Shareology

Fast Company just gave me a new title: The Social Butterfly! September 24, 2013

Somedays it’s just random…. (thank you Julia Cobbs!)

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Cruising Twitter I came across an RT of someone looking for a person who had used social media to find a new position and who was over 40…. hmmmmm.  I sent a reply to the writer, and the result can be read on Fast Company!

Click here to check out my new title!

 

Happy 4th Birthday to Shareology!!!! July 26, 2013

Filed under: Uncategorized — kayroseland @ 4:40 am
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Shareology is 4 years old today!!!!

“Overall, it is estimated that within one month of creation, 60% to 80% of blogs worldwide are either abandoned or infrequently updated. This means that the average lifespan of a blog is equal to that of the common fruit fly.” http://blog.mysquawkbox.com/does-your-blog-have-the-lifespan-of-a-fruitfly/

Shareology is wayyyy past fruit fly status! So a tip of the hat and a salute to Shareology!!!!

Check out the recently published items to the right….or perhaps the items a bit further down under Top Posts….  Happy Birthday, Shareology!

Kay Roseland  @KayLoire

 

Please let it be Spring! February 26, 2013

Filed under: Uncategorized — kayroseland @ 4:28 pm
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Shareology can’t be the only one who is more than a tad tired of Winter!!!  Time to dip into the archives for a reminder of what Summer and Summer bring to us!

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One more from the streets of St. Paul!

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Ahhhh…..Shareology can feel the warmth of Spring returning already!!!

Kay Roseland   @KayLoire

 

2012 in review December 31, 2012

Filed under: Uncategorized — kayroseland @ 12:03 pm
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The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 12,000 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 20 years to get that many views.

Click here to see the complete report.

 

Happy 3rd Birthday, Shareology!!! July 24, 2012

Shareology began on July 26, 2009:  Happy Birthday!!!

What I am most proud of is the sheer diversity of subject matter. Ok, Shareology has tipped heavily towards retail brands. However, you will find posts on social media, marketing and networking sprinkled throughout Shareology. This works out pretty great, in that I hesitated to start a blog when my interests are so very diverse. One of the surprises has been that posts I have considered to be sort of simplistic have resonated with readers. Luckily they can see the wisdom buried in the shallowness that is Shareology. (Hmm…..that might be a new post: Embrace your Shallowness….not in the Kim K shallowness but in the KLR shallowness…like I’ve never met a British mystery I didn’t love….or mysteries about Venice or Paris….or south Florida….)

So: three things I’m proud of:

Readers come back; posts draw new readers, sort of like an annuity. When I am feeling guilty that I have not continued posting twice a week, and can barely manage once a month, I marvel at the continued attraction of years old posts. The St. Paul picture of Peppermint Patty in Rice Park kicking a football remains popular; who knew I’d be walking through that park every morning on the way to work?

I had a few retail scoops in my time…. I beat the Strib by a day announcing the arrival of Louis Vuitton in Galleria. (They were waiting for a quote from the NY office; not Shareology. I saw the signs in Galleria in the midst of a horrific downturn in retail and knew this was huge news.) Thanks to some superb sources, I scooped everyone by months in announcing Microsoft was opening a store in Mall of America, across from Apple.

My photography is a surprise…. One of the bases for Shareology was the thought that a boatload of words tossed on a blog is innately pretty boring. Thus my point-and-shoot Canon became a fixture of Shareology. A definite highlight was when I was contacted by the general contractor of the Louis Vuitton store, asking if he could use a Shareology photo on his website, to advertise his firm’s abilities. He offered a photo credit. I am still glowing from that.

So, where will Shareology go? Beats me. I’ve been converted to a content calendar at work; it’s necessary to manage the posts of 20 some writers. But Shareology? Shareology will continue to report the world as she sees it and experiences it. But not before stopping to thank all those readers who came to read, to laugh, to argue, to comment, and to return. Without you…..Shareology would be a big old room full of echoes.

One final point:  Shareology recently went and clicked on those very first seven posts (right hand column, waaaaay at the bottom.) Talk about an out-of-body experience.  It really does feel like they were written by someone else.  While Shareology tries to come back together as one, click on July, 2009:  that Target branding post still holds up, as does the one on Bachmans’ marketing.  Enjoy!

Happy 3rd Birthday!!!

Kay Roseland @KayLoire

 

The Power of Networking: A Parable March 15, 2012

Filed under: Uncategorized — kayroseland @ 10:31 pm
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Shareology would like to….share….a little parable about networking.

Once upon a time, there was a princess who wanted to grow up to be a social media rock star. She wished upon a star, but alas, there was…..nothing. She knocked upon door after door; she met for coffee with every social media person in her land.

In her networking quest, she came upon an event called Product Camp. Off she went, at 7 AM in the morning to knock upon the doors of the castle called St. Thomas. Alas, the castle was locked but another princess was also looking for a way into the castle. “Come with me” Princess Networking said as she led her new friend into the unlocked front door of the building. It turned out that her new friend was speaking twice that day on social media and Princess Networking made sure to be in the audience for each session.

Later that week, Princess Networking connected with her new friend on the magic LinkedIn; she also set up a meeting for them at the castle known as Starbucks.

Still later, Princess Networking got an email from her new friend. “Would you be interested in working for my boss? She’s in need of a Princess such as you….”

One thing led to another and now Princess Networking has a new opportunity in life, because she knocked on one more door, and because she never, never, never gave up.

Thus is the power of positive networking.

Kay Roseland    @KayLoire

 

Happy Holidays!!!! December 11, 2011

Filed under: Uncategorized — kayroseland @ 8:40 pm
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Just saw something I’d like to share, and what better place than Shareology!  Imagine the scent of this:

Happy Holidays from Shareology!!!!

Kay Roseland  @KayLoire

 

 
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