Shareology stepped out on the Saturday after Black Friday to observe a few eclectic trends this holiday season. She was struck by merchandising at three retailers; a few select holiday shopping photos and the conversations they started follow:
What better place to start Holidays 2009 than the seasonal decorations department of Target? Shareology normally doesn’t discuss missed photo opportunities, but……… just a few moments before, three guys in a row were poised in serious contemplation of the wall of lights. Apparently there are homes out there in need of even more twinkle opportunities!
Is Shareology the only one who thinks it’s a giggle that come Black Friday, the red and green storage bins come out at Target? I mean, Shareology is one of the most organized people on earth: but do your holiday decorations have to be in a red bin? Granted, it makes spotting them in the attic a snap…..but still. Even if this is not for Shareology, she does enjoy standing in this aisle each year and shaking her head.
Okay, there are two retail windows Shareology can stare at for moments on end. One is Tiffany. (Deep sigh, consider heading to Galleria.) Two is Apple. This year there seems even more to the Apple presentation at the front of the store. First, instead of that white, minimalist look, we have a tree and……..wait for it ………mulch. Actual mulch below the tree. But let’s get closer:
Yep, definitely real mulch under the tree. Informed sources tell Shareology: “The tree in the Apple store IS REAL. They get two of them delivered to the store. One for the first half of the season and another one is coming later. They have to water it several times a day to keep it from drying up.” Wow. Shareology is blown away: an actual tree. Apple and the bleeding edge are so far in the future, they have circled back to the past and the use of a real tree. Wow.
But check out the top of the tree:
Now there is a succinct sales message: “Give Mac.” Gotta love it!
Shareology eventually moved to the right side of the Apple store front. At first she thought the tree stand was filled with mouse pads – how last century! Turns out they are….. apps! As one watches the video (in the shape of an iPhone, naturally), a graphic shows up that matches one of the mouse pads on the tree, and a description tells what each holiday themed app does. For Shareology, it became less about the app, and more about matching the graphic on the video to one of the mouse pads on the tree. Kinda like a graphic video game.
So let’s move from a superb example of holiday merchandising to one at the other end of the spectrum:
In an upscale environment, Shareology stumbled across a cardboard display of pet beds. Even if one could tolerate the cardboard, the product is practically hidden away. Can you guess what retail store offered this display? Sorry, Macy’s, this one’s yours. Is it any wonder that Shareology declared Apple the winner of this merchandising tour?
Kay Roseland @KayLoire