Shareology

QR codes: They’re not just for retail anymore!!! May 20, 2011

Filed under: Uncategorized — kayroseland @ 7:49 pm
Tags: , , , , , ,

What’s a QR code?  It’s those square boxes that look like a crossword puzzle on steroids.  Been noticing QR (quick response) codes everywhere you go?   Shareology was on her way to MIMA this week when she spotted this apartment building sign:

So lately, besides in-store information, I’ve seen QR codes in magazines, newspapers, and my personal fav, on business cards.  I use Barcode Scanner and TagReader as QR code readers on my Droid X and am now decoding messages left and right.   I asked Lisa Foote (@FooteNotes) for her favorite QR code resources:

Interesting article on performance of a Boots QR campaign in UK:
http://shkspr.mobi/blog/index.php/2011/05/are-qr-codes-effective-for-advertisers/

Astounding 4,500% growth in QR code scanning, first quarter 2011:
http://www.mobioid.com/reports/naked-facts-whiplash/

Article citing these stats w/ additional quotes:
http://www.mobilemarketer.com/cms/news/research/9918.html

Hope that helps! I’m sure you saw the Pioneer Press article today on QR as well. happy blogging! – Lisa

Thanks, Lisa!!   Well, there it is!!  More than you could possibly want on QR codes!!!  Thanks to Lisa and Julio Ojeda-Zapata at the Pioneer Press for superb resources!! 

Where will YOU see your next QR code?

Update July 19, 2011:  USATODAY published a piece on QR codes today which spotted a QR Code on a tombstone in Seattle.  Yep, a tombstone.  Small, quite tasteful, and leading to pictures and a life story of the deceased. 

Kay Roseland   @KayLoire

 

 
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