Befores and Afters December 3, 2009

You know how you’re reading some biography (or, OK, an article in People) and someone says “You can do anything you put your mind to” or some variation on that statement?  Well, Shareology is a tad dubious.   I don’t think I can perform brain surgery.   I don’t think I could be President of the United States.  Heck, I don’t even think I could be Secretary of State.

However.   I do have a couple of examples of how changing your (my!) attitude can make all the difference.  Let’s start with the MBA example.

Shareology raced through the first 75% of her MBA.  (Do you think the fact that Honeywell was paying for it helped in any way?  Thank you, Honeywell!!)   Then came the eight year recess.  Five courses remained.  Shareology had taken every marketing course possible.   So what was left?  Well, besides a couple of great courses (Organizational Development, Strategic Management) there remained The Three Icks:   Managerial Accounting, Econ, Finance.  

At various times in her MBA career, she had dropped managerial accounting, not once, not twice but three times!!  (In the first chapter of the $100 plus accounting textbook, was a homework problem that seemed so detailed that Shareology could not imagine ever completing it.)  On the third drop, Shareology finally did something smart.  She emailed the  professor.   The professor, who happened to be head of the accounting department, said “I’m sorry to hear that.   I would have loved to have helped you.  Perhaps you could attend the second class.”  (Shareology had become an expert in knowing you could attend two classes  before dropping without a penalty.)  In the email to the professor, Shareology had explained how she had built up this fear of The Three Icks.  But she committed one thing to the professor.  No matter how scary, this time she would attend all fourteen class sessions, and try, to the best of her ability, to succeed, or at least complete.   It had finally dawned on Shareology that, if she wanted to complete the course, she was going to have to show up for all fourteen sessions.

The professor and Shareology brainstormed:   tutors?  help from the professor?  extra resources?   Just the fact that the professor  would  know that this would be a struggle and that it wasn’t going to be pretty…  (Perfectionism will stop us from going forth and doing anything…we might produce a result that might be less than……. perfect.)

Shareology found a study buddy in the class to work through homework and she began to read the $100+ textbook.  (Actually she had two versions of the text:  she had been at this so long, the text was republished with another edition.  Swell, TWO $100+ textbooks.)  The deep irony is she was reading an accounting textbook word for word, when time constraints and group projects meant she didn’t read the marketing textbooks earlier in her MBA studying.  She also assigned very specific time slots each week towards studying.  Yep, studying.  The result?  Shareology got a B in managerial accounting, a B+ in econ, and an (OMG!!) A- in finance.  And yes, she told the econ and finance professors that this was going to be a challenge, she was scared, it wasn’t going to be pretty, and she needed help.

The second example?   Shareology was a support system as Agency Babylon launched his blog earlier this year.  She heard all the challenges, and the new areas of learning.  WordPress?  What’s that?   But she listened to Agency Babylon and learned.  She listened to speakers at Social Media Breakfast Minneapolis St.  Paul mentioning that WordPress was a great tool,  feeds directly into LinkedIn, and was poised to offer features far into the future for bloggers.  

But what would Shareology write about?  And how could she sustain interest?   How could she integrate her various interests in marketing, social media and networking?  Would readers accept that she might write about any of these subjects on any given day?  Shareology once again could not imagine how she would do all this…… 

And yet, four months later, she HAS done it.  The Before?  scared silly.  The After?  happy writer.   (And a HUGE thank you to Shareology readers for making this possible.)

So what have I learned?   You can do MUCH more than you ever imagined.   Even conquer The Three Icks.  The sweetest moment was when Shareology stepped onto the University of St. Thomas stage to receive her masters hood.  The professor to place the hood over Shareology’s beaming face?   Dr. Jane Saly, her professor of managerial accounting.  Priceless.

Kay Roseland   @KayLoire


Shareology Speaks! September 29, 2009

If you’re interested in networking or Finding the Hidden Job Market, this is your chance!  

On October 22 at 7 pm, Shareology will be putting in a repeat performance at Woodbury Lutheran.   Focus of this evening will be Q & A on all those topics we want to know more about: networking, finding the hidden job market, the marketing and branding of YOU.

Woodbury Lutheran is located at 7380 Afton Road, Woodbury, MN 55125.   See you there!

Kay Roseland     @KayLoire


Why Shareology? August 30, 2009

When I began Shareology a month ago (Happy Birthday, Shareology!)  I struggled with the diversity of subject matter I wanted to cover.   I’m interested in a LOT of stuff.   The four years Shareology spent at a career counselor resulted in a number of topics of interest in today’s economy.   How to reconcile that with marketing and retail point-of-purchase and shopper marketing and social media?  I can’t possibly do a  blog:   folks like a tad of focus as they click.  What to do?

Finally it dawned on me:   career exploration boils down to networking:  networking is now centered on social media:  and social media is a set of tools for today’s marketing.    Whadaya know?   It does all connect!  Shareology has a focus!  

And the actual word Shareology?  A gracious gift from Agency Babylon, (@AgencyBabylon,  ), leftover from a branding session this summer.  The client went with another name for his digital out-of-home network, and Shareology was thus available for use. 

Thanks to those readers who made Shareology’s first month so much fun; a special thank you to the tweeple who posted comments.  It’s been a delight to read the intelligent, funny and thoroughly engaging words in your comments.  Shareology readers Rock!!

Kay Roseland   @KayLoire


Social Media On a Stick! More pics from SMBMSP #18 August 28, 2009

500 people were forecast — but a sudden downpour and traffic tie-ups put a dent in that — the tweeple who did make it to the Minnesota State Fair for SMBMSP #18 — or Social Media On a Stick!   were treated to not one, but two covered tents, bacon (but of course), haiku winners, music, contests and a twerrific good time!   A few highlights:




follow your hashtags.....

follow your hashtags.....

SMBMSP#1  AND #18 attendee!!!

SMBMSP#1 AND #18 attendee!!!






Whatdaya mean, the winner has to text the entire wikipedia entry????

Whatdaya mean, the winner has to text the entire wikipedia entry????



Well that’s it folks:  social media on a stick!    Many thanks to all the sponsors and the geeks, guys and gals who work so hard to make this so much fun and so full of learning and networking.  

Kay Roseland   @KayLoire


Shareology Salutes Dominick Dunne August 27, 2009

Filed under: Uncategorized — kayroseland @ 10:38 am
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I met Mr. Dunne at a book signing in Minneapolis, just before he went to California to cover the trial of the Menendez brothers. At the time, his fame was yet to come; he sat alone at a table with perhaps one or two people in the store, buying his books and having them autographed. He seemed a little shy, alone, but so elegant and so willing to talk and answer questions. After the Simpson trial, it is hard to ever imagine Mr. Dunne alone again. I’ve followed his articles in Vanity Fair, and read all his books. Will we ever see his last novel, the update to People Like Us? He will be so very missed.

Kay Roseland @KayLoire


And the Winner is…………..!!!!!!! August 25, 2009

Flora Delaney wins the Which Shopping Center is this?  contest for her brilliant, insightful commentary and suggestions for the future of………Southdale!    Shareology is very impressed with the caliber of submissions to the recent shopping  mall identification contest.  A special student category award presented to Diane Kulseth for the first submission of the contest, and for correctly identifying both Southdale and the Mall of America.   

Minneapolis-St. Paul has a special place in shopping center history with the first covered shopping mall ever, Southdale, and with the biggest, bestest, most PR driven, fly ‘em in from all over the world shopping mall, shyly named Mall of America.

Shareology salutes all the entrants for their intelligent comments on shopping centers, Southdale in particular  — and a special hint to Simon Property Group to read Flora Delaney’s comments and seek her out to engage her wisdom.

Kay Roseland   @KayLoire


Sharing Awards News August 20, 2009

Shareology isn’t the only writer in the family; there are three actually.  The published poet has just received the Will Rogers Medallion Award for Outstanding Poetry Book for A Prairie Prayer,  published in 2008. 

2009 Will Rogers Medallion Award Winners

The Will Rogers Medallion Award Committee ( is proud to announce the winners of the 2009 Will Rogers Medallion Awards for Outstanding Achievement in the Publishing of Western Literature.  The books, film, authors and publishers to be honored this year are: 

 A Prairie Prayer
Publisher- North Dakota Institute For Regional Studies,Fargo, ND The poet can be followed on Twitter @LastBuffalo or on Facebook at Bruce Roseland.

The stories are real…Anyone with a farming or ranching background can relate to them…”

Author –
Bruce Roseland,  Seneca, SD


Want more information?  Google the author listed above:  he’s got more google links than the prairie has gophers….

Kay Roseland @KayLoire



Which Twin Cities Shopping Center is this? And this? August 17, 2009

Shareology is taken with the ups and downs of life and the ups and downs of shopping centers.  Take the photo below for example.  Shareology once worked for five years for the company that created, owned and managed the shopping center below.  At the time it was a stimulating beginning exposure to a retailing innovator.  Now, below, owned by others, managed by others, not so much.  And sadly, this entity was on top of the mountain when it began a whole new category of shopping with its debut. 

Shopping Center One:


In contrast, the picture of a shopping center below.   Shareology spent at least two semesters attending classes in this mall; the strongest experience was Retailing Management, in the midst of a shopping center that attracts global attention, and one in which foot traffic never ceases to amaze.  

Shopping Center Two:


So Shareology readers, how’s your shopping center IQ?   Can you tell me which two shopping centers are pictured?  Click Leave a Reply and leave your answers below…..I’ll publish the winners in a week…..

Kay Roseland @KayLoire


Mad Men? Mad Women? Maddening Ads… August 10, 2009

Filed under: Uncategorized — kayroseland @ 4:16 pm
Tags: , , , ,

Shareology was chatting with Agency Babylon about his Mad Men marathon this weekend — watching past episodes to prepare for Season 3. AB feels the objectification of women in the ’60’s is a tad overdone…….enough already.

Shareology paused, and quietly said  “Are you aware that the Strib’s predecessors were still posting separate  Helped Wanted Men and Help Wanted Women ads in 1971?”   

Kay Roseland   @kayloire


In need of tranquility? Join The Tuesday Tourist…….. August 9, 2009

Shareology can’t (and shouldn’t) spend 100% of her existence on Marketing. In a salute to the well rounded life, periodically Shareology will share (one more share and I’m gonna get fined by the writer’s union) her vision of the Twin Cities. Today she takes you to the Japanese Garden, tucked behind Normandale Community College in Bloomington. Guess what she discovered there? 









Well, that’s the Tranquility Tour, folks. At one point, Shareology spotted four koi happily swimming together under bridges and over rocks. These koi are so big that the great blue heron that terrorized my sister’s pond in Rapid City wouldn’t stand a chance; these koi are not bite size! 

Kay Roseland   @KayLoire



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