Shareology

Shhhhhhh….don’t tell Facebook!!! October 24, 2011

Having lunch last week with an author, I discovered yet another person who hasn’t drunk the Facebook Kool-Aid.  She’s focusing primarily on LinkedIn, her blog and her website.  As you can imagine, when her book came out, there was spirited discussion of whether to produce a Facebook page.  Turns out, she didn’t.

Wow:  so there is more than one of me.  It is really hard to ignore 800,000,000 Facebook members. But I am pretty much doing it.  

When gistr.com was launching, as I considered the social media strategy, LinkedIn groups and Twitter were a no-brainer.  But, Facebook?  When I realized that most folks spend 55 minutes a day on Facebook, I was concerned I would never get them to leave and click on gistr.com.  Now the amount of time the average person spends on Facebook is still growing.  Five minutes ago, I had yet another Smart Brief article hit my email why we should all get social.  (This translates to spend yet more time and marketing energy on…….Facebook!)

I do find Facebook handy to keep track of nephews:  getting pictures from Peru and Afghanistan has been wonderful to keep up as they travel the globe.  When Stephan Pastis hit Minneapolis two weekends ago and posed in front of Charles Schultz’ former home in St. Paul and posted it to his Facebook page, I lit up like the 4th of July. Yes, occasionally I do post a new Shareology item to both Google+ and Facebook.

But in general, I think it is very freeing to know you can participate in social media without being on every platform in existence.  Yes, even one with 800,000,000 members.  In my case, the primary platforms are LinkedIn, Twitter and Shareology. In the case of gistr.com and Shareology, most traffic has been generated by 1.  LinkedIn groups and 2.  Twitter.

So if never-ending changes and privacy concerns worry you, be assured you can live a fruitful, satisfying life without significant Facebook presence.  Heck, you can even drop the electronics for a few days and rediscover the beautiful of falling leaves and walks in the crisp air.  But that’s another post.

Kay Roseland @KayLoire

 

Happy Birthday! Shareology is Two!!! July 26, 2011

Filed under: Uncategorized — kayroseland @ 10:59 am
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Hard to believe that Shareology started on July 26, 2009!  Even harder to believe the great people I’ve met along the way; thank you so much for your readership. Love to look back at milestones?  Here are the top 3 Shareology stories in the past 2 years:

  1. Legoland reopens at Mall of America! 
  2. Apple brings their Briefing Room to Uptown!  
  3. Branding Opportunity or Ugly Concrete Posts? 

So what do YOU want to talk about in the next Shareology post?

Kay Roseland  @KayLoire

 

Shareology Speaks! Social Media and Blogging! April 28, 2011

Filed under: Uncategorized — kayroseland @ 5:41 pm
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Social Media and Blogging

May 3, 2011, 12:00-1:00pm, International Market Square Conference Room B, FREE

Kay Roseland, social media strategist, will be presenting and leading a discussion on social media with an emphasis on blogging. She is currently a social media strategist and project manager for gistr.com, a marketing, public relations and sales events website for the Twin Cities area. Kay has a blog called Shareology that focuses on social media, retail marketing and networking. Kay has an MBA in Marketing from the University of St. Thomas.

The Lunch Break Series is an, informal roundtable discussion on various In-House related topics sponsored by AIGA. These discussions are free and open for anyone to attend. They are held over the lunch hour at International Market Square.

Kay Roseland  @KayLoire

 

How I learned to love Social Media!! March 16, 2011

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Three years ago, I had never heard of social media.  I was focused on finishing my MBA at the University of St. Thomas and not flunking my final course in strategic management.  That my final project was on Google was only one of many happinesses. 

Fast forward five months and the Recession-Depression hit.  Suddenly I was part of the 25% of my online retail company that was laid off.  I had a lot of time on my hands to answer the burning question:  what the heck is this social media stuff?

 LinkedIn

Within 48 hours of being laid-off, not one, not two, but three people told me that my 12 connections and no recommendations on LinkedIn was a suitable beginning that needed to amp up quickly.  I told that advice to heart; today I have some 600 connections and 17 recommendations on LinkedIn.  LinkedIn groups have been one of the strongest sources for traffic to my blog.

Twitter

Once I began building my LinkedIn presence, I turned to a new thing called Twitter.  At first, as for most folks, I spent a lot of time staring at the screen wondering where the fun kids were hanging out.  By following tips offered in the media, uncapping the magic of hashtags and following smart people, I began to enjoy and rave about twitter.  Meeting people on twitter was actually easier than in person or via LinkedIn.  After making the Twitter connection, the next steps were often meeting in person (IRL, in real life) and then connecting on LinkedIn.

Blogging

In retrospect, I had accidentally stumbled on a strategic order of social media growth:  first LinkedIn,  then Twitter.   This led me to my blog Shareology.  The super good news was that my LinkedIn and Twitter connections were a strong potential audience for my blog.  

For someone who is extremely right-brained, I actually used a left-brained approach to strategy for the blog.  What was I interested in?  Networking, retail, marketing and social media.  Would an audience read something with so many interests?   Turns out the answer was Yes!  Once I had thought out in my own mind how interconnected the four were, it became obvious how they became the four legs of my Shareology table.

Happy Ending

It turns out that by using WordPress and Twitter, I raised my Google profile.  (Something about magical algorithms……)  So someone with very little SEO experience was able to be #1 in Google searches.  Try searching Kay Roseland or Shareology on Goggle:  it all works together.   1 + 1 +1 does not equal 3; it equals about 10!!

Social Media Learning

So what did I learn?  Two points seem key:

  1. Don’t try to learn everything about social media at the same time; you will drive yourself crazy.   Break it down into manageable chunks and hit it a bit at a time.  (I will spend 15 minutes setting up my twitter profile this morning.)
  2. As new as social media is, it is easy to forget that the first step is sound strategy for you or your organization.  Who are you?  Who are your customers?  Out of this comes marketing tactics, some of which will be in the social media arena.

Most importantly, you’ve just been given a new set of tools to reach out with:  above all, have fun!!

Kay Roseland   @KayLoire

 

2010 in review January 2, 2011

Filed under: Uncategorized — kayroseland @ 12:01 pm
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The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

Crunchy numbers

Featured image

The average container ship can carry about 4,500 containers. This blog was viewed about 14,000 times in 2010. If each view were a shipping container, your blog would have filled about 3 fully loaded ships.

In 2010, there were 112 new posts, growing the total archive of this blog to 167 posts. There were 774 pictures uploaded, taking up a total of 1gb. That’s about 2 pictures per day.

The busiest day of the year was June 21st with 189 views. The most popular post that day was Microsoft coming to Mall of America!.

Where did they come from?

The top referring sites in 2010 were linkedin.com, twitter.com, minnesota.com, facebook.com, and en.wordpress.com.

Some visitors came searching, mostly for microsoft store mall of america, shareology, shopping center, kay roseland, and apple briefing room.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

Microsoft coming to Mall of America! June 2010
2 comments

2

About Kay Roseland July 2009
6 comments

3

Branding Opportunity or Ugly Concrete Posts? August 2009
5 comments

4

Apple brings their Briefing Room to Uptown! July 2010
1 comment

5

Which Twin Cities Shopping Center is this? And this? August 2009
5 comments

 

Princess Kay Meets @KayLoire September 3, 2010

Every since Shareology moved to Minnesota, she has been hearing about the annual crowning of a new Princess Kay of the Milky Way at the Minnesota State Fair.  Today it finally happened; yin met yang.  At Social Media Breakfast #29, I give you Princess Kay and @KayLoire:

And yes, we were both wearing our tiaras.

Kay Roseland @KayLoire

 

The Year of Living Socially July 31, 2010

Shareology was one year old last week!!  Anniversaries can be a time of reflection.  A year or so ago, I had 11 LinkedIn contacts, no recommendations, no Twitter, no blog.  My recently completed MBA meant I never, ever had to learn again….right?  right? 

Hmmmm…..what’s this social media stuff out on the horizon?  “Kay, ya gotta get serious about your LinkedIn account!!!”   That particular quote came from three trusted sources within 24 hours.

 So, today:   458 LinkedIn Contacts, 12 recommendations, 1,059 Twitter followers, on 90 Twitter lists and Shareology is one year old.  Plus I’m breaking in a Sony Vaio with Windows 7 and I have a review copy of the Droid X.  Yep, there’ve been some changes made…..

 Funny, the key to the whole thing is still networking.  Ultimately, ya gotta come out from behind the technology and meet IRL.   Although you have to wonder how much more connected Howard Hughes would have been if he had an iPhone.  Those Kleenex boxes would have still been around his feet, but if he didn’t snap and send a twitpic, who woulda known?

 The people I have met in real life have been spectacular:  and you know who you ARE!  The folks who stay after a Social Media Breakfast talking smart phones, the folks who send you a job posting for a social media specialist position at Mall of America, the folks who give you a tip that Microsoft is coming to Mall of America. The day Shareology beat the Strib to publication with the news that Louis Vuitton was coming to Galleria. The general contractor for Louis Vuitton who asks for a copy of a Shareology photo for his blog, offering a photo credit. The day I got a snail mail thank you note from Funding Universe for the post on Shareology about CrowdPitch.

 Yep, it’s been a good year, to say the least.  Shareology is now working on social media strategy for gistr.com, a new web site that will bring together in one place the events for the Twin Cities marketing, communications and public relations communities, to debut at Alphabet Bash.  

 Yep, it’s been a good year.  Here’s to the next year, the surprises and the new people to meet online and IRL.   And a HUGE Thank You for all those folks who helped Shareology along the way!!!

Photo Credit:   R. Koski

Kay Roseland  @KayLoire

 

 
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