When I began Shareology a month ago (Happy Birthday, Shareology!) I struggled with the diversity of subject matter I wanted to cover. I’m interested in a LOT of stuff. The four years Shareology spent at a career counselor resulted in a number of topics of interest in today’s economy. How to reconcile that with marketing and retail point-of-purchase and shopper marketing and social media? I can’t possibly do a blog: folks like a tad of focus as they click. What to do?
Finally it dawned on me: career exploration boils down to networking: networking is now centered on social media: and social media is a set of tools for today’s marketing. Whadaya know? It does all connect! Shareology has a focus!
And the actual word Shareology? A gracious gift from Agency Babylon, (@AgencyBabylon, http://agencybabylon.wordpress.com/ ), leftover from a branding session this summer. The client went with another name for his digital out-of-home network, and Shareology was thus available for use.
Thanks to those readers who made Shareology’s first month so much fun; a special thank you to the tweeple who posted comments. It’s been a delight to read the intelligent, funny and thoroughly engaging words in your comments. Shareology readers Rock!!
Kay Roseland @KayLoire