered yet another person who hasn’t drunk the Facebook Kool-Aid.  She’s focusing primarily on LinkedIn, her blog and her website.  As you can imagine, when her book came out, there was spirited discussion of whether to produce a Facebook page.  Turns out, she didn’t.

Wow:  so there is more than one of me.  It is really hard to ignore 800,000,000 Facebook members. But I am pretty much doing it.  

When gistr.com was launching, as I considered the social media strategy, LinkedIn groups and Twitter were a no-brainer.  But, Facebook?  When I realized that most folks spend 55 minutes a day on Facebook, I was concerned I would never get them to leave and click on gistr.com.  Now the amount of time the average person spends on Facebook is still growing.  Five minutes ago, I had yet another Smart Brief article hit my email why we should all get social.  (This translates to spend yet more time and marketing energy on…….Facebook!)

I do find Facebook handy to keep track of nephews:  getting pictures from Peru and Afghanistan has been wonderful to keep up as they travel the globe.  When Stephan Pastis hit Minneapolis two weekends ago and posed in front of Charles Schultz’ former home in St. Paul and posted it to his Facebook page, I lit up like the 4th of July. Yes, occasionally I do post a new Shareology item to both Google+ and Facebook.

But in general, I think it is very freeing to know you can participate in social media without being on every platform in existence.  Yes, even one with 800,000,000 members.  In my case, the primary platforms are LinkedIn, Twitter and Shareology. In the case of gistr.com and Shareology, most traffic has been generated by 1.  LinkedIn groups and 2.  Twitter.

So if never-ending changes and privacy concerns worry you, be assured you can live a fruitful, satisfying life without significant Facebook presence.  Heck, you can even drop the electronics for a few days and rediscover the beautiful of falling leaves and walks in the crisp air.  But that’s another post.

Kay Roseland @KayLoire

 

 
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