Shareology

It’s Your Brand!! Don’t put it in the hands of a Brand Buster!!!! April 28, 2012

Shareology has seen too many examples lately of companies hiring unprepared college graduates and putting them in charge of social media.  Ya gotta learn somewhere, right?  They can post Facebook entries, right? They’re born with a cell phone in their hands, right?  They should be great at social media, right?

Wrong!   Assuming that someone whose recent social media activity includes uploading their latest kegger photos can be left in charge of your brand… oh, so dangerous.

The steps to fix this little train wreck?  Oh, so simple.

  •  Do a Google search on the person.

Your new hire can lock down Facebook, stash all their kegger photos there, and not get in the way of being an effective brand evangelist for you.

  •  Check their LinkedIn and Twitter profiles.  Double check their Twitter stream.

Can they spell?  Can they construct a sentence?  Does the twitter stream consist of nothing but reality TV references?  Danger, Will Robinson!!

  • Share Strategy and Tactics!

Explain to them what your brand stands for and what your strategy is for your company, your marketing, your social media. Explain how you expect them to contribute to those strategies with specific tactics.

Three oh so simple steps.  This would stop oh so horrible brand massacres. Oh, and after you hire them, read what they are saying about your company.  It’s your brand.  Protect it.

Kay Roseland @KayLoire

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One Response to “It’s Your Brand!! Don’t put it in the hands of a Brand Buster!!!!”

  1. Great advice. One of the red flags I also look for is a Twitter feed that’s full of “God, I need a job!” tweets. And one of the pluses I like in candidates is when they connect with the brand and interact with it IN ADDITION to applying for a job. Being the brand ambassador even before the brand is your responsibility is one classy move.


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