Shareology

Shareology checks in at Verizon’s first Destination Store! November 20, 2013

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Shareology got a sneak peek at the new Verizon Destination Store at the Mall of America, near the old Bloomies on 2nd floor South. Check out the great store front! 9,715 square feet makes it 7 times as big as the previous Verizon MOA store! This new Destination Store format is the very first; next one opens in Chicago in 2014.

Marni Walden, EVP and COO of Verizon Wireless welcomed us to the store, the first ever of this new format. Check out the shoes Dorothy would have worn if she worked for Verizon!

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One of the things I had complained about in the old store format was that there was nowhere to sit down; that problem has been beautifully solved!

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I made a point to thank Sarah Christy, Solution Manager, for the great new seating and well-designed store. Sarah was there when I bought my Droid Razr Maxx, when I strongly noted that there was no seating in the previous store. I’m guessing the average purchase takes 30 minutes while they set up your phone; nice to now have a place to sit for a bit.

Sarah Christy and Cody Roos of Verison:

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Overall, I’d say this new store fits in between Apple and Microsoft; I think you’ll find a much broader selection at Verizon, though. The store has a grand opening celebration this evening, November 20, 7 – 9:30 pm, with the first full day November 21! Check it out at Mall of America, S280!

 

Indoor Maps: Google and Mall of America partner for the next step in maps: into the indoors!! November 29, 2011

Filed under: Uncategorized — kayroseland @ 10:51 pm
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Shareology was thrilled when she found  out about the latest wrinkle in Google Maps!!  Just in time for the holiday season, Google debuts maps for the indoors!  Since we are into the holiday season, what better partner for Google than Mall of America!  For now the indoors is for the Android family of smart phones; iPhones will follow in 2012.

A quick download of Google Maps 6.0 from market, and Shareology was off to the Mall of America to test this out!

One of the exciting things is that all 4 floors at Mall of America are available on Indoor maps! Just click on 1, 2, 3 or 4 off to the right, and you shift easily from floor to floor.

Before Indoor:                                       After Indoor:

A couple of tips:  once you get the map, it can zoom in for more detail.  Having issues?  Close and reload; it gets better the more you work with it.

Either a little blue dot or a blue arrow will tell you where you are on the map.

First Google Maps Indoors partners include:

  • Mall of America, IKEA, The Home Depot, select Macy’s and Bloomingdale’s, Daimaru, Takashimaya and Mitsukoshi locations and more.
  • Hartsfield-Jackson Atlanta International Airport (ATL), Chicago O’Hare (ORD), San Francisco International Airport (SFO) and Narita International (NRT), among others.
  • JR and Tokyu Corporation

For more information:

http://googleblog.blogspot.com/2011/11/new-frontier-for-google-maps-mapping.html

P.S.  Mall of America was a sheer pleasure to shop on Tuesday afternoon–lots of parking and decorations galore!!  Follow them on Twitter at @MallofAmerica

Kay Roseland  @KayLoire

 

Boss vs. Hugo Boss at MOA: Visual Pun or Great Ad Placement???? October 21, 2011

Filed under: Uncategorized — kayroseland @ 11:59 am
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Shareology was stopped in her tracks this week during her travels through Mall of America.  To the immediate left hand of Hugo Boss was an ad for…………….Boss!  the TV show.  Wouldn’t you just love to be privy to those conversations behind the scenes?  Does MOA tell Hugo Boss what is about to go up next to their store?   Are these ads all over the Mall and Shareology just never noticed?  Ah, so many questions….your thoughts??

Kay Roseland   @KayLoire

 

Look what’s coming to Mall of America! October 8, 2011

Filed under: Uncategorized — kayroseland @ 8:09 pm
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Shareology loves taking an occasional peek at what’s new at Mall of America.  To aid in this reporting, Shareology would like to introduce our new correspondent, Kayla Curtiss!! So Kayla, what’s new at MOA???

What a perfect addition to the newly chandeliered South.   So, Kayla, where will this new store be opening in November of 2011?

OMG, right next to the new Michael Kors store?   Shoes, Shoes, Shoes?  Has anyone told Carrie Bradshaw??? On first floor South near Bloomingdale’s?  Love it!!

What else is new at MOA?

Really?   Well, that’s easily your next story:  the changing definition of retail!!!

Follow Kayla at @KaylaCurtiss.  Check out MOA at www.mallofamerica.com/blog

Kay Roseland   @KayLoire

 

Who’s winning the Microsoft-Apple battle at Mall of America December 15, 2010

Filed under: Uncategorized — kayroseland @ 9:29 pm
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The Los Angeles Times recently published (November 26, 2010) an article on the 7 Microsoft stores versus the 300 Apple stores.   In a trip to the Mission Viejo mall, they noted the following:

“Over a half-hour period, 19 people walked out of the mall’s Apple Store carrying purchases in one of the company’s signature white bags. By comparison, just three walked out of the nearby Microsoft Store with merchandise.

The survey may not have been scientific, but it reflects what analysts say is the challenge Microsoft Corp. faces in taking on Apple Inc. in America’s shopping centers.”

Shareology did a spot check December 14 at the Mall of America South location of the newly opened Microsoft store, directly across the hall from Apple, and found pretty much the same result.  During the opening days of the Microsoft store, a boatload of excitement was generated.  Shareology even got caught in public dancing to Poker Face on Kinect, the product that Microsoft seems to be pushing the most.

However, now that the dust is settling, it looks like Apple has about 5 times more customers than Microsoft.  A peek at Mall of America South, first the Apple store:

Shareology had to bob and weave between customers to make it through the Apple store.

Alas, the same could not be said for Microsoft:

Shareology kinda hopes Microsoft succeeds at MOA; it’s a much better story when they are both full of customers and competing.   The sales figures for both thus create a Win-Win-Win for Microsoft, Apple and Mall of America.  Come on, go out and buy a Kinect and dance your holiday away!!

For the Los Angeles Times take on this, check out http://articles.latimes.com/2010/nov/26/business/la-fi-microsoft-stores-20101126

Kay Roseland   @KayLoire

 

Legoland reopens at Mall of America!

Filed under: Uncategorized — kayroseland @ 9:17 pm
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One of the last surprises to debut on Mall of America South is Legoland!  A rework of the Lego store, the black clothes of mystery are no more; Shareology really wishes she had some more 6-year-old boys in her family!

What particularly amazes Shareology about this redo is the continued use of the entire space, which in this case is 3 stories high!  Where else, but perhaps in Times Square, can a retailer use this much space on the outside of the store to tell their story?  3D Merchandising indeed!

this knight and his horse are magical!

this big blue dude dominates!!

There’s also a helicopter that looks incredibly real…..all just in time for holiday shopping!

Kay Roseland    @KayLoire

 

More MOA and Microsoft and Apple… November 17, 2010

Filed under: Uncategorized — kayroseland @ 5:03 pm
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Wanna see somebody who jumps for a living?   Check out the Kinect display in Nickelodeon Universe or the Microsoft Store at Mall of America:

Again, dancing or jumping for a living…..ya gotta love America….
these are Microsoft Store #6 employees demoing Kinect outside the store window….

 

Whose winning the battle between Microsoft and Apple at Mall of America?   Looks like a draw so far:

Couple of other fun items before we go:

Mickey and Minnie do a lovely window……

Finally, most of the fall openings have been revealed on MOA South….but there is one more huge surprise…  What is under the black drapes at the new LegoLand????????????

Kay Roseland  @KayLoire

 

Shareology discovers Dancing at Mall of America! November 9, 2010

Filed under: Uncategorized — kayroseland @ 7:14 pm
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Blame in on Microsoft!!  Not only did they open Microsoft Store #6 in Mall of America on Saturday  — but a quick trip around the mall resulted in a discovery in Nickelodeon Universe:  they have a pop up Kinect Store there!   Although to be fair, it looks more like another Nick Universe attraction, and small it ain’t.  

What Shareology knows about gaming fits in the proverbial teacup…but what might have started out as a game is migrating to a do-it-in-your living room, incredibly fun way to exercise for a mere $300 or so….(Kinect is part of the XBox 360…)

Well that’s it from Nickelodeon Universe….if you wanna continue to boogie, y’all gotta get to 162 South Avenue, Mall of America and pick up one of these:

Find out more at www.microsoftstore.com

Shareology is out the door:  P P P P P P Poker Face!!!!!

Kay Roseland   @KayLoire

 

Microsoft Store #6 opens at Mall of America!! November 7, 2010

DECEMBER 13 UPDATE:

Microsoft’s first five stores are at Scottsdale, Arizona, Mission Viejo and San Diego, California, Lone Tree, Colorado and Oakbrook, Illinois.  Store #7 is now open in Bellevue, Washington.

The games have begun!!  On November 6, 2010, Microsoft opened its 6th store in Bloomington, MN at Mall of America.   Store opening was announced for 9 am; by Shareology’s reckoning, the actual doors opened at 9:49 am.  Below is a highly edited vision of Saturday morning:

Check out the guy in line in the black tee-shirt......

yep, that would be an Apple on that tee....

the next door neighbor at MOA? yep, again: Apple....

Shareology's been waiting for this day since June 23...

when she broke news of the new neighbors-to-be in Mall of America 1st floor South…

1st guests in line: guaranteed a spot at Kelly Clarkson!

getting those tickets to an in store autograph signing!

Shareology hung out on the 2nd floor overlooking the Microsoft 1st floor store because the view on 1st floor was a tad obscured.  Guess who else was hangin’ on 2nd?   Besides other photog types, Shareology was joined by three imports from Redmond, Washington!

joined by CIO for Microsoft Stores ....

big checks going to local charities....

the red ribbon is cut, the store is revealed....

Hey, besides product, there are MS staffers, ready to help!!!

OKay, only 4 more pics to go (imagine lots of M-I-C-R-O-S-O-F-T yelling from the cheerleaders in Microsoft colors, and the cheerleaders in white go-go boots, gobs of lines winding around 1st South, the sight of Julio Ojeda-Zapata taking pics for the Pioneer Press, and my fav:  the shark from Underwater World navigating the edge of the crowd.   It was that kinda morning.)

the first gift bags exit the store...

nothing like playing games in front of a biiiiig camera....

Shareology was found out in Nickelodeon Universe, dancing to Poker Face in a pop-up store featuring Kinect for XBox 360…..more on that (yes, and photos..) later this week…. (Smart move, opening a pop-up store in Nickelodeon Universe!!)

Before you head to 162 South Avenue at Mall of America to visit Microsoft and their neighbor across the hall, Apple — let’s take one more look at some folks who had a real great morning:

For more information, go to www.MicrosoftStore.com

Kay Roseland   @KayLoire

 

 
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