Shareology

Happy 3rd Birthday, Shareology!!! July 24, 2012

Shareology began on July 26, 2009:  Happy Birthday!!!

What I am most proud of is the sheer diversity of subject matter. Ok, Shareology has tipped heavily towards retail brands. However, you will find posts on social media, marketing and networking sprinkled throughout Shareology. This works out pretty great, in that I hesitated to start a blog when my interests are so very diverse. One of the surprises has been that posts I have considered to be sort of simplistic have resonated with readers. Luckily they can see the wisdom buried in the shallowness that is Shareology. (Hmm…..that might be a new post: Embrace your Shallowness….not in the Kim K shallowness but in the KLR shallowness…like I’ve never met a British mystery I didn’t love….or mysteries about Venice or Paris….or south Florida….)

So: three things I’m proud of:

Readers come back; posts draw new readers, sort of like an annuity. When I am feeling guilty that I have not continued posting twice a week, and can barely manage once a month, I marvel at the continued attraction of years old posts. The St. Paul picture of Peppermint Patty in Rice Park kicking a football remains popular; who knew I’d be walking through that park every morning on the way to work?

I had a few retail scoops in my time…. I beat the Strib by a day announcing the arrival of Louis Vuitton in Galleria. (They were waiting for a quote from the NY office; not Shareology. I saw the signs in Galleria in the midst of a horrific downturn in retail and knew this was huge news.) Thanks to some superb sources, I scooped everyone by months in announcing Microsoft was opening a store in Mall of America, across from Apple.

My photography is a surprise…. One of the bases for Shareology was the thought that a boatload of words tossed on a blog is innately pretty boring. Thus my point-and-shoot Canon became a fixture of Shareology. A definite highlight was when I was contacted by the general contractor of the Louis Vuitton store, asking if he could use a Shareology photo on his website, to advertise his firm’s abilities. He offered a photo credit. I am still glowing from that.

So, where will Shareology go? Beats me. I’ve been converted to a content calendar at work; it’s necessary to manage the posts of 20 some writers. But Shareology? Shareology will continue to report the world as she sees it and experiences it. But not before stopping to thank all those readers who came to read, to laugh, to argue, to comment, and to return. Without you…..Shareology would be a big old room full of echoes.

One final point:  Shareology recently went and clicked on those very first seven posts (right hand column, waaaaay at the bottom.) Talk about an out-of-body experience.  It really does feel like they were written by someone else.  While Shareology tries to come back together as one, click on July, 2009:  that Target branding post still holds up, as does the one on Bachmans’ marketing.  Enjoy!

Happy 3rd Birthday!!!

Kay Roseland @KayLoire

 

Happy Birthday! Shareology is Two!!! July 26, 2011

Filed under: Uncategorized — kayroseland @ 10:59 am
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Hard to believe that Shareology started on July 26, 2009!  Even harder to believe the great people I’ve met along the way; thank you so much for your readership. Love to look back at milestones?  Here are the top 3 Shareology stories in the past 2 years:

  1. Legoland reopens at Mall of America! 
  2. Apple brings their Briefing Room to Uptown!  
  3. Branding Opportunity or Ugly Concrete Posts? 

So what do YOU want to talk about in the next Shareology post?

Kay Roseland  @KayLoire

 

Great followup to the Apple Briefing Room Post… February 18, 2011

Filed under: Uncategorized — kayroseland @ 4:57 pm
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….that Shareology did last July!  And she got quoted in the St. Paul Pioneer Press:

http://www.twincities.com/business/ci_17407154?nclick_check=1
Note that the Minneapolis Apple Briefing Room is still only one of five:  and wow, the locations!!!

Apple has also opened Briefing Rooms in retail stores in London, Paris, Philadelphia and Shanghai.

Shareology’s post on the Apple Briefing Room:

http://kayroseland.wordpress.com/2010/07/04/apple-brings-their-briefing-room-to-uptown/

Kay Roseland    @KayLoire

 

Who’s winning the Microsoft-Apple battle at Mall of America December 15, 2010

Filed under: Uncategorized — kayroseland @ 9:29 pm
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The Los Angeles Times recently published (November 26, 2010) an article on the 7 Microsoft stores versus the 300 Apple stores.   In a trip to the Mission Viejo mall, they noted the following:

“Over a half-hour period, 19 people walked out of the mall’s Apple Store carrying purchases in one of the company’s signature white bags. By comparison, just three walked out of the nearby Microsoft Store with merchandise.

The survey may not have been scientific, but it reflects what analysts say is the challenge Microsoft Corp. faces in taking on Apple Inc. in America’s shopping centers.”

Shareology did a spot check December 14 at the Mall of America South location of the newly opened Microsoft store, directly across the hall from Apple, and found pretty much the same result.  During the opening days of the Microsoft store, a boatload of excitement was generated.  Shareology even got caught in public dancing to Poker Face on Kinect, the product that Microsoft seems to be pushing the most.

However, now that the dust is settling, it looks like Apple has about 5 times more customers than Microsoft.  A peek at Mall of America South, first the Apple store:

Shareology had to bob and weave between customers to make it through the Apple store.

Alas, the same could not be said for Microsoft:

Shareology kinda hopes Microsoft succeeds at MOA; it’s a much better story when they are both full of customers and competing.   The sales figures for both thus create a Win-Win-Win for Microsoft, Apple and Mall of America.  Come on, go out and buy a Kinect and dance your holiday away!!

For the Los Angeles Times take on this, check out http://articles.latimes.com/2010/nov/26/business/la-fi-microsoft-stores-20101126

Kay Roseland   @KayLoire

 

Microsoft Store #6 opens at Mall of America!! November 7, 2010

DECEMBER 13 UPDATE:

Microsoft’s first five stores are at Scottsdale, Arizona, Mission Viejo and San Diego, California, Lone Tree, Colorado and Oakbrook, Illinois.  Store #7 is now open in Bellevue, Washington.

The games have begun!!  On November 6, 2010, Microsoft opened its 6th store in Bloomington, MN at Mall of America.   Store opening was announced for 9 am; by Shareology’s reckoning, the actual doors opened at 9:49 am.  Below is a highly edited vision of Saturday morning:

Check out the guy in line in the black tee-shirt......

yep, that would be an Apple on that tee....

the next door neighbor at MOA? yep, again: Apple....

Shareology's been waiting for this day since June 23...

when she broke news of the new neighbors-to-be in Mall of America 1st floor South…

1st guests in line: guaranteed a spot at Kelly Clarkson!

getting those tickets to an in store autograph signing!

Shareology hung out on the 2nd floor overlooking the Microsoft 1st floor store because the view on 1st floor was a tad obscured.  Guess who else was hangin’ on 2nd?   Besides other photog types, Shareology was joined by three imports from Redmond, Washington!

joined by CIO for Microsoft Stores ....

big checks going to local charities....

the red ribbon is cut, the store is revealed....

Hey, besides product, there are MS staffers, ready to help!!!

OKay, only 4 more pics to go (imagine lots of M-I-C-R-O-S-O-F-T yelling from the cheerleaders in Microsoft colors, and the cheerleaders in white go-go boots, gobs of lines winding around 1st South, the sight of Julio Ojeda-Zapata taking pics for the Pioneer Press, and my fav:  the shark from Underwater World navigating the edge of the crowd.   It was that kinda morning.)

the first gift bags exit the store...

nothing like playing games in front of a biiiiig camera....

Shareology was found out in Nickelodeon Universe, dancing to Poker Face in a pop-up store featuring Kinect for XBox 360…..more on that (yes, and photos..) later this week…. (Smart move, opening a pop-up store in Nickelodeon Universe!!)

Before you head to 162 South Avenue at Mall of America to visit Microsoft and their neighbor across the hall, Apple — let’s take one more look at some folks who had a real great morning:

For more information, go to www.MicrosoftStore.com

Kay Roseland   @KayLoire

 

Microsoft to open November 6 at Mall of America! October 7, 2010

Filed under: Uncategorized — kayroseland @ 11:14 am
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Shareology first broke news on June 20 that Microsoft is opening in the Mall of America, directly across from Apple.   Three and a half months later:   (October 7) the Star Tribune published this same news, along with the opening date of November 6.  To see photos of the build out and read the stories Shareology has published on this topic in the last few months, put Microsoft in the search box to the right.  Enjoy! 

Kay Roseland   @KayLoire

 

Which was the first store to sell Apple products in Uptown? July 7, 2010

Filed under: Uncategorized — kayroseland @ 10:04 pm
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No, not the shiny new Apple store next to the Suburban Theater in Minneapolis– it’s FirstTech at 2640 Hennepin!  

Shareology had a great comment left on her Uptown Apple story last week by Harvey Zuckman of FirstTech.   Since she was guaranteed photos within FirstTech’s store, she marched off to another Apple store in Uptown, this one with a boatload of history.  

Per Harvey :  “FirstTech offers so much more to support the Apple computer products we sell. We have a greater selection of peripheral products and we are there to help customers when they need to upgrade their existing equipment, whether they need a larger hard drive or more memory.  

In addition, FirstTech has an extensive offering of hands-on training classes in a comfortable, intimate training room – including Adobe applications, Apple certification and FileMaker.  

FirstTech’s services don’t stop at carry-in hardware repair.  Whether you have new or old equipment or need an on-site call, FirstTech can help.  

As the longest-serving Apple dealer anywhere, FirstTech has nearly 33 years of experience, but has kept up with technology.  Our locally-owned, independent business has built our reputation on providing knowledgeable and attentive customer service, We care about our community and our clients and we think it shows.”  

Now let’s take a peek at those photos Shareology got inside this Apple dealer!  

FirstTECH, located at 2640 Hennepin Avenue

If you need to, you can....Epson and Xerox sold here....

Shareology has cover envy.....

Choices, Choices, Choices

Remember these?

Shareology is drawn to bright, shiny objects.....

whiteboard capability for schools: who knew?

one of the training rooms.......

our host, Harvey Zuckman

No appointment needed! Macs Fixed Fast!

 So there you have it, folks.   Uptown Minneapolis is now served by two spectacular Apple stores.   Enjoy! 

Kay Roseland   @KayLoire

 

Microsoft and Mall of America Summer Update July 6, 2010

Filed under: Uncategorized — kayroseland @ 5:16 pm
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The Fourth is over:  what to look forward to?  Ah, yes, the luxurification of Mall of America.  Shareology popped in the morning of the 6th, and found that changes on the South Side are proceeding at a fast pace. Microsoft update at end of this post; let’s start with bright shiny objects:  those crystal chandeliers are much more dangley and beautiful than Shareology anticipated!  The marble floors ain’t bad either!   

the one by Bloomies......

 

the one by Victoria's.....

 

the one Shareology shot straight up....

 

Yep, Shareology does love her some bright, shiny objects….. Hugo Boss is not open quite yet, but they are hiring:  (gotta love the door panel switch!)   

    

If you didn't get hired at Louis Vuitton, here's your next chance....

 

 For those who want an update on when Microsoft arrives at MOA, a clue is When Baby Gap is vacating for its new space?  That’s July 15 — we’re only one build away after that….. Since both Baby Gap and Gap Kids are heading down the hall to join their Gap relatives, that Microsoft store is looking fairly large in terms of square footage.   

New space down the South hall for all the Gap Brands.....

 

 So that sets the stage for the duel to come at MOA between Apple and Microsoft:   

Let the games begin!

 

Gap Kids gives Microsoft a great corner location!

 

So:  the luxurification of South Side at MOA is happening a lot faster than Shareology anticipated.  You can already walk on marble and have crystals shining in your eyes….and soon, very soon, Microsoft across the hall from Apple!  Now there’s a holiday!   

 Kay Roseland   @KayLoire

 

Apple brings their Briefing Room to Uptown! July 4, 2010

Shareology was in a nostalgic mood this holiday weekend; she journeyed to Uptown Minneapolis, where she had lived for 17 years across from the Uptown Theater.   My, oh, my: the changes!  Of course, she remembered MAC, but now Victoria’s Secret and NorthFace add retail zing to Hennepin Avenue.  But the biggest retail zing on Hennepin is definitely the new Apple store. 

Shareology admired the outside and then ventured inside:

Shareology understands that Apple strongly prefers she not take photos inside the Apple stores….still…..can’t hurt to ask politely one more time.   Well, dear Shareology readers, she didn’t get photo permission, but she did get a tour of the first-ever-in-the-world Apple Briefing Room!   It’s tucked away on an upper floor in the new Apple location in Uptown.   Basically,  it’s an executive conference room loaded with Apple gear.  Fronting Hennepin Avenue, off the Briefing Room are two patios, with table and chairs for 4, plus a grass area.  (Hmm, real grass?  Forever grass?  Shareology didn’t ask…)  These patios surround a skylight that floods the main sales area below with light.

The Briefing Room includes a conference table seating 16, and every Apple product imaginable:  iPhones, iPads, big screen….. So:  got a business problem you want to solve?  Come in to the Apple folks, bring your staff, and have Apple help you and your business.   For information call the Uptown Apple store at (952) 229-1463, or email them at uptownbusiness@apple.com.

Kay Roseland  @KayLoire

 

Microsoft coming to Mall of America! June 20, 2010

Filed under: Uncategorized — kayroseland @ 2:54 pm
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Informed sources tell Shareology that one of the new tenants slated for Mall of America’s south corridor this fall is …… Microsoft!   Watch the GapKids space for one of the first retail stores opened by the Washington company; plan on watching a lot of Xboxes go out the door.  Shaping up to be even more fun is the Guru versus Genius Bar battle between Microsoft and their across-the-hall neighbor, Apple…    Let the Games begin!

Kay Roseland   @KayLoire

 

 
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